Chan Luu
Handcrafted jewelry and resort apparel brand founded in 1996 in Los Angeles, selling artisan-made necklaces, earrings, bracelets, 14k fine jewelry, and ready-to-wear through DTC e-commerce and wholesale channels.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chan Luu does
Chan Luu is a privately held fashion brand founded in 1996 in Los Angeles by designer Chan Luu, operating in the handcrafted jewelry and ready-to-wear segment. The company designs, produces, and sells artisan-made necklaces, earrings, bracelets, fine jewelry, and resort apparel that are handmade in India and Vietnam using traditional techniques. Tessa Tran serves as Creative Director, leading ongoing collection development.
The product range spans price points from $50 to $1,450, covering fashion jewelry at the lower end and 14k fine jewelry and bridal pieces at the upper end. Recent collection activity includes the Spring 2026 assortment, a dedicated Bridal Collection, and a 14k Fine Jewelry line, indicating active category expansion within the brand's core aesthetic. The company has operated continuously for nearly thirty years, supported by editorial features in major fashion publications.
The business model combines direct-to-consumer e-commerce (chanluu.com) with international shipping and a wholesale channel that includes a dedicated partner portal (partner.chanluu.com) and a partnership with Shopbop. Operations are supported by an employee base of 51-100. Recent moves include hiring a Retail Manager to operate New York City pop-up activations, signaling a measured test of physical retail. The company is bootstrapped with no disclosed funding rounds.
Chan Luu firmographics
Firmographics- Name
- Chan Luu
- Legal name
- Chan Luu USA, Inc.
- Website
- https://chanluu.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Handcrafted jewelry and resort apparel brand founded in 1996 in Los Angeles, selling artisan-made necklaces, earrings, bracelets, 14k fine jewelry, and ready-to-wear through DTC e-commerce and wholesale channels.
- Ownership category
- akta.pro rank
Chan Luu industry classification
Industry- Product category
- Artisan Jewelry and Fashion Accessories
- NAICS
- Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)
- akta.pro secondary industry
- Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)
Keywords
Where Chan Luu is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chan Luu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model for handcrafted jewelry, apparel, and accessories sold through e-commerce. Products range from $50 (bandanas) to $1,450 (fine jewelry). Revenue is generated through individual product transactions with no subscription component.
- Wholesale Distribution: B2B wholesale channel for retailers, evidenced by dedicated wholesale portal (partner.chanluu.com) and [email protected] contact. Sold through third-party retailers including Shopbop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and jewelry under $100 |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry and apparel ($100-$300) |
| Unit Pricing | Pay-as-you-go | Premium jewelry and outerwear ($300-$500) |
| Unit Pricing | Pay-as-you-go | 14K Fine Jewelry Collection ($450-$1,450) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Chan Luu product offering
Product offeringCore offering
Chan Luu designs, manufactures (via partners in India and Vietnam), and sells handcrafted jewelry, ready-to-wear apparel, and accessories through artisan techniques including wire wrapping, bead weaving, leather braiding, and hand embroidery. The product portfolio spans necklaces, earrings, bracelets, rings, 14k fine jewelry, men's jewelry, dresses, caftans, skirts, tops, sweaters, loungewear, scarves, bags, and bridal pieces made from semi-precious stones, freshwater pearls, sterling silver, 14k gold, silk, and cotton.
Product overview
Chan Luu is a fashion brand founded in 1996 in Los Angeles by Vietnamese-born designer Chan Luu, now under creative direction of Tessa Tran. The company offers a unified portfolio of handcrafted jewelry, ready-to-wear apparel, and accessories. The core jewelry line includes Handmade Jewelry (necklaces, earrings, bracelets, rings, anklets, toe rings, brooches), the 14k Fine Jewelry collection, and Men's Jewelry. Ready-to-wear spans Dresses & Caftans, Skirts & Sarongs, Pants & Shorts, Tops, Sweaters & Jackets, and Loungewear. Accessories include Scarves (cashmere-silk from Inner Mongolia), Bandanas, Bags, Wraps, and Belts. Notable sub-collections include the Bridal Collection, High Summer '26, Vacation Edit, and the signature Techno Taffeta and Dupioni Collections. The brand emphasizes artisan techniques, natural materials (semi-precious stones, freshwater pearls, sterling silver, 14k gold, silk, cotton), and traditional handwork reinterpreted through modern design sensibility. Products are handmade in India and Vietnam with a focus on organic forms, considered construction, and resort-ready styling.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade Jewelry Handcrafted jewelry collection celebrating natural world beauty, using artisan techniques including wire wrapping, bead weaving, leather braiding, and hand embroidery. Includes necklaces, earrings, bracelets, rings, anklets, toe rings, and brooches made with semi-precious stones, freshwater pearls, sterling silver, and other natural materials for women seeking distinctive everyday and occasion pieces.
- 14k Fine Jewelry Premium fine jewelry collection executed in 14 karat gold, diamonds, and precious stones. Features baroque pearls and clean, organic forms balancing structure with restraint, backed by a lifetime warranty. Priced from $450 (earrings) to $1,450 (rings).
- Men's Jewelry Handcrafted jewelry collection designed for men, featuring necklaces and bracelets in semi-precious stones and sterling silver, addressing a market gap for refined artisan-crafted men's jewelry options.
- Ready-to-Wear Apparel Ready-to-wear apparel collection featuring relaxed silhouettes, unique fabrics, and hand-finished details designed as resort companions. Includes dresses, caftans, skirts, sarongs, pants, shorts, tops, sweaters, jackets, and loungewear made in natural cotton, silk, and taffeta fabrics, produced in India. Priced from $175 to $650.
- Bridal Collection Handcrafted bridal jewelry collection in fine gemstones, freshwater pearls, and sterling silver designed for the wedding day and beyond. Includes ready-to-wear pieces and feather brooches, serving brides seeking elegant, memorable bridal pieces that function as lasting keepsakes.
- Scarves and Accessories Accessories collection including scarves, skinny scarves, bandanas, wraps, and belts featuring hand-embroidered designs and hand-printed patterns. Provides versatile styling options for everyday wear and resort dressing.
- Cashmere and Silk Scarves Cashmere-silk scarves woven in Inner Mongolia, offering lightweight warmth and versatile styling. Available in various colorways, prints, and embroidered styles, designed for layering across occasions.
- Bags Handcrafted bags designed for everyday use with considered detailing. Includes totes, sequin bags, and market bags in various materials such as viscose and scallop fabrications, designed for versatile styling.
- Jewelry Storage Jewelry organizers in 100% cotton with hand-printed designs. Functional storage pieces intended to complement the brand's jewelry collection.
- Gift Cards Pre-loaded digital gift cards delivered by email in denominations of $50, $100, $150, $200, $250, and $500, redeemable across the brand's jewelry, apparel, and accessories.
Companies that use Chan Luu
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Chan Luu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chan Luu partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Chan Luu competitors and assessment
Company assessmentDirect peers
- Lizzie Fortunato: Handmade artisan jewelry brand with modern bohemian aesthetic; explicitly featured alongside Chan Luu in ELLE Magazine's summer 2026 jewelry trends roundup, indicating directly comparable positioning, customer base, and price points.
- Roxanne Assoulin: Independent designer jewelry brand specializing in colorful beaded and chain pieces; co-featured with Chan Luu in ELLE editorial, serving a similar fashion-conscious female customer with handmade, statement-priced jewelry.
- Catbird: Brooklyn-based handmade fine jewelry brand with strong DTC and indie positioning; co-featured with Chan Luu in The Zoe Report's beach aesthetic roundup, reflecting directly comparable handmade artisan model and contemporary customer.
- Jennifer Behr: Designer jewelry brand known for occasion, bridal, and statement hair accessories; co-featured with Chan Luu in ELLE editorial, with overlapping bridal/occasion-customer base and similar handcrafted premium positioning.
- Éliou: Handmade beaded jewelry brand with resort/bohemian aesthetic; co-featured with Chan Luu in The Zoe Report, sharing a similar handmade bead-focused craft approach and fashion-conscious customer.
- Stone Fruit Jewelry: Handmade artisan jewelry brand with beach/resort sensibility; co-featured with Chan Luu in The Zoe Report's beach aesthetic jewelry roundup, indicating directly comparable positioning, materials, and price band.
- Lulu Frost: Vintage-inspired handmade jewelry brand with collectible, narrative-driven positioning; comparable to Chan Luu in handcraft approach, premium pricing ($100-$500+), and independent DTC distribution model.
- Gorjana: California-based fashion jewelry brand with accessible-luxury price points and strong DTC and wholesale distribution including pop-ups; directly comparable to Chan Luu in layered jewelry aesthetic, California origin, and price ladder spanning fashion and fine.
Emerging players
- BaubleBar: DTC-first fashion jewelry brand targeting similar fashion-conscious female demographic with everyday and occasion pieces; overlaps with Chan Luu at the fashion-jewelry entry tier but operates at lower average price points and higher volume.
Broad incumbents
- Kendra Scott: Established DTC jewelry brand spanning fashion and fine jewelry with broader category reach (including home and gifts); comparable to Chan Luu in fine-jewelry ladder, DTC-plus-wholesale model, and women's fashion customer, but at materially larger scale and broader assortment.
Market position
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
Chan Luu social profiles
Digital presenceChan Luu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chan Luu leadership team
Management profileNumber of profiles
Profiles2 records
Chan Luu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chan Luu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chan Luu
What does Chan Luu do?
Chan Luu designs, manufactures (via partners in India and Vietnam), and sells handcrafted jewelry, ready-to-wear apparel, and accessories through artisan techniques including wire wrapping, bead weaving, leather braiding, and hand embroidery. The product portfolio spans necklaces, earrings, bracelets, rings, 14k fine jewelry, men's jewelry, dresses, caftans, skirts, tops, sweaters, loungewear, scarves, bags, and bridal pieces made from semi-precious stones, freshwater pearls, sterling silver, 14k gold, silk, and cotton.
Is Chan Luu a public or private company?
Chan Luu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chan Luu founded?
Chan Luu was founded in 1996. It employs 51 to 100 people.
Where is Chan Luu based?
Chan Luu is headquartered in Los Angeles, United States, in the North America region.
How does Chan Luu make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution.
Who are Chan Luu's main competitors?
Direct peers on record are Lizzie Fortunato, Roxanne Assoulin, Catbird, Jennifer Behr, Éliou, Stone Fruit Jewelry, Lulu Frost and Gorjana. BaubleBar is listed as an emerging player. Kendra Scott is listed as a broad incumbent.
Does Chan Luu have an API?
No public API is recorded for Chan Luu.
What industry is Chan Luu in?
Chan Luu's product category is Artisan Jewelry and Fashion Accessories. Its primary akta.pro industry code is CRAKABAA, Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings), with a secondary code of CRAKAHAC, Custom Fashion/Costume & Alternative Materials Jewelry. Its NAICS code is 458310 and its SIC code is 5944.