Coupons.com
Coupons.com is a US consumer savings platform, founded in 1998 and now operated by Atolls North America LLC, that aggregates verified promo codes, printable coupons, and cashback offers from over 2,400 retailers for more than 100 million annual shoppers, monetized entirely through retailer affiliate commissions.
- Company typePrivate
- Founded1998
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Coupons.com does
Coupons.com is a US consumer savings platform founded in 1998 and currently operated by Atolls North America LLC under German parent Atolls GmbH (acquired in 2023). The platform aggregates verified digital coupons, promotional codes, and cashback offers from more than 2,400 retailer partners — including Walmart, Target, Home Depot, Macy's, Nike, Expedia, and eBay — across 25+ spending categories, serving over 100 million shoppers annually. Distribution is multi-surface: a website at coupons.com, a browser extension that automatically tests and applies the best available coupon code at checkout, iOS and Android mobile apps, and SMS-delivered in-store offers redeemable via QR code at participating physical retailers. An editorial team manually verifies each of the 250,000+ published promo codes before listing, and the company pairs this verification work with 'The Clip,' an editorial magazine launched in March 2026 that positions Coupons.com as a content-led savings brand.
The platform is built around three product modules that share a single user account. Promo codes and printable coupons are sourced from retailer affiliate programs; the November 2025-launched cashback feature credits users a percentage (typically 2–10%) of qualifying purchases, with balances disbursable via PayPal; and the browser extension handles automatic code application and cashback activation at checkout. The company has no public API, SDK, or developer ecosystem, and its underlying tracking relies on cookies and post-purchase attribution rather than disclosed machine-learning systems.
Coupons.com's revenue model is exclusively affiliate and transaction-fee based: the company earns commission from its 2,400+ retailer partners when users transact through activated offers and shares a portion of that commission with the user as cashback. The platform is free for consumers, with no subscription or fee, and offers a $5 welcome bonus on registration. The company is privately held, employs 501–1,000 people, and operates from Atlanta, GA, with no publicly disclosed revenue, funding events, or unit economics.
Coupons.com firmographics
Firmographics- Name
- Coupons.com
- Legal name
- Coupons.com is operated by Atolls GmbH and Atolls North America LLC
- Website
- https://coupons.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Coupons.com is a US consumer savings platform, founded in 1998 and now operated by Atolls North America LLC, that aggregates verified promo codes, printable coupons, and cashback offers from over 2,400 retailers for more than 100 million annual shoppers, monetized entirely through retailer affiliate commissions.
- Ownership category
- akta.pro rank
Coupons.com industry classification
Industry- Product category
- Digital Coupons & Cashback
- akta.pro primary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where Coupons.com is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Coupons.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: Partnership team works with retailers who pay commissions when users make purchases through activated cashback or promo codes. Commissions are shared with users while Coupons.com retains a portion as revenue. Commission can be percentage-based or fixed dollar amounts per transaction.
- Cashback Revenue Share: Earn revenue by refunding users a portion of purchase via cashback while retaining the merchant-paid commission. For example, if a user spends $200 with 4% cashback rate, user receives $8 back while Coupons.com earns the affiliate commission from the retailer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer platform with no subscription required |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Coupons.com product offering
Product offeringCore offering
Coupons.com operates a consumer savings platform that aggregates verified promo codes, cashback offers, printable manufacturer coupons, and mobile in-store digital coupons from over 2,400 retailer partners. Users access deals via the Coupons.com website, a browser extension that auto-applies codes at checkout, and mobile apps, with cashback earnings disbursed through PayPal and a $5 welcome bonus offered to new registrants.
Product overview
Coupons.com operates as a unified savings platform combining multiple discount mechanisms: verified promo codes across 2,400+ retailers, a browser extension that auto-applies coupons at checkout, cashback earnings on purchases, printable in-store manufacturer coupons, and mobile digital offers. The platform also includes an editorial magazine called 'The Clip' for human-interest savings content. Users access the platform through the main website, a browser extension, mobile app, and SMS-based in-store offers, all unified under a single account with a $5 welcome bonus and cashback payout via PayPal. The company was acquired by Atolls in 2023 and has pivoted toward integrated cashback and savings solutions.
Differentiator
Problem solved
Functional benefit
Brands
- The Clip: An editorial magazine launched by Coupons.com in March 2026, focused on sharing human stories behind savings and verifying retail codes.
Products and services
- Coupons.com Platform
- The Clip
Quantifiable outcome
- 20% increase in shopper activity and 10% rise in conversion rates during November 2024 holiday shopping season
Companies that use Coupons.com
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Coupons.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Coupons.com partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Coupons.com competitors and assessment
Company assessmentDirect peers
- Rakuten (US): Rakuten operates the leading US cashback and coupon platform, competing head-to-head with Coupons.com for browser-extension installation, retailer affiliate commissions, and consumer mindshare. It is the most direct comparable in cashback economics and digital coupon content.
- Honey (PayPal): Honey, owned by PayPal, is a browser-based coupon finder and cashback tool that automatically tests and applies promo codes at checkout. It is a direct competitor in the browser-extension channel and benefits from PayPal's distribution and consumer trust.
- Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a browser extension and shopping assistant offering coupon codes, price comparison, and rewards credits. It directly competes with Coupons.com on the same browser-extension surface for US online shoppers.
- RetailMeNot: RetailMeNot is a long-standing digital coupon and deals platform with a similar SEO-led content model, retailer partnerships, and cashback/VIP offering. It is a direct competitor for organic search traffic and enterprise retailer relationships.
- Slickdeals: Slickdeals is a community-driven deals and coupons platform with strong US consumer mindshare, particularly for enthusiast/bargain-hunter audiences. It competes with Coupons.com for organic discovery traffic and user attention on retailer deals.
- Swagbucks (Prodege): Swagbucks is a rewards and cashback platform offering points for shopping, surveys, and offers, with cashback at many of the same retailers as Coupons.com. It competes for the same value-seeking US consumer and affiliate-driven revenue model.
- Groupon: Groupon operates a deals and local-experiences marketplace with merchant-funded promotions, overlapping with Coupons.com's local and retail deal categories. While more focused on local experiences, it competes for share-of-wallet on discounted consumer purchases.
- Flipp: Flipp is a digital circulars and coupons platform focused on grocery and retail weekly ads with mobile clipping. It overlaps with Coupons.com's printable/in-store coupon offering and competes for the same grocery-shopper audience.
Emerging players
- DealNews: DealNews is a long-running deals aggregator that curates and publishes retailer sales and coupon codes. It competes with Coupons.com on editorial deal content and organic search but operates at smaller scale and without a cashback or browser-extension offering.
- MyPoints: MyPoints is a points-based rewards and cashback platform offering earnings on online shopping, surveys, and video. It overlaps with Coupons.com's cashback proposition for the same US consumer demographic but at a smaller, more niche scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights6 records
Customer concentration
Coupons.com social profiles
Digital presenceCoupons.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coupons.com leadership team
Management profileNumber of profiles
Coupons.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coupons.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coupons.com
What does Coupons.com do?
Coupons.com operates a consumer savings platform that aggregates verified promo codes, cashback offers, printable manufacturer coupons, and mobile in-store digital coupons from over 2,400 retailer partners. Users access deals via the Coupons.com website, a browser extension that auto-applies codes at checkout, and mobile apps, with cashback earnings disbursed through PayPal and a $5 welcome bonus offered to new registrants.
Is Coupons.com a public or private company?
Coupons.com is a private company. It is classified as corporate owned and is currently operating.
When was Coupons.com founded?
Coupons.com was founded in 1998. It employs 501 to 1,000 people.
Where is Coupons.com based?
Coupons.com is headquartered in Atlanta, United States, in the North America region.
How does Coupons.com make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are cashback Revenue Share.
Who are Coupons.com's main competitors?
Direct peers on record are Rakuten (US), Honey (PayPal), Capital One Shopping, RetailMeNot, Slickdeals, Swagbucks (Prodege), Groupon and Flipp. Emerging players are DealNews and MyPoints.
Does Coupons.com have an API?
No public API is recorded for Coupons.com.
What industry is Coupons.com in?
Coupons.com's product category is Digital Coupons & Cashback. Its primary akta.pro industry code is BPAFAMAI, Couponing, Rebates & Cash-Back Promotions.