Arborist Now

What Arborist Now does

Arborist Now, Inc. is a privately held, founder-owned professional tree care company headquartered in San Francisco, California, founded in 2005 by Jean-Claude Rochat, a Swiss-trained forester and landscaper. The company delivers ISA-certified arborist services — including tree pruning, removals, stump grinding, risk assessments, plant health care, emergency storm response, and Registered Consulting Arborist (ASCA) reports — to residential homeowners, HOAs, property managers, commercial and institutional clients, municipalities, and general contractors across a five-county Bay Area service territory (San Francisco, Alameda, Marin, San Mateo, and Santa Clara counties). The core technical differentiator is an in-house urban wood milling operation (portable on-site and yard-based milling) that upcycles removed urban trees into custom slabs, lumber, furniture, and architectural pieces, including a public-facing milled wood slab shop.

The company's service portfolio is organized into six parallel residential and commercial lines: Tree Care Services, Plant Health Care, Arborist Consultation, Landscape Maintenance, Milling & Urban Wood, and General Contractor Support. Operations are conducted by ISA-certified arborist crews under California State Contractor License #961415 and Certified Micro LBE designation, with a soil-first plant health methodology and deep familiarity with Bay Area municipal tree ordinances across multiple jurisdictions. The company maintains active partnerships with Friends of the Urban Forest (FUF) and Family Connections Centers (FCC), and markets through an extensive educational blog, multi-platform social media, and Google/Yelp reputation management, supplemented by a $100 referral incentive program.

Arborist Now operates a direct-to-consumer, sales-led go-to-market model in which customers request on-site consultations and free estimates via phone or website, ISA-certified arborists perform assessments to scope work and pricing, and services are scheduled post-approval. Revenue is generated entirely through project-based professional services fees, with no disclosed pricing tiers, no recurring subscription component, and no intermediated or marketplace distribution. The company has no disclosed external funding, no parent company, no subsidiaries, and no M&A history; it operates as a single legal entity with an 11–50 employee range and over two decades of continuous operating history in the San Francisco Bay Area.

Name

Arborist Now

Legal name

Arborist Now, Inc.

Website

https://arboristnow.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Arborist Now is a privately held, founder-owned tree care company based in San Francisco that delivers ISA-certified arborist services — pruning, removals, risk assessments, plant health care, consulting, and urban wood milling — to residential, commercial, municipal, and construction clients across the five-county Bay Area.

Ownership category

akta.pro rank

Product category

Arborist and Tree Care Services

NAICS

Landscaping Services (56173), Landscaping Services (561730)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industries

Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA)

Keywords

• Tree care services
• Arborist consulting
• Plant health care
• Urban wood milling
• Tree risk assessment

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Professional Tree Care Services: One-time and recurring professional services including tree pruning, removals, risk assessments, stump grinding, emergency services, plant health care, and arborist consultations. Revenue generated through project-based pricing for residential and commercial properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Arborist Now provides professional tree care services including pruning, removals, stump grinding, risk assessments, plant health care, landscape maintenance, and on-site urban wood milling for residential and commercial properties throughout the San Francisco Bay Area. Services are delivered by ISA-certified arborists and a Registered Consulting Arborist (ASCA), backed by licensed, bonded, and insured crews operating under California contractor licensing.

Product overview

Arborist Now is a tree care service company offering a comprehensive suite of professional arborist services for residential and commercial properties across the San Francisco Bay Area. The company's service portfolio is organized into six core service lines: Tree Care Services, Plant Health Care, Arborist Consultation, Landscape Maintenance, Milling & Urban Wood, and General Contractor Support. Each service line is available in both residential and commercial variants, providing tree pruning, removals, stump grinding, emergency services, soil health programs, professional consulting with written reports, landscape maintenance, and custom urban wood milling. The company is led by ISA-certified arborists and a Registered Consulting Arborist (ASCA), and operates with licensed and insured crews throughout San Francisco, Oakland, Berkeley, Marin County, and the Peninsula.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Care Services Expert tree removal, pruning, stump grinding, and emergency services delivered by ISA-certified arborists and fully trained crews for homeowners, HOAs, property managers, municipalities, and institutional properties throughout San Francisco and the Bay Area.
• Plant Health Care Sustainable, preventive tree and soil care program focused on soil biology, root structure, and long-term plant vitality for Bay Area homes, HOAs, municipalities, and commercial properties managing large-scale landscapes and shared green spaces.
• Arborist Consultation Objective tree assessments and written reports delivered by a Registered Consulting Arborist (ASCA), providing homeowners, property managers, and commercial clients with defensible guidance for safety, property protection, regulatory reporting, and informed decision-making in high-value and regulated environments.
• Landscape Maintenance Arborist-led landscape maintenance for San Francisco and Bay Area homes, HOAs, and commercial properties, managing shrubs, hedges, ornamental trees, ground cover, irrigation interfaces, and broader living landscape systems with professional arboriculture discipline.
• Milling and Urban Wood Solutions On-site tree milling and yard-based fabrication that transform removed urban trees into custom slabs, lumber, furniture pieces, and architectural elements for homes, private properties, developers, property managers, municipalities, and institutional clients.
• General Contractor Support Integrated arborist and landscape support for commercial construction projects, including pre-construction tree evaluations, tree protection planning, hazard removals, site preparation, erosion control, urban wood salvage, and landscape implementation.

Quantifiable outcome

• Urban wood upcycling reduces landfill waste by transforming removed trees into custom furniture, slabs, and architectural elements

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Friends of the Urban Forest (FUF)minorStrategic or Co-development PartnerCommunity partnership focused on expanding San Francisco's urban tree canopy through community-driven planting initiatives. Arborist Now supports FUF's tree planting programs as part of their commitment to urban forestry and environmental stewardship in San Francisco.
• Family Connections Centers (FCC)minorStrategic or Co-development PartnerPartnership to craft custom playground features and community gathering spaces from locally sourced urban wood. Transforms removed trees into functional community assets while supporting sustainable urban forestry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ACRT Inc. Independent vegetation management and arborist consulting firm serving utilities, municipalities, and commercial clients with ISA-certified arborists. Comparable to Arborist Now's arborist consulting, risk assessment, and tree management capabilities.
• Monster Tree Service: Fast-growing franchise tree care company providing residential and commercial tree services across multiple U.S. markets. Comparable service offering (pruning, removals, plant health) with similar customer segments, though operating under a franchise model.
• SavATree: Large residential and commercial tree care, lawn, and plant health care company with a scientific arboriculture focus and ISA-certified staff. Comparable to Arborist Now in service mix (pruning, removals, plant health, consulting) and customer segments.
• West Coast Arborists: California-based tree care company serving municipalities, commercial clients, and homeowners with ISA-certified arborists. Most directly comparable regional peer to Arborist Now given overlapping Bay Area/California service territory and municipal contract focus.
• Bartlett Tree Experts: Scientific tree and shrub care company with a strong consulting and risk assessment practice, employing ISA-certified arborists across North America. Closely comparable to Arborist Now in its emphasis on certified expertise, written reports, and full-service arboriculture.

Broad incumbents

• Asplundh Tree Expert: Large diversified vegetation management and tree care company serving utilities, municipalities, and residential customers. Comparable service categories to Arborist Now, though primarily focused on utility line clearance at industrial scale.
• BrightView Landscapes: Largest U.S. commercial landscaping services company offering tree care, landscape maintenance, and snow removal for commercial properties and HOAs. Overlaps Arborist Now's commercial landscape maintenance segment, with broader portfolio scale.
• Davey Tree Expert Company: Established national tree care, utility vegetation management, and environmental services firm offering residential, commercial, and municipal services. Overlaps Arborist Now's residential and commercial tree care, consulting, and municipal work, but at vastly larger scale.
• Yellowstone Landscape: Regional commercial landscape and tree care provider serving HOAs, municipalities, and commercial properties across the southern U.S. Comparable commercial landscape and tree care service mix, though geographically distinct from Arborist Now's Bay Area focus.
• TruGreen: National residential lawn and tree care franchise with broad brand recognition. Comparable to Arborist Now in residential tree and plant health services, but at national scale with a franchise-driven delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArboristNow
• YouTubeyoutube.com/channel/UCROA9XQ3nmnbjOdK2YdPG6A
• Facebookfacebook.com/profile.php?id=61557639283670
• LinkedInlinkedin.com/company/arborist-now-inc-
• Instagraminstagram.com/arboristnow_naturally
• Pinterestpinterest.com/Arborist_Now

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arborist Now