What Greentarget Global Group does

Greentarget Global Group is a privately-held, founder-led B2B public relations and strategic communications firm founded in 2004 and headquartered at the Chicago Board of Trade. The firm exclusively serves professional services organizations across six verticals: law firms, accounting firms, management consulting, financial services (asset managers, advisors, PE, insurers), commercial real estate, and broader professional services firms. Greentarget operates from four offices (Chicago headquarters, New York, Los Angeles, London) with a staff of approximately 60+ professionals, and is controlled by founding partners John Corey (President) and Aaron Schoenherr.

The firm delivers six integrated service lines: Earned Media Influence, Research & Market Intelligence, Content & Editorial, Digital Strategy & Optimization, Crisis Communications (Special Situations), and Executive Positioning, coordinated through a proprietary Seven-step Client Engagement Process. Its underlying capabilities include a research platform combining qualitative and quantitative methodologies (industry analysis, competitive intelligence, surveys, focus groups, buyer personas), former-newsroom talent, and proprietary annual research publications (notably the 11th-edition State of Digital & Content Marketing Report surveying 285+ decision-makers, and the Litigation Communications Survey). The firm has launched Generative Engine Optimization (GEO) and AI-era content services to position clients for AI-driven discovery.

Greentarget runs a sales-led go-to-market targeting enterprise clients (AmLaw 100 firms, top accounting firms, global consultancies) via direct enterprise field sales led by named contacts (Director of Client Development Christian Erard, Partner Laura Miller). Revenue derives from professional services fees on scope-based engagements; pricing is not publicly disclosed. Marketing channels include thought leadership content, proprietary research, LinkedIn, industry events, and email/Act-On automation. The firm has accumulated industry recognition including SABRE Awards, Silver Anvil (PRSA, 2020), Gold MarCom (2025), and PR Daily awards.

Name

Greentarget Global Group

Legal name

Greentarget Global Group

Website

https://greentarget.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Greentarget Global Group is a privately-held B2B public relations firm exclusively serving professional services firms—law, accounting, consulting, financial services, and commercial real estate—through four offices, delivering integrated earned media, research, content, digital, crisis, and executive positioning services to enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR and Communications Services: Professional services fees for strategic public relations counseling, earned media influence, content development, research and market intelligence, digital strategy, crisis communications, and executive positioning for professional services firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Greentarget Global Group is a strategic B2B public relations and communications firm that exclusively serves professional services organizations. The company delivers integrated service lines including earned media influence, research and market intelligence, content and editorial, digital strategy and optimization, crisis communications, and executive positioning, combined through a proprietary seven-step Client Engagement Process.

Product overview

Greentarget Global Group is a strategic B2B public relations firm focused exclusively on professional services firms. The company operates as a unified service offering rather than a platform-plus-modules architecture, delivering six integrated service lines: Earned Media Influence, Research & Market Intelligence, Content & Editorial, Digital Strategy & Optimization, Crisis Communications (Special Situations), and Executive Positioning. These services work collaboratively through a seven-step Client Engagement Process, combining earned media, owned content, research, and digital strategy to help clients create unique positions of authority. Greentarget also produces proprietary annual research reports including the State of Digital & Content Marketing Report (11th edition in 2025) and the Litigation Communications Survey, which serve as thought leadership vehicles and service marketing tools. The company serves professional services, legal, accounting, commercial real estate, financial services, and management consulting industries across offices in Chicago (headquarters), New York, Los Angeles, and London.

Differentiator

Problem solved

Functional benefit

Products and services

• Earned Media Influence Media relations services focused on helping professional services organizations earn opportunities to express viewpoints through credible communications media. Includes media strategy and positioning, broadcast media, media training, story development, media roundtables, bylines and op-eds, and leadership editorial campaigns.
• Research & Market Intelligence Custom research solutions using qualitative and quantitative methodologies to help clients own unique points of view. Services include industry analysis, competitive intelligence, buyer personas, customer journey maps, surveys, data analytics, focus groups, and stakeholder interviews.
• Content & Editorial Content marketing services that turn complex professional services expertise into authoritative content written for executives and optimized for AI-driven discovery. Includes digital magazines, research reports, white papers, branded event coverage, podcasts, op-ed campaigns, and executive communications.
• Digital Strategy & Optimization Digital services combining strategy, content, optimization, and measurement to elevate client expertise. Includes audience insights, persona development, search engine optimization, website optimization, content development, email marketing campaigns, social media strategy, and paid social campaigns.
• Crisis Communications Crisis management and special situations counsel for managing high-stakes litigation, developing crises, or strategic growth moves. Capabilities include crisis preparedness, crisis response, reputation recovery, social media listening, reputation monitoring, and major announcements.
• Executive Positioning Communications advising for C-suite executives facing pressure to communicate about business direction and societal roles. Services include market insights, custom research, communications strategy for M&A and succession, social issues management, breakthrough strategy, and internal communications.
• State of Digital & Content Marketing Report Annual proprietary research report surveying over 285 corporate general counsel and executive decision-makers on information consumption habits and content marketing effectiveness for professional services.
• 2025 Litigation Communications Survey Annual survey of 100 in-house legal counsel examining litigation communications practices, the gap between legal and communications team alignment, and recommendations for law firms on providing smarter, reputation-forward guidance during high-profile litigation.
• Chief Marketing & Business Development Officer Outlook Research initiative examining the evolving roles of CMO and CBDO in professional services firms, covering growth and competitive differentiation, talent constraints, AI adoption, cross-functional collaboration, and accountability and measurement challenges.

Quantifiable outcome

• Gold MarCom Award 2025 for ThinkSet Magazine in 'Publications | Magazine | Corporate' category
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BRG (Berkeley Research Group)coreStrategic or Co-development Partner · 20 October 2025Strategic partnership with BRG for the ThinkSet magazine content platform. Greentarget provides content strategy, editorial development, and production support for BRG's quarterly thought leadership magazine. The partnership won a Gold MarCom Award 2025 for the 'Antitrust Across the Atlantic' issue.
• Zeughauser GroupcoreStrategic or Co-development PartnerAnnual research partnership for the State of Digital & Content Marketing Survey. Co-branded reports providing market intelligence on professional services marketing, content consumption habits, and digital trends.
• Bowie State UniversitycoreStrategic or Co-development PartnerHBCU partnership for diversifying talent pipeline. Part of Greentarget's commitment to expanding internship program network with new partnerships.
• Emma Bowen FoundationcoreStrategic or Co-development PartnerPartnership to create diverse talent pipeline through internship program network expansion.
• Chicago Public SchoolsminorStrategic or Co-development PartnerPartnership to expand internship program network and create apprenticeship pathways for non-traditional backgrounds.
• Open BooksminorStrategic or Co-development PartnerLong-time pro bono client. Created Open Books | Open Minds diverse-book granting program in response to 2020 racial justice protests. Program delivers diverse children's books to underserved communities.
• Big Brothers Big Sisters of Metropolitan ChicagominorStrategic or Co-development PartnerVolunteer mentorship program partnership including mock resume and interview sessions for youth.
• Building Peaceful BridgesminorStrategic or Co-development PartnerPro bono client assisting in refugee resettlement and support, educating others on refugee challenges.
• Cabrini Green Legal AidminorStrategic or Co-development PartnerPro bono client providing legal and support services to low-income individuals negatively impacted by the criminal legal system.
• The Nora ProjectminorStrategic or Co-development PartnerPro bono client providing social-emotional learning programs and educator support to promote connections between students and peers with disabilities. Greentarget provides media relations and marketing support.
• SafePlace InternationalminorStrategic or Co-development PartnerPro bono client providing stability, healing, and growth to displaced LGBTQIA+ people.
• Greater Chicago Food DepositoryminorStrategic or Co-development PartnerVolunteer partnership for community service events including food bank work and community gardens.
• 1871 Tech HubminorStrategic or Co-development PartnerChicago innovation hub partnership supporting minority and women-owned businesses through ChiBuys program (now sunsetted) and continued vendor relationships.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PAN Communications: Mid-sized B2B PR agency serving B2B technology and professional services clients with research-driven content and media relations. Directly comparable in size, vertical focus, and service mix (earned media, content, research).
• Walker Sands: Chicago-based B2B PR and integrated marketing agency with a strong professional services and technology practice. Comparable headcount range and emphasis on demand-generation PR for professional services firms.
• Finn Partners: Independent PR firm with a sizeable professional services practice and dedicated B2B and law-firm verticals. Comparable service offering (media relations, content, research) but meaningfully larger scale.
• RF|Binder: B2B PR and communications agency focused on purpose-driven and professional services firms. Comparable service architecture combining earned media, content, and research-led thought leadership.
• KARV Communications: B2B PR agency with strong professional services, financial services, and technology practice. Closely comparable in offering mix and client verticals to Greentarget.
• Matter Communications: Mid-sized B2B PR agency serving professional services and high-growth technology clients with media relations, content, and research services. Comparable in scale and vertical mix.
• Inkhouse: Mid-sized PR agency with B2B and professional services clients delivering earned media, content, and executive positioning services. Comparable in size, vertical focus, and content-led approach.

Broad incumbents

• Weber Shandwick: Global, top-tier PR firm with a professional services practice serving law firms and consultancies. Overlaps heavily with Greentarget's core offering but operates at much larger scale and broader industry coverage.
• Edelman: World's largest PR firm with dedicated professional services, legal, and financial services practices. Competes for the largest enterprise PR accounts but is much broader in scope than Greentarget.
• WE Communications: Global communications firm with a B2B and professional services practice. Comparable service categories but broader geographic and industry coverage than Greentarget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/greentarget
• Facebookfacebook.com/greentargetus
• LinkedInlinkedin.com/company/greentarget-global-group
• Instagraminstagram.com/greentargetpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greentarget Global Group