Philmark

What Philmark does

Philmark (legal entity Philmark Informatica S.p.A., founded by Filippo Ughi, headquartered in Rome) is a privately held Italian technology group that operates as an integrated ecosystem of specialized business units. The Software Factory delivers turnkey custom development, cloud-native architectures, and ISO 9001:2015-certified processes across major languages and stacks. Kalyte provides data management, governance, and predictive analytics over big data environments; Philmark Games produces serious games and gamification applications, notably the Philgood IoT-enabled wellness app; and Noonbolt, the group's 2026 industrial venture based in Trani, Puglia, is developing 100% Made-in-Italy software-defined electric minibuses using additive-manufacturing microfactories and a cloud-plus-edge Mobility as a Service platform.

The technical portfolio spans RESTful microservices on Kubernetes, FAIR-compliant cultural-heritage platforms (MADE, CITY) interoperable via JSON-LD, RDF, and TEI/XML, VR/AR experiences (FATE with ESA/ASI, Jacopa da Cencelle), MaaS integrations with GTFS Realtime, TOMP and GBFS, and AI features spanning predictive analytics, NLP, speech emotion recognition, computer vision, and generative AI. Philmark monetizes through professional-services engagements (turnkey projects and time-and-material/Advertiming model), managed data services from Kalyte, subscription/recurring revenue from the Noonbolt MaaS platform, and one-time licensing for games and gamification apps; public pricing is not disclosed.

The go-to-market is sales-led direct enterprise engagement, augmented by event presence (Rome Future Week, Maker Faire Rome, Philtalks) and academy-led employer branding. Customers include over 50 named enterprises such as ACEA, Capgemini, Deloitte, KPMG, Ferrari, McDonald's Italy, NTT, Open Fiber, Alitalia, and Lottomatica, alongside public-sector and academic institutions including Sapienza Università di Roma, ITS ICT Academy, Fondazione ITS Cuccovillo, Parco Nazionale del Gargano, ESA, ASI, and the Puglia regional government. The group operates from Rome, Milan, Formello, Trani, and an operations site on Viale di Trastevere, and currently has 251-500 employees.

Name

Philmark

Legal name

Philmark Informatica S.p.A.

Website

https://philmark.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Philmark is a privately held Italian technology group (Rome) operating an integrated ecosystem of business units — Software Factory, Kalyte data/AI, Philmark Games, and Noonbolt smart mobility — serving 50+ enterprise and public-sector clients with custom software, big data, IoT, MaaS, and gamification solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Development & Custom Projects: Turnkey software development projects delivered by the Software Factory across all major development languages and technologies. Includes process optimization and data management solutions, with ISO 9001:2015 certified development process. Projects range from functional analysis and technical design through to release and post go-live support.
2. Big Data & Analytics: Data management, governance, and predictive analytics services delivered by Kalyte, the group's data analytics and AI company. Focus on knowledge governance and real-time data utilization across big data environments.
3. Smart Mobility (Noonbolt): MaaS platform services, electric minibus development, and microfactory operations. Revenue from platform licensing, fleet management services, and electric vehicle product sales.
4. Gamification & Games (Philmark Games): Video game development, serious games, gamification apps, and digital education content produced by the Games business unit for enterprise HR, training, and consumer markets.
5. Marketing, Communication & Brand Identity: Marketing consulting, digital and offline communication, brand identity, social media management, advertising campaigns, web design, e-commerce portals, and SEO/SEM services delivered through the marketing division and the Advertiming (Time & Material) service model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Philmark is an Italian technology innovation ecosystem that delivers custom software development, big data and IoT analytics, smart mobility platforms (Noonbolt MaaS), serious games and gamification, digital marketing services, and training programs. The group operates through specialized business units — Philmark Informatica (Software Factory), Kalyte (data/AI), Philmark Games, and Noonbolt (e-mobility) — serving enterprise clients across banking, energy, utilities, gaming, telecommunications, automotive, and public administration sectors in Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Noonbolt: E-mobility and MaaS venture developing Software-Defined electric minibuses using Additive Manufacturing, with cloud-based Mobility as a Service platform for fleet management and passenger experience.
• Kalyte
• Philmark Games
• Philmark Academy
• Philmark Software Factory

Products and services

• Custom Software Development (Software Factory) Turnkey custom software development projects delivered by the Philmark Software Factory across all major development languages and technologies, including functional analysis, technical design, development, release, and post-go-live support. Targeted at enterprise clients and public institutions seeking tailored digital solutions.
• Big Data and Analytics Services (Kalyte) Data management, governance, and predictive analytics services delivered by Kalyte for enterprise clients operating in Big Data environments. Includes Knowledge Governance framework, real-time data utilization, and AI-driven analytics. Targeted at enterprise organizations needing data-driven insights and governance.
• Noonbolt MaaS Platform Cloud and edge Mobility as a Service platform integrating fleet management, on-demand mobility, and passenger digital experience. Features include B2B control room with fleet inventory and operational mapping, analytics dashboards with KPIs and passenger trends, and B2C mobile app for service discovery, route planning, active ticketing, and eco-rewards gamification. Targeted at public transport operators, municipalities, and mobility service providers.
• Noonbolt Electric Minibus Software-Defined electric minibus developed as a 100% Made-in-Italy vehicle using Additive Manufacturing through local microfactories. Features AI-enabled embedded software, telemetry, centralized software updates, OTA updates, and lifecycle optimization. Targeted at public transport operators, municipalities, and mobility service providers.
• MADE – Middle Ages Digital Epigraphy Platform Web platform for the archiving, consultation, and management of medieval epigraphic material. Three-tier architecture (responsive front-end, REST API, PostgreSQL/MySQL back-end) with advanced full-text search, interoperability via JSON-LD, RDF, and TEI/XML open standards, caching/load balancing scalability, and security-by-design with authentication and role management. Targeted at universities, research institutions, and cultural heritage organizations.
• Philgood App Gamification mobile app combining IoT and organizational well-being, tracking personal health (steps, hydration, emotional state), environmental sustainability (plastic-free, energy consumption, green quizzes), and social engagement (colleague chat, team challenges). Includes NLP for sentiment analysis and text prediction for wellness assessment. Targeted at corporate HR and employee wellness programs.
• Serious Games and Gamification Solutions (Philmark Games) Video game development, serious games, gamification applications, and digital education content produced by Philmark Games for enterprise HR departments, training organizations, and consumer markets. Includes soft skills assessment gaming apps like XBALL. Targeted at corporate HR and training departments.
• Marketing, Communication and Brand Identity Services Marketing consulting, digital and offline communication, brand identity, social media management, advertising campaigns, web design, e-commerce portals, and SEO/SEM services delivered via the Advertiming (Time & Material) service model. Targeted at enterprise and institutional clients seeking integrated brand and digital marketing support.
• Philmark Academy Training Programs Free training programs with guaranteed placement, focused on technical skills (Full Stack Developer, Cloud and Cyber Security) and soft skills development, plus marketing and videomaker courses. Targeted at students, job seekers, and emerging professionals seeking technology training and placement.
• Solare Mobile App Mobile app for UV radiation exposure monitoring connected to a multisensor wearable device, designed for outdoor workers in construction, agriculture, and fishing sectors. Developed under the Sapienza Università di Roma DIAEE research bid. Targeted at occupational health programs for outdoor workers.
• CHEOPE Urban Climate Monitoring Platform Microclimatic monitoring platform for Urban Heat Island effects in urban green areas, leveraging IoT sensor networks. PNRR-funded project under Progetto RETURN in collaboration with Università degli Studi di Napoli Federico II. Targeted at municipalities and smart city initiatives for environmental data and urban planning.
• FATE Metaverse Platform for Cultural Heritage Metaverse platform for Citizen Science and Cultural Heritage using VR/AR technologies, with test sites including Ebla (Syria) and Cencelle (Italy) archaeological sites. Co-financed by the European Space Agency (ESA) and the Italian Space Agency (ASI). Targeted at cultural heritage organizations, museums, and citizen science initiatives.
• CITY – Cencelle Digital Ecosystem Digital ecosystem for the analysis, conservation, and communication of archaeological data for the Cencelle site (Tarquinia), replacing the prior SIGEDAC system with a modern interoperable archive ensuring security, integrity, and FAIR-principle access. Developed in collaboration with Sapienza Università di Roma's Dipartimento di Scienze dell'Antichità. Targeted at archaeological research programs and cultural heritage organizations.

Quantifiable outcome

• CO2 reduction tracking per trip on Noonbolt MaaS platform with monthly user impact reports
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability14 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• NoonboltcoreStrategic or Co-development Partner · 29 January 2026Noonbolt is the new industrial venture of Philmark Group in the automotive sector, developing the first 100% Made-in-Italy electric minibus using Additive Manufacturing with a Software-Defined Vehicle approach, through local microfactories. Filippo Ughi (CEO of Philmark Group) serves as Chairman of Noonbolt's CdA, and Salvatore Malerba serves as CEO of Noonbolt. The operation is co-financed by FESR under PR Puglia 2021-2027.
• KalytecoreStrategic or Co-development PartnerKalyte is the technology consulting company of the Philmark Group, specializing in data management, governance, and predictive analytics models, particularly in Big Data environments. It provides the group's core data analytics and AI capabilities, operating under the Knowledge Governance framework.
• ITS ICT AcademymajorStrategic or Co-development PartnerITS ICT Academy is a post-diploma high-tech vocational training institution in which Philmark Group is a founding partner. Philmark participates in course delivery (Mauro Antico as CTIO and lecturer), hosts student project days, provides internship opportunities, and collaborates on curriculum development. Programs include Full Stack Developer, Cloud and Cyber Security, Marketing, and Videomaker courses.
• Fondazione ITS CuccovillomajorStrategic or Co-development PartnerITS Cuccovillo, based in Puglia and founded in 2010, specializes in higher technical education in mechanics, mechatronics, and industrial fields. Noonbolt (Philmark's automotive venture) entered the foundation to connect training, technological innovation, and qualified employment, particularly for the prototyping of the software-defined e-bus project, involving large-scale additive manufacturing, predictive diagnostics, and energy management.
• Sapienza Università di RomamajorStrategic or Co-development PartnerPhilmark collaborates extensively with Sapienza Università di Roma across multiple projects: CITY digital ecosystem for Cencelle archaeological site (with Dipartimento di Scienze dell'Antichità, PI G.M. Annoscia), FATE metaverse project (with Dipartimento di Ingegneria Astronautica, Elettrica ed Energetica), Jacopa da Cencelle virtual game (with Dipartimento di Ingegneria Meccanica e Aerospaziale for AR/VR), Solare UV exposure app (with DIAEE), and multiple Sapienza-funded research projects.
• Res SmartminorStrategic or Co-development PartnerRes Smart is an innovative startup collaborating with Philmark on the CHEOPE project (Climate cHange urban monitoring and EvaluatiOn Platform), a microclimatic monitoring system for urban green areas funded under the PNRR – Progetto RETURN.
• Parco Nazionale del GarganominorStrategic or Co-development PartnerPhilmark was awarded a contract to develop a MaaS platform for managing electric mobility services and infrastructure in the Parco Nazionale del Gargano, one of Italy's largest protected natural areas, to reduce CO2 emissions, noise pollution, and enable smart mobility data collection.
• Politecnico di BariminorStrategic or Co-development PartnerAcademic institution partner of the ITS Cuccovillo Foundation alongside Confindustria Bari-Bat, Confindustria Avellino, Confindustria Brindisi, and the Order of Industrial Experts of Bari and Bat, focused on technical education in mechatronics and industrial fields relevant to the Noonbolt e-bus project.
• Confindustria (Bari-Bat, Avellino, Brindisi)minorStrategic or Co-development PartnerConfindustria chapters serving as institutional partners of the ITS Cuccovillo Foundation, connecting the foundation's training programs with industry needs in the mechatronics and industrial sectors relevant to Noonbolt's manufacturing operations.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Capgemini (Italy): Global IT services leader with a major Italy practice offering digital transformation, data, cloud and SAP services. Already a Philmark client and direct competitor for the largest transformation deals.
• Accenture (Italy): Global IT services and consulting incumbent with a substantial Italian practice spanning technology, data, cloud and industry solutions. Competes with Philmark for large enterprise and SAP-led transformation mandates.
• NTT Data (Italy): Global IT services and consulting firm with a long-standing Italy presence, covering digital transformation, data and systems integration. Listed as a Philmark client and competes for similar enterprise engagements.

Direct peers

• Reply S.p.A. Italian IT consulting and digital transformation group with comparable headcount and a similar mix of custom software, data/AI, IoT and cloud services for large enterprises across multiple verticals. Closest scale-and-scope peer to Philmark in Italy.
• Engineering Group: Italian IT services and consulting firm serving large enterprises and public administration with custom software, digital transformation and managed services. Direct competitor for many of Philmark's named enterprise and public-sector clients.
• BIP (Business Integration Partners): Italian management and technology consulting firm with a strong digital transformation, data and enterprise software practice. Competes with Philmark for mid-to-large Italian enterprise transformation mandates.
• Datrix: Italian AI and data analytics company providing knowledge governance, predictive analytics and data platforms to enterprise clients. Closest functional peer to Philmark's Kalyte unit.
• Padam Mobility: European MaaS and on-demand transit platform provider serving transport operators and municipalities. Closest functional peer to Noonbolt's MaaS platform, with overlapping buyer profile of public transport authorities.

Emerging players

• Optibus: AI-driven public transit operations optimization platform used by transit agencies globally. Comparable to Noonbolt's dynamic dispatch, routing and demand forecasting capabilities within the MaaS platform.
• Teralytics: Mobility data analytics provider offering insights into transport patterns and passenger flows. Comparable to Kalyte/Noonbolt analytics capabilities on the data and BI side of the mobility stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@philmarkgroup387
• Facebookfacebook.com/philmarkgroup
• LinkedInlinkedin.com/company/philmark-group
• Instagraminstagram.com/philmark_group
• Xx.com/philmark_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philmark