What Crusta Nova does

Crusta Nova GmbH, trading as Honest Catch, is a Munich-based online premium seafood retailer founded in 2012 by Dr. Fabian Riedel. The company operates a Shopify-powered D2C storefront (honest-catch.com) shipping across the DACH region (Germany, Austria, Switzerland), serving both private consumers and a dedicated B2B Gastronomy division that supplies restaurants ranging from country inns (Landgasthof) to Michelin-starred establishments (Sternegastronomie). The product catalog spans shellfish (Argentine Red Shrimp, Bio Black Tiger Shrimp, lobster tails, oysters, mussels), wild-caught and farmed fish (Skrei, Patagonian Toothfish, Scottish salmon, char), premium caviar, and complementary delicatessen items (spices, oils, sauces, wine, organic ice cream via the yammi Bio partnership).

The company's distinctive technical and operational asset is vertical integration into production: it operates an owned RAS shrimp farm in Langenpreising, Bavaria, and is strategically linked to sister company Oceanloop, which produces land-based aquacultured GOOD GROUPER Zackenbarsch marketed through Honest Catch. This pairing enables differentiated domestic farmed-shrimp and grouper offerings alongside MSC-, ASC-, and Bio-certified wild-caught lines, supported by temperature-controlled packaging and desired-delivery-date scheduling. Distribution blends direct e-commerce, Click & Collect at the Munich retail/showroom store, and a dedicated field-sales motion for gastronomy customers, with chef reference relationships (Julia Komp, Dany Cerf, Jason G, Thomas Ritzer, Dominik Damböck) functioning as culinary authority endorsements.

Commercially, the business monetizes through one-off unit and weight-based pricing (€5.99–€64.99 per item), volume-based MEER-Rabatt discounts, promotional discounting (up to 25%), a Too Good To Go surplus channel, and corporate-gift B2B2C offerings. The value proposition rests on trustworthy, traceable sourcing, premium/sustainably certified products, freshness guarantees via cold-chain logistics, and educational content marketing (Rezepte blog, How-To Seafood A-Z). The company has accumulated 6,482+ verified customer reviews (4.8/5), won the German Onlineshop Award 2025, and is a Slowfood Supporter 2026. Ownership is private with no disclosed external funding rounds and a headcount of 11–50.

Name

Crusta Nova

Legal name

Crusta Nova

Website

https://crustanova.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Crusta Nova GmbH (Honest Catch) is a Munich-based online premium seafood retailer serving DACH-region consumers and a B2B Gastronomy division, combining an owned RAS shrimp farm with sister-company Oceanloop aquaculture for differentiated farmed and certified wild-caught products.

Ownership category

akta.pro rank

Product category

Premium Online Seafood Retail

NAICS

Fish and Seafood Retailers (44525), Shellfish Farming (112512), Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Crustacean Farming (e.g., shrimp, prawns, crab) (AFAEAAAC), Shellfish Value-Added Products (Shucked Oysters, Mussels, Clams; Cooked/Marinated) (AFANALAK), Shellfish Wholesale (Crustaceans & Mollusks) (AFAIADAF), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Premium seafood retail
• Land-based aquaculture
• Online fish shop
• B2B gastronomy supply
• Sustainable seafood sourcing

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail of seafood products to private consumers and gastronomy businesses. Products include fresh/frozen fish, shellfish, crustaceans, caviar, and delicatessen items. Revenue generated through individual product transactions with pricing per unit or weight.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crusta Nova operates the HONEST CATCH brand, a German D2C online seafood retailer selling fresh and frozen fish, shellfish, crustaceans, caviar, smoked fish, and fine-food accessories (sauces, oils, pasta, wine, ice cream) to private consumers and gastronomy businesses across the DACH region. The company runs its own RAS shrimp farm in Langenpreising, Bavaria, and partners with sister company Oceanloop for land-based aquaculture producing the GOOD GROUPER sea bass line. Customers buy individual products, value packs, sample packs, and cooking boxes through the Shopify-based shop with cold-chain delivery, with B2B account management supplying restaurants from country inns to Michelin-starred establishments.

Product overview

HONEST CATCH is a German online seafood retailer offering premium fish, shellfish, crustaceans, and fine foods. The product portfolio centers on a unified e-commerce platform (Shopify-based) with direct-to-consumer shipping for private customers and B2B supply for gastronomy businesses. Core products include Argentine Red Shrimp, GOOD GROUPER Zackenbarsch (land-based aquaculture from sister company Oceanloop), organic Black Tiger Shrimp, MSC/ASC-certified wild-caught fish (Skrei, Patagonian Toothfish, Char), premium shellfish (Tristan Lobster, Oysters, Mussels), and specialty caviar. Supporting offerings include a recipe portal (Rezepte), How-To tutorial section, MEER-Rabatt volume discount program, Click & Collect store pickup, and B2B gastronomy supply service. Fine food peripherals (spices, oils, pasta, wine, ice cream) round out the offering. The GOOD GROUPER line represents the company's proprietary aquaculture product, while MSC and ASC certifications certify sustainable sourcing across wild and farmed selections respectively.

Differentiator

Problem solved

Functional benefit

Brands

• Good Grouper: Land-based aquaculture grouper/zackenbarsch produced by sister company Oceanloop, sold under the Good Grouper brand

Products and services

• Argentinische Rotgarnele (Argentine Red Shrimp) Premium Argentine red shrimp sold fresh or frozen, easy-peel variety, targeted at home cooking and gastronomy kitchens.
• GOOD GROUPER Zackenbarsch (Good Grouper) Land-based aquaculture sea bass (grouper/Zackenbarsch) from sister company Oceanloop, sold as fillet portions and sides for premium home and professional kitchens.
• Bio Black Tiger Riesengarnele (Organic Black Tiger Shrimp) Organic certified Black Tiger giant shrimp, easy-peel, for premium home cooking.
• Saiblingsfilet (Char Filet) Fresh char fillet with skin, ASC-certified, sold in 150g portions for home cooking.
• Tristan Langustenschwanz (Tristan Lobster Tail) Premium MSC-certified Tristan lobster tails, sold in shell in 75g–165g sizes for premium home and fine-dining use.
• Miesmuscheln (Mussels) Fresh pre-cooked mussels in shell sold in 1kg portions, eligible for MEER-Rabatt volume discounts.
• Skrei Filet (Norwegian Cod Fillet) MSC-certified Norwegian Skrei cod fillet for home cooking, eligible for MEER-Rabatt volume discount.
• Bio Lachsfilet (Organic Salmon Fillet) Organic certified Scottish salmon fillet with skin, 160g portions, for home and gastronomy use.
• Austern in Halbschale (Oysters Half Shell) Fresh oysters opened and presented on half shell, size No. 2, sold in 6-piece packs.
• Gambero Rosso (Italian Red Shrimp) Premium Italian red shrimp with head and shell, available in M (200g) and XL (1kg) sizes.
• Patagonian Toothfish (Chilean Sea Bass) MSC-certified premium Patagonian toothfish (Chilean sea bass) sold as fillet portions.
• Fischkonserven (Fish Preserves) Canned and preserved fish products with extended shelf life for everyday home use.
• Kaviar (Caviar) Premium caviar assortment including Heritage Caviar from Umai and Yarra Valley salmon caviar for gifting and special occasions.
• Räucherfisch (Smoked Fish) Smoked fish products produced through traditional smoking methods for ready-to-eat home consumption.
• Vorteilspackungen (Value Packs) Value packs combining multiple seafood products at a bundled price for budget-conscious home buyers.
• Probierpakete (Sample Packages) Curated seafood sample packages for customers wanting to try multiple products before larger purchases.
• Kochboxen (Seafood Cooking Boxes) Recipe boxes combining seafood products with recipe cards for guided home meal preparation.
• Gewürze & Salze (Spices & Salts) Specialty seasonings and salts formulated for seafood preparation.
• Öl & Essig (Oil & Vinegar) Specialty oils and vinegars for cooking and seasoning seafood dishes.
• Saucen & Fonds (Sauces & Broths) Prepared sauces and broths for seafood and broader culinary applications.
• Pasta & Reis (Pasta & Rice) Pasta and rice products curated for pairing with seafood dishes.
• Wein & Champagner (Wine & Champagne) Wine and champagne selection curated for seafood pairing, excluded from promotional discounts.
• Speiseeis (Yammi Bio Ice Cream) Organic Yammi Bio ice cream products offered in the delicatessen section as a complementary category.

Quantifiable outcome

• Customer satisfaction rating of 4.8 out of 5 stars based on 6,482+ reviews

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OceanloopcoreStrategic or Co-development PartnerStrategic partnership with sister company Oceanloop providing land-based aquaculture for Good Grouper sea bass products. Oceanloop's innovative land-based farming system enables sustainable, high-quality sea bass production that is marketed under the GOOD GROUPER brand through Honest Catch.
• yammi Bio EisminorChannel Partner/ Reseller/ DistributorPartnership for specialty ice cream products featured in the delicatessen section, offering organic ice cream as a complementary product category.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Deutsche See: Germany's largest fish and seafood specialist, combining B2B supply to gastronomy and retail with direct consumer delivery. Directly comparable to Honest Catch across customer segments (premium restaurants and households), product mix (fish, shellfish, crustaceans), and DACH geographic focus.
• Nordsee: Major German seafood QSR and retail chain serving everyday fish consumers as well as foodservice. Comparable as a vertically branded DACH seafood player competing for similar household occasions, though with a counter-service rather than e-commerce delivery model.
• FrischeParadies: Premium German specialty food supplier focused on high-end gastronomy and retail, including fish, shellfish, and fine foods. Closely matches Honest Catch's Geschäftskunden B2B motion, premium positioning, and product breadth (caviar, oils, specialty seafood).
• Transgourmet: German cash-and-carry and fresh-specialty wholesaler serving restaurants and hotels across DACH with strong fresh fish and seafood assortment. Comparable as a B2B seafood supply competitor to Honest Catch's gastronomy division, though at significantly larger scale.
• Fish & More (Fisch & Mehr): German online fish and seafood retailer delivering fresh and frozen products to households. Directly comparable to Honest Catch's D2C e-commerce model, though without Honest Catch's integrated aquaculture asset or premium Michelin-chef positioning.

Broad incumbents

• Metro Cash & Carry Deutschland: Major German cash-and-carry operator with broad foodservice assortment including seafood. Overlaps with Honest Catch as a HoReCa supply channel but operates at much larger scale with non-specialized positioning.
• OTTO (Otto Group) Food & Fresh: Large German online retailer with growing fresh and food assortment including seafood and refrigerated delivery. Comparable as a DACH e-commerce grocery/food incumbent that could expand into Honest Catch's category.

Emerging players

• Vital Choice Wild Seafood & Organics: US-based online retailer specializing in sustainably sourced wild seafood and organic foods direct-to-consumer. Closely comparable business model (premium, certified, direct-ship seafood) though geographically distinct from Honest Catch's DACH footprint.
• Seafood Souq: UAE-based B2B seafood marketplace connecting restaurants and retailers with certified sustainable suppliers. Comparable on B2B seafood commerce and certification-led positioning, though operates as a marketplace rather than a vertically integrated retailer.
• HelloFresh: Global meal-kit and recipe-box operator with DACH presence including seafood-containing boxes. Adjacent rather than directly competing, but relevant as Honest Catch expands its Kochboxen (cooking box) line into recipe-driven home seafood experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crustanova

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crusta Nova