Name

SafeOpt

Legal name

addShoppers, Inc.

Website

https://safeopt.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate Commission: Revenue generated through affiliate links when shoppers redeem offers and make purchases at partner brands. The company receives a share of sales via affiliate links in emails, texts, apps, and content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SafeOpt is an email-based deal and coupon delivery service that tracks users' shopping activity across partner brand websites and delivers personalized exclusive offers (savings up to 50%) directly to consumers' inboxes. Consumers join free with just an email address, with no apps or browser extensions required, while the company earns affiliate commissions when shoppers redeem offers at partner brands.

Product overview

SafeOpt is a single, unified savings service that delivers exclusive deals and discounts from partner brands to users' email inboxes. The core product, SafeOpt, provides personalized offers with savings of up to 50% by tracking users' shopping activity across partner websites and delivering targeted promotions. The service includes an associated preference management tool (Manage Preferences) for users to control their email subscriptions and opt out. Users sign up with just an email address—no apps or browser extensions required—and receive verified deals from thousands of brands.

Differentiator

Problem solved

Functional benefit

Products and services

• SafeOpt An email-based coupon and deal delivery service that sends personalized exclusive offers and discounts (up to 50%) from partner brands directly to users' inboxes, working silently in the background while users shop on partner websites. Targets individual online shoppers; free to join with no credit card or app required.
• Manage Preferences A self-service portal where SafeOpt users can manage email preferences, unsubscribe from communications, and verify their identity to opt out of the SafeOpt service.

Quantifiable outcome

• Shoppers have saved over $50M through the platform
• +1 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BrandCycle: BrandCycle is a member-only deals and product sampling platform that earns affiliate commissions from retail brand partners. It overlaps with SafeOpt on exclusive-offer delivery to engaged shoppers and affiliate monetization.
• MyPoints: MyPoints is a long-running online rewards and cashback platform that earns affiliate commissions from retail brand purchases. Its consumer rewards model and brand partner network overlap materially with SafeOpt's offering.
• Slickdeals: Slickdeals is a community-driven deals platform with an affiliate revenue model across thousands of retail brands. It competes with SafeOpt for deal-seeking online shoppers and brand affiliate budgets.
• Rakuten: Rakuten (formerly Ebates) is a cashback and affiliate marketing platform that rewards shoppers for purchases at partner retailers. It shares SafeOpt's affiliate revenue model, large brand partner network, and consumer savings value proposition.
• Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a free shopping assistant that surfaces coupons, compares prices, and earns affiliate commissions. Its consumer-facing deal-delivery model and affiliate revenue economics mirror SafeOpt's core business closely.
• Honey: Honey (now owned by PayPal) is a browser-based coupon and cashback platform that scans for deals at checkout and earns affiliate commissions. It is directly comparable to SafeOpt on consumer-side deal discovery, affiliate revenue model, and retail brand partnerships.
• Coupons.com: Coupons.com (Quotient Technology) is a digital coupon platform offering printable, digital, and load-to-card coupons at major retailers. It is directly comparable on consumer-side deal delivery and brand-side affiliate/promotional economics.
• RetailMeNot: RetailMeNot is a long-standing coupon and deal aggregator that earns affiliate commissions on retailer purchases. It competes for the same consumer savings intent and the same brand partner marketing budgets as SafeOpt.
• Groupon: Groupon is a deals marketplace monetizing purchases at partner merchants through affiliate and merchant-funded economics. It is both a SafeOpt customer and a competitor for consumer deal-seeking intent and brand affiliate budgets.
• Ibotta: Ibotta is a cashback rewards platform offering rebates for online and in-store purchases at major brands. It shares SafeOpt's affiliate-driven revenue model and large brand partner roster, though delivery leans app-first.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafeOpt