Name

Rue des Vignerons

Website

https://ruedesvignerons.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Tourism Marketplace

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Culinary & Wine Travel Agencies (THAKAFAH), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Wine tourism booking
• Vineyard experience marketplace
• Winery tour reservations
• Wine tasting platform
• Online travel marketplace

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Booking commissions: Platform takes a commission on bookings made through the marketplace, connecting wine enthusiasts with +500 wineries and distilleries offering +1,800 experiences including tastings, tours, meals, and vineyard stays.
2. Gift cards: Sale of gift cards giving access to 1,800+ wine and spirits experiences. Gift cards are valid for 1 year and can be split over multiple bookings.
3. Affiliate program: Partnership with Affilae affiliate network allowing partners to earn commissions for referring customers to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rue des Vignerons operates an online wine tourism marketplace that aggregates 1,800+ bookable experiences (tastings, winery and distillery tours, meals, oenology workshops, guided wine tours, and vineyard stays) from 500+ French wineries and distilleries. Customers discover, reserve, and pay for experiences through a multilingual website and iOS/Android apps, with instant confirmation up to 30 minutes before the experience. The platform additionally sells flexible gift cards valid across the catalog and provides a partner dashboard for producers to manage their listings, availability, and bookings.

Product overview

Rue des Vignerons is a French wine tourism booking platform that connects wine enthusiasts with over 500 handpicked wineries and distilleries across France. The platform offers a unified booking system for wine tastings, winery tours, wine workshops, vineyard stays, and guided wine tours with drivers. The core product is the booking marketplace itself, supplemented by a wine gift card product for gifting occasions, and native iOS/Android mobile applications for on-the-go booking. The platform covers 14 wine-producing regions including Bordeaux, Champagne, Burgundy, Provence, Rhône Valley, Alsace, Loire Valley, Cognac, Languedoc Roussillon, Calvados, Beaujolais, Jura, South West France, and Savoie, offering over 1,800 bookable experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine & Spirits Booking Platform

Quantifiable outcome

• Free booking with instant confirmation up to 30 minutes before experiences
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Terre de VinsminorGTM or Marketing Partner · 1 January 2026Terre de Vins organizes the annual wine tourism awards competition. Rue des Vignerons promotes the 2026 winners on its platform, highlighting wineries recognized for excellence in wine tourism experiences.
• Terra VitiscoreStrategic or Co-development PartnerTerra Vitis is a sustainable viticulture certification organization. Rue des Vignerons features Terra Vitis-certified wineries offering eco-friendly wine experiences including bike tours, local seasonal picnics, blending workshops, and treasure hunts at participating estates.
• AffilaeminorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through Affilae platform, allowing partners to earn commissions by referring customers to Rue des Vignerons wine experiences.
• Tourism industry professionals (Ambassador program)minorChannel Partner/ Reseller/ DistributorDedicated ambassador program for tourism professionals including tour operators and travel agents to access and promote wine experiences through Rue des Vignerons platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GetYourGuide: Global online travel activity marketplace offering thousands of tours and experiences across Europe, including a growing wine and gastronomy category in France. Directly competes for the same end-customer demand as Rue des Vignerons but at vastly larger scale and broader category scope.
• Viator (Tripadvisor): Major experiences marketplace owned by Tripadvisor featuring French wine tours, tastings, and vineyard visits across Bordeaux, Champagne, and Burgundy. Competes for international tourist bookings with stronger SEO and brand awareness than Rue des Vignerons.
• Airbnb Experiences: Online experiences marketplace from Airbnb including wine tastings, vineyard tours, and sommelier-led sessions in France. Competes with Rue des Vignerons for the same host-side supply and guest-side demand, though with a much broader category focus.
• Booking.com Experiences: Attractions and experiences vertical from Booking Holdings covering wine tours and tastings in French regions. Benefits from Booking.com's massive direct traffic and brand trust.

Direct peers

• Winerist: UK-based wine tourism booking platform offering curated wine experiences, vineyard stays, and tours across Europe. Closest direct peer in product model (specialized wine experiences marketplace) though smaller and more UK/Europe weighted.
• Wine Paths: Luxury wine travel specialist offering bespoke wine tours, vineyard visits, and wine-themed vacations across France, Italy, and Spain. Direct competitor in the high-end wine tourism booking segment.
• Cellar Tours: Boutique wine tour operator specializing in customized French and European wine region trips with on-the-ground guides. Competes for premium experiential wine travelers with similar curated producer relationships.
• Wine Tourism France: French-language wine tourism portal focused on vineyard visits and tastings across French wine regions. Smaller, regional direct competitor targeting similar French wine enthusiasts.

Regional players

• Taste France by Atout France: Government-backed French tourism promotion portal featuring food and wine experiences including vineyard tours and tastings. Adjacent competitor with state support and international promotion focus.

Others

• Terre de Vins: French wine media brand that publishes wine tourism content and runs the Terre de Vins Wine Tourism Awards, in partnership with Rue des Vignerons. Adjacent ecosystem player rather than direct competitor; provides credibility and award partnership value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RuedesVignerons
• Facebookfacebook.com/ruedesvignerons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rue des Vignerons