Seafood Souq
- Company typePrivate
- Founded2018
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Seafood Souq firmographics
Firmographics- Name
- Seafood Souq
- Legal name
- Seafood Souq
- Website
- https://seafoodsouq.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seafood Souq industry classification
Industry- Product category
- Seafood Supply Chain Traceability Software
- NAICS
- Fish and Seafood Merchant Wholesalers (42446), Fish and Seafood Merchant Wholesalers (424460)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Seafood & Aquaculture Certification Services (MSC/ASC/BAP) (AFALAMAL)
Keywords
Where Seafood Souq is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Seafood Souq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- SaaS Platform Subscriptions: B2B SaaS subscription model for SFS Trace, SFS Fisheries, SFS Audit, and SFS Trade platforms. Revenue generated from subscription fees based on Order Forms specifying access levels, features, and services. Subscription Terms with auto-renewal.
- Seafood Trading/Marketplace: Company acts as intermediary trading traceable seafood and facilitating transactions between producers and buyers. Revenue from trade facilitation including payment facilitation, quality control, and logistics services.
- Professional Services: Implementation support, training programs, specialist workshops, and on-ground quality control services for partners and customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | SFS Trace - Free tier for getting started |
| Subscription | Annual | Enterprise Subscription Plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Seafood Souq product offering
Product offeringCore offering
Seafood Souq builds B2B SaaS products for actors across the seafood supply chain and additionally operates as an intermediary that trades traceable seafood on behalf of partners. Its core SFS product suite comprises SFS Fisheries (digital catch and vessel management), SFS Trace (end-to-end supply-chain traceability with QR codes and advanced shipping notices), SFS Audit (independent third-party verification), and SFS Trade (B2B trade facilitation between producers and buyers). The platform is designed to give fisheries, processors, distributors, retailers, hospitality groups, and regulators a single shared, standards-aligned view of seafood movement and compliance.
Product overview
Seafood Souq operates as a B2B SaaS platform providing a suite of four interconnected products for the seafood supply chain. SFS Fisheries digitizes vessel operations and catch data at the source; SFS Trace provides end-to-end traceability across the supply chain connecting suppliers, buyers, and teams; SFS Audit independently verifies sourcing and compliance documentation; and SFS Trade facilitates actual seafood transactions with payment, logistics, and quality control support. The platform targets key actors across the value chain including fisheries, aquaculture farms, processors, distributors, buyers, retailers, hotels, and restaurants.
Differentiator
Problem solved
Functional benefit
Brands
- SFS Fisheries: Digital fisheries management platform offering e-logbooks, real-time catch reporting, and fleet management tools for vessel operations and compliance.
- SFS Trace
- SFS Audit
- SFS Trade
Products and services
- SFS Fisheries
Quantifiable outcome
- 140,500+ kg of seafood verified across 139 vessels and 53 species at Souq Al Jubail
- +4 more outcomes
Companies that use Seafood Souq
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Seafood Souq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Seafood Souq partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and key account.
- Fujairah Fishermen AssociationcoreStrategic partnership bringing Fujairah into UAE's growing digital fisheries ecosystem through SFS Fisheries. Introduces landing validation, digital catch certification, and real-time data tracking. Fujairah becomes second emirate to adopt SFS system.
- Sustainable Fisheries Partnership (SFP)coreStrategic MOU signed at Seafood Expo Global 2026 in Barcelona marking SFP's first formal partnership in MENA region. Collaboration connects Seafood Souq's SFS traceability infrastructure with SFP's FishSource database and Seafood Metrics sustainability analytics. Partnership enables end-to-end source information combined with risk-based sustainability insights for supply chain actors across Middle East and North Africa.
- Ministry of Climate Change and Environment (MOCCAE)coreLandmark MoU signed at IUCN Congress 2025 for integrated fisheries catch registry and national fisheries management. MOCCAE and Seafood Souq will share expertise and data to improve UAE's national fisheries management. Partnership includes specialist workshops and training programs for sustainable fishing practices.
- Sharjah Asset ManagementcoreGroundbreaking partnership deploying UAE's first end-to-end digital traceability system for fisheries at Souq Al Jubail. Platform assigns unique QR codes to each vessel enabling real-time verification of licenses, catch type, species, and origin from ocean to plate. Expansion plans to additional fishing landing sites in Hamriyah and Kalba.
- Emirates SkyCargocorePartnership for efficient and transparent seafood transportation from source markets to customers. Emirates SkyCargo provides cool chain infrastructure and global network for Seafood Souq's seafood shipments. First shipment transported Scottish salmon from Glasgow to Dubai.
- Sahab Smart SolutionscoreDigital innovation company (part of Sharjah Asset Management's portfolio) partnered with Seafood Souq to develop digital solution for Souq Al Jubail fish market. Partnership leverages Sahab's local expertise and Seafood Souq's traceability technology platform.
- IPNLF (International Pole & Line Foundation)strategicPartnership for sustainable fishing initiatives. IPNLF contributed Fisheries Improvement Toolbox (FIT) training for Oman handline tuna improvement programme. Joint work on quality assurance, traceability, and premium market access.
- Friend of the SeastrategicNGO partnership for sustainable seafood certification and standards. Part of global ecosystem integrating fisheries, NGOs, restaurants, and hotel groups on shared mission for responsible seafood industry.
- Atlantis Dubai (Kerzner Group)key accountEnterprise hospitality customer achieving 100% seafood traceability across 2,500 SKUs. Working with Seafood Souq to support seafood partners in identifying traceability of seafood supplied to the hotel, enabling responsible sourcing decisions.
- Accor (Novotel GCC)key accountTraceability solution launched across 19 Novotel properties in GCC region. Partnership enables hotels to verify sourcing, flag risks, and demonstrate sustainability practices to guests.
- ICV Africakey accountSouth African tuna pole-and-line fishery deployed SFS E-Logbook solution. Achieved MSC certification, 3 days saved per trip in admin, expanded market access to France, Germany, Spain, and USA.
- Ocean ExpertsstrategicTechnical partner in Oman fishing improvement initiative. Jointly delivered training and quality improvement programme with IPNLF and Seafood Souq.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Seafood Souq competitors and assessment
Company assessmentEmerging players
- FishWise: Sustainable seafood consultancy and technology provider offering traceability and sustainability analytics tools for the seafood industry. Similar mission and seafood-specific focus as Seafood Souq, with overlapping customer base among retailers and seafood suppliers.
- Croptracker: Produce and specialty crop traceability and farm management SaaS, with growing adjacency into seafood-adjacent protein categories. Comparable in horizontal SaaS architecture, customer onboarding model and regulatory compliance positioning for primary producers.
Direct peers
- Wholechain: Blockchain-based traceability platform for food and consumer goods with end-to-end supply chain capture and supplier onboarding tools. Directly competes with Seafood Souq's QR-code and blockchain-based traceability proposition for seafood and adjacent food categories.
- TraceX Technologies: Food and agriculture traceability SaaS platform that captures supply chain data from source to consumer using blockchain. Directly comparable to Seafood Souq's SFS Trace offering, targeting similar FSMA/GDST compliance use cases across multiple food categories including seafood.
- FoodTraze: Food traceability SaaS focused on farm-to-fork traceability and FSMA 204 compliance. Comparable to SFS Trace in targeting mid-market food producers and processors with regulatory compliance and supply chain visibility.
- FoodLogiQ (now FSQA by FSQA): Food industry SaaS for supply chain traceability, supplier compliance and recall management. Closely comparable to SFS Trace and SFS Audit, with similar focus on documentation automation, supplier verification and regulatory reporting for food brands and retailers.
Broad incumbents
- VeChain: Enterprise blockchain platform with food and beverage traceability applications through partners and its ToolChain platform. Competes in the same blockchain-based food traceability space as Seafood Souq but at a much larger scale across multiple industries.
- Oracle Food and Beverage: Oracle's food and beverage industry cloud offering includes traceability, recall and supply chain compliance modules. Comparable to Seafood Souq for enterprise food customers, but bundled within Oracle's broader industry cloud and sold to large multinational accounts.
- SAP (Supply Chain / Track and Trace): Global enterprise software incumbent with supply chain traceability, food safety and regulatory compliance modules. Broad incumbent that competes with Seafood Souq's SFS Audit and SFS Trace, typically bundled into large ERP deployments at food manufacturers and retailers.
- IBM Food Trust: IBM's blockchain-based food traceability network used by major retailers and food brands including Walmart and Nestlé. Broad incumbent that competes with Seafood Souq in the same FSMA/GDST compliance wallet, but as part of a much wider enterprise blockchain portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Seafood Souq social profiles
Digital presenceSeafood Souq compliance and trust
Trust signalCompliance5 records
Seafood Souq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seafood Souq leadership team
Management profileNumber of profiles
Profiles10 records
Seafood Souq funding detail
Funding detailFunding overview
Funding rounds8 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seafood Souq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seafood Souq
What does Seafood Souq do?
Seafood Souq builds B2B SaaS products for actors across the seafood supply chain and additionally operates as an intermediary that trades traceable seafood on behalf of partners. Its core SFS product suite comprises SFS Fisheries (digital catch and vessel management), SFS Trace (end-to-end supply-chain traceability with QR codes and advanced shipping notices), SFS Audit (independent third-party verification), and SFS Trade (B2B trade facilitation between producers and buyers). The platform is designed to give fisheries, processors, distributors, retailers, hospitality groups, and regulators a single shared, standards-aligned view of seafood movement and compliance.
Is Seafood Souq a public or private company?
Seafood Souq is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seafood Souq founded?
Seafood Souq was founded in 2018. It employs 11 to 50 people.
Where is Seafood Souq based?
Seafood Souq is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Seafood Souq make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are seafood Trading/Marketplace and professional Services.
Who are Seafood Souq's main competitors?
Emerging players on record are FishWise and Croptracker. Direct peers are Wholechain, TraceX Technologies, FoodTraze and FoodLogiQ (now FSQA by FSQA). Broad incumbents are VeChain, Oracle Food and Beverage, SAP (Supply Chain / Track and Trace) and IBM Food Trust.
Does Seafood Souq have an API?
Yes. SFS Trace offers integrations with external systems via API, ensuring smooth, automated data exchange without disrupting workflows. The platform enables interoperability across supply chain partners and regulatory bodies. Developer documentation is at www.sfstrace.com.
What industry is Seafood Souq in?
Seafood Souq's product category is Seafood Supply Chain Traceability Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of AFALAMAL, Seafood & Aquaculture Certification Services (MSC/ASC/BAP). Its NAICS code is 42446.