Telemundo Atlanta

What Telemundo Atlanta does

Telemundo Atlanta (WKTB-CD) is a Class A Spanish-language broadcast television station licensed to the Atlanta–Duluth, Georgia market. Founded in 2002 and operated as a Telemundo / NBCUniversal affiliate under Gray Television (NYSE: GTN), it serves the metro Atlanta Hispanic and Latino audience with linear broadcast programming, a localized website and digital platform, integration with the Veo Telemundo streaming app, and community-facing initiatives including the ATL Fútbol Fest, scholarships, and disaster-relief drives.

The station's core product surface combines over-the-air broadcast (WKTB-CD), a digital platform at telemundoatlanta.com, streaming distribution through Veo Telemundo, an El Tiempo weather franchise, and the InvestigateTV en Español investigative-journalism product. Content includes national Telemundo / NBCUniversal Spanish-language programming (including 2026 FIFA World Cup rights), local news, weather, and community programming. Underlying technology is conventional broadcast plus standard digital CMS, with no disclosed AI/ML components.

The business model is advertising-supported. Revenue derives from (1) local and regional spot advertising sold to SMB and national advertisers targeting Hispanic households, (2) network and syndicated programming licensing via the Telemundo affiliation, and (3) ancillary revenue from events and Gray Digital Media cross-platform marketing services. Financials are not separately disclosed; the station is reported within Gray Television's consolidated station group. Customers are functionally two-sided: viewers as the audience product and advertisers as the paying customers, with the advertiser base diversified across SMBs and national brand budgets.

Name

Telemundo Atlanta

Legal name

Telemundo Atlanta (WKTB-CD)

Website

https://www.telemundoatlanta.com/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Telemundo Atlanta (WKTB-CD) is a Gray Television-owned Spanish-language broadcast television station serving the Hispanic audience in metro Atlanta-Duluth, GA with linear TV programming, digital platform, streaming via Veo Telemundo, community events, and advertising-supported revenue.

Ownership category

akta.pro rank

Product category

Spanish-Language Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Local News & Weather Stations (MPABACAJ)

Keywords

• Spanish-language broadcasting
• Local television news
• Hispanic media market
• Advertising sales services
• Digital streaming media

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast advertising including local spot ads, national network advertising distributed through NBCUniversal/Telemundo, and digital advertising on the station's website and streaming platforms.
2. Digital Marketing Services: Gray Digital Media provides digital marketing services including content creation, digital advertising, and online presence management for local businesses, leveraging the station's audience reach.
3. Programming Licensing: Licensed programming content from NBCUniversal/Telemundo network including sports broadcasts such as FIFA World Cup 2026, entertainment shows, and news content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Telemundo Atlanta (WKTB-CD) is a Spanish-language local broadcast television station serving the Atlanta metropolitan area and surrounding Georgia counties. Its core offering consists of over-the-air broadcast programming — local and national news, weather, sports (including FIFA World Cup coverage), entertainment, and community-focused content — complemented by the telemundoatlanta.com digital platform, Veo Telemundo streaming, and digital marketing services delivered through Gray Digital Media.

Product overview

Telemundo Atlanta (WKTB-CD) is a local broadcast television station and digital platform serving the Atlanta metropolitan area's Hispanic and Latino community. The station operates as part of the Gray Television network and NBCUniversal's Telemundo owned-station group. The core offering is broadcast television programming featuring local news, sports (including FIFA World Cup coverage), weather, entertainment, and immigration resources. The digital portfolio includes the telmundoatlanta.com website with live streaming (Veo Telemundo), investigative journalism (InvestigateTV en Español), weather radar services, legal guides, community events programs (Beca Atleta Joven Latino, Back to School, Todos Somos Héroes, Navidando), digital marketing services via Gray Digital Media, and a business directory/classifieds section. The station focuses on serving Metro Atlanta communities including Cobb, DeKalb, Gwinnett, and the broader Georgia region.

Differentiator

Problem solved

Functional benefit

Brands

• InvestigateTV en Español: Investigative journalism brand in Spanish language
• Gray Digital Media

Products and services

• Telemundo Atlanta (WKTB-CD) Broadcast Television Free over-the-air local Spanish-language broadcast television station serving Metro Atlanta and surrounding Georgia counties (Cobb, DeKalb, Gwinnett), providing local and national news, weather, sports, entertainment, and community-focused programming to the Hispanic/Latino audience.
• telemundoatlanta.com Digital Platform
• Veo Telemundo Streaming Digital streaming service providing live and on-demand Telemundo Atlanta content, including news, sports, and entertainment programming, accessible via web browsers, mobile devices, and connected TV applications.
• El Tiempo Weather Service
• InvestigateTV en Español Spanish-language investigative journalism partnership with InvestigateTV, providing in-depth investigative news reports for the Atlanta Hispanic/Latino community.
• Gray Digital Media Marketing Services Digital marketing services offered to local businesses through Gray Digital Media, including content creation, digital advertising solutions, and online presence management that leverage the broadcast station's audience reach and digital platforms.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• American Red CrosscoreStrategic or Co-development Partner · 27 June 2026Telemundo and the American Red Cross formed a partnership to support victims of earthquakes in Venezuela. Through this initiative, both organizations work together to channel donations to provide assistance to families affected by the emergency. This humanitarian partnership leverages Telemundo's reach to amplify the Red Cross's disaster relief efforts.
• NBCUniversal TelemundoflagshipChannel Partner/ Reseller/ DistributorTelemundo Atlanta operates as a local affiliate of the NBCUniversal Telemundo network, receiving programming content, national news feeds, sports broadcast rights (including FIFA World Cup 2026), and marketing support in exchange for local advertising inventory and audience delivery.
• Gray TelevisionflagshipChannel Partner/ Reseller/ DistributorOwned and operated by Gray Television as part of Gray Local Media station group. Gray Television provides operational support, digital marketing services through Gray Digital Media, technical infrastructure, and sales organization for the station.
• Gray Digital MediacoreGTM or Marketing PartnerGray Digital Media provides digital marketing services and solutions to local businesses, leveraging the broadcast station's audience reach and digital platforms for advertising and marketing campaigns.
• InvestigateTV en EspañolminorStrategic or Co-development PartnerPartnership with InvestigateTV to provide investigative journalism content in Spanish, enhancing the station's investigative reporting capabilities and adding credibility to its news coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gray Television local affiliates (e.g., WSB-TV Atlanta): Other Gray Television-owned local stations, including those in the Atlanta market. Comparable on operating model and ownership, though they serve English-language audiences and compete with Telemundo Atlanta for local ad share.
• Telemundo Deportes / NBCUniversal Telemundo Deportes: National sports vertical of Telemundo that feeds premium content (e.g., FIFA World Cup) to Telemundo Atlanta. Closely linked via content and brand, and shapes the station's sports-driven viewership economics.

Direct peers

• Univision local affiliates (e.g., Univision 34 WXTV New York, Univision 23 KWEX San Antonio): Competing Spanish-language local broadcast affiliates under Univision. Directly comparable audience targets, advertising clients, and local news formats, making them the closest competitive peers in the U.S. Spanish-language TV market.
• Telemundo 51 WSCV (Miami): Owned Telemundo affiliate serving the Miami DMA — historically the largest Hispanic market in the U.S. Closely analogous operating model and audience demographics, with similar advertising and digital monetization streams.
• Telemundo 52 KVEA (Los Angeles): Telemundo-owned affiliate in Los Angeles, the second-largest Hispanic market in the U.S. Highly comparable content mix, network affiliation economics, and multi-platform distribution strategy.
• Telemundo 47 WNJU (New York): Another Telemundo-owned local affiliate in a top-tier U.S. market. Directly comparable as a network-affiliated Spanish-language local TV station with the same content pipeline, distribution model, and advertising business.

Emerging players

• Estrella TV network affiliates: Spanish-language broadcast network with local affiliates competing for the same Hispanic audiences. Comparable in language and broadcast model, though typically smaller distribution and lower content investment than Telemundo.
• Hispanic Broadcasting Corporation / SBS (Spanish Broadcasting System): Spanish-language media operator focused on radio and digital. Comparable in targeting Hispanic/Latino audiences with audio content, and a potential cross-media competitor/advertising partner for Telemundo Atlanta.

Others

• InvestigateTV en Español: Investigative journalism brand already partnered with Telemundo Atlanta. Functionally a content supplier and ecosystem partner that strengthens the station's news product rather than a direct competitor.
• Gray Digital Media: Digital marketing services arm of Gray Television already providing services through Telemundo Atlanta. Comparable as an SMB digital marketing channel and a key revenue lever for the station.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemundo Atlanta