Serenity Hospice

Name

Serenity Hospice

Legal name

Serenity Hospice

Website

https://serenityhospice.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Serenity Hospice is an Oregon-based hospice care provider operating three offices (Tigard, Salem, Eugene) that delivers medical, emotional, social, and spiritual end-of-life care to terminally ill patients in homes, assisted living facilities, and nursing homes, owned by Addus HomeCare (NASDAQ: ADUS).

Ownership category

akta.pro rank

Product category

Hospice Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG)

Keywords

• Hospice care services
• End-of-life care
• Palliative care
• Bereavement support
• Veteran hospice care

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medicare Hospice Benefit: The primary revenue stream is Medicare reimbursement for hospice services. Medicare covers hospice at 100% with no deductible or coinsurance for services related to the hospice diagnosis and part of the approved plan of care.
2. Medicaid Hospice Coverage: State Medicaid programs cover hospice services at 100% for eligible patients.
3. Private Insurance: Most private insurance plans, HMOs, and managed care organizations provide hospice coverage. The company accepts private insurance for hospice services.
4. Addus Hope Foundation Donations: Charitable donations through the Addus Hope Foundation, a 501(c)(3) non-profit organization that supports hospice patients in need and helps grant final wishes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Serenity Hospice provides hospice care for patients with a life expectancy of approximately six months or less, delivered through interdisciplinary clinical teams of physicians, nurses, aides, social workers, chaplains, and volunteers. Services are provided in patients' homes, assisted living facilities, and nursing homes across Oregon, with 24/7 nurse availability and complementary alternative therapies including massage, pet, music therapy, acupuncture, and music thanatology. The organization further differentiates through its Peaceful Passing Program for final-hour bedside care, Wish Program for dream fulfillment, and Veteran Initiative Program in partnership with the We Honor Veterans Program.

Product overview

Serenity Hospice is a hospice care provider offering a unified service model centered on end-of-life care. The core product is hospice care, supported by specialized programs including Veteran Support, the Peaceful Passing Program, and Complimentary Therapies. Additional offerings include the Wish Program for fulfilling patient dreams, Advance Care Planning services for documenting preferences, Bereavement Support for surviving family members, and Volunteer Services. The company operates from three Oregon locations (Portland, Salem, Eugene) and is part of the Addus HomeCare family of companies alongside sister agencies Harrison's Hope, Hospice of Virginia, Hospice Partners, and Alamo Hospice.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospice Care Comprehensive hospice service for patients with life-limiting illness and a life expectancy of approximately six months or less, providing physician care, nursing, hospice aides, social work, spiritual care, volunteer support, therapies, medications, equipment, and supplies delivered in private homes, assisted living facilities, and nursing homes across Oregon.
• Veteran Support Specialized hospice care program for veterans that addresses military-service-related care needs through veteran-trained employees and volunteers and partnership with the We Honor Veterans Program.
• Peaceful Passing Program Exclusive end-of-life program in which the hospice team provides bedside expertise during the patient's final hours to neutralize fear and create a supportive environment for patients and families.
• Wish Program Program that identifies and fulfills the final wishes of hospice patients, ranging from simple comforts such as favorite foods or activities to complex requests such as traveling to a home country, attending special events, or arranging family reunions.
• Complimentary Therapies Complementary alternative therapy services including massage therapy, pet therapy, music therapy, acupuncture, and music thanatology that complement conventional symptom management and enhance patient comfort.
• Advance Care Planning Assistance with advance directives, living wills, medical power of attorney, and POLST forms that help patients document their end-of-life care preferences.
• Bereavement Support Grief support and counseling services provided for up to thirteen months following a patient's death, including support groups and memorial services.
• Serenity Palliative Care Palliative care offering supporting patients with serious illness through symptom management and quality-of-life care as a complement to the core hospice benefit.

Quantifiable outcome

• Patients typically receive four or more visits per week from their dedicated team of care providers
• +3 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Addus HomeCarecoreOthersParent company providing operational support including insurance management, regulatory compliance, and technology systems. Serenity Hospice joined the Addus HomeCare network, allowing the hospice to focus on excellent patient care while Addus manages operational issues.
• Hospice Partners of AmericacoreStrategic or Co-development PartnerSerenity Hospice is affiliated with Hospice Partners of America, a national hospice provider network that operates local hospice programs across multiple states including Oregon.
• We Honor Veterans ProgrammajorStrategic or Co-development PartnerSerenity Hospice is a proud partner of the nationally recognized We Honor Veterans Program, which provides specialized training and resources for caring for veteran patients at end of life.
• Harrison's HopeminorOthersSister agency to Serenity Hospice operating in Idaho/Treasure Valley region. Part of the same hospice network under Hospice Partners of America and Addus HomeCare.
• Hospice of VirginiaminorOthersSister agency to Serenity Hospice operating in Virginia. Part of the same hospice network under Hospice Partners of America and Addus HomeCare.
• Alamo HospiceminorOthersSister agency to Serenity Hospice operating in Texas. Part of the same hospice network under Hospice Partners of America and Addus HomeCare.
• Hospice PartnersminorOthersSister agency to Serenity Hospice. Part of the same hospice network under Hospice Partners of America and Addus HomeCare.
• Addus Hope FoundationmajorOthersA 501(c)(3) non-profit organization that supports hospice patients in need, helps grant final wishes, arranges hobby-related outings, and assists with coordination of final arrangements. Donations support these patient benefit programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Enhabit Hospice: Public-company hospice and home health operator spun off from Encompass Health, serving 30+ states. Competes directly with Serenity in routine hospice care, but at materially larger scale and broader geographic reach.
• VITAS Healthcare: Largest U.S. hospice provider, subsidiary of ChemEd Corporation. National, multi-state hospice operator offering routine home care, continuous care, and inpatient hospice — overlapping directly with Serenity's core service lines.
• Amedisys Hospice: National hospice and home health provider (pending UnitedHealth/Optum acquisition). Comparable to Serenity in core hospice service delivery but operates at significantly larger scale across multiple states.
• CenterWell Hospice (Humana / former Kindred at Home): Humana-owned hospice and home health platform, the largest hospice operator in the U.S. by patient census. Comparable to Serenity as a multi-state hospice provider, but with substantially greater scale and vertically integrated payer-provider economics.
• Gentiva Hospice: National hospice and palliative care provider owned by Clayton, Dubilier & Rice. Directly competes with Serenity in routine hospice, continuous care, and respite services across multiple U.S. regions.

Direct peers

• Hospice Partners: Network-level peer sharing operational infrastructure with Serenity under Addus HomeCare and Hospice Partners of America. Operates a comparable hospice service model across multiple U.S. states.
• Alamo Hospice: Sister agency to Serenity under the same Addus HomeCare / Hospice Partners of America network, serving Texas. Shares Serenity's program stack, operational infrastructure, and brand architecture, differing only by geography.
• Hospice of Virginia: Sister agency within the Addus HomeCare / Hospice Partners of America network, serving Virginia. Operates the same proprietary programs and Addus back-office support as Serenity.
• Harrison's Hope: Sister agency to Serenity Hospice under the Hospice Partners of America / Addus HomeCare network, operating in Idaho. Operates the same brand playbook (Peaceful Passing, Wish Program, veteran focus, complementary therapies), making it the most directly comparable peer.
• Compassus: National hospice, palliative care, and home health provider operating across more than 30 states. Closely matches Serenity's hospice-only service focus, multi-state geographic model, and community-based delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/serenityhospiceinoregon
• LinkedInlinkedin.com/company/serenity-hospice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Hospice