What Immosolve does

Immosolve, operated by Empro GmbH and headquartered in Bad Bramstedt, Germany, is a vertical SaaS CRM provider purpose-built for the German residential housing industry. Founded in 2005 and operating as a subsidiary of the Immowelt Group, the company sells a configurable cloud CRM covering the full rental lifecycle: applicant and Interessenten management, process automation, viewing scheduling, tenant screening via integrated credit bureau checks (SCHUFA, Boniversum), and online property marketing through a Portal-Manager module that distributes listings across real estate portals. The platform is ERP-independent, offering open interfaces to nearly all major German ERP systems, and ships with GDPR-compliant (DSGVO) defaults that meet a key German procurement requirement.

The product portfolio centers on the core Immosolve CRM, with optional add-on modules including Textosé (a generative AI tool that drafts property listing descriptions), the Portal-Manager, and Bonitätsauskunft credit-check integration. According to company-disclosed metrics, more than 150 housing companies and cooperatives use the platform to manage over 1.5 million residential units, and more than 500,000 apartments have been successfully rented through the system. Named customers include WHG Eberswalde, Wohnungsgenossenschaft Heimkehr eG, Gewobau Rüsselsheim, Wohnungsbau-Genossenschaft Erfurt eG, and Wohnungsgesellschaft der Stadt Finsterwalde, with multi-year relationships dating back to 2013-2017.

Immosolve's revenue model is annual SaaS subscription with configurable modules, complemented by a 2-month free trial via the MyImmosolve promotional code to drive lower-funnel adoption. Go-to-market is primarily enterprise direct sales augmented by webinars, content marketing, and LinkedIn/XING presence; pricing tiers are not publicly disclosed. The customer base is concentrated in a single vertical — German housing companies and cooperatives — which provides deep domain expertise but exposes the business to segment-level cyclical and regulatory risk.

Name

Immosolve

Legal name

Empro GmbH

Website

https://immosolve.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Immosolve (Empro GmbH) is a German vertical SaaS CRM for housing companies and cooperatives, offering applicant management, automated rental workflows, credit bureau integration, and portal-based property marketing to over 150 customers managing 1.5 million+ residential units.

Ownership category

akta.pro rank

Product category

Property Management CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Housing CRM software
• Property rental management
• Applicant management system
• Tenant screening software
• Real estate CRM

Headquarters

HQ city

Bad Bramstedt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CRM Software Subscription: SaaS subscription model for CRM software with configurable modules for rental management, applicant management, and marketing. The product is offered with a 2-month free trial promotional period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Immosolve provides a cloud-based CRM platform purpose-built for the German residential housing industry, automating the full rental process from applicant intake and viewing scheduling to credit checks and contract signing. The software is sold as a SaaS subscription with optional add-on modules, including the Portal-Manager for distributing listings across real estate portals, the Bonitätsauskunft integration for credit bureau screening, and the Textosé AI module that auto-generates property listing descriptions.

Product overview

Immosolve is a unified CRM platform with modular architecture designed specifically for the German residential property management sector. The core product, Immosolve CRM, handles the complete rental process including applicant management, process automation, portal-based marketing through the Portal-Manager module, and appointment scheduling. An optional add-on module integrates credit bureau services for automated tenant screening. The platform also includes Textosé, an AI-powered tool that automatically generates professional property listing descriptions. The system connects to various ERP systems and supports over 150 companies managing more than 1.5 million residential units.

Differentiator

Problem solved

Functional benefit

Products and services

• Immosolve CRM The core CRM system for the German residential property management industry. It provides applicant management (Interessentenmanagement), automated rental process workflows, appointment scheduling for viewings, online property marketing via the Portal-Manager, and integrates with credit bureaus (SCHUFA, Boniversum) for tenant screening. Sold as a SaaS subscription with annual billing and a 2-month free trial via promotional code MyImmosolve.
• Textosé AI-powered add-on module that automatically generates professional property listing descriptions (Exposés) for marketing apartments. Targeted at housing companies and property managers using Immosolve CRM who want to streamline marketing copy creation.
• Portal-Manager Optional add-on module for online property marketing that manages distribution of apartment listings across multiple real estate portals from a single interface.
• Bonitätsauskunft Integration Optional add-on module that integrates credit bureau services (SCHUFA, Boniversum) for automated tenant creditworthiness checks during the rental application process.

Quantifiable outcome

• 500,000+ apartments successfully rented through the platform
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ImmoweltcoreStrategic or Co-development PartnerImmowelt is the parent company of Immosolve, providing portal expertise and market knowledge. Immowelt is one of Germany's largest real estate portals.
• SCHUFAcoreTechnology or IntegrationIntegration for automated creditworthiness checks of prospective tenants within the Immosolve CRM workflow.
• BoniversumcoreTechnology or IntegrationCredit bureau integration for tenant screening and creditworthiness verification within the rental process.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Casavi: Casavi provides a tenant and property communication/CRM platform for German property managers and housing companies, directly overlapping with Immosolve's target segment of Wohnungsunternehmen and Genossenschaften.
• Immomio: Immomio is a German rental/CRM platform for property managers that automates applicant management, viewing scheduling, and credit checks for the same Wohnungswirtschaft customer base that Immosolve serves.
• Crem Solutions (Cremissimo): Crem Solutions provides German real estate and housing software including CRM and ERP modules; it is named as a tech integration partner of Immosolve and competes for the same Wohnungswirtschaft accounts.
• Haufe (Hausmanager / Haufe-Lexware): Haufe provides property management and CRM software (Hausmanager) to German housing and real estate firms and is also a listed Immosolve integration partner, making it a directly comparable domain specialist.

Broad incumbents

• RealPage: RealPage is a US-based real estate software platform offering CRM, marketing, and resident screening products to multifamily property managers, the international analogue of Immosolve's customer type.
• MRI Software: MRI Software sells residential and commercial real estate ERP and CRM applications; its ResMan and Property X platforms compete for housing-company wallet share comparable to Immosolve.
• Salesforce: Salesforce is the dominant horizontal CRM that larger housing organizations sometimes deploy as an alternative or complement to vertical specialists like Immosolve; relevant as the benchmark CRM-as-a-service standard.
• Yardi: Yardi provides integrated property management and CRM suites for residential real estate operators worldwide, representing the global incumbent category for software in this space.
• Aareon (Wodis / Velocity): Aareon is the largest European housing-industry software suite (Wodis, Velocity, MarcCom) covering ERP and CRM for Wohnungswirtschaft. It is the broadest incumbent against which Immosolve competes as the specialized CRM layer.

Emerging players

• FLOWFACT: FLOWFACT is a German real-estate marketing and CRM tool used by real estate agents and project developers, partially overlapping with Immosolve's applicant/property marketing workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/immosolvegmbh
• LinkedInlinkedin.com/company/immosolve.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immosolve