Baretz+Brunelle

What Baretz+Brunelle does

Baretz+Brunelle (B+B) is a growth advisory firm serving elite businesses in the legal industry, founded in 2016 by Spencer Baretz and Cari Brunelle in New York after their departure from Hellerman Baretz Communications. The firm operates seven integrated service lines — Reputation (strategic communications, crisis management, marketing), Talent (intelligence, analytics, acquisitions), Revenue (operations, business generation, business development), Leadership (management consulting, executive communications, M&A advisory), Capital (corporate finance, value creation), Innovation (LexFusion acceleration, LexFusion Labs, LexFusion Intelligence), and Intelligence — delivered primarily through senior partner-led engagements with Am Law 100 and 200 law firms, elite boutiques, alternative legal services providers, legal technology companies, private equity firms, and litigation funders. B+B's go-to-market is relationship-driven, enterprise advisory; pricing is engagement-based and not publicly disclosed, with revenue generated through professional services fees.\n\nThe firm has scaled through targeted acquisitions (Berardi Consulting in 2021 and LexFusion in 2025) and senior leadership additions, including its first-ever CEO Mike McNamara (former CEO of Dentons US) in April 2024. It maintains a US office footprint across New York, Chicago, Detroit, Washington D.C., Boston, Los Angeles, Charlotte, Houston, Richmond, and Kansas City, supplemented by an India-based data and analytics team. Its underlying technology stack is primarily proprietary intelligence and content workflows (LexFusion Intelligence, the LexFusion accelerator ecosystem) rather than packaged software; the firm is positioned as an advisory platform with an emerging AI overlay (LexFusion Labs and the L.E.G.A.L. initiative on generative AI in law) rather than a software vendor.

Name

Baretz+Brunelle

Legal name

Baretz+Brunelle LLC

Website

https://baretzbrunelle.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Baretz+Brunelle is a growth advisory firm serving elite businesses in the legal industry, including Am Law 100/200 law firms, legal tech companies, and private equity firms. It delivers seven integrated service lines spanning communications, talent intelligence, business development, M&A advisory, and legal tech innovation through partner-led engagements.

Ownership category

akta.pro rank

Product category

Legal Industry Advisory Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Legal industry advisory
• Strategic communications services
• Crisis management consulting
• Talent intelligence services
• Law firm public relations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advisory and Consulting Services: B+B generates revenue through providing growth advisory services to legal industry businesses, including strategic communications, crisis management, talent intelligence and acquisitions, business development, leadership consulting, capital advisory, and innovation/technology advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Baretz+Brunelle is a growth advisory firm serving the world's preeminent businesses in the legal industry. The firm delivers professional advisory engagements across seven service lines: Reputation (strategic communications, crisis management, marketing), Talent (intelligence, analytics, acquisitions), Revenue (operations, generation, business development), Leadership (management consulting, executive communications, M&A advisory), Capital (corporate finance consulting, value creation), Innovation (LexFusion acceleration, labs, and intelligence), and Intelligence.

Product overview

Baretz+Brunelle is a growth advisory firm to elite businesses in the legal industry offering a multi-service platform spanning strategic communications, crisis management, talent intelligence, business development, leadership advisory, capital consulting, and legal tech innovation. The firm's Innovation practice, enhanced by its 2025 acquisition of LexFusion, encompasses LexFusion Labs and LexFusion Intelligence for legal technology acceleration, while the Talent Intelligence & Acquisitions practice provides strategic hiring advisory. The L.E.G.A.L. initiative provides market research on generative AI in legal services. The company operates as a unified advisory platform rather than a discrete software product, offering services through professional advisory engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Reputation Services
• Talent Services
• Revenue Services
• Leadership Services
• Capital Services
• Innovation Services (LexFusion)
• Intelligence Services

Quantifiable outcome

• Lateral partner hiring failure rates reduced through intelligence-driven talent acquisition approaches
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LexFusioncoreStrategic or Co-development Partner · 25 February 2025Baretz+Brunelle acquired LexFusion, the premiere legal tech accelerator and advisor to innovation-minded law firms and corporate legal departments. The deal enhances B+B's ability to support growth in the legal industry and extends the firm's reach across various segments of the legal market. LexFusion co-founders Joe Borstein, Casey Flaherty, and Paul Stroka joined B+B as partners.
• JEGI CLARITYminorOthers · 25 February 2025JEGI CLARITY provided advisory guidance to Baretz+Brunelle for the acquisition of LexFusion.
• Berardi ConsultingminorStrategic or Co-development Partner · 20 October 2021Baretz+Brunelle acquired Berardi Consulting, a legal industry advisory firm, in October 2021. This acquisition expanded B+B's capabilities in the legal advisory space.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Intapp: Vertical SaaS provider for legal and professional services firms including deal, talent, and compliance workflows — overlaps with B+B's Talent Intelligence and Innovation practices at the tooling layer.
• TRG Arts (The Results Group): Consulting firm serving cultural, professional services, and institutional clients with growth strategy and marketing services — adjacent peer in advisory methodology.

Direct peers

• LawVision Group: Management consulting firm exclusively serving the legal industry, including strategy, leadership, and operations advisory — overlaps with B+B's Leadership and Revenue practices.
• Greentarget: PR and strategic communications firm focused on legal, financial services, and B2B technology — directly competes with B+B's Reputation practice for Am Law 100 clients.
• BTI Consulting Group: Legal industry research and consulting firm producing proprietary market intelligence on law firms and corporate counsel — overlaps with B+B's Intelligence practice and research products.
• Infinite Global: Public relations and marketing firm specializing in law firms, legal tech, and professional services — a direct competitor across communications and BD advisory.
• Stanton Communications: Independent communications firm with established legal industry practice including crisis management and media strategy — competes for Am Law crisis and reputation mandates.
• Jaffe PR: Legal industry public relations and digital marketing agency serving Am Law and boutique firms — competes directly with B+B's communications and marketing services.

Broad incumbents

• Hilb Group (Legal & Professional Services advisory practices): Larger professional services and risk management platform with adjacent legal-industry advisory capabilities through acquired specialty firms.

Others

• Lexology / Law360: Legal industry media, intelligence, and content platforms — ecosystem participants that share B+B's legal-industry audience and partially overlap with the Intelligence practice's research content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baretzbrunelle
• Facebookfacebook.com/baretzbrunelle
• LinkedInlinkedin.com/company/baretz-brunelle
• Instagraminstagram.com/baretz_brunelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baretz+Brunelle