MultiPet

Name

MultiPet

Legal name

MULTIPET INTERNATIONAL, INC.

Website

https://multipet.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Pet Toys and Accessories

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Dolls & Stuffed Toys (3942)

akta.pro primary industry

Pet Toys, Training & Enrichment Products Distribution (CRAOAKAE)

akta.pro secondary industries

Pet Bedding, Furniture & Habitat Products Distribution (Beds, Crates, Aquariums) (CRAOAKAG), Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF), Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Pet toy manufacturing
• Wholesale pet supplies
• Plush dog toys
• Pet accessories
• Licensed character pet products

Headquarters

HQ city

East Rutherford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Product Sales (Wholesale): Primary revenue stream through wholesale distribution of pet toys, beds, and accessories to over 40,000 retail outlets. Products include dog toys, cat toys, pet beds, pet care items, and licensed character products sold through major retailers globally.
2. Direct-to-Consumer Multipacks: Limited online sales through company website, offering curated multipack boxes of products. Only Multipacks are available for direct consumer purchase; individual products must be purchased through retail partners.
3. Licensed Character Products: Revenue from products featuring licensed characters including Gumby, Popeye, Woody Woodpecker, Mr. Bill, Neopets, Paul Frank, Sonic The Hedgehog, Rubik's Cube, Illumination's Minions, Eric Carle, Artsy Pets, and Margaritaville. Also holds the license for Lamb Chop, originally Shari Lewis's sock puppet character.
4. Komodo Reptile Brand: The company's Komodo brand provides reptile and aquarium accessories including habitats, enrichment products, and wellness items, generating additional revenue through pet industry specialty channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MultiPet designs, manufactures, and distributes pet toys, accessories, pet beds, and pet care products (training pads, waste bags, wipes) primarily through B2B wholesale channels to over 40,000 retail outlets worldwide. The company also maintains a limited direct-to-consumer online channel that sells only Multipack bundle products.

Product overview

MultiPet International is a premier award-winning designer and supplier of pet products established in 1995. The company offers a diverse portfolio of pet toys and accessories for dogs and cats, along with reptile/aquarium products under the Komodo brand. The core product lines include the iconic Lamb Chop (plush toys inspired by Shari Lewis's sock puppet) and Loofa Dog (consumer-recognized plush toys). The product ecosystem spans multiple sub-brands: Happy Tails (pet beds), Pet Envy (premium plush), Fuzzu (cat toys), Catnip Garden (catnip products), and Special Edition seasonal toys. Licensed products include Margaritaville beach-themed items, classic characters (Gumby, Mr. Bill with sound, Popeye, Woody Woodpecker with laugh, Minions, Sonic, Rubik's), and seasonal holiday editions. The company also offers pet care essentials (training pads, waste bags, wipes) and curated gift boxes/multipacks. Products are distributed through over 40,000 retail outlets worldwide with design teams in the US, Europe, and Hong Kong.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Tails: Pet beds product line offering corduroy value beds, sherpa beds, cuddle beds, and luxury options
• Pet Envy
• Fuzzu
• Lamb Chop
• Loofa Dog
• Komodo
• Lamb Chop LOVE
• Multipet Eco
• Aromadog
• Canine Clean
• Catnip Garden

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• How2RecyclecoreStrategic or Co-development PartnerMultiPet joined the How2Recycle label program to clearly communicate to pet owners the recyclability of Multipet branded packaging, improving recycling practices and demonstrating environmental commitment.
• The Trevor ProjectminorGTM or Marketing PartnerWith each Pride Box sold, MultiPet donates a portion of profits to the Trevor Project, a U.S.-based nonprofit providing crisis intervention and suicide prevention services to LGBTQ+ youth.
• Australian Koala FoundationminorStrategic or Co-development PartnerMultiPet donated proceeds from the sale of Jumbo Koala toys to the Australian Koala Foundation to help save animals injured in Australian wildfires.
• Breast Cancer ResearchminorStrategic or Co-development PartnerMultiPet introduced the Pink Ribbon Loofa Dog whose proceeds benefit breast cancer awareness and research.
• Military OrganizationsminorStrategic or Co-development PartnerMultiPet supports troops through the Camouflage Loofa Dog, donating proceeds from sales to various military organizations.
• Licensed Character PartnerscoreOEM/ Whitelabel/ Licensing PartnerMultiPet licenses characters including Gumby, Popeye (95 years), Woody Woodpecker, Mr. Bill (SNL), Neopets, Paul Frank (Julius), Sonic The Hedgehog, Rubik's Cube, Illumination's Minions, Eric Carle, Artsy Pets, and Margaritaville for pet toy products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KONG Company: KONG is a direct peer as a premier designer and wholesaler of dog toys (including the iconic KONG rubber toy), serving pet specialty stores and mass retailers globally with a comparable brand-and-distribution model to MultiPet's Loofa Dog and plush lines.
• Outward Hound: Outward Hound designs and distributes puzzle toys, plush, and enrichment products to mass and pet specialty retailers, closely mirroring MultiPet's wholesale-driven model across dog and cat toy categories.
• Ethical Products (Spot): Ethical Products manufactures and wholesales plush and novelty pet toys under the Spot brand to retailers worldwide — a direct competitor to MultiPet in the wholesale plush toy category.
• ZippyPaws: ZippyPaws specializes in plush and squeaker pet toys distributed through pet specialty and online retailers, closely overlapping MultiPet's plush category with a similar brand-led, licensed-character approach.
• Starmark Pet Products: Starmark designs and distributes training and interactive dog toys through pet specialty retail, comparable to MultiPet's Nobbly Wobbly and durable toy lines in B2B wholesale.
• JW Pet Company: JW Pet designs and wholesales dog and cat toys, treats, and care products to mass and pet specialty retailers, directly competing with MultiPet across multiple toy and accessory categories.

Broad incumbents

• Hartz Mountain Corporation: Hartz is a large, established pet products company offering toys, treats, and care items across mass and grocery channels. It competes with MultiPet on retail shelf but operates a much broader pet care portfolio at greater scale.
• Petmate: Petmate is a broad pet products manufacturer and distributor spanning carriers, beds, toys, and feeding — competing with MultiPet across multiple categories (especially Happy Tails beds) but at much larger scale.

Emerging players

• Frisco (Chewy private label): Chewy's Frisco private label spans plush toys, beds, and pet accessories distributed through Chewy.com — a direct competitive threat to MultiPet at the retail level that bypasses traditional wholesale channels.
• Best Friends by Sheri: Best Friends by Sheri specializes in pet beds and calming products distributed through pet specialty and online channels, overlapping MultiPet's Happy Tails bed category with comparable premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/multipetintl
• Instagraminstagram.com/multipetinternational
• Pinterestpinterest.com/multipet
• Facebookfacebook.com/MultipetIntl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiPet