What Douglas Elliman Real Estate does

Douglas Elliman Real Estate is a privately held, full-service residential real estate brokerage founded in 1911 and headquartered in the United States. It operates as the largest brokerage in the New York Metropolitan area and ranks among the largest independent residential real estate brokerages in the United States, serving high-net-worth buyers and sellers of luxury residential property in premier markets including New York, Long Island, The Hamptons, Westchester, Connecticut, New Jersey, Florida, California, Colorado, Massachusetts, and Texas.

The company runs its platform through a network of approximately 100 offices and 7,000 agents, with localized branch sites such as the Sunny Isles Beach office in Bay Harbor Islands, Florida, supporting hyper-local market coverage in luxury submarkets (Miami Beach, Bal Harbour, Surfside, Fisher Island, Star Island, Key Biscayne, Fort Lauderdale). Beyond residential brokerage, Douglas Elliman operates three wholly-owned subsidiaries: Douglas Elliman Development Marketing (new development sales and marketing for developers), Douglas Elliman Property Management (residential property management), and Douglas Elliman Commercial (commercial brokerage and advisory). A strategic global alliance with London-based Knight Frank Residential extends its reach into luxury markets across 61 countries and six continents for cross-border referrals.

Revenue is generated primarily through transaction-based commissions on residential sales and purchases, typically 5-6% of the property sale price split between the listing and buyer's agent, with the brokerage retaining a negotiated portion. Pricing is not publicly disclosed and is set per transaction. The underlying technology stack is conventional for the sector: MLS integration, property listing databases, and agent management systems, with no disclosed proprietary AI/ML, patents, or data assets. Marketing relies on a mix of corporate and regional websites, social media (Facebook, Twitter, LinkedIn, Instagram, YouTube), email and newsletter distribution (including a Wealth Report), and agent personal branding, complemented by the Knight Frank referral channel.

Name

Douglas Elliman Real Estate

Legal name

Douglas Elliman Real Estate

Website

https://sunnyislesmiamirealestate.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Douglas Elliman Real Estate is a privately held, full-service residential brokerage established in 1911, operating approximately 100 offices and 7,000 agents across major U.S. luxury markets, with international reach through a Knight Frank alliance serving high-net-worth buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Luxury property sales
• New development marketing
• Property management services
• Commercial real estate advisory

Headquarters

HQ city

North Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Residential Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on residential property sales and purchases. Agents represent buyers and sellers in transactions with commission-based compensation structures typical of the real estate industry.
2. Development Marketing: Douglas Elliman Development Marketing provides marketing and sales services for new development projects, representing developers in the pre-construction and sales phases of residential projects.
3. Property Management: Douglas Elliman Property Management handles ongoing property management services for residential clients.
4. Commercial Real Estate Services: Douglas Elliman Commercial provides commercial real estate brokerage and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Douglas Elliman Real Estate operates as a full-service residential real estate brokerage, representing buyers and sellers in luxury property transactions across the United States. Complementary services include Douglas Elliman Development Marketing for new construction sales, Douglas Elliman Property Management for residential holdings, and Douglas Elliman Commercial for commercial brokerage and advisory.

Product overview

Douglas Elliman Real Estate operates as a comprehensive real estate services platform offering brokerage, development marketing, property management, and commercial services. The company, established in 1911, functions as the largest residential brokerage in the New York Metropolitan area with approximately 7,000 agents across approximately 100 offices. Its core residential brokerage service is complemented by specialized divisions including Douglas Elliman Development Marketing for new development projects, Douglas Elliman Property Management for residential holdings, and Douglas Elliman Commercial for commercial transactions. The company also maintains a strategic global alliance with Knight Frank Residential for international luxury market coverage across 61 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Douglas Elliman Real Estate Brokerage

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Knight Frank ResidentialcoreStrategic or Co-development PartnerStrategic global alliance with London-based Knight Frank Residential for business in worldwide luxury markets. This partnership provides Douglas Elliman clients access to luxury real estate markets spanning 61 countries and six continents, while Knight Frank clients gain access to Douglas Elliman's extensive U.S. property portfolio, particularly in New York and South Florida luxury markets.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Compass: Largest tech-enabled residential real estate brokerage in the U.S. Directly competes with Douglas Elliman for agents and luxury listings in New York, Florida, California, and other shared markets with similar commission-based economics and full-service agent model.
• Engel & Völkers: International luxury-focused residential brokerage franchise. Directly comparable through international luxury positioning, premium property focus, and franchise/agent network model similar in structure to the Knight Frank alliance approach.
• Brown Harris Stevens: Long-established New York City luxury residential brokerage. Direct peer with overlapping Manhattan, Brooklyn, Hamptons, and Palm Beach territory and similar focus on high-end transactions and white-glove client service.
• The Corcoran Group: New York-headquartered luxury residential brokerage now owned by Compass. Direct peer in NYC and South Florida luxury markets, focused on high-net-worth clientele with similar commission-based model.
• Sotheby's International Realty: Global luxury residential brokerage affiliate network. Directly competes in the luxury segment with strong international reach and brand resonance in trophy markets where Douglas Elliman operates (New York, South Florida, Hamptons).

Broad incumbents

• RE/MAX: Global franchise residential real estate network with significant U.S. agent presence. Broad incumbent that overlaps with Douglas Elliman in residential brokerage but with a different geographic and price-tier mix.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S. Broad incumbent with significant overlap on agent-driven residential brokerage model but different positioning on price tier and tech platform.
• Coldwell Banker: One of the largest U.S. residential real estate franchise networks owned by Realogy/Anywhere. Overlaps in residential brokerage across shared geographies but operates as a broader national franchise system rather than specializing in luxury.
• Berkshire Hathaway HomeServices: Large national residential brokerage franchise backed by the Berkshire Hathaway brand. Broad incumbent competitor across the same geographies, but more diversified across price points rather than luxury-focused.

Regional players

• The Modlin Group: Smaller boutique luxury brokerage competing in similar NYC, Hamptons, and South Florida luxury segments. Relevant as a regional/specialized comparable for the high-net-worth buyer experience model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/abel_lan
• YouTubeyoutube.com/user/LanaBellSir
• Facebookfacebook.com/LanaBellLuxuryRealtor
• LinkedInlinkedin.com/in/lana-bell-418b7a69
• Instagraminstagram.com/lanabell_elliman

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Douglas Elliman Real Estate