What Namedsport does

Namedsport S.r.l. is an Italian sports nutrition company that develops, produces, and sells a portfolio of over 100 proteins, amino acids, vitamins, minerals, carbohydrates, energy, recovery, and hydration supplements in formats including capsules, powders, drinks, gels, bars, softgels, vials, and fluids; the line is anchored by sub-brands such as STAR WHEY> (whey protein isolate) and extends into adjacent categories like weight control and hydration. The underlying product technology is a synergistic formulation methodology built on collaboration between athletic trainers, sports doctors, physiotherapists, nutritionists, and scientific researchers, combined with premium branded raw materials (Carnipure, Cluster Dextrin, KSM-66, Kyowa amino acids, Vitargo, Optipep, Palatinose, Hydra4G, CreaFast) and third-party quality certifications including IFOS 5 Stars for omega-3 and Informed Sport for banned-substance compliance; all products are registered with the Italian Ministry of Health.

The business operates a dual-channel model: direct-to-consumer e-commerce via localized namedsport.com storefronts across 27+ countries/regions (full EU plus UK and South Africa), and a B2C retail distribution through the Italian pharmacy channel where the brand is described as a leader. Revenue streams are one-time unit sales of supplements, energy/protein bars, and branded athlete gear/merchandise (apparel, shakers, bottles). Go-to-market is community- and event-driven: professional athlete sponsorships across cycling (Vincenzo Nibali, Wilier-Vittoria, Torpado Kenda), football (AC Monza), basketball (Tezenis Scaligera Verona) and triathlon, supported by the Stay Trained! content platform, a Strava Club community, and the NAMEDSPORT> CLUB loyalty program (Orange Points).

Since 2022, Namedsport has operated as a subsidiary of Named Group, an Italian natural wellness rollup formed through the merger of Specchiasol, Named, Phytogarda, Wellmicro, Farma-Derma, Namedsport, New Penta, and Belgian GDI Martera; the company is headquartered in Lesmo (Monza), Italy, with 51-100 employees, and is led by co-CEOs Fabio Canova and Stefano Canova.

Name

Namedsport

Legal name

Namedsport S.r.l.

Website

https://namedsport.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Namedsport S.r.l. is an Italian sports nutrition company producing and selling over 100 protein, carbohydrate, amino acid, vitamin, mineral, energy, recovery, and hydration supplements to competitive athletes and sports enthusiasts across the EU via DTC e-commerce and the Italian pharmacy channel.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (459110)

SIC

Food And Kindred Products (2000), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• Sports nutrition supplements
• Protein supplements
• Amino acid formulations
• Energy gels bars
• Athletic hydration products

Headquarters

HQ city

Monza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sports Nutrition Supplements: Sale of sports nutrition supplements including amino acids, proteins, minerals, vitamins, carbohydrates, energetics, stimulants, and recovery products. Products available in multiple formats: capsules, powders, drinks, gels, bars, softgels, vials, and fluids
2. Energy and Protein Bars: Sale of energy bars and protein bars for athletes, featuring various flavors and nutritional profiles including gluten-free, lactose-free, and vegan options
3. Athlete Gear and Merchandising: Sale of branded sports apparel and merchandise including hoodies, jerseys, bibshorts, water bottles, shakers, gym bags, and accessories

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Namedsport produces and sells a portfolio of over 100 sports nutrition supplements including proteins (whey, soy, vegan isolates), amino acids (BCAA, glutamine, beta-alanine), carbohydrate supplements (MALTONAM), energy gels, energy and protein bars, vitamins, minerals, omega-3 supplements, and hydration products. Products are sold in multiple formats (capsules, powders, drinks, gels, bars, softgels, vials, fluids) and target competitive athletes, fitness enthusiasts, and health-conscious consumers across multiple sports disciplines. The company also sells branded athlete apparel and accessories.

Product overview

Namedsport is an Italian sports nutrition supplement brand offering a comprehensive portfolio of over 100 products designed for athletes and fitness enthusiasts. The product line centers on macronutrient and micronutrient supplements including carbohydrate supplements (MALTONAM, energy drinks), protein supplements (STAR WHEY ISOLATE, whey/soy/vegan proteins, protein bars like TWICEBAR), amino acid formulations (BCAA, Beta-Alanine, Glutamine), energy products (gels, energy bars like TOTAL ENERGY FRUIT BAR, TOTAL ENERGY STRONG GEL), vitamins and minerals, Omega-3 supplements, and hydration products (HYDRAFIT). The company also offers weight management solutions (4SHAPE, KETOtime, meal bars) and branded athlete gear and merchandise. Products target various sports (cycling, running, triathlon, CrossFit, fitness, bodybuilding, swimming) and fitness goals (dieting, mass gain, recovery, energy/focus). All products are registered with the Italian Ministry of Health and comply with Italian and European supplement regulations.

Differentiator

Problem solved

Functional benefit

Brands

• NAMEDSPORT CLUB: Loyalty program that rewards purchases with Orange Points, redeemable for discounts.
• Stay Trained!™
• STAR WHEY>

Products and services

• MALTONAM 2:1 - 500g Carbohydrate supplement providing 45g carbohydrates per serving with a mix of Maltodextrins DE12 and DE19 and Fructose in 2:1 ratio, enriched with amino acids (BCAA 4:1:1, L-Alanine, Glycine, L-Glutamine), Vitamin C and B vitamins for energy metabolism support.
• TWICEBAR> Cocoa Innovative dual-portion protein bar with 15g high-quality protein per serving, coated with chocolate. Contains milk protein and whey protein concentrate blend, low in saturated fat.
• TOTAL ENERGY FRUIT BAR Yellow Fruits Energy bar with 30g carbohydrates, puffed rice, honey and fruit, featuring vitamins B1, B6 and vitamin C. Delivers both rapid and sustained energy with a balanced carbohydrate matrix.
• TOTAL ENERGY STRONG GEL> Lemon Energy gel featuring Caffeine, Taurine and Guarana for immediate mental boost. Contains maltodextrin at different assimilation rates, dextrose, fructose, enriched with mineral salts, sodium and potassium for endurance sports.
• STAR WHEY ISOLATE 100% Whey Protein Isolate ideal for the recovery phase. Features low sugar and low fat content, fast absorption, and easy digestion.
• Protein Bars (PROTEINBAR, PROTEINBAR ZERO, CRUNCHY PROTEIN BAR) Various protein bar formulations including high-protein bars (35% protein), zero-sugar variants, and crunchy-textured options in multiple flavors.
• Energy Bars (ENERGYBAR, TOTAL ENERGY FRUIT BAR, RACE FUEL BAR) Carbohydrate-focused energy bars with various formulations including fruit-based bars, rice-based bars, and race fuel options for endurance athletes.
• Energy Gels (TOTAL ENERGY CARBO GEL, TOTAL ENERGY STRONG GEL, SPORT GEL, ISOTONIC POWER GEL) Range of energy gels including carb gels, strong gels with caffeine/stimulants, isotonic gels, and sports gels for during-workout energy supplementation.
• Amino Acid Supplements (BCAA, Beta-Alanine, Glutamine, AAKG, Acetyl L-Carnitine) Amino acid supplements including BCAA in various ratios (4:1:1, 2:1:1), beta-alanine, L-glutamine, AAKG, and acetyl L-carnitine for muscle support and performance.
• Protein Supplements (Whey, Soy, Vegan Protein, Creatine, Hydrolyzed) Comprehensive protein supplement line including whey protein isolates and concentrates, soy protein isolate, vegan protein blends, and creatine monohydrate in various formats.
• Omega 3 Supplements (OMEGA 3 DOUBLE PLUS) Omega-3 supplements certified with IFOS 5 Stars, available in softgel format with varying dosages.
• Vitamins and Minerals Vitamin and mineral supplements including Vitamin C, Vitamin D3+K2, multi-vitamin formulations, iron, and magnesium products.
• Hydration Products (HYDRAFIT, HYDRA DRINK, VIBRACELL SPORT) Sports hydration products including electrolyte drinks, hydration tablets, and mineral supplements for fluid balance during exercise.
• Weight Control Products (4SHAPE, KETOtime, Meal bars) Products for weight control including meal replacement bars, ketogenic-friendly bars, and diet support supplements.
• Athlete Gear & Merchandising (Hoodies, Jerseys, Bottles, Shakers) Branded sports apparel including cycling jerseys, bibshorts, hoodies, as well as accessories like water bottles, shakers, dry bags, and visors.
• Vegan and Vegetarian Products Plant-based and vegetarian-friendly supplements including vegan protein shakes, suitable for vegan diet claims across various product categories.

Quantifiable outcome

• All NAMEDSPORT> products are registered with the Italian Ministry of Health and comply with Italian and European regulations on supplements

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Named GroupcoreStrategic or Co-development Partner · 1 January 2022Since 2022, NAMEDSPORT> has become part of the Named Group, the national natural wellness pole created through the merger of Specchiasol, Named, Phytogarda, Wellmicro, Farma-Derma, NAMEDSPORT>, New Penta, and Belgian GDI Martera. Named Group aims to become the leading player in natural health in Italy, with NAMEDSPORT> enriching the group's offer with effective formulations and quality raw materials for sports nutrition.
• Vincenzo NibalicoreGTM or Marketing PartnerProfessional cyclist and nutrition partner. Nibali represents the brand in professional cycling competitions.
• Alessandro FabiancoreGTM or Marketing PartnerProfessional triathlete and nutrition partner.
• Wilier-Vittoria MTB Factory TeamcoreGTM or Marketing PartnerMountain bike factory team sponsorship for MTB competitions.
• Torpado Kenda FactorycoreGTM or Marketing PartnerCycling team sponsorship for professional competitions.
• AC MonzacoreGTM or Marketing PartnerFootball team sponsorship.
• Tezenis Scaligera Basket VeronacoreGTM or Marketing PartnerBasketball team sponsorship.
• Eyob FanielcoreGTM or Marketing PartnerProfessional triathlete and nutrition partner.
• Marco ConfortolaminorGTM or Marketing PartnerProfessional athlete sponsorship.
• Francesca GasperiminorGTM or Marketing PartnerProfessional athlete sponsorship.
• Nadia DelagominorGTM or Marketing PartnerProfessional athlete sponsorship.
• Francesca CarolliminorGTM or Marketing PartnerProfessional athlete sponsorship.
• IFOS (International Fish Oil Standards)coreTechnology or IntegrationIndependent Canadian certification body providing the most recognized omega 3 quality certification through 5-star rating protocol using advanced testing machines for raw material analysis.
• Informed SportcoreTechnology or IntegrationBanned substance testing certification ensuring products are free from substances prohibited in sport.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MyProtein: UK-headquartered sports nutrition brand owned by THG; sells proteins, amino acids, energy gels, vitamins and athletic apparel direct-to-consumer globally. Direct competitor across virtually every Namedsport SKU and channel.
• Enervit: Italian sports nutrition company headquartered in Milan; supplies sports supplements, energy gels, bars and recovery products with strong Italian pharmacy and specialty-retail presence. Closest home-market competitor to Namedsport.
• BioTechUSA: Hungarian sports nutrition brand offering proteins, amino acids, energy gels and vitamins distributed across Europe. Competes with Namedsport for the same mid-premium European consumer via e-commerce and retail.
• Prozis: Portuguese sports nutrition and supplements D2C brand with a comparable portfolio (whey, BCAA, gels, vitamins) and broad pan-EU shipping. Direct e-commerce competitor to Namedsport.
• Yamamoto Nutrition: Italian sports supplement company founded in Maranello; offers proteins, amino acids, creatine and accessories via Italian pharmacies and EU e-commerce. Domestic direct competitor.
• Bulk Powders: UK sports nutrition D2C brand (formerly Bulk Powders) selling proteins, amino acids, vitamins and wellness products across Europe; competes on price, range and DTC breadth with Namedsport.
• Applied Nutrition: UK sports nutrition brand with a similar premium-positioned range (Critical Whey, BCAAs, gels, vitamins) distributed via retailers and direct-to-consumer across the UK and Europe.

Broad incumbents

• Optimum Nutrition: Global sports nutrition leader (Gold Standard whey, Serious Mass) under Glanbia Performance Nutrition. Competes head-on in protein, BCAA and pre-workout categories with much larger international scale.
• Weider (Global): Long-established international sports nutrition brand with protein, creatine, BCAA and energy product lines distributed across Europe; competes in the same categories with broader legacy reach than Namedsport.
• MuscleTech: North American performance supplement brand owned by Iovate; sells proteins, pre-workouts and testosterone-support products globally via retail and online. Larger incumbent overlapping Namedsport's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/NamedSport
• Xx.com/namedsport
• Facebookfacebook.com/NAMEDSPORT
• LinkedInlinkedin.com/company/namedsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Namedsport