New Archery Products

What New Archery Products does

New Archery Products, Inc. (NAP) is a U.S.-based archery equipment manufacturer operating as a subsidiary of GSM Outdoors, a diversified outdoor recreation conglomerate headquartered at 5250 Frye Road in Irving, Texas. The company designs and sells a focused portfolio of mechanical and fixed-blade broadheads, including the Killzone RX platform, the titanium Killzone RX Ti variant, the Deep Cuts Single Bevel fixed-blade line, and the heritage Spitfire mechanical broadhead. Complementing the broadhead core, NAP offers fletching products (Quikfletch, Vanes), lighted nocks, arrow rests, stabilizers, and a bowfishing equipment line, addressing both hunting and recreational archery use cases.

The underlying technology is mechanical and metallurgical rather than digital: rear-deploying blade mechanisms for rapid expansion, single-bevel rotation geometry for wound-channel performance, titanium construction for durability, and illuminated nock hardware for arrow tracking. NAP holds patents on broadhead designs administered under GSM Outdoors. There is no software, AI, or connected-device surface in the product set; the company explicitly does not maintain a mobile application.

The business model is direct-to-consumer e-commerce through newarchery.com, with one-time hardware purchases and no subscription or recurring revenue component. A B2B layer operates through the third-party Guidefitter platform, providing discount programs for guides, outfitters, military personnel, and first responders. Customer segments are horizontal use-case based: compound bow hunters (primary), crossbow hunters, bowfishing enthusiasts, and tournament or competitive archers. Marketing is concentrated on the owned e-commerce site, Facebook organic social (including the #NAPTIME trophy-photo campaign), email newsletter capture, and content marketing via product instructions and FAQs. No public pricing, revenue, or headcount figures are disclosed.

Name

New Archery Products

Legal name

New Archery Products, Inc.

Website

https://newarchery.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

New Archery Products is an Irving, Texas-based manufacturer of archery broadheads and accessories (mechanical and fixed-blade broadheads, fletching, lighted nocks, rests, stabilizers, bowfishing), operating as a subsidiary of GSM Outdoors and selling direct-to-consumer via newarchery.com to hunters and competitive archers.

Ownership category

akta.pro rank

Product category

Archery Equipment

akta.pro primary industry

Archery Equipment & Accessories Retail (CRAMAKAB)

akta.pro secondary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

Keywords

• Archery broadheads
• Hunting broadheads
• Arrow accessories
• Mechanical broadheads
• Fixed blade broadheads

Headquarters

HQ city

Forest Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: New Archery Products generates revenue through direct sales of archery equipment including broadheads, fletching products, and accessories through their e-commerce website. Products are sold as one-time purchases with no subscription model.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

New Archery Products (NAP) designs, manufactures, and sells hunting archery equipment, with a core focus on mechanical and fixed-blade broadheads for compound bows, crossbows, and bowfishing applications. The product portfolio extends to fletching systems (Quikfletch, vanes), lighted nocks, arrow rests, stabilizers, and replacement broadhead accessories, sold primarily through direct-to-consumer e-commerce.

Product overview

New Archery Products (NAP) is an archery equipment company offering a focused portfolio of broadheads and arrow accessories. The core product line centers on mechanical and fixed blade broadheads, including the Killzone RX series (available in standard and titanium variants), Deep Cuts Single Bevel, and the Spitfire. Complementing the broadhead offerings are fletching products (Quikfletch and Vanes), accessories (Lighted Nocks, Arrow Rests, Stabilizers), and specialized Bowfishing equipment. The company operates as a single-brand manufacturer under GSM Outdoors, serving archers through direct-to-consumer e-commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Killzone RX Mechanical broadhead available in 2" and 2.3" sizes, offering rapid expansion combined with deep penetration and reliability for big game hunters.
• Killzone RX Ti Titanium mechanical broadhead in 1.5" and 2.0" sizes, combining titanium toughness with rear-deploying precision for pass-through power.
• Deep Cuts Single Bevel Fixed-blade broadhead featuring single bevel rotation for maximum penetration and wound channel creation.
• Spitfire Mechanical broadhead recognized as the original mechanical broadhead that started it all, known for consistent and legendary performance.
• Crossbow Broadheads Broadheads specifically designed for crossbow bolt specifications and kinetic energy management.
• Quikfletch Fletching system for arrow stabilization and guidance.
• Arrow Vanes Arrow vanes for fletching and arrow stabilization.
• Lighted Nocks Illuminated arrow nocks for tracking arrow flight and visibility in low light.
• Arrow Rests Arrow rests for bow mounting and arrow support during draw and release.
• Stabilizers Bow stabilizers for balance, vibration reduction, and improved accuracy.
• Bowfishing Equipment Specialized equipment and accessories for bowfishing applications targeting fish and aquatic species.
• Broadhead Replacement Blades & Accessories Replacement blades and accessories for broadhead models across the product line.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• GSM OutdoorscoreStrategic or Co-development PartnerNew Archery Products is operated as part of GSM Outdoors, which provides corporate infrastructure including headquarters at 5250 Frye Road in Irving, TX 75061, patent information access, and catalog distribution. GSM Outdoors is the parent company overseeing the NAP brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rage Broadheads: Leading mechanical broadhead brand competing head-to-head with NAP in the hunting archery broadhead category with similar rear-deploying blade technology and DTC distribution.
• Muzzy: Established broadhead and archery accessory brand offering fixed-blade and mechanical broadheads, with comparable hunting-focused product positioning to NAP.
• Wasp Archery Products: Specialty broadhead manufacturer focused on fixed-blade and mechanical designs for hunting, directly competing with NAP's broadhead portfolio.
• SIK Arrow Components: Niche broadhead and arrow component brand competing in the mechanical broadhead segment with proprietary blade deployment designs aimed at the same compound bow hunter customer.
• Iron Will Outfitters: Premium fixed-blade broadhead manufacturer targeting serious bowhunters, directly competing with NAP's Deep Cuts Single Bevel and other fixed-blade offerings on penetration and accuracy.
• Bohning Archery: Archery accessories manufacturer producing vanes, nocks, and arrow components that overlap with NAP's fletching and accessory product lines for the same target customer.
• QAD (Quality Archery Designs): Archery accessories manufacturer specializing in arrow rests and related bow-mounted components, competing with NAP's arrow rest and stabilizer product lines.

Broad incumbents

• Easton Archery: Large, established archery equipment manufacturer with a broad portfolio including arrows, vanes, and nocks—adjacent and complementary to NAP's accessory categories, serving the same customer base.
• Hoyt Archery: Major compound bow manufacturer and broader archery equipment brand; not a broadhead competitor but overlaps in serving serious bowhunters with related accessories and consumables.
• Feradyne Outdoors: Conglomerate parent of Rage and other archery/hunting consumable brands, operating as a direct competitor group to NAP and parent GSM Outdoors in broadheads and archery accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newarchery1
• Facebookfacebook.com/newarchery
• LinkedInlinkedin.com/company/new-archery-products-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Archery Products