Kerrie Kelly Design Lab

What Kerrie Kelly Design Lab does

Kerrie Kelly Design Lab (also operating as Kerrie Kelly Studio) is a Sacramento, California-based independent design and lifestyle studio founded in 2012 by Kerrie Kelly, with the firmographic data indicating operations since 1995 and a 1-10 employee footprint. The studio functions as a creative direction and brand consultancy that brokers connections between home and lifestyle manufacturers and the interior design professional community, anchored by founder Kerrie Kelly's 30+ years of industry experience, FASID designation, 2024 ASID Designer of Distinction honor, and 2026-2027 NKBA Board Chair role.

The studio monetizes through four primary revenue streams: (1) professional services fees for creative direction and brand consulting sold directly to enterprise manufacturers; (2) licensing royalties from co-designed product collections with partners such as Feeney (LaserCut Collection), TileBar (Blue My Mind), Go Home Ltd. (#BlondeFox), and Feizy Rugs; (3) project-based experiential design fees for trade show booths and immersive showrooms (e.g., KBIS, IBS, NeoCon, High Point Market); and (4) designer network access and trend forecasting content, including the annual SIGHTLINES forecast and The Edit newsletter. Customer concentration is anchored to a small set of named enterprise brands (Cosentino, Fabuwood, JennAir, Sherwin-Williams, Feeney, Hestan, Robern), with several relationships spanning 10+ years.

There is no proprietary technology platform; the underlying "technology" is the founder's creative judgment, industry relationships, and media presence (17K Instagram followers, 7K Facebook followers, 2.9K newsletter subscribers, and 200+ annual press placements in outlets including the Wall Street Journal, Forbes, Architectural Digest, and Elle Decor). The go-to-market motion is hybrid: event-driven (trade show activations), community-led (NKBA/ASID leadership and manufacturer ecosystems), and sales-led (direct enterprise brand partnerships). Pricing is quote-based and not publicly disclosed.

Name

Kerrie Kelly Design Lab

Legal name

Kerrie Kelly

Website

https://kerriekelly.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerrie Kelly Design Lab is an independent Sacramento-based design studio founded by Kerrie Kelly that provides creative direction, brand consulting, experiential design, and co-designed product collections to enterprise manufacturers (Cosentino, Fabuwood, JennAir, Sherwin-Williams, Feeney, Hestan) seeking access to the interior design professional community through trade show activations, trend forecasting, and the founder's 30+ year industry network.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Interior design studio
• Brand creative direction
• Experiential trade show design
• Design trend forecasting
• Residential interior design

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Creative Direction & Brand Consulting: Kerrie Kelly provides creative direction and strategic consulting services to manufacturers and brands in the design industry, helping position their products at the forefront of the industry and ensuring relevance with designers and homeowners.
2. Strategic Partnerships & Collaborations: Long-term strategic partnerships with brands where Kerrie serves as creative director, brand ambassador, or design partner. These relationships extend beyond traditional sponsorships to create authentic relationships that drive brand equity.
3. Experiential Design & Immersive Environments: Design of immersive showrooms, trade show exhibits, and interactive design collaborations for brands. Revenue generated through project-based fees for creating spaces that bring brands to life.
4. Product Collaborations & Collections: Design of product collections and collaborations with manufacturers such as Feeney (LaserCut Collection), TileBar (Blue My Mind Collection), Go Home Ltd. (#BlondeFox Collection), and Feizy Rugs. Revenue includes design fees and potentially royalties.
5. Designer Network & Industry Insights: Providing brands with access to a network of top designers and delivering invaluable insights that shape product development, trend adoption, and brand strategy.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Kerrie Kelly Design Lab is a design and lifestyle studio that provides creative direction, brand consulting, and experiential design services to manufacturers in the kitchen, bath, and home design industries. The studio also delivers residential interior design to affluent homeowners and co-designs product collections with brand partners (Feeney, TileBar, Go Home Ltd., Feizy Rugs). Core offerings include strategic brand partnerships, trade show booth and showroom design, product collaboration development, and annual trend forecasting reports.

Product overview

Kerrie Kelly Studio operates as a design and lifestyle consultancy offering creative direction, brand partnerships, and design services. The core offering includes strategic brand collaborations (such as the Feeney LaserCut Collection, TileBar Blue My Mind Collection, and Go Home Ltd. collections), experiential design projects for manufacturers (KBIS and IBS trade show booths for JennAir, Fabuwood, Plain & Fancy, and Feeney), residential design, content creation (The Surface Series video series, Studio Sessions, and The Blog newsletter), and annual design trend forecasting (2026 SIGHTLINES). The studio connects brands with the design community through storytelling, immersive experiences, and industry insights, with Kerrie Kelly serving as Creative Director for Fabuwood, Brand Ambassador for Robern, and Strategic Design Partner for JennAir.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction & Brand Consulting

Quantifiable outcome

• 10+ year collaboration with Cosentino considered 'nothing short of perfect' by CEO Francisco 'Paco' Martinez
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• FabuwoodcoreStrategic or Co-development PartnerKerrie Kelly serves as Creative Director for Fabuwood, collaborating on product development, color collections, and award-winning booth designs at KBIS. The partnership has produced Designer Collection cabinetry colors and multiple Best Large Booth awards at KBIS.
• JennAircoreStrategic or Co-development PartnerStrategic Design Partner role where Kerrie collaborates on kitchen designs, experiential activations, and brand positioning. Created the 'No Kitchen Kitchen' concept at KBIS and continues partnership on design strategy and NKBA/KBIS events.
• CosentinocoreStrategic or Co-development PartnerDesign Partner & Trend Spotter relationship spanning 10+ years. Collaborated on Broad Hall at High Point Market (permanent NKBA x Cosentino space), The Surface Series video content, and ADU design featuring Cosentino surfaces. Described by CEO as 'nothing short of perfect.'
• Feeney Inc.coreStrategic or Co-development PartnerDesign Partner & Brand Ambassador; co-created the Feeney x Kerrie Kelly LaserCut Collection for DesignRail Custom Panels. Collection available on Material Bank with nine original designs rooted in architectural intent.
• Sherwin-WilliamscoreStrategic or Co-development PartnerDesign Council member contributing to color trend forecasting, including 2026 ColorMix forecast. Featured on Sherwin-Williams website as a design expert sharing favorite colors.
• Hestan CulinarycoreStrategic or Co-development PartnerDesign Partner for Hestan Home & Hestan Culinary, including design of the first-ever Hestan Brand Store in Napa Valley. Collaboration includes recipes, culinary content, and product experience design.
• RobernminorGTM or Marketing PartnerBrand Ambassador role, elevating design with personal touch through brand content and inspiration campaigns.
• FreePowerminorStrategic or Co-development PartnerDesign Partner contributing to product development and design integration for FreePower brand.
• Eldorado StoneminorStrategic or Co-development PartnerDesign Partner for architectural stone products, including trend videos and design content collaboration.
• Cobram EstateminorStrategic or Co-development PartnerSustainability Partner with content collaboration including recipes and lifestyle content featuring Cobram Estate olive oil products.
• Dempsey & CarrollminorGTM or Marketing PartnerSocial & Content Collaboration partner for stationery and paper goods brand.
• Plain & FancyminorStrategic or Co-development PartnerDesign Partner for bespoke cabinetry; won Best Booth at KBIS 2026.
• TileBarminorStrategic or Co-development PartnerProduct Development collaboration including the Blue My Mind Collection of marble and glass tiles.
• Go Home Ltd.minorStrategic or Co-development PartnerProduct Designer for the #BlondeFox Collection featuring home décor and design products.
• Material BankminorChannel Partner/ Reseller/ DistributorDesign Consultant; Kerrie Kelly products and samples available through Material Bank's platform for designers.
• GraberminorStrategic or Co-development PartnerDesign & Strategy Consultant for window treatments and window fashion products.
• Feizy RugsminorStrategic or Co-development PartnerProduct Designer for rug collections, with collection launch at Dallas Market.
• VeluxminorGTM or Marketing PartnerHistoric Brand Ambassador relationship for skylight products.
• Milgard WindowsminorGTM or Marketing PartnerHistoric Brand Ambassador relationship for windows.
• Coyote Outdoor LivingminorStrategic or Co-development PartnerHistoric Brand Ambassador & Product Curator for outdoor living and grilling products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lindye Galloway Design Studio: Boutique residential design practice with a styling/brand-decor brand and a Caldeira Lighting collaboration, reflecting the same designer-led blend of residential work and brand partnerships.
• Studio McGee: Designer-led studio combining residential interior design, brand collaborations, and a McGee & Co. product line. Closely comparable in monetizing a founder-led design practice across creative direction, product collaborations, and licensing/royalties.
• Martyn Lawrence Bullard: Celebrity interior designer with multi-year brand ambassadorship deals (Wynwood, Loloi Rugs, Corbett Lighting) and licensed product collections. Same operating model: trend-driven residential design paired with manufacturer partnerships and royalties.
• Bobby Berk (Bobby Berk Home): Designer-founded brand offering residential design services alongside product lines at Bobby Berk Home and former partnership with Article. Comparable in tying a personal brand to manufacturer partnerships and a product-licensing business.
• Nate Berkus Associates: Internationally recognized interior designer with brand collaborations (Target, Kravet) and a licensing footprint. Highly comparable model monetizing a single principal's design authority across endorsements, products, and projects.
• Barclay Butera Lifestyle: Designer-led practice licensing collections across home furnishings, fabric, and rugs to multiple manufacturers (Kravet, Eastern Accents, Oriental Weavers). Closely aligns with Kelly's manufacturer-by-manufacturer licensing approach.
• Marie Flanigan Interiors: Award-winning residential and commercial design firm with adjacent product collaborations and editorial brand partnerships. Comparable scale and practice type though less brand-ambassador heavy.
• Laura U Design Collective: Houston-based interior design firm producing branded product lines and manufacturer collaborations. Comparable founder-led, partnership-oriented model with residential and commercial exposure.

Emerging players

• Havenly: Design platform offering online and in-person interior design services with affiliated product commerce. Overlapping customer segments (homeowners) but a technology/marketplace model rather than founder-led consulting.

Others

• Material Bank: B2B sampling and specification platform for design professionals; carries Kelly-designed products including the LaserCut Collection. Functions as an infrastructure partner in her distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/KerrieKelly
• Facebookfacebook.com/kkdesignlab
• Instagraminstagram.com/KerrieLKelly
• Pinterestpinterest.com/kerriekelly
• Xx.com/kerriekelly
• LinkedInlinkedin.com/company/kerrie-kelly-design-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerrie Kelly Design Lab