Nature Squared
Nature Squared is a Swiss-based design brand founded in 2000 that transforms organic waste materials like seashells, eggshells, and feathers into luxury surfaces and bespoke products for ultra-high-end projects including superyachts, private jets, hotels, and brand collaborations with partners like Rolls-Royce, Montblanc, and JennAir.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nature Squared does
Nature Squared is a Swiss-based ethical design brand that transforms organic waste materials into luxury surfaces, wall coverings, and finished products. Founded in 2000 by Paul Hoeve and Lay Koon Tan, the company processes over 100 different natural materials including seashells, eggshells, feathers, fibers, seeds, bark, and grasses using heritage craftsmanship techniques (inlay, weaving, casting) combined with European technology. Manufacturing is concentrated in three ISO 9001-certified production sites in Cebu, Philippines, with creative and R&D operations based in Barcelona, London, and Hong Kong, and a showroom in Chelsea, London. The legal entity is registered as Nature Squared N.V. in Curaçao (Netherlands Antilles) with a Swiss branch.
The company's revenue model operates through three channels: bespoke commission work for ultra-high-net-worth projects (superyachts, private jets, hotels, palaces, villas), brand collaborations with luxury partners (Rolls-Royce, Montblanc, JennAir, Dornbracht, Oceanco), and own-designed surface and product collections (Inlay, Weave, Cast collections; CArrelé tiles, OCASO washbasins, KAIROS mirrors). Pricing is quote-based and not publicly disclosed; collaborations generate licensing/manufacturing fees while bespoke work involves multi-year project engagements. Distribution is direct-to-specifier and through luxury brand partner channels rather than retail.
The company's primary customer segments are luxury interior design and architecture firms, yacht builders (notably Oceanco), luxury brand collaborators, and high-end residential/hospitality clients. A multinational team of more than 250 artisans, material scientists, engineers, and creatives supports operations. The company holds ISO 9001, 14001, and 45001 certifications and is a UN Global Compact signatory, anchoring its value proposition on sustainable, traceable, heritage-craftsmanship-driven luxury differentiation rather than scale or technology disruption.
Nature Squared firmographics
Firmographics- Name
- Nature Squared
- Legal name
- Nature Squared N.V.
- Website
- https://naturesquared.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Nature Squared is a Swiss-based design brand founded in 2000 that transforms organic waste materials like seashells, eggshells, and feathers into luxury surfaces and bespoke products for ultra-high-end projects including superyachts, private jets, hotels, and brand collaborations with partners like Rolls-Royce, Montblanc, and JennAir.
- Ownership category
- akta.pro rank
Nature Squared industry classification
Industry- Product category
- Luxury Surfaces
- NAICS
- Nonwoven Fabric Mills (313230)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops) (HSAPAIAK)
- akta.pro secondary industry
- Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)
Keywords
Where Nature Squared is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Nature Squared business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Commission Work: Custom-made surfaces and products for high-end projects including super-yachts, private jets, hotels, palaces, and villas. Revenue is generated through project-based commissions with clients working directly with Nature Squared's design team.
- Brand Collaborations: Partnerships with luxury brands (Rolls-Royce, Montblanc, Dornbracht, JennAir) where Nature Squared provides materials and craftsmanship for co-branded products. Revenue comes from licensing of expertise and manufacturing fees.
- Surface Collections: Curated surface collections (Inlay, Weave, Cast) available as panels and components for architects, designers, and specifiers. Products include tiles, washbasins, mirrors, and surface panels.
- Product Collections: Own-designed collections including CArrelé tiles, OCASO washbasins, and KAIROS mirrors sold as finished products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke commissions for super-yachts, private jets, hotels, palaces, and villas |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Nature Squared product offering
Product offeringCore offering
Nature Squared designs and manufactures hand-crafted luxury surfaces, tiles, washbasins, mirrors, and bespoke interior/exterior products by upcycling organic waste materials such as seashells, eggshells, natural fibers, seeds, bark, and feathers. The company sells curated surface collections (Inlay, Weave, Cast), finished product lines (CArrelé tiles, OCASO washbasins, KAIROS mirrors), co-branded products with luxury partners, and fully custom commissions for high-end projects including superyachts, private jets, hotels, palaces and villas.
Product overview
Nature Squared is a Swiss-based ethical design brand offering luxury surfaces made from organic materials and by-products including grasses, seeds, bark, nuts, seashells, eggshells, and feathers. The core offerings consist of three surface collection types: Inlay collections (Terracota Breeze, Ocean Sky, Emerald Forest, White Summits, Crimson Moss, Stone Ashes, Pearl Dunes, Northern Lights), Weave collections (Pastorale, Ilimitada), and Cast collections (Traces, Terramique). Ready-made products include CArrelé Tiles, OCASO Washbasins, and KAIROS Mirrors. The company also operates through brand collaborations with luxury partners including Dornbracht, Rolls-Royce, Montblanc, JennAir, and Bethan Gray, as well as offering bespoke commissioning services for high-end projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Surface Collections - Inlay Luxury inlaid surfaces crafted using heritage inlay techniques with natural materials for interiors and hospitality.
- Weave Collections Handwoven natural fiber surfaces including UV-resistant Abaca (Pastorale) and contemporary loom-woven textiles (Ilimitada) for architectural features, walls, floors, and accessories.
- Cast Collections Cast surfaces made from waste materials including Traces (eggshell fragments inspired by fossils) and Terramique (reconstructed eggshell for interiors), produced through sustainable casting processes.
- CArrelé Tiles Eggshell-based terrazzo tiles that extend the shelf life of discarded eggshell; fragments are roasted to create light to dark natural tones for luxury interiors.
- OCASO Washbasins Luxury washbasins with rounded contours featuring hand-inlaid seashell and eggshell, named after the soft glow and hues of the setting sun.
- KAIROS Mirrors Distinctive mirrors inspired by time, reflection, and circularity; each forms a perfect circle divided into half with colored mirrored glass and natural surface.
- Bespoke Commission Services Custom commissions for super-yachts, private jets, hotels, palaces, and villas; dedicated bespoke team works with architects and interior designers to adapt materials and techniques for distinctive design requirements.
Quantifiable outcome
- Each square meter of eggshell tiles uses approximately 3,000 eggshells
- +2 more outcomes
Companies that use Nature Squared
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Nature Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nature Squared partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor, major and flagship.
- JennAircoreJennAir and Nature Squared collaboration using reclaimed eggshells and mussel shells for refrigerator panel designs. The partnership features the Elements Collection with ten unique handmade panel designs inlaid with fragments of egg or seashell for JennAir's luxury kitchen appliances. Nature Squared also partnered with Dekton as part of the JennAir portfolio.
- Brasswood CellarsminorPart of JennAir's expanded designer collaboration portfolio showcased at KBIS 2026.
- Kerrie KellyminorNKBA National Board Chair and designer who partnered with JennAir for kitchen designs at KBIS 2026. Nature Squared is part of the JennAir x Nature Squared collaboration featured in these designs.
- Boat InternationalmajorCollaboration with Boat International to create trophies for the Boat Artistry & Craft Awards 2025 during the Super yacht Design Festival in Kitzbühel. Nature Squared co-founder Lay Koon Tan also serves as a jury member. Trophies featured Pearl Shell and Dark Pen Shell with Copper.
- OceancocoreLong-standing collaboration creating sustainable luxury interiors for superyachts. Nature Squared's eco-friendly creations feature on many Oceanco yachts. The WAVE artwork featuring mussel shell inlay was showcased at the Qatar Boat Show 2024 at the Oceanco Lounge.
- AnotherviewminorView 20: Transcendence collaboration creating an immersive meditative space inspired by a Japanese tearoom. Features handwoven Pastorale textile wall covering, TERRAMIQUE eggshell tiles, and CArrelé eggshell tiles. Displayed at NOMAD Private Collection in Dubai.
- Bethan GraycoreExploring Eden furniture collection launched at Gallery Rossana Orlandi during Salone del Mobile in Milan. Collection includes Capiz shell shelving, Jade and Pheasant feather lounge chairs, Pearl shell stools, Scallop shell table, and Pen shell coffee table. Combines traditional artisanal skills with precision furniture making.
- DornbrachtcoreExclusive collaboration creating unique solutions for MEM, CYO and VAIA faucet collections. Custom versions feature mussel shell, hatchet shell, black agate, pearl shell, pen shell, and eggshell inlays. Nature Squared craftspeople hand-make these premium bathroom and kitchen fittings using sustainably sourced natural materials.
- Rolls-RoyceflagshipPhantom Iridescent Opulence Gallery Project celebrating the 100th anniversary of the Phantom. Over 3,000 iridescent tail feathers individually shaped and hand-sewn into place, radiating from the heart of the Phantom's Gallery with seashell inlay. Demonstrates Nature Squared's pinnacle craftsmanship capabilities.
- MontblanccoreMoon Pearl LeGrand Fountain Pen collaboration featuring fine inlay of Black pearl oyster shell. The precision of the compound curve and fragile thin strips require mastery of handcraft, showcasing technical skill of Nature Squared artisans.
- F/LISTminorPartnership with F/LIST's innovation hub F/LAB, showcasing Nature Squared's natural materials including feathers, bamboo, eggshell, and tobacco leaf. F/LIST is an Austrian joinery now operating globally offering interior solutions across many sectors.
- Profood International CorporationcorePartnership with the largest and fastest-growing producer of dried and processed fruit in the Philippines for sourcing mango seeds from their processing operations. Mango seeds are dried and sent to Nature Squared's production facilities on Mactan Island, Cebu.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nature Squared competitors and assessment
Company assessmentDirect peers
- Bisazza: Italian luxury decorative surface and mosaic manufacturer producing high-end tiles and surfaces for residential, hospitality, and architectural applications. Directly comparable to Nature Squared's luxury surface collections in terms of craft-driven positioning, design-week presence, and architectural specification channels.
- Sicis: Italian luxury mosaic, tile, and decorative surface maker serving high-end interior design, yacht, and architectural projects. Comparable to Nature Squared in handcrafted luxury surfaces, premium price points, and design-led brand collaborations.
- Tabu SpA: Italian specialist in natural and dyed wood veneers for luxury interiors, furniture, and surfaces. Directly comparable to Nature Squared for its focus on premium decorative surface materials from natural sources used in high-end architectural and design projects.
- Edition Bougainville: French luxury textile wallcovering brand producing handcrafted decorative surfaces for high-end residential, hospitality, and architectural projects. Closely comparable to Nature Squared's Weave collections (Pastorale, Ilimitada) in product type and luxury specification channel.
- Élitis: French luxury textile, wallcovering, and surface materials brand with a design-driven, craft-oriented portfolio. Comparable to Nature Squared in artisanal positioning, high-end interior specification sales channels, and design-week marketing presence.
- Dedar: Italian luxury fabric and wallcovering mill producing high-end textile surfaces for residential, hospitality, and contract markets. Comparable to Nature Squared for premium positioning, design-led collections, and specification through architects and interior designers.
Broad incumbents
- Cosentino: Spanish global surfacing group (Dekton, Silestone) supplying engineered stone surfaces for kitchens, baths, and architectural projects. Nature Squared actually partnered with Cosentino's Dekton via the JennAir collaboration, indicating overlapping channels and complementary product positioning in luxury surfacing.
- Caesarstone: Global engineered quartz surface manufacturer serving kitchen, bath, and architectural markets. Comparable to Nature Squared at a broader incumbency level in premium decorative surfaces for residential and commercial specification.
- Walker Zanger: US-based luxury stone, tile, and decorative surface supplier serving high-end residential and commercial architecture. Comparable to Nature Squared in specification-driven sales of premium decorative surfaces to architects, designers, and developers.
- Liaigre: French luxury furniture and interior design house producing bespoke and collection-based pieces for residential, hospitality, and yacht projects. Comparable to Nature Squared for its luxury bespoke positioning, superyacht clientele, and material-driven craftsmanship narrative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature Squared social profiles
Digital presenceNature Squared compliance and trust
Trust signalCompliance3 records
Nature Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature Squared leadership team
Management profileNumber of profiles
Profiles4 records
Nature Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature Squared
What does Nature Squared do?
Nature Squared designs and manufactures hand-crafted luxury surfaces, tiles, washbasins, mirrors, and bespoke interior/exterior products by upcycling organic waste materials such as seashells, eggshells, natural fibers, seeds, bark, and feathers. The company sells curated surface collections (Inlay, Weave, Cast), finished product lines (CArrelé tiles, OCASO washbasins, KAIROS mirrors), co-branded products with luxury partners, and fully custom commissions for high-end projects including superyachts, private jets, hotels, palaces and villas.
Is Nature Squared a public or private company?
Nature Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature Squared founded?
Nature Squared was founded in 2000. It employs 101 to 250 people.
Where is Nature Squared based?
Nature Squared is headquartered in London, United Kingdom, in the Europe region.
How does Nature Squared make money?
Four revenue lines are on record. Bespoke Commission Work is the primary driver. The others are brand Collaborations, surface Collections and product Collections.
Who are Nature Squared's main competitors?
Direct peers on record are Bisazza, Sicis, Tabu SpA, Edition Bougainville, Élitis and Dedar. Broad incumbents are Cosentino, Caesarstone, Walker Zanger and Liaigre.
Does Nature Squared have an API?
No public API is recorded for Nature Squared.
What industry is Nature Squared in?
Nature Squared's product category is Luxury Surfaces. Its primary akta.pro industry code is HSAPAIAK, Commercial-Grade & Specialty Surfaces (Concrete/Metal/Glass Countertops), with a secondary code of IMACAKAL, Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim). Its NAICS code is 313230 and its SIC code is 2590.