What Telemundo 51 does

Telemundo 51 (legal call sign WSCV) is a Spanish-language local television station serving the Miami-Fort Lauderdale market and the broader South Florida region, including Miami-Dade, Broward, and Palm Beach counties. The station is operated by NBCUniversal Media, LLC, a subsidiary of Comcast Corporation, and operates within the Telemundo network's portfolio of owned-and-affiliated stations. Core products include the Noticiero T51 flagship newscast, El Tiempo weather forecasting (including hurricane-season coverage), Telemundo 51 Responde (a consumer investigative unit that helps viewers recover money), and Acceso Total entertainment programming. The business is distributed across four channels: over-the-air broadcast on channel 51, cable/satellite carriage across South Florida, owned-and-operated digital streaming (Noticias 24/7 at telemundo51.com/ver), and a broad social media footprint including YouTube, Facebook, Instagram, and TikTok.

The underlying technology is a conventional over-the-air broadcast television stack supplemented by digital streaming infrastructure; the station produces original local content (news, weather, investigative reporting, entertainment) and layers it onto network-supplied Telemundo programming. Recent product launches include Spanish-language carriage of Miami Marlins baseball games (announced July 30, 2025), ongoing podcast operations such as 305 Miami Deportes and Más con Masihy, and community initiatives including the 12-year-running Desocupar Los Albergues pet adoption campaign.

Telemundo 51 operates an advertising-supported media business model: revenue is generated by selling audience inventory to advertisers across broadcast, digital, and social surfaces, complemented by retransmission consent and cable/satellite carriage fees. There is no consumer paywall or subscription product. The primary audience is the Spanish-speaking population of South Florida, with editorial coverage also extending to international stories from Cuba, Venezuela, Colombia, Puerto Rico, and other Latin American geographies relevant to the diaspora community. The station operates with a lean 25-person team at its Miramar, Florida headquarters, relying on NBCUniversal corporate support for ad sales, network programming, and back-office functions.

Name

Telemundo 51

Legal name

NBCUniversal Media, LLC

Website

https://telemundo51.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Telemundo 51 is an NBCUniversal-owned Spanish-language broadcast television station (WSCV) serving the Miami-Fort Lauderdale and South Florida market, delivering local news, weather, investigative reporting, entertainment, and digital streaming to Spanish-speaking audiences via over-the-air broadcast, cable, and owned digital platforms.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Spanish-language broadcasting
• Local television news
• Weather forecasting
• Investigative reporting
• Entertainment programming

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Telemundo 51 (WSCV) is a Spanish-language local television station operating on channel 51 in the Miami-Fort Lauderdale market, delivering local news, weather, entertainment, sports, and investigative reporting to Spanish-speaking audiences in South Florida. The station is part of the NBCUniversal/Telemundo network and distributes content via over-the-air broadcast, cable/satellite, and 24/7 digital streaming at telemundo51.com/ver.

Product overview

Telemundo 51 is a Spanish-language broadcast television station (WSCV channel 51) serving the Miami and South Florida market, owned by NBCUniversal Media. The station operates as a multi-platform news and entertainment operation centered on its core broadcast product, supplemented by streaming (Noticias 24/7), digital content, podcasts (305 Miami Deportes), and social media presence. Core products include the main news broadcast (Noticiero T51), weather forecasting (El Tiempo), and investigative reporting (Telemundo 51 Responde). Entertainment offerings include Acceso Total and coverage of the Billboard Latin Music Awards. The station also runs community initiatives such as the pet adoption campaign Desocupar Los Albergues. Programming spans local South Florida news, national US news, international coverage of Cuba, Venezuela, Colombia, Puerto Rico, and Latin America, immigration news, health reporting, and sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemundo 51 (WSCV) Broadcast Station Spanish-language local television station providing local news, weather, entertainment, and investigative reporting for the Miami and South Florida Spanish-speaking audience.
• Noticiero T51 Flagship local news broadcast featuring breaking news, local stories, and investigative reports for the South Florida Spanish-speaking community.
• El Tiempo Weather forecasting coverage for Miami and South Florida, including hurricane season tracking and severe weather alerts.
• Telemundo 51 Responde Consumer investigative reporting team that helps South Florida viewers resolve problems and recover money, as part of the Telemundo Responde network across Telemundo stations.
• Acceso Total Entertainment and lifestyle programming covering celebrity news, events, dining, music awards (Billboard Latin Music Awards), and cultural content for the Spanish-speaking audience.
• Noticias 24/7 (Telemundo Florida Live Streaming) 24/7 live streaming news service allowing viewers to watch Telemundo Florida news coverage at any time via telemundo51.com/ver.
• 305 Miami Deportes Podcast Sports podcast covering Miami-based sports teams including Miami Marlins baseball and international soccer tournaments.
• Más con Masihy Segment hosted by Myriam Masihy featuring investigative consumer stories, financial advice, and travel content for viewers.
• Desocupar Los Albergues Annual pet adoption campaign helping pets find homes and accepting donations, in partnership with local animal welfare organizations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WTVJ NBC Miami: English-language NBC O&O station in the Miami-Fort Lauderdale market and direct sister station to Telemundo 51 under NBCUniversal. Operates in the same DMA with shared corporate infrastructure but different language and audience focus.
• WSVN 7News (Fox affiliate): Fox-affiliated local news station in Miami known for heavy local-news investment. Competes for the same English-speaking and crossover Hispanic viewers and the same local ad market as Telemundo 51.
• Telemundo network (national): The national Telemundo network owned by NBCUniversal. Telemundo 51 is an O&O within this network and benefits from (and is operationally tied to) its programming, newsgathering, and digital infrastructure.
• WPLG Local 10 (ABC affiliate): ABC-affiliated local broadcast station in Miami-Fort Lauderdale. Competes for the same local news, weather, and political advertising dollars as Telemundo 51 across the South Florida DMA.
• WFOR CBS Miami: CBS-owned local broadcast station in the Miami market. Competes in the same DMA for news, weather, and political ad spend, with overlap in Spanish-language-relevant coverage of Latin America and immigration.

Direct peers

• WLTV Univision 23: Univision's owned-and-operated Spanish-language local station in the Miami-Fort Lauderdale market. Direct head-to-head competitor offering local news, weather, and entertainment in Spanish to the same South Florida Hispanic audience.
• América Tevé (WJAN-CA / WAMI-DT): Spanish-language local broadcast station serving the Miami DMA, competing for the same Spanish-speaking viewership and local ad dollars with news, entertainment, and culturally relevant programming.
• Mega TV (WSBS-CA / WGEN-CA): Spanish-language broadcast operation in South Florida, part of the Spanish Broadcasting System. Competes with Telemundo 51 for Spanish-speaking viewers and advertisers in the Miami market.
• Telemundo 52 (KVEA) Los Angeles: Telemundo O&O local station serving the Los Angeles market. Directly comparable as a network-affiliated Spanish-language broadcast station in a major Hispanic DMA under the same NBCUniversal umbrella.
• Telemundo 47 (WNJU) New York: Another Telemundo O&O local station serving the New York DMA — the largest US Hispanic market. Closely comparable business model, programming mix, and NBCUniversal/Telemundo network support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Telemundo51Miami
• Facebookfacebook.com/Telemundo51
• Instagraminstagram.com/Telemundo51
• TikToktiktok.com/@telemundo51miami
• LinkedInlinkedin.com/company/telemundo-51

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telemundo 51