NAMED

Nutritional Supplementsnamed.it

NAMED S.r.l. is a private Italian natural-supplement manufacturer, headquartered in Bussolengo (Verona), that formulates and sells direct-to-consumer nutritional supplements across 9 health categories — including cardiovascular, sleep, digestion, energy, joints, anti-aging, respiratory, immune, and women's wellness — under 12 brands and the Wellongevity longevity platform, operating within the diversified Named Group.

Company typePrivate
Founded1988
HeadquartersMonza, Italy
Headcount101–250
GTM typeB2C
OfferingHardware or Manufacturing

What NAMED does

NAMED S.r.l. is an Italian natural-medicine and food-supplement manufacturer founded in 1988 and headquartered, along with other Named Group entities, at Via Bruno Rizzi 1/3 in Bussolengo (Verona), Italy. The company formulates and sells nutritional supplements built on natural-origin ingredients combined with scientifically validated active principles, organised across nine health categories: cardiovascular and metabolic health, relaxation and sleep, digestion and intestinal wellbeing, energy and vitamins, joints and bones, antioxidants and anti-aging, respiratory, immune defence, and women's wellness. Its portfolio spans 12 brands including Vibracell (energy), Sedanam (sleep, with the differentiated triple-layer tablet used in Sedanam Notte), Cardionam family (omega-3, Q10, cholesterol support), Gliconam (blood glucose/metabolism), Triobiotix 360 (gut flora), Immun'Âge (immune), Ansiolev (anxiety/stress), Liponamed, and a dedicated Wellongevity longevity platform hosted at longevity.named.it. Sub-brands Nomabit, New Era, and Pascoe extend the portfolio further.

The company goes to market almost entirely direct-to-consumer through its own e-commerce storefront at named.it, with secondary reach via organic social (Instagram @nameditalia, Facebook NamedSrl, LinkedIn Named Group), email and newsletter marketing under GDPR consent, and a captive healthcare-professional recommendation channel (doctors and pharmacists). Products are sold in formats including bustine/sachets, compresse/tablets, gocce/drops, and sciroppo/syrups, on a unit-pricing, pay-as-you-go basis; specific prices are not publicly disclosed. NAMED operates as a privately held S.r.l. within the diversified Named Group, whose sister entities cover sports nutrition (Namedsport), oils (Oliservice), microbiome products (Wellmicro), health supplements (Specchiasol, New Penta), and pharmaceutical/dermatological products (Farma-Derma); a GDPR Article 26 joint controllership agreement across these group entities was executed on 2023-11-07. No public revenue, funding history, or AI/ML capability disclosures were identified in the source material.

NAMED firmographics

Firmographics

Name: NAMED
Legal name: Named S.r.l.
Website: https://named.it
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 101–250 employees
Short description: NAMED S.r.l. is a private Italian natural-supplement manufacturer, headquartered in Bussolengo (Verona), that formulates and sells direct-to-consumer nutritional supplements across 9 health categories — including cardiovascular, sleep, digestion, energy, joints, anti-aging, respiratory, immune, and women's wellness — under 12 brands and the Wellongevity longevity platform, operating within the diversified Named Group.
Ownership category
akta.pro rank

NAMED industry classification

Industry

Product category: Nutritional Supplements
NAICS: Food (Health) Supplement Retailers (456191)
SIC: Medicinal Chemicals & Botanical Products (2833)
akta.pro primary industry: Herbal & Botanical Supplements (CRADAGAD)
akta.pro secondary industries: Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

Nutritional supplements
Natural health products
Dietary supplements
Herbal formulations
Wellness supplements

Where NAMED is headquartered

Location

Headquarters

HQ city: Monza
HQ country: Italy
HQ region: Europe

Offices1 record

Markets served

NAMED business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Direct product sales: NAMED generates revenue through the direct sale of nutritional supplements to end consumers via its e-commerce website named.it. Products span multiple health categories including cardiovascular/metabolic health, relaxation/sleep, digestive health, energy/vitamins, joints/bones, antioxidants/antiaging, respiratory, immune defense, and women's wellness.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual supplement products sold directly to consumers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

NAMED product offering

Product offering

Core offering

NAMED manufactures and sells natural-origin nutritional supplements formulated with scientifically validated active ingredients across 9 health categories, including cardiovascular/metabolic health, sleep/relaxation, digestion, energy/vitamins, joint/bone health, antioxidants, respiratory, immune defense, and women's wellness. Products are sold directly to consumers through the company's e-commerce website (named.it) and are recommended by doctors and pharmacists. The company also operates the Wellongevity platform initiative focused on healthy aging.

Product overview

NAMED is an Italian natural supplement company offering a diverse portfolio of health products organized into 11 main categories: Cardiovascular and Metabolism, Relaxation and Sleep, Digestion and Intestinal Health, Energy and Vitamins, Joints and Bones, Antioxidants and Anti-aging, Respiratory System, Immune Defense, Women's Well-being, Nomabit, New Era, and Pascoe sub-brands. The company also operates the Wellongevity platform initiative focused on longevity and healthy aging. Key products include Vibracell® (energy supplement), Triobiotix 360 (intestinal health), Immun'Âge® (immune support), Sedanam Notte (sleep/relaxation), GLICONAM (blood glucose/metabolism), and the Cardionam® family (cardiovascular health including OMEGA-3, Q10, and combination products). All formulations are based on natural ingredients validated by scientific research, recommended by doctors and pharmacists.

Differentiator

Problem solved

Functional benefit

Brands

Vibracell: Liquid concentrate based on fermented fruit and vegetable juices, botanical extracts, vitamins and minerals for energy and vitality.
Gliconam
Sedanam
Triobiotix 360
Immun'Âge
Cardionam
Liponamed
Ansiolev
Nomabit
New Era
Pascoe
Wellongevity

Companies that use NAMED

Customer profile

Segments3 records

Ideal customer profiles3 records

NAMED technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

NAMED partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

Specchiasol S.r.l.coreOthers · 7 November 2023Specchiasol S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy. Specchiasol specializes in health and supplement products within the Named Group.
Namedsport S.r.l.coreOthers · 7 November 2023Namedsport S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy. Namedsport focuses on sports nutrition within the Named Group.
Oliservice S.r.l.coreOthers · 7 November 2023Oliservice S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy.
Wellmicro S.r.l.coreOthers · 7 November 2023Wellmicro S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy.
New Penta S.r.l.coreOthers · 7 November 2023New Penta S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Located at Via Piave 10, 12040 Castelletto Stura (CN), Italy.
Farma-Derma S.r.l.coreOthers · 7 November 2023Farma-Derma S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Located at Via dell'Artigiano 6-8, 40010 Sala Bolognese (BO), Italy.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

NAMED competitors and assessment

Company assessment

Direct peers

Aboca: Italian manufacturer of natural health products and food supplements based on botanical ingredients; directly comparable to NAMED on category (herbal/natural supplements), geography (Italy), and GTM (pharmacy + DTC).
Dr. Giorgini: Italian manufacturer of natural and herbal dietary supplements with a wide category portfolio; competes with NAMED in the Italian herbal/natural supplements segment via similar DTC and pharmacy channels.
ESI S.p.A. Italian producer of dietary supplements, nutraceuticals, and natural cosmetics with broad health-category coverage; comparable to NAMED in portfolio breadth, Italian market focus, and pharmacy-channel distribution.
PharmaNutra S.p.A. Italian nutraceutical and food supplement company with proprietary formulations sold through pharmacy and direct channels; comparable to NAMED on science-validated positioning and Italian supplement distribution.
Namedsport: Sports nutrition sister entity within Named Group offering supplements targeted at athletes; comparable to NAMED on category (supplements) and shared group infrastructure, though focused on a different use case.
Specchiasol S.r.l. Italian herbal and homeopathic supplement manufacturer; a Named Group sister entity that competes in the same herbal supplements category with overlapping Italian pharmacy and DTC distribution.
Zuccari: Italian wellness and dietary supplements brand with broad category coverage including digestion, energy, and beauty-from-within; directly comparable to NAMED on Italian market positioning and supplement portfolio.

Broad incumbents

Solgar: Long-established global vitamins, minerals, and specialty supplements brand with broad category coverage; comparable to NAMED on supplement category breadth, but operates as a much larger multinational incumbent.
Bayer (Consumer Health / supplement portfolio): Global consumer health giant whose supplement brands (e.g., Berocca, Supradyn, Elevit) overlap with NAMED's energy/vitamins and women's wellness categories; a broad incumbent competing across multiple NAMED segments.

Emerging players

Metagenics: Science-led practitioner-channel supplement brand with broad condition-specific formulations; comparable to NAMED on the science-validated, doctor-recommended positioning, though primarily practitioner-distributed.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

NAMED financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NAMED leadership team

Management profile

Number of profiles

NAMED subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

NAMED funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NAMED M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMED

What does NAMED do?

Is NAMED a public or private company?

NAMED is a private company. It is classified as corporate owned and is currently operating.

When was NAMED founded?

NAMED was founded in 1988. It employs 101 to 250 people.

Where is NAMED based?

NAMED is headquartered in Monza, Italy, in the Europe region.

How does NAMED make money?

One revenue line is on record: direct product sales.

Who are NAMED's main competitors?

Direct peers on record are Aboca, Dr. Giorgini, ESI S.p.A., PharmaNutra S.p.A., Namedsport, Specchiasol S.r.l. and Zuccari. Broad incumbents are Solgar and Bayer (Consumer Health / supplement portfolio). Metagenics is listed as an emerging player.

Does NAMED have an API?

No public API is recorded for NAMED.

What industry is NAMED in?

NAMED's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.