What Vapo does

Vapo, now operating under the legal name Neova Oy (Business ID 0174817-6), is a Finnish private company founded in 1940 and headquartered at Yrjönkatu 42, Jyväskylä, Finland, with 501-1,000 employees. The company operates across nine distinct product lines spanning growing media, biostimulants, bedding peat, soil conditioners, animal nutrition, activated carbon, solar and wind power, energy pellets, and energy peat. It serves a horizontal mix of customer segments including professional growers, home gardeners, industrial buyers in the food and pharmaceutical sectors requiring air and water purification, animal welfare and agriculture customers, and energy sector purchasers. Operations are conducted across Finland and Estonia, with the wholly-owned Estonian subsidiary Tootsi Turvas handling peat production and restoration.

The company's business model is product-based, generating revenue through direct sales of physical goods across both B2B and B2C channels. Distribution occurs through the Neova corporate website, dedicated subsidiary brand sites such as Kekkilä BVB for growing media, and the Tootsi Turvas platform in Estonia. There is no public disclosure of pricing models, subscription structures, or specific revenue figures, and the company is not listed on any public exchange. Corporate governance is structured with a Supervisory Board, Board of Directors, Group Management Team, and annual general meetings, with quarterly business reviews published publicly.

Underlying technology is not explicitly disclosed in available source material, and no patents, AI/ML capabilities, APIs, or proprietary software platforms are referenced. The company's stated competitive positioning rests on combining "world-class expertise with local natural raw materials" and creating "new circular economy models" — a vertically integrated model that spans from raw peat extraction through to finished growing media, bioenergy, and activated carbon products. Sustainability positioning is central, with a dedicated "Sustainability concept for peat," active peatland restoration in Estonia, and ongoing environmental reporting.

Name

Vapo

Legal name

Neova Oy

Website

https://vapo.fi

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vapo (Neova Oy) is a Finnish industrial company operating since 1940 that produces growing media, activated carbon, bioenergy pellets, and renewable energy for professional growers, industrial buyers, home gardeners, and energy sector customers across Finland and Estonia.

Ownership category

akta.pro rank

Product category

Peat-based growing media and renewable energy

NAICS

Biomass Electric Power Generation (221117)

SIC

Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Biomass Pellets, Briquettes & Solid Bioenergy Products (industrial/residential) (IMAMALAJ)

akta.pro secondary industries

Pellet & Wood Fuel Manufacturing (IMAMABAH), Biochar, Activated Carbon & Soil Amendments (from forest biomass) (IMAMALAH), Forestry & Wood Waste Biomass Power (Sawmill Residues, Black Liquor) (EUACAIAG), Bio-based Carbon Products & Advanced Bioproducts (Biochar, activated carbon, carbon black alternatives) (EUAAAIAM), Biomass Baling & Densification (Bundles, Bales) (AFAMAGAH)

Keywords

• Growing media products
• Activated carbon
• Peat harvesting
• Biomass energy pellets
• Animal feed nutrition

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels2 records

Core offering

Vapo engages in recycling, producing, and supplying bioenergy from wood fuels, pellets, animal bedding, energy peat, and energy wood procurement. Operating under the Neova brand, the company manufactures peat-based growing media, activated carbon for air and water purification, biostimulants, bedding peat, soil conditioners, animal nutrition products, solar and wind power, and energy pellets and peat. It serves professional growers, home gardeners, industrial customers, the agricultural sector, and renewable energy markets across Finland and Estonia.

Product overview

Neova (formerly Vapo) is a multi-product company organized into distinct product lines spanning growing solutions, purification technologies, animal welfare, and renewable energy. The growing media line (including growing media, biostimulants, bedding peat, and soil conditioners) supports plant health and sustainable farming. The activated carbon product line offers solutions for water and air purification in industrial, food, and pharmaceutical applications. The animal nutrition line provides sustainable feed products that reduce antibiotic use. The energy portfolio includes solar and wind power, energy pellets, and energy peat. These product lines address the company's core mission of securing clean food, air, and water through circular economy models.

Differentiator

Problem solved

Functional benefit

Products and services

• Growing media Growing media products that support plant health, improve soil structure, increase yields, and promote sustainable farming with reduced water, fertilizers, and energy consumption; targeted at professional growers and home gardeners.
• Activated carbon Environmentally friendly and sustainable activated carbon products for water and air purification, industry, and food and pharmaceutical applications.
• Biostimulants Products designed to support plant health and growth through natural stimulation mechanisms for professional and home growing.
• Bedding peat Peat-based bedding materials for agricultural and horticultural applications.
• Animal nutrition Sustainable animal feed and nutrition solutions that support animal growth and welfare while reducing the need for antibiotics, targeted at agricultural and animal husbandry operations.
• Soil Conditioners Products that improve soil structure and conditions for enhanced agricultural productivity.
• Solar and wind power Renewable energy solutions focusing on solar and wind power generation to ensure security of supply with local fuels for energy sector customers.
• Energy pellets Biomass energy pellets produced from renewable local fuels for heating and energy generation.
• Energy peat Peat-based energy products for power generation and heating applications.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stora Enso: Finnish-Swedish forest products company with renewable energy generation from biomass and ownership of biomass-based products. Comparable through Nordic forest-biomass supply chain and bioenergy exposure, but materially broader and larger than Neova.
• Metsä Group: Finnish forest industry group producing wood products, pulp, paperboard, and bioenergy. Comparable through shared Finnish forest-biomass supply footprint and renewable energy operations, though Metsä is a much larger integrated player.
• Drax Group: UK-based renewable energy generator with the world's largest biomass-fired power plant and pellet production. Comparable through biomass-based power generation and wood pellet operations, but much larger scale and pure-play energy focus.
• UPM-Kymmene: Finnish forest products and bioenergy major producing pulp, paper, biofuels, and biomass-based energy. Comparable through Finnish operating base and significant bioenergy footprint, though UPM is far larger and more diversified than Neova.
• Cabot Corporation: US specialty chemicals and performance materials company with significant activated carbon and purification solutions segment. Comparable as a global activated carbon competitor serving water and air purification markets, though vastly larger and broader.

Direct peers

• Pindstrup Mosebrug: Danish peat-based growing media and substrate producer operating across horticulture, home gardening, and professional growers. Closest direct competitor to Neova in peat-based substrates, competing head-to-head in Northern European markets with similar product categories.
• DESOTEC: Belgian activated carbon specialist focused on liquid and gas-phase purification applications with mobile filtration solutions. Direct competitor in Neova's air and water purification end-markets across European industrial customers.
• Jacobi Carbons: Global producer of activated carbons for water treatment, air purification, food, and industrial processing. Closest direct competitor to Neova's activated carbon business across the same end markets of water/air purification and pharma.
• Klasmann-Deilmann: German producer of growing media, raw materials, and substrate solutions for horticulture, with a portfolio spanning peat, wood fiber, and alternative substrates. Among the largest direct competitors to Neova's growing media line across European professional and consumer segments.

Regional players

• Graanul Invest: Estonian-based wood pellet and biomass energy producer with strong Baltic and Nordic presence. Competes with Neova's energy pellets line in the Baltic rim and shares the same feedstock economics and policy environment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vapomaterials
• Facebookfacebook.com/vapomaterials

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapo