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KVD Beauty

Full company profile

uuid000h3qn

Namestring
KVD Beauty
Legal namestring
KVD OpCo LLC
Company typeenum
Private
Founded yearint
2008
Descriptiontext

KVD Beauty, operating under the legal entity KVD OpCo LLC, is a direct-to-consumer vegan and cruelty-free cosmetics brand founded in 2008 and headquartered in San Francisco, California. The company sells a focused color-cosmetics portfolio across eye (Tattoo Liner, Tattoo Pencil Liner, Dazzle Eyeshadow Stick, Full Sleeve Tubing Mascara, Go Big Or Go Home Mascara), lip (Everlasting Hyperlight Liquid Lipstick, Everlasting Lip Liner), and face (Good Apple Foundation Balm, Shade + Light Contour Palette) categories at unit prices ranging from $13 to $52.50, with curated Artistry Set bundles priced between $65 and $90. Product differentiation is anchored in proprietary formulation technologies including 24H TAT-TUBING mascara technology, waterproof long-wear systems across eyeliner and mascara SKUs, and transfer-proof systems for foundation and liquid lipstick, all combined with high-pigment, ink-like color payoff.

The business is operated exclusively as a direct-to-consumer brand through a Shopify-based e-commerce storefront at kvdbeauty.com, with no disclosed third-party retail, marketplace, or physical distribution. Revenue is generated through one-time unit-priced product sales, supplemented by bundled Artistry Sets, gift cards, and ongoing promotional mechanics including a persistent 20% sitewide code (SIN20), bundle discounts of 29-37%, and a 60% "Last Chance Icons" clearance rotation. Marketing relies on top-of-funnel organic social presence across Instagram, TikTok, Facebook, and YouTube, with mid-funnel email newsletter capture and the website itself functioning as the bottom-of-funnel conversion point. Target customer segments are horizontal personas — vegan/cruelty-free-conscious beauty consumers and "Beauty Rebels" seeking high-pigment, long-wear performance — served primarily in the United States with latent international shipping capability. The company employs 11-50 people and operates without disclosed external funding, acquisitions, or institutional ownership.

Short descriptiontext

KVD Beauty is a San Francisco-based direct-to-consumer vegan cosmetics brand founded in 2008 that sells high-pigment, cruelty-free makeup — including its flagship Tattoo Liner — exclusively through its Shopify e-commerce storefront to U.S. beauty consumers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
vegan makeup, cruelty-free cosmetics, high-pigment eyeliner, long-wear mascara, waterproof liquid lipstick
Industry3 codes
1Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics)
CodeCRABACAJPrimaryYes
2Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits)
CodeCRABACAFPrimaryNo
3Natural & Clean Fragrance
CodeCRABADAGPrimaryNo
NAICS code1 code
  • Cosmetics, Beauty Supplies, and Perfume Retailers456120
SIC code1 code
  • Perfumes, Cosmetics & Other Toilet Preparations2844
Product category
Vegan Cosmetics & Cruelty-Free Makeup
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Direct Product Sales
TypeOne Time License
Description

KVD Beauty generates revenue through direct-to-consumer sales of vegan makeup products including eyeliners, mascaras, eyeshadows, foundations, and lip products via their e-commerce website. Products are sold at various price points ranging from $13 to $90+, with regular promotional discounts and bundle offerings.

kvdbeauty.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Marketing or Sales, Personnel, Operations
Pricing details1 tier
1Individual makeup products sold at fixed price points
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products range from $13.00 (Go Big Or Go Home Mascara) to $89.82 (Signature Noir Artistry Set). Core products: Tattoo Liner at $25.00, Full Sleeve Mascara at $25.00, Dazzle Eyeshadow Stick at $24.00, Everlasting Hyperlight Liquid Lipstick at $23.00, Everlasting Lip Liner at $22.50. Regular promotions include 20% off sitewide with code SIN20.

kvdbeauty.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

KVD Beauty manufactures and sells 100% vegan and cruelty-free makeup products directly to consumers through its e-commerce website kvdbeauty.com. The product range spans high-pigment eyeliners (Tattoo Liner, Tattoo Pencil Liner), mascaras (Full Sleeve Tubing Mascara, Go Big Or Go Home), eyeshadow sticks (Dazzle), lip products (Everlasting Hyperlight Liquid Lipstick, Everlasting Lip Liner), and face products (Shade + Light Contour Palette), plus bundled Artistry Sets sold at unit price points from $13 to $90.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

KVD Beauty is a vegan makeup brand offering high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry. The product portfolio centers on the Tattoo Collection (eyeliners including Tattoo Liner and Tattoo Pencil Liner), Everlasting Collection (liquid lipsticks and lip liners), Dazzle Collection (eyeshadow sticks), and Good Apple Collection (face products). Additional offerings include mascaras (Full Sleeve and Go Big Or Go Home), bundled Artistry Sets, and digital gift cards. All products are 100% vegan and cruelty-free, featuring waterproof long wear, ink-like pigment, and needle-sharp precision formulations.

Product and service1 record
1Tattoo Liner Waterproof Liquid Eyeliner
Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Mass-market color cosmetics brand with vegan/cruelty-free positioning across eye, face, and lip. Direct peer to KVD on category coverage, ethical positioning, and price-disciplined DTC-plus-retail distribution.

TypeDirect peer
Description

High-pigment, performance-driven color cosmetics with strong cultural brand identity and global retail distribution. Directly comparable to KVD on product positioning (bold pigment, long wear) and target consumer (beauty enthusiasts seeking performance).

TypeDirect peer
Description

Founder-led, social-first DTC color cosmetics brand emphasizing performance and shade range. Comparable to KVD on DTC-led GTM motion, multi-category face/lip/eye portfolio, and reliance on organic social for acquisition.

TypeDirect peer
Description

Edgy, performance-focused color cosmetics brand anchored by long-wear eyeliner and eyeshadow franchises. Directly comparable to KVD on category emphasis (bold eye, long wear), alternative aesthetic, and similar price points in the $20-$30 hero SKU range.

TypeDirect peer
Description

Performance color cosmetics with playful branding and full eye/lip/face catalog. Comparable to KVD on positioning (high-pigment, cruelty-free), price tier, and product categories (mascara, liner, liquid lipstick, palette).

TypeDirect peer
Description

Vegan, cruelty-free color cosmetics brand with bold-pigment identity and DTC-led distribution. Direct peer to KVD on ethical positioning, bold-aesthetic target consumer, and indie-DTC GTM model.

TypeDirect peer
Description

Vegan, cruelty-free, digitally-native color cosmetics brand selling affordable high-pigment product across eye, face, and lip. Directly comparable to KVD on vegan positioning, social-first GTM, and rapid SKU expansion.

TypeDirect peer
Description

Clean, vegan, cruelty-free color cosmetics brand with multi-format sticks and tinted skin products. Comparable to KVD on clean/vegan positioning, social-native brand voice, and multi-category face/eye/lip portfolio.

TypeEmerging player
Description

Premium high-pigment, high-performance color cosmetics with artist-founder positioning. Comparable to KVD on high-pigment, long-wear performance technology and artist-inspiration brand storytelling, though at a meaningfully higher price tier.

TypeBroad incumbent
Description

Mass-market professional color cosmetics brand with broad retail distribution and cruelty-free positioning. Comparable to KVD on category breadth and price points, though NYX operates at a larger scale and through drug/mass channels.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

KVD Beauty

Vegan Cosmetics & Cruelty-Free Makeupkvdveganbeauty.com

KVD Beauty is a San Francisco-based direct-to-consumer vegan cosmetics brand founded in 2008 that sells high-pigment, cruelty-free makeup — including its flagship Tattoo Liner — exclusively through its Shopify e-commerce storefront to U.S. beauty consumers.

What KVD Beauty does

KVD Beauty, operating under the legal entity KVD OpCo LLC, is a direct-to-consumer vegan and cruelty-free cosmetics brand founded in 2008 and headquartered in San Francisco, California. The company sells a focused color-cosmetics portfolio across eye (Tattoo Liner, Tattoo Pencil Liner, Dazzle Eyeshadow Stick, Full Sleeve Tubing Mascara, Go Big Or Go Home Mascara), lip (Everlasting Hyperlight Liquid Lipstick, Everlasting Lip Liner), and face (Good Apple Foundation Balm, Shade + Light Contour Palette) categories at unit prices ranging from $13 to $52.50, with curated Artistry Set bundles priced between $65 and $90. Product differentiation is anchored in proprietary formulation technologies including 24H TAT-TUBING mascara technology, waterproof long-wear systems across eyeliner and mascara SKUs, and transfer-proof systems for foundation and liquid lipstick, all combined with high-pigment, ink-like color payoff.

The business is operated exclusively as a direct-to-consumer brand through a Shopify-based e-commerce storefront at kvdbeauty.com, with no disclosed third-party retail, marketplace, or physical distribution. Revenue is generated through one-time unit-priced product sales, supplemented by bundled Artistry Sets, gift cards, and ongoing promotional mechanics including a persistent 20% sitewide code (SIN20), bundle discounts of 29-37%, and a 60% "Last Chance Icons" clearance rotation. Marketing relies on top-of-funnel organic social presence across Instagram, TikTok, Facebook, and YouTube, with mid-funnel email newsletter capture and the website itself functioning as the bottom-of-funnel conversion point. Target customer segments are horizontal personas — vegan/cruelty-free-conscious beauty consumers and "Beauty Rebels" seeking high-pigment, long-wear performance — served primarily in the United States with latent international shipping capability. The company employs 11-50 people and operates without disclosed external funding, acquisitions, or institutional ownership.

KVD Beauty firmographics

Firmographics
Name
KVD Beauty
Legal name
KVD OpCo LLC
Website
https://kvdveganbeauty.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Short description
KVD Beauty is a San Francisco-based direct-to-consumer vegan cosmetics brand founded in 2008 that sells high-pigment, cruelty-free makeup — including its flagship Tattoo Liner — exclusively through its Shopify e-commerce storefront to U.S. beauty consumers.
Ownership category
akta.pro rank

KVD Beauty industry classification

Industry
Product category
Vegan Cosmetics & Cruelty-Free Makeup
NAICS
Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
SIC
Perfumes, Cosmetics & Other Toilet Preparations (2844)
akta.pro primary industry
Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
akta.pro secondary industries
Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Natural & Clean Fragrance (CRABADAG)

Keywords

  • Vegan makeup
  • Cruelty-free cosmetics
  • High-pigment eyeliner
  • Long-wear mascara
  • Waterproof liquid lipstick

Where KVD Beauty is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Markets served

KVD Beauty business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

  1. Direct Product Sales: KVD Beauty generates revenue through direct-to-consumer sales of vegan makeup products including eyeliners, mascaras, eyeshadows, foundations, and lip products via their e-commerce website. Products are sold at various price points ranging from $13 to $90+, with regular promotional discounts and bundle offerings.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goIndividual makeup products sold at fixed price points

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

KVD Beauty product offering

Product offering

Core offering

KVD Beauty manufactures and sells 100% vegan and cruelty-free makeup products directly to consumers through its e-commerce website kvdbeauty.com. The product range spans high-pigment eyeliners (Tattoo Liner, Tattoo Pencil Liner), mascaras (Full Sleeve Tubing Mascara, Go Big Or Go Home), eyeshadow sticks (Dazzle), lip products (Everlasting Hyperlight Liquid Lipstick, Everlasting Lip Liner), and face products (Shade + Light Contour Palette), plus bundled Artistry Sets sold at unit price points from $13 to $90.

Product overview

KVD Beauty is a vegan makeup brand offering high-pigment, high-performance, cruelty-free makeup inspired by tattoo artistry. The product portfolio centers on the Tattoo Collection (eyeliners including Tattoo Liner and Tattoo Pencil Liner), Everlasting Collection (liquid lipsticks and lip liners), Dazzle Collection (eyeshadow sticks), and Good Apple Collection (face products). Additional offerings include mascaras (Full Sleeve and Go Big Or Go Home), bundled Artistry Sets, and digital gift cards. All products are 100% vegan and cruelty-free, featuring waterproof long wear, ink-like pigment, and needle-sharp precision formulations.

Differentiator

Problem solved

Functional benefit

Products and services

  • Tattoo Liner Waterproof Liquid Eyeliner

Companies that use KVD Beauty

Customer profile

Segments2 records

Ideal customer profiles2 records

KVD Beauty technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

KVD Beauty partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

KVD Beauty competitors and assessment

Company assessment

Direct peers

  • e.l.f. Beauty: Mass-market color cosmetics brand with vegan/cruelty-free positioning across eye, face, and lip. Direct peer to KVD on category coverage, ethical positioning, and price-disciplined DTC-plus-retail distribution.
  • Fenty Beauty: High-pigment, performance-driven color cosmetics with strong cultural brand identity and global retail distribution. Directly comparable to KVD on product positioning (bold pigment, long wear) and target consumer (beauty enthusiasts seeking performance).
  • Rare Beauty: Founder-led, social-first DTC color cosmetics brand emphasizing performance and shade range. Comparable to KVD on DTC-led GTM motion, multi-category face/lip/eye portfolio, and reliance on organic social for acquisition.
  • Urban Decay: Edgy, performance-focused color cosmetics brand anchored by long-wear eyeliner and eyeshadow franchises. Directly comparable to KVD on category emphasis (bold eye, long wear), alternative aesthetic, and similar price points in the $20-$30 hero SKU range.
  • Too Faced: Performance color cosmetics with playful branding and full eye/lip/face catalog. Comparable to KVD on positioning (high-pigment, cruelty-free), price tier, and product categories (mascara, liner, liquid lipstick, palette).
  • Lime Crime: Vegan, cruelty-free color cosmetics brand with bold-pigment identity and DTC-led distribution. Direct peer to KVD on ethical positioning, bold-aesthetic target consumer, and indie-DTC GTM model.
  • ColourPop Cosmetics: Vegan, cruelty-free, digitally-native color cosmetics brand selling affordable high-pigment product across eye, face, and lip. Directly comparable to KVD on vegan positioning, social-first GTM, and rapid SKU expansion.
  • Milk Makeup: Clean, vegan, cruelty-free color cosmetics brand with multi-format sticks and tinted skin products. Comparable to KVD on clean/vegan positioning, social-native brand voice, and multi-category face/eye/lip portfolio.

Emerging players

  • Pat McGrath Labs: Premium high-pigment, high-performance color cosmetics with artist-founder positioning. Comparable to KVD on high-pigment, long-wear performance technology and artist-inspiration brand storytelling, though at a meaningfully higher price tier.

Broad incumbents

  • NYX Professional Makeup: Mass-market professional color cosmetics brand with broad retail distribution and cruelty-free positioning. Comparable to KVD on category breadth and price points, though NYX operates at a larger scale and through drug/mass channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

KVD Beauty social profiles

Digital presence

KVD Beauty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KVD Beauty leadership team

Management profile

Number of profiles

KVD Beauty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KVD Beauty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KVD Beauty

What does KVD Beauty do?

KVD Beauty manufactures and sells 100% vegan and cruelty-free makeup products directly to consumers through its e-commerce website kvdbeauty.com. The product range spans high-pigment eyeliners (Tattoo Liner, Tattoo Pencil Liner), mascaras (Full Sleeve Tubing Mascara, Go Big Or Go Home), eyeshadow sticks (Dazzle), lip products (Everlasting Hyperlight Liquid Lipstick, Everlasting Lip Liner), and face products (Shade + Light Contour Palette), plus bundled Artistry Sets sold at unit price points from $13 to $90.

Is KVD Beauty a public or private company?

KVD Beauty is a private company. It is classified as unknown and is currently operating.

When was KVD Beauty founded?

KVD Beauty was founded in 2008. It employs 11 to 50 people.

Where is KVD Beauty based?

KVD Beauty is headquartered in London, United Kingdom, in the Europe region.

How does KVD Beauty make money?

One revenue line is on record: direct Product Sales.

Who are KVD Beauty's main competitors?

Direct peers on record are e.l.f. Beauty, Fenty Beauty, Rare Beauty, Urban Decay, Too Faced, Lime Crime, ColourPop Cosmetics and Milk Makeup. Pat McGrath Labs is listed as an emerging player. NYX Professional Makeup is listed as a broad incumbent.

Does KVD Beauty have an API?

No public API is recorded for KVD Beauty.

What industry is KVD Beauty in?

KVD Beauty's product category is Vegan Cosmetics & Cruelty-Free Makeup. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABACAF, Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits). Its NAICS code is 456120 and its SIC code is 2844.

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Live signals
PR NewswireKVD Beauty Reveals Full Sleeve Long + Defined Tubing Mascara: The First-Ever Tattoo-Inspired Tubing Mascara That Wraps Every Lash with 24H Tat-Tubing TechnologyKVD Beauty has announced the launch of Full Sleeve Long + Defined Tubing Mascara, described as the first-ever tattoo-inspired tubing mascara featuring 24-hour locked-in wear and easy warm water removal. The product uses breakthrough 24H Tat-Tubing Technology to create polymer sleeves around each lash for extreme length, lift, and definition. The mascara will be available starting August 4, 2023, at $25 through KVDBeauty.com, Sephora, and Ulta.Business InsiderKVD Beauty has replaced its cult-favorite lipsticks that were originally created by Kat Von DKVD Beauty replaced its Everlasting Liquid Lipsticks with repackaged products called Everlasting Hyperlight Liquid Lipsticks, removing Kat Von D's name and illustrations. The $22 lipsticks now feature 21 shades with names inspired by poisonous plants, and Paris Jackson promotes the line. The brand has phased out remaining Von D products.PR NewswireKVD Beauty® Launches New Everlasting Hyperlight Liquid Lipstick: The Evolution of Their Iconic Liquid Lipstick Featuring Global Brand Face, Paris JacksonKVD Beauty announced the launch of Everlasting Hyperlight Liquid Lipstick, a next-generation long-lasting, transfer-proof formula that serves as an evolution of their original Everlasting Liquid Lipstick collection. The new product features 21 feather-resistant matte shades, is priced at $22, and is available online at KVDBeauty.com, Ulta.com, and Sephora.com. Paris Jackson serves as the global campaign face and co-creative director for the launch.Business InsiderI tried 3 high-end concealers that TikTokers love, and I'd only buy one againAn Insider beauty editor tested three high-end concealers popular on TikTok: Kosas Revealer, KVD Beauty Good Apple, and NARS Radiant Creamy. While the KVD and Kosas products had specific drawbacks regarding texture and scent for the reviewer's dry skin, she praised the NARS concealer for its coverage and finish, identifying it as her preferred choice among the three.PR NewswireKVD Beauty's Viral Foundation Now Available as Concealer: Introducing NEW Good Apple Lightweight Full-Coverage ConcealerKVD Beauty announced the launch of its new Good Apple Lightweight Full-Coverage Concealer on February 1, 2022, expanding on the success of its viral Good Apple Skin-Perfecting Foundation Balm. The concealer is priced at $28, offered in 32 shades, and features sustainable packaging with a vial cap made from 70% post-consumer recycled materials. The product is available through the brand's e-commerce site as well as Ulta and Sephora both online and in-store.PR NewswireMeet Epic Kiss: KVD Beauty's New Role-Breaking Lipstick That Combines High-Pigment Color and Hydrating Lip CareKVD Beauty announced the launch of its new Epic Kiss Nourishing Vegan Butter Lipstick, a vegan lipstick combining high-pigment color with hydrating lip care, featuring 15 inclusive shades and a case made from 80% recycled materials. The product, priced at $22, became available on August 1st, 2021 through KVDBeauty's own website as well as Ulta and Sephora retail channels. KENDO BRANDS, the beauty brand incubator that owns and operates KVD Beauty, is backing this launch as part of its portfolio of global beauty brands.PR NewswireKVD Beauty ernennt Promi-Visagistin Nikki Wolff zum Global Director of ArtistryKVD Beauty, a tattoo-inspired vegan beauty brand owned by Kendo Brands, announced the appointment of celebrity makeup artist Nikki Wolff as its new Global Director of Artistry effective June 2021. Wolff, who has worked with celebrities including Dua Lipa and Kendall Jenner and commands over 1.7 million Instagram followers, will join the Global Veritas Artistry Team and contribute to product development while serving as lead artist for brand campaigns. The appointment coincides with KVD Beauty's recent launch of the ModCon Liquid-Gel Blush following the success of its Good Apple Foundation.PR NewswireKVD Beauty nombra a la maquilladora de celebridades Nikki Wolff directora global de arteKVD Beauty has appointed celebrity makeup artist Nikki Wolff as its new Global Art Director, effective June 10, 2021. In this role, Wolff will contribute to product development and innovation while serving as a lead artist for the brand's advertising campaigns and marketing initiatives. This strategic hire coincides with the recent launch of KVD Beauty's ModCon Liquid Gel Blush.PR NewswireKVD Beauty nomeia maquiadora celebridade Nikki Wolff como diretora global de arteKVD Beauty, a vegan tattoo-inspired beauty brand, announced the appointment of British celebrity makeup artist Nikki Wolff as its new Global Artistry Director, effective June 2021. Wolff, who has over 1.7 million Instagram followers and has worked with celebrities including Dua Lipa, Kendall Jenner, and Rosie Huntington-Whiteley, will also consult on product development and serve as lead artist for marketing campaigns. The appointment coincides with KVD Beauty's recent launch of the ModCon Liquid-Gel Blush following the success of its Good Apple Foundation.PR NewswireKVD Beauty nomme Nikki Wolff, maquilleuse reconnu, au poste de directrice mondiale de l'artKVD Beauty a annoncé la nomination de Nikki Wolff, maquilleuse britannique reconnue comptant plus de 1,7 million d'abonnés sur Instagram, au poste de directrice artistique mondiale, avec prise de fonction immédiate.