RC Pets
RC Pets is a Vancouver-based, privately held DTC e-commerce brand (Est. 1987) that designs and sells premium dog and cat gear — harnesses, collars, leashes, apparel, and accessories — with proprietary cooling, LED visibility, and REPREVE recycled-materials technology, shipping to Canada and the USA.
- Company typePrivate
- Founded1987
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What RC Pets does
RC Pets Products is a Vancouver, Canada-based, privately held e-commerce company that designs and sells premium dog and cat gear, including harnesses, collars, leashes, apparel, paw protection, and accessories. Founded in 1987 and led by Founder and CEO Rory Carr, the company operates a direct-to-consumer storefront at rcpets.com with CAD and USD currency support, duty-free US shipping, and free freight on orders over $75, fulfilling only to Canada and the USA.
The product portfolio is anchored on five core categories — harnesses, collars, leashes, apparel, and accessories — supported by specialized sub-brands: the Nova LED Light collection for low-light visibility, the Eco-Friendly collection built on REPREVE recycled webbing with UTRUST/FiberPrint traceability, the Artist Series of limited-edition collaborations with internationally recognized street artists (Dalek, Daim, Persue, Runt), and the Eamonn Millar "Dreams Gone Wild" fundraising collection benefitting BC Children's Hospital. Proprietary technology centers on evaporative cooling (Zephyr Cooling Vest, Cool Comfort Harness/Mat) that absorbs and slowly releases water to draw heat away from a pet's body, LED visibility harnesses and collars, and sustainable REPREVE-based webbing manufactured in Vancouver.
The business model is one-time unit-based DTC e-commerce with no disclosed B2B or subscription revenue stream; pricing spans from $2.50 stickers and $11 entry collars to $63 harnesses and $110 Artist Series box sets. Customer acquisition runs through Instagram (@rcpetproducts) and Facebook community programs (Paw-parazzi Spotlight), YouTube video content, a blog, and an email Subscribe & Save flow offering 10% off first purchase. The company is bootstrapped with no parent, no disclosed funding rounds, and no public listing, serving a horizontal base of dog and cat owners with secondary emphasis on eco-conscious and art-collector segments.
RC Pets firmographics
Firmographics- Name
- RC Pets
- Legal name
- RC Pets Products
- Website
- https://rcpets.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RC Pets is a Vancouver-based, privately held DTC e-commerce brand (Est. 1987) that designs and sells premium dog and cat gear — harnesses, collars, leashes, apparel, and accessories — with proprietary cooling, LED visibility, and REPREVE recycled-materials technology, shipping to Canada and the USA.
- Ownership category
- akta.pro rank
RC Pets industry classification
Industry- Product category
- Pet Accessories
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
- akta.pro secondary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
Keywords
Where RC Pets is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RC Pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: RC Pets generates revenue through direct-to-consumer sales of premium dog and cat gear including harnesses, collars, leashes, clothing, accessories, and paw protection products. Sales occur through their e-commerce storefront (rcpets.com) with shipping to Canada and USA. Products are sold at various price points from budget-friendly options ($11 collars) to premium items ($110 Artist Series Box Sets).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Harnesses range from $28 to $63 |
| Unit Pricing | Pay-as-you-go | Collars range from $11 to $36 |
| Unit Pricing | Pay-as-you-go | Leashes range from $24 to $48 |
| Unit Pricing | Pay-as-you-go | Clothing ranges from $18 to $70 |
| Unit Pricing | Pay-as-you-go | Accessories range from $2.50 to $90 |
| Other | Pay-as-you-go | Free shipping on orders over $75 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
RC Pets product offering
Product offeringCore offering
RC Pets designs, manufactures and sells premium dog and cat gear including harnesses, collars, leashes, clothing/apparel, accessories, and paw protection products. The company sells exclusively direct-to-consumer through its own e-commerce storefront (rcpets.com), with specialized sub-lines such as the Nova LED Light collection, Eco-Friendly REPREVE collection, Artist Series collaborations, and the Eamonn Millar Dreams Gone Wild fundraising collection. Products are manufactured in Vancouver, Canada and shipped to Canada and the USA.
Product overview
RC Pets is a Canadian pet products company (Est. 1987) offering a comprehensive portfolio of premium dog and cat gear. The product lineup centers on five core categories: Harnesses (step-in, control, no-pull, cooling, LED-light varieties), Clothing/Apparel (rain gear, cooling vests, fleeces, jackets for all weather), Collars (everyday, training, waterproof, eco-friendly, LED-light lines), Leashes (standard, active, bungee, rope variants), and Accessories (treat bags, cooling bandanas, travel gear). The portfolio includes specialized sub-brands: the Nova LED Light collection for night visibility, the Eco-Friendly collection using REPREVE recycled materials, the Artist Series featuring street artist collaborations (DALEK, DAIM, PERSUE, RUNT), and the Eamonn Millar fundraising collection. Paw protection products (PAWks boots/socks and all-weather boots) and dedicated cat products (kitty harnesses, breakaway collars) round out the offering. Products are primarily sold through direct-to-consumer e-commerce with shipping to Canada and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Harnesses Wide selection of dog harnesses including step-in, control, no-pull, and cooling variants designed for training, daily walks, and outdoor adventures. Pricing ranges from $28 (Petite Step-in) to $63 (Cool Comfort Harness).
- Dog Collars Extensive collar collection including everyday clip collars, training collars, waterproof collars, eco-friendly collars, LED light collars, and artist collaboration designs. Pricing ranges from $11 (Primary Petite Collar) to $36 (All Webbing Training Collar).
- Dog Leashes Complete leash collection including standard, active, bungee, rope, training, and waterproof variants in various lengths and widths for different activities. Pricing ranges from $24 (Primary Adjustable Coupler) to $48 (Bungee Active Leash).
- Pet Clothing and Apparel Pet apparel including raincoats, cooling vests, fleeces, hoodies, jackets, and reflective gear designed for all weather conditions from summer heat to winter cold. Pricing ranges from $18 (Packable Rain Poncho) to $70 (Stormrunner Jacket).
- Pet Accessories Pet accessories including cooling bandanas, treat bags, travel bowls, day packs, reflective bandanas, towels, and pet first aid essentials for everyday adventures. Pricing ranges from $2.50 (Artist Series Sticker) to $110 (Artist Series Box Set).
- Paw Protection (PAWks and Boots) Dog boots, shoes, and socks including Fun PAWks, Sporty PAWks, Strider Boots, Apex Boots, and Arctic Boots designed to protect paws from salt, gravel, hot tarmac, and icy pathways.
- Cat Products Cat-specific products including the Adventure Kitty Harness for safe outdoor exploration (available in Trail Badges, Azalea, Black, Camo, Daisies, Lil Heart patterns) and the Kitty Breakaway Collar (Forager, Camo, Cat titude, Daisies, Doodle Cats patterns) designed with breakaway functionality for cat safety.
- Nova LED Light Collection LED light-up harnesses and collars designed for evening visibility and night walks, providing enhanced safety for pets during low-light conditions. Nova LED Light Harness priced at $50.
- Eco-Friendly Collection Sustainable pet gear collection made with REPREVE webbing from 100% recycled plastic bottles, certified by UTRUST with unique FiberPrint traceability. Includes Eco Collar and Eco Leash, proudly made in Vancouver, Canada.
- Artist Series Collection Limited-edition artist collaboration collection featuring street and graffiti artists DALEK, DAIM, PERSUE, and RUNT. Transforms pet accessories into vibrant artistic expressions including collars, leashes, harnesses, bandanas, and gift box sets priced up to $110.
- Eamonn Millar Dreams Gone Wild Collection Fundraising collar and leash collection featuring artwork by 11-year-old Eamonn Millar battling High-Risk Acute Lymphoblastic Leukemia. 100% of proceeds (materials, labour, and profits) donated to BC Children's Hospital Pet Therapy Program.
- Shipping Services Shipping to Canada and USA with free freight on orders over $75, duty-free for US orders (excluding PO boxes, US territories, Alaska and Hawaii). Processing within 2 business days via UPS and Canada Post with standard and expedited options.
Quantifiable outcome
- Cooling effect of 10-15°C (18-27°F) in hot/dry climates and 3-5°C (5-9°F) in hot/humid climates
Companies that use RC Pets
Customer profileSegments4 records
Ideal customer profiles4 records
RC Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RC Pets partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- International Street Artists (Urban Art Collection)flagshipRC Pets partnered with international street artists to create an urban art collection of dog accessories announced October 21, 2025. This expands their existing Artist Series featuring Dalek, Daim, Persue, and Runt.
- Dalek (James Marshall)coreWorld-renowned street artist collaboration for the Artist Series. Dalek channels vibrant creativity through his iconic Space Monkey, blending Japanese pop culture with street art. His designs are featured across premium pet accessories including collars, leashes, bandanas, and gift box sets.
- DAIMcoreGraffiti pioneer since 1989, renowned for precision and groundbreaking techniques. DAIM's gravity-defying geometric forms, rooted in urban landscapes and influenced by architecture, are featured in the Artist Series collection.
- PERSUE (Dave)coreCelebrated artist, pioneer in 1990s skateboard art and West Coast street art. Renowned for bold graphics and imaginative storytelling, PERSUE is best known for his BunnyKitty artwork featured in the Artist Series.
- RUNTcoreOne of Canada's unique creative visionaries, renowned for detailed large-scale murals worldwide for over 30 years. His work has been commissioned by top companies like Pabst Blue Ribbon and YouTube, now featured in the Artist Series.
- REPREVE® / UnificoreEco-friendly products use REPREVE® webbing made from 100% recycled plastic bottles. Every collar and leash comes with UTRUST® certification, with a unique FiberPrint® that guarantees traceability and transparency.
- Eamonn Millarminor11-year-old athlete and artist battling High-Risk Acute Lymphoblastic Leukemia. RC Pets created a limited-edition fundraising collection featuring Eamonn's 'Dreams Gone Wild' artwork. 100% of proceeds (materials, labour, and profits) donated to BC Children's Hospital Pet Therapy Program.
- BC Children's Hospital Pet Therapy ProgramminorCharitable beneficiary of the Eamonn Millar Dreams Gone Wild collection. All proceeds from the limited-edition collar and leash set support this pet therapy program that brings comfort to children during treatment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
RC Pets competitors and assessment
Company assessmentDirect peers
- EzyDog: New Zealand/Australia-based premium dog gear brand offering harnesses, leashes, life jackets, and outdoor apparel. Direct comparable on outdoor/adventure dog harness focus and premium positioning.
- Lupine Pet: New Hampshire-based specialty manufacturer of collars, leashes, and harnesses known for a 'even if chewed' lifetime guarantee. Closely comparable to RC Pets on core categories (collars, leashes, harnesses) and small, privately held premium positioning.
- Kurgo: US-based direct-to-consumer pet brand focused on harnesses, leashes, travel gear, and outdoor apparel for dogs. Overlapping product categories and DTC-led GTM make Kurgo a natural head-to-head comparable.
- Puppia: South Korea-originated pet apparel and harness brand with global retail presence. Comparable to RC Pets on harnesses and pet clothing mix, especially the vest-harness style that Puppia popularized.
- Blue-9 Pet Products: US pet brand specializing in the Balance Harness no-pull harness and training-focused harnesses/collars. Direct comparable on harness-led assortment, training use case, and DTC distribution.
- Ruffwear: US-based premium outdoor/adventure dog gear brand specializing in harnesses, collars, leashes, and apparel for active dogs. Closely comparable to RC Pets on product mix (harnesses, apparel, leashes), premium positioning, and functional technology emphasis.
Regional players
- Hurtta: Finnish premium outdoor dog apparel and harness brand with strong European footprint. Comparable to RC Pets on apparel/harness product mix and premium outdoor positioning, but primarily serves European markets.
Broad incumbents
- Outward Hound: US-based broader pet product brand spanning toys, harnesses, apparel, and puzzle games. Comparable to RC Pets on harnesses/apparel overlap, but serves as a wider-portfolio incumbent with significantly broader distribution including mass-market retailers.
- Coastal Pet: US manufacturer/distributor of pet collars, leashes, harnesses, and grooming products supplying mass-market retailers. Comparable on product categories, but operates as a broader incumbent focused on wholesale distribution rather than DTC premium.
Emerging players
- Max and Neo (Max & Neo): DTC-first collar and leash brand with a social mission (donations per product). Comparable to RC Pets on DTC-led premium collar/leash positioning and cause-marketing angle, though smaller and less diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RC Pets social profiles
Digital presenceRC Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
RC Pets leadership team
Management profileNumber of profiles
Profiles1 record
RC Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RC Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RC Pets
What does RC Pets do?
RC Pets designs, manufactures and sells premium dog and cat gear including harnesses, collars, leashes, clothing/apparel, accessories, and paw protection products. The company sells exclusively direct-to-consumer through its own e-commerce storefront (rcpets.com), with specialized sub-lines such as the Nova LED Light collection, Eco-Friendly REPREVE collection, Artist Series collaborations, and the Eamonn Millar Dreams Gone Wild fundraising collection. Products are manufactured in Vancouver, Canada and shipped to Canada and the USA.
Is RC Pets a public or private company?
RC Pets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RC Pets founded?
RC Pets was founded in 1987. It employs 51 to 100 people.
Where is RC Pets based?
RC Pets is headquartered in Vancouver, Canada, in the North America region.
How does RC Pets make money?
One revenue line is on record: direct Product Sales.
Who are RC Pets's main competitors?
Direct peers on record are EzyDog, Lupine Pet, Kurgo, Puppia, Blue-9 Pet Products and Ruffwear. Hurtta is listed as a regional player. Broad incumbents are Outward Hound and Coastal Pet. Max and Neo (Max & Neo) is listed as an emerging player.
Does RC Pets have an API?
No public API is recorded for RC Pets.
What industry is RC Pets in?
RC Pets's product category is Pet Accessories. Its primary akta.pro industry code is CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing), with a secondary code of CRALAHAA, General Pet Supplies Retail (Multi-category). Its NAICS code is 45991 and its SIC code is 5600.