Sea Trail Resort

What Sea Trail Resort does

Sea Trail Golf Resort is a privately held, integrated coastal golf resort located on a 2,000+ acre property at 75 Clubhouse Road in Sunset Beach, North Carolina. Established in 1990 with the opening of the Rees Jones-designed Jones Course, the resort was acquired in 2023 by Sea Trail Investments and is operated under East Coast Golf Management. The property offers 54 holes of championship golf across three courses — the recently renovated Willard Byrd Course (2024, Tim Cate redesign, $3M+ investment, 6,649 yards, par 72), the original Rees Jones Course (6,717 yards, est. 1990), and the restored Dan Maples Course (reopened October 2025, 6,374 yards) — alongside four distinct dining venues (Sunset Prime steakhouse, 55 Bistro Bar sports pub, Sunset Slice pizza, and Sunset Cove turn house), and a mix of accommodation products including 27 newly built (2024) Sawmill Townhomes, Club Villas (2–4 BR), Champions Condos, River Creek villas, and Royal Poste units with nightly rates ranging from $133 to $350+.

The resort's business model is a multi-revenue-stream direct-to-consumer hospitality operation. Revenue is generated across five principal streams: golf operations (green fees, tee-time bookings, cart rentals including TaylorMade club rentals at $65/round), resort accommodations (pay-as-you-go nightly rentals), food and beverage (four venues plus event catering), events and weddings (40,000+ sq ft Convention Center plus Jones Byrd Clubhouse event spaces, with a Grand Ballroom accommodating up to 1,000 guests), and bundled golf packages that combine lodging, 54 holes of golf, breakfast, lunch, and beverage vouchers with seasonal free-night incentives. Distribution channels include direct website bookings (seatrail.com) via the Omnitech Golf tee-time platform, a toll-free reservations line (800-764-6070), on-property sales, and OpenTable for dinner reservations. Marketing is multi-channel across website, Facebook, Instagram, X, email, and earned media in regional golf and tourism publications.

The customer base spans golfers of all skill levels, families and multi-generational groups seeking beach-and-golf vacations, destination wedding parties, and corporate event and meeting groups. Management is led by General Manager Jimmy Biggs (Class A PGA member since 2007) with functional leadership across food and beverage, agronomy, marketing, events, and finance. The resort is managed as part of a broader portfolio of properties under East Coast Golf Management, which operates a marketing co-op with 23 Myrtle Beach-area courses and sister properties including Rivers Edge Golf Club and The International Club of Myrtle Beach.

Name

Sea Trail Resort

Legal name

Sea Trail Golf Resort

Website

https://seatrail.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Sea Trail Golf Resort is a privately held coastal resort in Sunset Beach, NC operating 54 holes of championship golf, four dining venues, event spaces, and on-site accommodations. It serves golfers, families, wedding parties, and corporate groups through direct-to-consumer stay-and-play packages.

Ownership category

akta.pro rank

Product category

Golf Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Golf resort hospitality
• Championship golf courses
• Destination wedding venues
• Resort accommodations
• Conference event spaces

Headquarters

HQ city

Sunset Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Operations: Revenue from green fees across three courses (Byrd, Jones, Maples), tee time bookings, and golf cart rentals.
2. Resort Accommodations: Revenue from Sawmill Townhomes, Club Villas, Champions Condos, River Creek villas, and Royal Poste units. Nightly rental rates ranging from $133 to $350+ per night.
3. Food & Beverage: Revenue from four dining venues: Sunset Prime (steakhouse), 55 Bistro Bar (sports bar), Sunset Slice (pizza), and Sunset Cove (turn house).
4. Events & Weddings: Revenue from hosting weddings, corporate meetings, and group gatherings in the Convention Center and event venues. Over 50,000 sq ft of event space.
5. Golf Packages: Bundled Stay & Play packages combining accommodations, golf, dining, and beverage inclusions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sea Trail Resort operates a 2,000+ acre coastal golf resort in Sunset Beach, NC, featuring three championship golf courses (Byrd, Jones, Maples), multiple on-site dining venues, accommodation options including townhomes, villas and condos, and over 50,000 sq ft of event space serving weddings, corporate events and group gatherings. The resort packages golf, lodging, and dining into stay-and-play experiences and offers on-property catering and event planning services.

Product overview

Sea Trail Golf Resort is a comprehensive golf destination and coastal resort offering 54 holes of championship golf across three distinct courses (Byrd, Jones, and Maples), four dining venues (Sunset Prime, 55 Bistro Bar, Sunset Slice, Sunset Cove), diverse accommodations (Sawmill Townhomes, Club Villas, Champions Condos, River Creek, Royal Poste), and extensive event and wedding services. The resort operates the Convention Center with over 40,000 sq ft of event space and the renovated Jones Byrd Clubhouse. Recent multi-million dollar investments have funded course renovations, new Sawmill Townhomes, and refreshed dining venues. Golf packages bundle stay-and-play options with dining inclusions.

Differentiator

Problem solved

Functional benefit

Brands

• Sunset Prime: Full-service restaurant at Jones Byrd Clubhouse offering breakfast, lunch, dinner, and upscale steakhouse experience featuring Certified Angus Beef Prime cuts.
• 55 Bistro Bar
• Sunset Slice
• Sunset Cove
• Sawmill Townhomes

Products and services

• Byrd Course Championship golf course at Sea Trail featuring a multi-million dollar renovation completed in 2024. The 6,649-yard, par-72 course offers TifEagle greens, rebuilt bunkers with the Better Billy Bunker system, improved drainage, and enhanced sightlines designed by Tim Cate.
• Jones Course Classic Rees Jones-designed championship golf course established in 1990, featuring 6,717 yards of play. The course offers generous fairways, balanced green complexes, and a relaxed resort feel suitable for all skill levels.
• Maples Course Dan Maples-designed course restored in 2025 featuring 6,374 yards with new TifEagle greens, rebuilt greens with Tahoma 31 collars, expanded natural areas, and refined bunkering. Includes a unique fairway cut design and new shuttle-based check-in experience.
• Sawmill Townhomes Newly built luxury townhomes featuring 3-bedroom layouts with 6 queen beds each, full kitchens, screened porches, open living areas, and in-unit laundry. 27 units with 81 total bedrooms, located steps from golf and minutes to Sunset Beach.
• Club Villas Well-equipped villa units ranging from 2-4 bedrooms, positioned near resort amenities, golf courses, and beach access. Feature nostalgic charm with comfortable accommodations for groups, starting from $139.24/night.
• Champions Condos Condominium units in quiet resort enclaves offering spacious floor plans and screened porches with golf course views. Comfortably outfitted for stays with proximity to the beach, starting from $163.98/night.
• Royal Poste and River Creek Villas Additional resort accommodation units at Sea Trail, including 2-bedroom/2-bathroom Royal Poste units (starting from $133.68/night, located near the pool and activity center) and River Creek II villas with 12 units, providing convenient access to resort amenities.
• Sunset Prime Full-service restaurant at the Jones Byrd Clubhouse offering breakfast, lunch, and dinner. Features Certified Angus Beef Prime steaks, fresh seafood, daily buffets (breakfast $15, lunch buffet $24.95), and outdoor dining with course views at The Overlook.
• 55 Bistro Bar Sports bar and pub at the Convention Center featuring 40+ TVs, NFL Sunday Ticket, pool table, Bullshooter dart boards, Golden Tee arcade game, and casual contemporary pub fare with local drafts and crafted cocktails.
• Sunset Slice Pizza restaurant located at the Convention Center featuring housemade dough and marinara sauce prepared in-house daily, with options including classic Margherita, gourmet flatbreads, and cauliflower crust.
• Sunset Cove Turn house convenience location at the Jones Byrd Clubhouse offering slushy drinks, cocktails, golf essentials, and snacks for mid-round breaks. Weather-dependent seasonal operation.
• Convention Center Over 40,000 square feet of event space including Grand Ballroom (10,146 sq ft, up to 1,000 guests), three smaller ballrooms (3,382 sq ft each), Promenade (4,000 sq ft), Boardrooms I & II (630 sq ft each), Piazza/Garden/Gazebo (4,800 sq ft), and 55 Bistro Bar venue (4,224 sq ft).
• Jones Byrd Clubhouse Recently renovated clubhouse featuring Sunset Prime restaurant with multiple venue options. Interior spaces include Group Dining Area (1,200 sq ft, 50 guests), Private Dining Area (2,100 sq ft, 90 guests), and Inside Bar & Dining Area (4,828 sq ft, 192 guests). Exterior features covered back porch, patio extensions, modern bar, and front patio with walk-up bar window.
• Golf Packages Stay-and-play golf packages bundling accommodations with access to all 54 holes. Includes breakfast, lunch buffets, and beverage vouchers. Seasonal incentives offer complimentary nights (3rd night free in-season, 3rd night free out-of-season).
• Event Catering Full-service catering for events including buffet-style and elegantly served dinners, breakfast and luncheon events, wine pairings, cocktail classes, and bourbon/whiskey pairing dinners. Custom menus feature fresh, seasonal, and local ingredients.
• Weddings & Events Complete wedding and event planning services including ceremony and reception venues, rehearsal dinners, catering, accommodations, and multi-day celebration packages. Over 40,000 square feet of indoor and outdoor event space available.

Quantifiable outcome

• Family Golf Week event expected to draw hundreds of players from more than 40 states
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• Family Golf WeekflagshipStrategic or Co-development Partner · 26 May 2026Sea Trail named new home of Family Golf Week beginning 2026. One of the nation's premier family golf traditions, entering its 29th year. Largest Father & Son tournament in the world, drawing participants from 40+ states.
• Brunswick County Chamber of CommerceminorGTM or Marketing Partner · 17 April 2025Partnered for Sunset Prime ribbon cutting ceremony. Chamber collaboration for community events and business networking.
• East Coast Golf ManagementcoreImplementation/ SI/ Consulting PartnerECGM manages operations at Sea Trail Golf Resort and other premier properties in the Myrtle Beach area. They leverage expertise in golf course management to ensure top performance and also lead a marketing co-op initiative with 23 courses.
• Rivers Edge Golf ClubminorStrategic or Co-development PartnerSister property located in Shallotte, NC (20-minute drive). Arnold Palmer design from 1999 on the Shallotte River. Recently completed clubhouse remodel and course upgrades. Voted 2023 Golf Course of the Year.
• The International Club of Myrtle BeachminorStrategic or Co-development PartnerSister property in Murrells Inlet, SC (45-minute drive). Willard Byrd design in maritime forest setting. Known for creative design and scenic beauty in the Grand Strand area.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Barefoot Resort & Golf: Operates four championship courses plus villa and condo accommodations in North Myrtle Beach, SC. Directly comparable stay-and-play golf resort model targeting the same Family Golf Week / Carolina coast leisure segment.
• Grande Dunes Resort Club: Myrtle Beach-area private/public golf club with on-site amenities, dining, and tournament/event facilities. Comparable course variety and event-business model within driving distance of Sea Trail.
• Litchfield Beach & Golf Resort: South Carolina Grand Strand beachfront resort with multiple golf partnerships, rental accommodations, and event/wedding space. Mirrors Sea Trail's beach-plus-golf positioning and group booking dynamics.
• Pinehurst Resort: Iconic North Carolina golf resort with multiple courses, full lodging, dining, spa, and event venues. Comparable stay-and-play resort format though more premium-tier and further west in NC.
• Kiawah Island Golf Resort: Multi-course Charleston-area golf resort with villas, dining, and large-scale event space. Closest peer in format and scale, though positioned at the luxury/upper end relative to Sea Trail.
• Sea Pines Resort: Hilton Head Island, SC destination resort offering three golf courses, villa and hotel lodging, dining, and beachfront amenities. Directly comparable coastal Carolina stay-and-play destination.
• Wild Dunes Resort: Charleston-area beachfront resort with golf, villa rentals, multiple dining venues, and event space. Closely comparable lowcountry/coastal Carolinas resort model.
• The Dunes Golf & Beach Club: Private Myrtle Beach-area club with championship golf, beach access, dining, and member events. Comparable core golf + clubhouse + dining component within Sea Trail's competitive set.

Broad incumbents

• TPC Sawgrass: Premium TPC-operated golf destination in Ponte Vedra Beach, FL with the Stadium Course plus lodging and event venues. Overlaps with Sea Trail on golf destination/events but operates in a much higher price tier and broader portfolio.

Others

• Rivers Edge Golf Club: Sister property under shared ownership and management with Sea Trail, located 20 minutes away in Shallotte, NC. Arnold Palmer-designed course that funnels cross-traffic to Sea Trail's group/event offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/sea_trail
• Facebookfacebook.com/seatrail
• LinkedInlinkedin.com/company/sea-trail-golf-resort
• Instagraminstagram.com/seatrailgolfresort

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Trail Resort