Dunes Club

What Dunes Club does

The Dunes Golf and Beach Club is a member-owned semi-private country club located oceanfront at 9000 N. Ocean Boulevard in Myrtle Beach, South Carolina. Incorporated in May 1948 around a Robert Trent Jones-designed 18-hole championship golf course (7,450 yards, course rating 76.1, slope 148), the club's signature 'Waterloo Hole #13' is widely ranked among the greatest golf holes in the world, and the property is the only golf course in Myrtle Beach with ocean views. Over 75 years of operation, the club has expanded into a full recreational and hospitality platform including a nine-court lighted tennis center (seven clay, two hard), an oceanfront beach club with pool, three dining venues (1948 Grill, 1948 Bar, Waterloo Restaurant), a ballroom and event spaces, and the Dunes Junior Gators youth program for golf and tennis.

Revenue is generated primarily through recurring family memberships structured across four tiers — Full Golf, Social, Tennis, and Executive (ages 21–42 with age-based dues discounts) — with applicants required to secure one member sponsor and three member endorsers and complete a 60–90 day board approval process. Both equity (stock purchase) and non-equity (initiation fee) membership options exist. Ancillary revenue streams include limited guest green fees, reciprocal play with other PGA-recognized private clubs, food and beverage across all venues, catering for weddings and corporate events (non-members eligible with deposit), and member sub-clubs such as the ~100-member Wine Society.

The go-to-market motion is relationship-driven: personal guided tours, member referrals, and brand exposure from hosting major golf tournaments — most notably the ONEflight Myrtle Beach Classic PGA TOUR event, which debuted at the club in 2024 and is confirmed through 2027. The club also maintains a historical hosting pedigree including USGA championships, PGA Tour Qualifying Finals, and PGA Senior Tour Championship. Membership base stands at over 800 families with approximately 600 children under 18 and over 200 juniors in the youth tennis program, indicating strong intergenerational retention.

Name

Dunes Club

Legal name

The Dunes Golf and Beach Club

Website

https://thedunesclub.net

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dunes Golf and Beach Club is a member-owned semi-private country club in Myrtle Beach, SC, founded in 1948 around a Robert Trent Jones-designed championship golf course. It serves 800+ families with golf, tennis, beach amenities, dining, youth programs, and event hosting, and is a PGA TOUR host venue.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreational Hospitality Services

NAICS

Golf Courses and Country Clubs (713910), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Private country club
• Championship golf course
• Tennis club
• Oceanfront beach club
• Member-owned club

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Family memberships requiring either stock purchase or initiation fee payment, plus monthly dues. Executive memberships available for ages 21-42 with age-based monthly dues discounts.
2. Guest Golf Fees: Limited guest tee times available for non-members. Rates vary throughout the year and include green fee, golf cart, TaylorMade practice balls, and all taxes and fees.
3. Food and Beverage: Three oceanfront dining options: 1948 Grill (Members' Dining Room), 1948 Bar (Members' Bar), and Waterloo Restaurant. Catering services for events and weddings.
4. Events and Weddings: Wedding ceremonies, receptions, rehearsal dinners, corporate seminars, charity fundraisers. Non-members can book with deposit and additional room/facility fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Dunes Golf and Beach Club is a semi-private, member-owned country club in Myrtle Beach, SC offering a Robert Trent Jones-designed 18-hole championship golf course (7,450 yards), a nine-court lighted tennis facility, an oceanfront beach club with pool, three dining venues, and full-service wedding and event hosting. Members access golf, tennis, pool, beach, dining, and social programming through family-based subscription memberships.

Product overview

The Dunes Golf and Beach Club is a semi-private country club offering a comprehensive portfolio of recreational and hospitality services. The core offerings include the Robert Trent Jones-designed championship golf course (7,450 yards), a 9-court tennis center (7 clay, 2 hard), and an oceanfront beach club with pool facilities. Dining options comprise the 1948 Grill (upscale dining), 1948 Bar (casual lounge), and Waterloo Restaurant (casual grill). Event services include wedding and banquet facilities in the Ballroom, Atlantic Room, and Palmetto Room. Youth programming features the Dunes Junior Gators program with dedicated golf and tennis academies. Membership tiers include Full Golf, Social, Tennis, and Executive categories, all structured as family memberships covering spouses and children under 21.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course
• Tennis Center
• Beach Club
• 1948 Grill
• 1948 Bar
• Waterloo Restaurant
• Weddings & Events
• Dunes Junior Gators Program
• Full Golf Membership
• Social Membership
• Tennis Membership
• Executive Membership

Quantifiable outcome

• Top 100 Golf Course ranking in virtually every major magazine
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• ONEflight Myrtle Beach ClassicflagshipGTM or Marketing Partner · 1 January 2024PGA TOUR event sponsored by ONEflight and Visit Myrtle Beach. The Myrtle Beach Classic debuted in 2024 as the first PGA TOUR event in Myrtle Beach's history and first major tournament on the Grand Strand in over two decades. The Dunes Golf & Beach Club serves as the host venue.
• Visit Myrtle BeachflagshipGTM or Marketing Partner · 1 January 2024Official sponsor of the ONEflight Myrtle Beach Classic PGA TOUR event. Visit Myrtle Beach is the tourism marketing organization for the Myrtle Beach area.
• Robert Trent Jones SocietycoreStrategic or Co-development Partner · 1 January 2004Society formed to honor Robert Trent Jones Sr. and his work, preserve historical information and documents pertinent to golf courses he designed, and encourage education of member clubs on his principles of design. The Dunes Club is one of RTJ's early designs and hosted the annual meeting in 2016.
• Rees JonescoreStrategic or Co-development PartnerSon of original designer Robert Trent Jones. Oversees golf course renovations at the Dunes Club. In his own words, 'The golf course my father, Robert Trent Jones, created for the Dunes Club in 1948 is one of his true masterpieces.'

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Sanctuary at Kiawah Island Golf Resort: Luxury Forbes Five-Star oceanfront resort on Kiawah Island with championship golf, tennis, spa, and dining. Direct comparable as a top-tier Southeast coastal golf and beach destination with tournament heritage.
• Pinehurst Resort: Iconic North Carolina multi-course golf resort with rich tournament history (multiple U.S. Opens) and a robust membership/resort hybrid model. Comparable for championship golf heritage, top-100 rankings, and major-event hosting capability.
• Sea Island Resort: Multi-property luxury resort on the Georgia coast offering championship golf (Seaside, Plantation), beach club, tennis, dining, and a private club component. Closely comparable full-service coastal luxury membership resort.
• Kiawah Island Club: Premier member-owned private club on Kiawah Island, SC featuring championship golf (Cassique, River Course), tennis, beach, dining, and a similar family-membership model. Highly comparable luxury coastal golf club in the same Southeast U.S. market.
• Sea Pines Resort (Harbour Town / Hilton Head): Lowcountry coastal resort featuring the renowned Harbour Town Golf Links (home of the PGA TOUR RBC Heritage), tennis, beach, and a private club-style membership offering. Direct comparable for coastal South Carolina golf heritage and PGA TOUR hosting.
• Colleton River Club: Private member-owned golf club in Bluffton, SC featuring Jack Nicklaus and Pete Dye-designed courses, plus tennis and dining amenities. Comparable member-owned private club serving affluent Lowcountry families.

Broad incumbents

• Pebble Beach Resorts: Iconic California coastal golf resort with multiple courses, US Open pedigree, and luxury lodging. Comparable for championship coastal golf brand and tournament-hosting scale, though on a much larger and more publicly-traded operating model.
• Trump National Golf Club (various): Network of luxury private golf clubs across the U.S. featuring championship courses, oceanfront settings, tennis, and full club amenities. Comparable for high-end private-club positioning and full amenity offerings.

Regional players

• Caledonia Golf & Fish Club: Award-winning Mike Strantz-designed semi-private course in Pawleys Island, SC. Comparable Myrtle Beach-area Top-100 course with tournament pedigree but limited membership/amerty depth.
• Tidewater Golf Club & Plantation: Highly regarded semi-private Myrtle Beach golf club with ocean views and a championship layout. Directly comparable as a competing Myrtle Beach golf venue, though without the deep amenity/membership stack of the Dunes Club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thedunesclub
• Facebookfacebook.com/thedunesclub
• Instagraminstagram.com/thedunesclub
• LinkedInlinkedin.com/company/dunes-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunes Club