FeraDyne Outdoors
FeraDyne Outdoors is a privately held U.S. multi-brand manufacturer of hunting, archery, and bowfishing equipment, operating 20+ sub-brands (Rage, Muzzy, Carbon Express, Covert, Nockturnal, TruFire, BLOCK, Scent Crusher, Axe Crossbows, and others) through DTC e-commerce and an independent North American dealer network serving bowhunters, competitive archers, and bowfishing enthusiasts.
- Company typePrivate
- Founded2011
- HeadquartersCartersville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What FeraDyne Outdoors does
FeraDyne Outdoors is a privately held U.S. manufacturer and multi-brand operator in the hunting, archery, and bowfishing equipment category, headquartered in Superior, Wisconsin with a distribution center at 1230 Poplar Avenue (Superior, WI) and an operations/customer service facility for Covert Scouting Cameras in Russellville, Kentucky. The company consolidates 20+ wholly-owned sub-brands — including Rage Broadheads, Muzzy Broadheads, Muzzy Bowfishing, Carbon Express, Axe Crossbows, Covert Scouting Cameras, Nockturnal, TruFire, BLOCK, GlenDel, Shooter 3D, Black Hole, Hurricane, IQ Bowsights, Rocky Mountain, Scent Crusher, Rhino Blinds, Rhino Tree Stands, Wicked Tree Gear, Capsule Feeders, Eastman Outdoors, and Schrade x Rage — under a single corporate umbrella built through a roll-up strategy that included the 2015 acquisition of FL Archery Holdings and the 2017 acquisition of Eastman Outdoors. The portfolio spans broadheads, crossbows, carbon arrows, 3D and bag targets, cellular trail cameras, release aids, lighted nocks, bow sights, game feeders, hunting blinds, tree stands, scent elimination equipment, tree trimming tools, wild game cooking gear, and replacement-blade knives, supported by multiple patented mechanical and material technologies (SlipCam, Dual Spine Weight Forward, PolyFusion 4-Sided Core, Tri-Core, String-Activated Linear Switch, Buckle Foldback, and Ozone Activated Technology).
The company generates revenue through one-time product sales across a price ladder ranging from sub-$20 accessories to $1,879.99 high-capacity game feeders, with no subscription or recurring component. Go-to-market is hybrid: a direct-to-consumer e-commerce storefront at feradyne.com (free shipping threshold $200, digital gift cards $25–$250, outlet discounts up to 50%), a North American independent dealer network with a dealer locator tool, an outlet/blemished channel, and promotional support through a Pro Staff program of 15+ professional hunters and outdoor media personalities and event sponsorships such as the APX Championship and Gator Cup. Customer segments are primarily recreational and competitive bowhunters, big game hunters (deer, elk, whitetail), bowfishing enthusiasts, target and 3D competitive archers, with secondary segments in wildlife scouting, concealment and elevated hunting, and wild game cooking. Leadership is held by CEO Todd Seyfert; ownership and investor composition beyond the 2011 funding from Kamylon and Vanterra Capital is not publicly disclosed.
FeraDyne Outdoors firmographics
Firmographics- Name
- FeraDyne Outdoors
- Legal name
- FeraDyne Outdoors
- Website
- https://feradyne.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FeraDyne Outdoors is a privately held U.S. multi-brand manufacturer of hunting, archery, and bowfishing equipment, operating 20+ sub-brands (Rage, Muzzy, Carbon Express, Covert, Nockturnal, TruFire, BLOCK, Scent Crusher, Axe Crossbows, and others) through DTC e-commerce and an independent North American dealer network serving bowhunters, competitive archers, and bowfishing enthusiasts.
- Ownership category
- akta.pro rank
Where FeraDyne Outdoors is headquartered
LocationHeadquarters
- HQ city
- Cartersville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
FeraDyne Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Hunting and Archery Hardware Sales: Primary revenue from manufacturing and selling physical hunting and archery equipment including broadheads, crossbows, arrows, targets, trail cameras, tree stands, hunting blinds, bowfishing gear, and accessories. Revenue is generated through one-time product sales with no recurring subscription component.
- Gift Cards: Digital e-gift cards sold in denominations from $25 to $250, redeemable across all brands on feradyne.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AXE 400 Crossbow Package - 400 fps |
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Unit Pricing | Pay-as-you-go | Capsule Game Feeders - 20lb to 1000lb |
| Unit Pricing | Pay-as-you-go | Outlet/Sale Pricing |
| Other | Pay-as-you-go | Digital E-Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
FeraDyne Outdoors product offering
Product offeringCore offering
No detailed core offering description is evidenced in the provided input.
Product overview
FeraDyne Outdoors is a manufacturer of outdoor hunting gear and archery equipment featuring over 25 distinct brands. The product portfolio is organized as a multi-brand platform with sub-brands covering the complete archery and hunting lifecycle: broadheads (Rage®, Muzzy® Broadheads), crossbows (Axe®), arrows (Carbon Express®), archery targets (BLOCK®, GlenDel®, Shooter® 3D, Black Hole®, Hurricane® Bag Targets), bowfishing (Muzzy® Bowfishing), release aids (TruFire®), lighted nocks (Nockturnal®), bow sights (IQ® Bowsights, Rocky Mountain®), trail cameras (Covert Scouting Cameras®), hunting blinds and tree stands (Rhino Blinds, Rhino Tree Stands), game feeders (Capsule Feeders), scent control (Scent Crusher®), tree gear (Wicked Tree Gear), outdoor cooking (Eastman Outdoors®), and knives (Schrade x Rage). Products are available through the feradyne.com e-commerce platform and a dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Rage Broadheads: Leading mechanical broadhead brand with SlipCam technology and award-winning expandable designs. Number-one-selling expandable broadhead of all time.
- Muzzy Broadheads
- Muzzy Bowfishing
- Carbon Express
- Axe Crossbows
- Covert Scouting Cameras
- TruFire
- BLOCK Targets
- IQ Bowsights
- Nockturnal Lighted Nocks
- Rhino Tree Stands
- Rhino Blinds
- Scent Crusher
- Rocky Mountain
- Shooter 3D Targets
- GlenDel 3D Targets
- Black Hole Targets
- Hurricane Bag Targets
- Wicked Tree Gear
- Capsule Feeders
- Eastman Outdoors
- Schrade x Rage
Quantifiable outcome
- World record arrow performance - Jimmy Lutz shot Carbon Express Nano Pro RZ to win the 2026 APX Championship
- +1 more outcomes
Companies that use FeraDyne Outdoors
Customer profileNamed customers1 record
Segments6 records
FeraDyne Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
FeraDyne Outdoors partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
FeraDyne Outdoors competitors and assessment
Company assessmentDirect peers
- GSM Outdoors: Multi-brand specialty platform in hunting, shooting, and archery accessories, owning familiar brands across broadheads, sights, and hunting gear. Mirrors FeraDyne's roll-up brand-portfolio strategy and dealer-driven distribution model.
- TenPoint Crossbows: Specialized crossbow manufacturer with deep product lineup competing directly with FeraDyne's Axe crossbow brand in the same North American dealer channels.
- Ravin Crossbows: Premium crossbow brand specializing in high-velocity, compact designs that compete with FeraDyne's Axe crossbow portfolio for performance-oriented hunters.
- Evolved Archery: Direct competitor in the mechanical/expandable broadhead category, targeting the same bowhunter customer base as FeraDyne's Rage brand.
- QAD (Quality Archery Designs): Archery accessories manufacturer producing broadheads, quivers, and rests that overlap with multiple FeraDyne brands including Carbon Express and Rage in dealer channels.
- Ameristep: Manufacturer of hunting blinds and ground concealment products that directly competes with FeraDyne's Rhino Blinds line for the same big-game hunter customer.
- Primos Hunting: Hunting calls, blinds, and scouting accessories brand owned by GSM Outdoors, competing with FeraDyne's scent control, trail camera, and concealment lines at retail.
Broad incumbents
- Vista Outdoor: Large publicly listed outdoor products consolidator with ammunition, hunting, and shooting categories including Federal, Remington, and optics brands. Competes with FeraDyne in broadheads, trail cameras, and hunting accessories but at significantly larger scale with broader portfolio reach.
- Winchester Ammunition: Iconic hunting and ammunition brand (Vista Outdoor) addressing the same North American hunter demographic and dealer network as FeraDyne, with cross-promotion opportunities and competitive overlap.
- Burris Optics: Established hunting optics and sight manufacturer (parent: Beretta) competing with FeraDyne's IQ Bowsights and Rocky Mountain sight brands, particularly in the higher-end precision hunting segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
FeraDyne Outdoors social profiles
Digital presenceFeraDyne Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
FeraDyne Outdoors leadership team
Management profileNumber of profiles
FeraDyne Outdoors subsidiaries and ownership
Company hierarchySubsidiaries22 records
FeraDyne Outdoors funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FeraDyne Outdoors M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FeraDyne Outdoors
What does FeraDyne Outdoors do?
No detailed core offering description is evidenced in the provided input.
Is FeraDyne Outdoors a public or private company?
FeraDyne Outdoors is a private company. It is classified as unknown and is currently operating.
When was FeraDyne Outdoors founded?
FeraDyne Outdoors was founded in 2011. It employs 1 to 10 people.
Where is FeraDyne Outdoors based?
FeraDyne Outdoors is headquartered in Cartersville, United States, in the North America region.
How does FeraDyne Outdoors make money?
Two revenue lines are on record. Hunting and Archery Hardware Sales are the primary driver. The others are gift Cards.
Who are FeraDyne Outdoors's main competitors?
Direct peers on record are GSM Outdoors, TenPoint Crossbows, Ravin Crossbows, Evolved Archery, QAD (Quality Archery Designs), Ameristep and Primos Hunting. Broad incumbents are Vista Outdoor, Winchester Ammunition and Burris Optics.
Does FeraDyne Outdoors have an API?
No public API is recorded for FeraDyne Outdoors.