What The Visual Pak Companies does

The Visual Pak Companies is a privately held, family-owned contract packaging and contract manufacturing group headquartered in Waukegan, Illinois, operating ten facilities across the Midwest with over two million square feet of production and distribution space. The company serves CPG companies, retailers, and Fortune 500 brands across at least six verticals — beauty and personal care, home care, food and snack, pet care, automotive appearance, and tools and industrial — through five operating entities: Visual Pak (core contract packaging), American Blending and Filling (liquid formulation, blending, and filling acquired in 1999), VP Plastics and Engineering (thermoforming, formerly Blisters), VP Logistics (third-party logistics and freight brokerage, established 2007), and Norka (paperboard converting and folding cartons, acquired 2008). Its technology stack combines in-house structural and graphic design, automated thermoforming (Kiefel KMD 78.1 Speedpack line with robot stacking), precision paperboard converting (Colter & Peterson CHM 1700 sheeter), liquid hot-blend and cold-mix blending with homogenizers, and high-speed rotary filling.

The business model is enterprise field sales and project-based contract manufacturing: pricing is custom and quote-driven, minimum order quantities vary by division, and contracts tend to run multi-year with dedicated account managers. Revenue streams include contract manufacturing services (formulation through filling), contract packaging (blister sealing, cartoning, shrink wrapping, e-commerce packaging), display assembly and fulfillment, and shipping and logistics services bundled through VP Logistics. The company is differentiated by a vertically integrated offering that lets customers consolidate formulation, design, primary packaging, secondary packaging, displays, and outbound logistics under a single supplier, and by a dense certification stack (ISO 9001, ISO 22716, FDA, USDA, AIB, Kosher, Organic, GMI, Costco food safety, Sedex, SmartWay) that supports entry into regulated enterprise accounts. Growth has historically been organic plus tuck-in acquisitions, with the most recent activity in 2022-2023 (new Chicago and Bristol Wisconsin facilities, new distribution center, new thermoforming and sheeting equipment) and a new President appointed in May 2026.

Name

The Visual Pak Companies

Legal name

The Visual Pak Companies

Website

https://visualpak.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Visual Pak Companies is a privately held, family-owned contract packaging and contract manufacturer operating ten Midwest facilities with over two million square feet of space, serving Fortune 500 CPG brands across beauty, home care, food, pet, automotive, and industrial verticals through vertically integrated formulation, packaging, display, and logistics services.

Ownership category

akta.pro rank

Headquarters

HQ city

Waukegan

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Contract Manufacturing Services: End-to-end contract manufacturing including formulation, blending, and filling of liquid products (personal care, beauty, household, air care).
2. Contract Packaging Services: Secondary packaging services including blister sealing, cartoning, multi-packs, shrink wrapping, shrink sleeving, and e-commerce packaging.
3. Display Assembly & Fulfillment: Retail display design, assembly, and fulfillment services for point-of-sale promotional displays.
4. Shipping & Logistics (VP Logistics): Transportation and logistics services including LTL freight, truckload, international transport, expedited shipments, and temperature-controlled shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Visual Pak Companies is a privately held, vertically integrated contract packaging and contract manufacturing company that provides end-to-end solutions including liquid formulation and blending, thermoforming, paperboard packaging, secondary packaging, food packaging, promotional displays, and shipping/logistics services. The company serves CPG companies, retailers, and Fortune 500 businesses across the USA through five operating entities (Visual Pak, American Blending and Filling, VP Plastics & Engineering, Norka, and VP Logistics) operating from 10 locations with over 2 million square feet of production space.

Product overview

The Visual Pak Companies is a privately held group of strategic entities providing turnkey solutions in the contract packaging and manufacturing industry. The portfolio consists of five primary operating entities: Visual Pak (core contract packaging), American Blending and Filling (liquid formulation, blending, and filling), VP Plastics and Engineering (thermoforming), VP Logistics (shipping and logistics), and Norka (paperboard packaging). These entities operate across 10 locations with over 2 million square feet of production and distribution space, providing end-to-end services from formulation and design through manufacturing, packaging, and fulfillment. The company serves markets including beauty & personal care, home care, food packaging, pet care, automotive, and tools & industrial products.

Differentiator

Problem solved

Functional benefit

Brands

• VP Logistics: Shipping and logistics services division providing LTL freight, truckload freight, international transport, expedited shipments, and temperature-controlled shipments
• American Blending and Filling
• Norka
• VP Plastics and Engineering

Products and services

• Formulation, Blending and Filling Liquid product development and contract manufacturing services for personal care, beauty, household, and air care products, including formula development, hot-blend and cold-mix blending with homogenizers, high-speed rotary filling, labeling, and bottle decorating. Operates under NSF-ISR ISO 9001:2015 and SGS ISO 22716:2007 certifications.
• Thermoform Packaging

Quantifiable outcome

• Reduced pilferage from 30% to less than 10% with anti-theft packaging redesign
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Berlin Packaging: Hybrid rigid packaging supplier and packaging-services company serving CPG brands across beauty, food, home and personal care with a combination of container sourcing, design, and contract services — closely comparable to Visual Pak's integrated model.
• TricorBraun: One of the largest rigid packaging distributors in North America with a growing portfolio of value-added services including design, sourcing and supply-chain solutions for CPG customers — direct peer in multi-material packaging services.
• ProAmpac: Flexible and specialty packaging manufacturer with significant contract-packaging and co-packing capabilities serving food, personal care and consumer goods — directly comparable to Visual Pak's food and beauty packaging lines.

Broad incumbents

• Sonoco Products: Global diversified packaging manufacturer with consumer packaging, paperboard, and protective-solutions segments that overlap with Visual Pak's paperboard, thermoforming, and contract services, though at significantly larger scale.
• Sealed Air: Global packaging company focused on protective and food packaging with automation and integrated packaging services — comparable in food packaging and supply-chain solutions, though more specialized than Visual Pak's generalist co-packing model.
• Veritiv: North American distributor of packaging, print and facility solutions with packaging design and contract services — overlapping customer base and value proposition with Visual Pak, particularly in paperboard and corrugated.
• Pactiv Evergreen: Food and foodservice packaging manufacturer with significant paperboard, foodservice and beverage packaging operations — relevant comparable for Visual Pak's food packaging and closed food repack business.
• Graphic Packaging: Major paperboard packaging manufacturer focused on folding cartons and food/beverage packaging — directly comparable to Norka's paperboard folding-carton work, but at much larger scale and as a substrate supplier rather than a contract packager.
• AptarGroup: Global supplier of dispensing systems, packaging components, and active material science solutions for beauty, personal care, home and food — relevant overlap with Visual Pak's liquid formulation/blending/filling and beauty packaging verticals.
• Mauser Packaging Solutions: Industrial and consumer packaging manufacturer and reconditioner with contract packaging and supply-chain services — comparable in integrated packaging services for large CPG and industrial customers, though more weighted to industrial containers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@visualpak
• Facebookfacebook.com/TheVisualPakCompanies
• LinkedInlinkedin.com/company/visual-pak

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Visual Pak Companies