Roly Poly Franchise Systems

What Roly Poly Franchise Systems does

Roly Poly Franchise Systems, LLC is a private franchisor headquartered in Alexandria, Louisiana (with corporate operations referenced to Key West) that licenses the "Roly Poly" rolled-sandwich concept to franchise operators across the United States. The company's core product is hand-rolled tortilla sandwiches offered in three formats — cold rolled, hot pressed, and build-your-own — supported by signature salads, customizable salads, small-batch soups, kids' meals, cookies, and a dedicated catering line. The operating concept is differentiated by a non-cooking build-out model that supports store footprints of 600 to 1,600 square feet, eliminating hood and ventilation requirements and reducing franchisee capex to $101,050-$220,200 excluding real estate.

The company sells the franchise opportunity directly to qualified individuals through a structured development program requiring $75,000-$125,000 in liquid capital and $300,000+ in net worth, charging a $25,000 initial franchise fee plus training tuition, and collecting ongoing royalties of 4%-5% of gross sales. End customers are individual lunchtime consumers seeking healthy, quick meals as well as corporate and office catering buyers, served through dine-in, pick-up, and delivery at 19 franchise locations across Alabama, Georgia, Indiana, Louisiana, North Carolina, South Carolina, and Texas, with ordering supported by iOS/Android apps and a TryPerdiem-powered online platform. The company reports 11-50 corporate employees, no disclosed funding rounds, no M&A activity, and no senior leadership team data in the input sources, suggesting a small, stable franchisor operation rather than a high-growth platform.

Name

Roly Poly Franchise Systems

Legal name

Roly Poly Franchise Systems, LLC

Website

https://rolypoly.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Roly Poly Franchise Systems is a private U.S. franchisor licensing a non-cooking rolled-sandwich, soup, and salad concept to approximately 19 franchisees across 7 states, serving individual lunchtime consumers and corporate catering buyers.

Ownership category

akta.pro rank

Product category

Quick-Service Restaurant Franchise

NAICS

Limited-Service Restaurants (722513)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Sandwich franchise
• Rolled sandwiches
• Restaurant chain
• Fresh salads
• Catering services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fee of $25,000 charged upon signing franchise agreement, plus tuition for training program.
2. Royalty Payments: Monthly royalty payments ranging from 4% to 5% of gross sales from franchisees, representing ongoing recurring revenue.
3. National Vendor Contracts: Pre-negotiated national contracts with food vendors, paper suppliers, equipment manufacturers, and beverage companies that provide volume discounts to franchise system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Roly Poly Franchise Systems operates a franchise restaurant chain centered on hand-rolled tortilla-based sandwiches, accompanied by signature salads, soups, and catering services. Its primary business is franchising: it sells franchise rights, collects ongoing royalties, and supplies franchisees through pre-negotiated national vendor contracts. The menu emphasizes fresh, minimally processed ingredients with accommodations for gluten-free, vegetarian, vegan, low-carb, raw, and superfood diets, and is enabled by a non-cooking store model that eliminates hood systems and reduces capital requirements.

Product overview

Roly Poly Franchise Systems operates a franchise restaurant chain specializing in rolled sandwiches, soups, and salads. The core product portfolio consists of three main sandwich formats: Cold Rolled sandwiches (pre-made premium cold sandwiches), Hot Pressed sandwiches (toasted with melted cheese), and Roll Your Own (build-your-own customizable sandwiches). Supporting products include Signature Salads (pre-made nutrient-dense salads), Toss Your Own (customizable salads), Signature Soups (small-batch all-natural soups), and a Catering Services module for events. The company also offers Kids Meals and Cookies as add-on products. The menu emphasizes fresh, minimally processed ingredients with health-conscious options including gluten-free, vegetarian, vegan, low-carb, and superfood choices.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Rolled Sandwiches Premium cold sandwiches featuring sliced meats, cheeses, fresh vegetables, and signature dressings, rolled in fresh soft tortillas. Available in half (6-inch) and whole (12-inch) sizes. Targeted at health-conscious individual consumers seeking fresh lunch and dinner options.
• Hot Pressed Sandwiches Toasted golden brown sandwiches that melt the cheese and heat the ingredients inside, served with dipping sauces on the side. Targeted at consumers seeking a warm sandwich option.
• Roll Your Own (RYO) Build-your-own customizable rolled sandwich where customers choose their tortilla (white, wheat, or gluten-free), protein, cheeses, vegetables, premium add-ons, and dressings. Targeted at consumers wanting a personalized sandwich with specific dietary accommodations.
• Signature Salads Pre-made nutritious salads combining garden fresh vegetables, premium meats, cheeses, dried fruits and nuts, served with special recipe dressings. Includes Spa Salad, Walnut Spinach Salad, Brown Derby Cobb, Buffalo Chicken Salad, and Chipotle Caesar Salad. Targeted at consumers seeking nutrient-dense meal options.
• Toss Your Own (TYO) Customizable salad where customers choose from mixed greens with options for veggies only or with meat and cheese additions. Targeted at consumers who want a personalized salad.
• Signature Soups Small-batch crafted all-natural soups available by cup, bowl, or quart. Includes Broccoli Cheddar, Classic Chili, Harvest Mushroom Bisque, Loaded Baked Potato, and seasonal varieties like Lobster Bisque and Baja Chicken Enchilada. Targeted at consumers seeking a side or standalone soup option.
• Catering Services Full-service catering for events including sandwich platters (5 sandwiches cut in quarters, serves 7-10), salad platters, box lunches, soup selections, and beverages. Accommodates gluten-free, vegetarian, vegan, low carb, and low-fat requirements. Targeted at corporate offices, business gatherings, and private events.
• Kids Meals Child-friendly meal options including half sandwiches, cheese dogs, grilled cheese, chicken melts, peanut butter and jelly, and breakfast egg rolls. Calculations based on 6-inch half size. Targeted at families and children.
• Cookies Fresh baked cookie offerings including Chocolate Chip (3 oz), Oatmeal Raisin (3 oz), and White Chocolate Macadamia Nut (3 oz) cookies. Targeted at consumers seeking a dessert or snack add-on.
• Roly Poly Franchise Opportunity Sold franchise rights to qualified prospective franchisees, requiring $75,000-$125,000 in liquid capital and $300,000+ net worth. Total investment ranges from $101,050 to $220,200 excluding real estate, and includes a $25,000 initial franchise fee, training program tuition, and ongoing 4%-5% royalty on gross sales. Targeted at prospective small-business franchise owner-operators.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Firehouse Subs: Specialty sandwich franchise with a catering-heavy model serving similar health- and quality-conscious consumers, directly comparable in menu scope and franchise positioning.
• Subway: World's largest sandwich franchise chain, offering customizable sub sandwiches with comparable menu breadth and a heavily franchised operating model that overlaps directly with Roly Poly's GTM.
• Capriotti's Sandwich Shop: Specialty sub franchise emphasizing premium ingredients and catering — closely mirrors Roly Poly's premium positioning and corporate catering channel.
• Quiznos: Established toasted sub franchise with comparable menu, build-out, and franchisee economics; useful as a comparable for franchise system performance and unit growth patterns.
• Potbelly Sandwich Works: Sandwich-focused chain offering hot pressed sandwiches, soups, and salads — directly overlapping Roly Poly's product mix and limited-service format.
• Penn Station East Coast Subs: Mid-size sub franchise with a similar build-out profile and grilled/hot pressed sandwich offerings that compete with Roly Poly's Hot Pressed product line.
• Jimmy John's: National franchised sandwich chain specializing in quick-delivery gourmet subs. Comparable to Roly Poly in core product (sandwiches), limited-service model, and franchise-based unit economics.
• Which Wich: Franchised customizable sandwich chain with a non-cooking build-out concept and roll-up-your-sleeves ordering experience analogous to Roly Poly's Roll-Your-Own model.
• Jersey Mike's Subs: Fast-growing East Coast-style sub franchise with strong franchisor infrastructure and recurring royalty economics similar to Roly Poly's model.

Broad incumbents

• Panera Bread: Larger fast-casual player offering sandwiches, soups, and salads with broader menu and stronger catering infrastructure; competes for the same health-conscious lunch customer but at a different price point and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rolypolymobile
• LinkedInlinkedin.com/company/roly-poly-sandwich-shop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roly Poly Franchise Systems