1928 Jewelry

Name

1928 Jewelry

Legal name

1928 Jewelry Company

Website

https://1928.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

1928 Jewelry is a privately held, Los Angeles-based costume jewelry manufacturer founded in 1968, designing vintage-inspired fashion jewelry across six sub-brands for individual consumers, wedding buyers, and wholesale retailers via its DTC e-commerce site.

Ownership category

akta.pro rank

Product category

Costume Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Fashion/Costume Jewelry Manufacturing (CRAKAIAB), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Vintage costume jewelry
• Fashion jewelry accessories
• Estate style jewelry
• Art deco jewelry
• Wholesale jewelry brands

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Retail Sales: Direct-to-consumer sales through their e-commerce platform selling costume jewelry, accessories, and home décor items at various price points
2. Wholesale: Wholesale channel for bulk orders to retailers
3. Custom Manufacturing: Custom manufacturing services for personalized jewelry orders

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

1928 Jewelry is a Los Angeles-based, family-founded costume jewelry brand that designs, manufactures, and sells vintage-inspired and antique-styled fashion jewelry across multiple sub-brands. The company sells direct-to-consumer through its own e-commerce site (1928.com) and operates a wholesale distribution channel to retailers, while also offering custom jewelry manufacturing services.

Differentiator

Problem solved

Functional benefit

Brands

• 2028 Jewelry: Sub-brand of costume jewelry
• Regency
• Antiquities Couture
• T.R.U.
• Symbols of Faith

Products and services

• 1928 Jewelry Collection
• 2028 Jewelry Collection
• Antiquities Couture Collection
• Regency Collection

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Direct peers

• Kendra Scott: Established designer jewelry brand operating DTC e-commerce, retail stores, and wholesale; comparable positioning around affordable designer jewelry with strong lifestyle/brand identity and a primarily female customer base.
• Alexis Bittar: Independent designer jewelry brand specializing in statement and vintage-inspired pieces — closely aligned with 1928 Jewelry's emphasis on era-based, artisan-led design at accessible price points.
• Stella & Dot: Multi-brand jewelry and accessories company using both e-commerce and a direct-sales channel to reach women seeking affordable, design-forward jewelry — directly comparable business model and demographic.
• BaubleBar: DTC fashion jewelry brand selling affordable, trend-driven earrings, necklaces, and bracelets to a similar female demographic across owned e-commerce and retail channels — directly comparable in product category, price ladder, and customer profile.

Broad incumbents

• Chico's FAS: Multi-channel apparel and accessories retailer (Chico's, White House Black Market, Soma) serving women 45+ with frequent jewelry drops — overlapping target demographic and inexpensive costume jewelry offerings.
• Brighton: Established US-based accessories and jewelry brand with vintage-inspired styling and a primarily female, 35+ customer base — broad incumbent competitor with similar era-inspired design DNA.
• Kate Spade (Tapestry): Mass-tortoise fashion jewelry and accessories line sold through owned DTC, department stores, and wholesale — broader incumbent in the costume/fashion jewelry category serving the same aspirational female buyer.

Emerging players

• Chan Luu: Boutique jewelry brand known for vintage and artisan-led designs with semi-precious stones — comparable in aesthetic positioning, era-inspired design philosophy, and Made-style artisanal manufacturing approach.
• Betsey Johnson: Designer fashion jewelry and accessories brand targeting women who like bold, vintage-kitsch, maximalist aesthetics — overlapping customer base and affordable costume jewelry positioning.

Others

• Etsy (vintage jewelry sellers): Marketplace hosting thousands of independent vintage and antique jewelry sellers — competitors on the 'vintage-style' demand but operating as a marketplace rather than a single brand; relevant for benchmarking customer acquisition and pricing in the vintage aesthetic.

Market position

Customer concentration

• Facebookfacebook.com/1928jewelry
• Instagraminstagram.com/1928jewelry
• Xx.com/1928jewelry

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1928 Jewelry