ProMAX Systems
ProMAX Systems is a privately held Irvine, California-based provider of purpose-built Network Attached Storage (NAS) shared storage servers and workflow software for video production professionals, serving creative agencies, corporate video, house of worship, and government/education teams across 35+ countries.
- Company typePrivate
- Founded1998
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ProMAX Systems does
ProMAX Systems, operating legally as Socal Turnaround Partners, Inc., is a privately held U.S. company headquartered in Irvine, California that designs and sells Network Attached Storage (NAS) shared storage servers purpose-built for video production professionals. Founded in 1998 and active for over 25 years, the company maintains a small employee base (11–50) and distributes its products globally through a combination of direct enterprise sales staffed by solution architects and a trained channel partner/dealer network spanning 35+ countries across North America, Europe, the Middle East, and Asia Pacific.
The product portfolio centers on the proprietary ProMAX Platform operating environment, which powers a tiered hardware line: ProMAX Enterprise and NVMe U.3 (16- and 24-bay servers with up to 100Gig network connections and scalability beyond 10 petabytes), ProMAX Studio (compact professional-grade storage for 4K and beyond), MediaHub (cloud-integrated remote workflow with always-on syncing and VPN-friendly behavior), and ProMAX Sync (low-cost network sync for small workgroups). The stack integrates with major non-linear editing ecosystems (Adobe Premiere, Avid, Final Cut Pro) and is licensed for codec-level interoperability with Avid DNX and RED formats.
Revenue is generated through a mix of one-time hardware sales, recurring ProCARE support subscriptions (priced from $1,495 to $2,995 annually with optional 24/7 ProCARE Plus), and software licensing. The go-to-market is consultative, with risk-free purchases, four included training sessions, and proactive solution-architect engagement. ProMAX serves four primary vertical segments — Creative Agencies, Corporate Video Teams, House of Worship Video Teams, and Government and Education Video Teams — with named enterprise customers including HBO and Ochsner Health. The company markets through an active blog, a self-hosted knowledge base, GDPR-compliant email programs, and direct lead-capture forms, and it self-attests GDPR compliance to support European sales.
ProMAX Systems firmographics
Firmographics- Name
- ProMAX Systems
- Legal name
- Socal Turnaround Partners, Inc.
- Website
- https://promax.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProMAX Systems is a privately held Irvine, California-based provider of purpose-built Network Attached Storage (NAS) shared storage servers and workflow software for video production professionals, serving creative agencies, corporate video, house of worship, and government/education teams across 35+ countries.
- Ownership category
- akta.pro rank
ProMAX Systems industry classification
Industry- Product category
- Network Attached Storage (NAS)
- NAICS
- Computer Storage Device Manufacturing (334112), Computer Systems Design and Related Services (54151)
- SIC
- Computer Storage Devices (3572), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Hyperconverged & Software-Defined Storage Appliances (HCI/SDS Hardware) (HDACACAJ)
Keywords
Where ProMAX Systems is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ProMAX Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: One-time hardware purchase for NAS storage servers including Enterprise, Studio, and MediaHub products with associated components
- ProCARE Support Services: Annual support contracts providing warranty extensions, software updates, technical support, and parts replacement. Enterprise Class servers covered up to 7 years, Workgroup Class servers up to 3 years
- Software Licensing: Non-exclusive, non-transferable software licenses with annual support services included in first year, optional renewal thereafter
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ProCARE Basic - 16 Bay 6 Core Entry Level |
| Subscription | Annual | ProCARE Mid-Range - 16 Bay 16 Core with Media Management Suite |
| Subscription | Pay-as-you-go | Per Incident Support |
| Other | Pay-as-you-go | Evening/Weekend Pre-scheduled Services |
| Other | Pay-as-you-go | Emergency After Hours Support |
| Subscription | Annual | ProCARE Plus - 24/7 Emergency Support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ProMAX Systems product offering
Product offeringCore offering
ProMAX Systems designs, manufactures, and sells NAS (Network Attached Storage) shared storage servers and workflow servers purpose-built for video production teams. The product portfolio includes enterprise-class 16/24-bay NVMe U.3 servers, compact ProMAX Studio storage, and remote workflow solutions (MediaHub and ProMAX Sync), all running a proprietary ProMAX Platform OS with redundant components and bundled with the ProCARE support program.
Product overview
ProMAX Systems provides a unified portfolio of NAS (Network Attached Storage) shared storage solutions purpose-built for video professionals. The core ProMAX Platform serves as the central management OS, with distinct hardware product lines: MediaHub (cloud-integrated remote sync), ProMAX Sync (small workgroup sync), ProMAX Enterprise/NVMe U.3 (high-capacity 16/24-bay enterprise servers), and ProMAX Studio (compact professional storage). All products are backed by the ProCARE support program (with optional 24/7 ProCARE Plus) and designed for collaborative video production workflows with support for professional codecs including Avid DNX and RED.
Differentiator
Problem solved
Functional benefit
Products and services
- ProMAX Platform
Quantifiable outcome
- Timeline reduction from 4-5 months to 6-8 weeks for 30-minute show production
- +2 more outcomes
Companies that use ProMAX Systems
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ProMAX Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
ProMAX Systems partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
ProMAX Systems competitors and assessment
Company assessmentDirect peers
- EditShare: EditShare builds shared storage, media asset management, and collaborative workflow solutions specifically for film, TV, and broadcast post-production. Most direct head-to-head competitor to ProMAX in the media-focused NAS/shared-storage category.
- Tiger Technology: Tiger Technology provides high-performance shared storage, tiered storage, and workspace management tailored for media and entertainment workflows. Competes with ProMAX in the same video/post-production shared-storage niche, especially in EMEA.
- QNAP Systems: QNAP is a major NAS hardware vendor offering a broad range of network attached storage systems used by creative professionals and SMBs. While broader than ProMAX, QNAP competes for the same video editing and shared storage buyers at typically lower price points.
- Synology: Synology is a leading NAS vendor with hardware spanning home/SMB to enterprise, plus a strong software platform (DiskStation Manager). Frequently evaluated by ProMAX's mid-market and creative-team prospects.
- Small Tree Communications: Small Tree provides shared storage and networking solutions purpose-built for Mac-based video editing and post-production environments. Directly comparable to ProMAX's Apple/Final Cut Pro friendly workflow offerings.
- OWC (Other World Computing): OWC sells high-performance storage, SSDs, and Thunderbolt/NAS solutions targeted at creative professionals and Mac-based post-production. Competes with ProMAX in the prosumer/creative-agency segment of video storage.
- Asustor: Asustor manufactures NAS appliances for prosumer and small business users, including configurations aimed at media and creative workflows. Competes with ProMAX's Studio and entry ProMAX Sync tiers on price/value.
Broad incumbents
- NETGEAR (ReadyNAS / AV Line): NETGEAR's ReadyNAS and AV-focused networking/storage products serve small business and pro-AV buyers with shared storage needs. Broader portfolio than ProMAX but overlaps in the small creative team / studio NAS segment.
- Blackmagic Design: Blackmagic Design sells a wide range of video production hardware and software, including cameras, switchers, and DaVinci Resolve. Not a direct storage competitor, but sits in the same video production purchasing context and could acquire or build competing storage.
- Avid Technology: Avid provides professional video editing (Media Composer), shared storage (NEXIS), and media production tools. Avid NEXIS is a direct enterprise competitor to ProMAX Enterprise in larger broadcast and post facilities, and Avid DNX is already integrated into ProMAX's platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ProMAX Systems social profiles
Digital presenceProMAX Systems compliance and trust
Trust signalCompliance1 record
ProMAX Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProMAX Systems leadership team
Management profileNumber of profiles
Profiles2 records
ProMAX Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProMAX Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProMAX Systems
What does ProMAX Systems do?
ProMAX Systems designs, manufactures, and sells NAS (Network Attached Storage) shared storage servers and workflow servers purpose-built for video production teams. The product portfolio includes enterprise-class 16/24-bay NVMe U.3 servers, compact ProMAX Studio storage, and remote workflow solutions (MediaHub and ProMAX Sync), all running a proprietary ProMAX Platform OS with redundant components and bundled with the ProCARE support program.
Is ProMAX Systems a public or private company?
ProMAX Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProMAX Systems founded?
ProMAX Systems was founded in 1998. It employs 11 to 50 people.
Where is ProMAX Systems based?
ProMAX Systems is headquartered in Irvine, United States, in the North America region.
How does ProMAX Systems make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are proCARE Support Services and software Licensing.
Who are ProMAX Systems's main competitors?
Direct peers on record are EditShare, Tiger Technology, QNAP Systems, Synology, Small Tree Communications, OWC (Other World Computing) and Asustor. Broad incumbents are NETGEAR (ReadyNAS / AV Line), Blackmagic Design and Avid Technology.
Does ProMAX Systems have an API?
No public API is recorded for ProMAX Systems.
What industry is ProMAX Systems in?
ProMAX Systems's product category is Network Attached Storage (NAS). Its primary akta.pro industry code is HDACACAJ, Hyperconverged & Software-Defined Storage Appliances (HCI/SDS Hardware). Its NAICS code is 334112 and its SIC code is 3572.