What Morbern does

Morbern is a privately held Canadian manufacturer and designer of performance vinyl upholstery fabrics serving B2B customers across North America and, through a decade-old European subsidiary, in international markets. Founded in 1965 and headquartered in Cornwall, Ontario, the company runs nine manufacturing and distribution centers with its US operations anchored in High Point, North Carolina. Morbern targets manufacturers and fabricators in eight vertical markets: hospitality, healthcare, contract/office, automotive OEM, transportation/trucking, recreational vehicles, marine, and automotive-marine aftermarket. Disclosed headcount is 251-500, and the company is led by President Eric Lamontagne with Justyna Pikul appointed as Director of Sales and Marketing in April 2024.

The product platform centers on PVC and polyurethane coated fabrics enhanced by a portfolio of proprietary topcoat technologies. Trademarked franchises include MorPrint™ custom digital printing (rated to over 500,000 Wyzenbeek double rubs), MGX MorGuard Xtreme™ stain-resistant topcoat, RinseFree+™ no-rinse clean-coat, MorCare® antimicrobial healthcare collection, MorGreen® sustainable formulations, Allante FRee® flame-retardant-free vinyl, EvoHide® bio-based coated fabrics, KoolFab™ climate-tolerant vinyls, and sub-brands such as Splash™, CabMaster, (n)deavor!, FReedom, and (n)motion!. The catalog spans more than 626 products across all categories with 200+ marine-specific fabrics. Certifications including ISO 9001:2015, ISO 14001:2015, IATF 16949, CFFA Healthcare HC-201, IMO MED WheelMark, USCG, OEKO-TEX, REACH, RoHS, CAL TB 117-2013, NFPA 260, UFAC Class 1, and California AB 2998 compliance are central to qualifying for automotive, healthcare, marine, and contract verticals.

Morbern operates a direct B2B go-to-market model with regional sales representatives organized by both geography and market segment. Pricing is quote-based and not publicly disclosed; the company supports customers with just-in-time delivery, custom stocking programs, and a seven-day emergency rush order capability backed by large inventories at each warehouse. Sustainability is embedded in operations—Cornwall runs on 99% renewable hydroelectric power, water consumption was reduced 75% via closed-loop cooling installed in 2016, and fume emissions were cut 50% with new coater technology. Recent launches (EvoHide® in September 2024, RinseFree+™ in March 2026) and a 10-year European anniversary in July 2024 indicate ongoing reinvestment in product and geographic expansion.

Name

Morbern

Legal name

Morbern Inc.

Website

https://morbern.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Morbern is a privately held Canadian manufacturer of performance vinyl upholstery fabrics serving automotive, healthcare, hospitality, RV, marine, trucking, and contract furniture OEMs across North America and Europe through nine manufacturing and distribution facilities.

Ownership category

akta.pro rank

Product category

Performance Vinyl Upholstery Fabrics

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Plastics Products, Nec (3089), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Vinyl upholstery fabrics
• Performance coated fabrics
• Automotive interior materials
• Healthcare vinyl upholstery
• Marine recreational vinyls

Headquarters

HQ city

Cornwall

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Vinyl Upholstery Fabric Sales: Morbern manufactures and sells performance vinyl upholstery fabrics to various industries including hospitality, healthcare, automotive, trucking, RV, marine, and contract furniture. Revenue is generated through direct sales of standard and custom vinyl products with various performance characteristics.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Morbern designs and manufactures performance vinyl upholstery fabrics (PVC, polyurethane, and TPO coated) for specialized commercial applications. The company produces branded product lines including MorPrint™ digital printing, MorCare® healthcare vinyls, MorGreen® sustainable fabrics, Allante® luxury leather-like vinyl, marine and automotive lines, and proprietary topcoats (MGX MorGuard Xtreme™, RinseFree+™). It sells through direct B2B channels to manufacturers and fabricators across hospitality, healthcare, contract, automotive OEM, trucking, RV, and marine segments.

Product overview

Morbern is North America's leading designer and manufacturer of decorative vinyl upholstery fabrics serving contract, healthcare, hospitality, automotive, trucking, transportation, and marine markets. The product portfolio centers on performance vinyl with specialized technologies including MorPrint™ digital printing (with bases for outdoor (n)deavor!, flame-resistant FReedom, and mass transit (n)Motion!), the MorCare® healthcare collection, MorGreen™ sustainability line, and Allante FRee® FR-free products. Key technologies include MGX MorGuard Xtreme™ stain-resistant topcoat and Rinse FRee+™ no-rinse cleanability. Product lines span Mellohide (Marine/Automotive), Splash™ marine vinyl, MorClean™, Morfab, Seabrook, Adrenaline, and Defense Finish. The company operates vertically integrated ISO 9001:2015 and ISO 14001:2015 certified manufacturing with nine distribution centers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• MorCare: Healthcare vinyl collection with antimicrobial properties, resists microbes and harsh cleaners
• MorGreen
• MorPrint
• Allante
• Allante FRee
• MGX MorGuard Xtreme
• RinseFree+
• KoolFab
• EvoHide
• Splash
• Freedom
• (n)Motion
• CabMaster

Products and services

• MorPrint™ Digital Printing Technology Custom digitally printed vinyl upholstery technology delivering full-color, high-resolution designs for upholstery and surface solutions across hospitality, healthcare, contract, RV, marine, and mass transit applications.
• MorCare® Collection Healthcare vinyl upholstery collection with antimicrobial protection, bleach resistance, and CFFA Healthcare HC-201 certification, designed for medical exam tables, healthcare seating, and clinical environments.
• MorGreen™ Sustainability Line Sustainable vinyl upholstery fabrics formulated without phthalates, flame retardants, or antimicrobial additives, meeting California AB 2998 and multiple FR standards for environmentally conscious applications.
• Allante FRee® Environmentally friendly luxury leather-like vinyl with denim dye resistance, advanced cleanability, and oil resistance, offered in 25+ colorways for contract and hospitality seating.
• Allante™ Luxury Vinyl Premium leather-like vinyl upholstery offering luxury aesthetics with enhanced cleanability and stain resistance, available in multiple colorways for contract and hospitality applications.
• Sundance Koolfab® Heat- and cold-tolerant outdoor vinyl engineered for automotive and marine seating, providing comfort across sun, rain, and snow exposure.
• (n)deavor! Outdoor Digital Print Base Outdoor vinyl print base designed for marine and outdoor applications, certified to USCG and IMO MED WheelMark standards for rigorous environmental conditions.
• Freedom Eco-Friendly Vinyl Base Eco-friendly vinyl base coat enabling unlimited customization of colors, patterns, and grains for designers seeking flame-retardant-additive-free solutions.
• (n)Motion! Mass Transit Digital Print Base Digital print base specifically designed for mass transit industry interiors, providing a blank canvas for custom transit upholstery designs.
• EvoHide® Sustainable Coated Fabric Sustainable coated fabric manufactured from bio-based raw materials and recycled textiles for eco-conscious upholstery applications.
• Splash™ Marine Vinyl High-performance marine vinyl designed for boat and watercraft upholstery, with mildew resistance, cold crack performance, and seam strength for rigorous outdoor conditions.
• Koolfab™ Outdoor Seating Innovation Outdoor seating vinyl with temperature regulation properties for comfort in hot and cold outdoor environments.
• CabMaster Vinyl for Heavy-Duty Truck Cabs Vinyl engineered for deep-draw applications including headliners for heavy-duty truck cabs, addressing higher draw-down forming requirements.
• Mellohide Marine Vinyl Collection Marine-specific vinyl collection providing mildew resistance and cold crack performance for boat seating, exteriors, and marine restoration applications.
• Mellohide Automotive Vinyl Collection Automotive vinyl collection providing PVC, urethane, and TPO interior trim materials for seat systems, door panels, and instrument panels in automotive manufacturing.
• MorClean™ Easy-Clean Vinyl Collection Easy-clean vinyl upholstery collection with enhanced stain resistance and cleanability designed for high-traffic commercial environments.
• Morfab Performance Vinyl Fabric Performance vinyl fabric line providing general upholstery solutions across multiple market segments including contract, hospitality, and recreational applications.
• Seabrook Pattern & Texture Collection Designer vinyl collection offering patterns and textured surfaces tailored for contract and hospitality interior applications.
• Adrenaline Performance Vinyl Performance vinyl collection engineered for active and demanding recreational applications requiring durability and rugged performance.
• Defense Finish Military-Grade Vinyl Military and defense-grade vinyl upholstery meeting stringent performance specifications for defense and tactical applications.

Quantifiable outcome

• Over 500,000 double rubs on Wyzenbeek test for MorPrint products
• +4 more outcomes

Named customers3 records

Segments8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ReprevecoreTechnology or IntegrationRepreve certification obtained by Morbern for incorporating recycled materials from Repreve into their fabric products, supporting sustainability initiatives.
• S.M. OsgoodcoreChannel Partner/ Reseller/ DistributorDedicated sales team for RV business based in Elkhart, Indiana. S.M. Osgood serves as the sales representative organization for Morbern's RV market segment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Continental (ContiTech): Global automotive surface-materials and rubber/coatings business supplying OEMs with seating, interior trim and functional surfaces — larger incumbent in a directly adjacent subset of Morbern's automotive work.
• OMNOVA Solutions (Synthomer): Specialty chemicals and performance materials producer (acquired by Synthomer) with coated-fabric, vinyl and laminate offerings — broader portfolio, partial overlap with Morbern's coated vinyl line.

Direct peers

• Nassimi: U.S. manufacturer of vinyl and woven upholstery for hospitality, healthcare, contract and residential markets; similar B2B go-to-market with performance fabrics and cleanability features.
• Brentano Fabrics: U.S. contract textile and performance upholstery manufacturer serving hospitality, healthcare and corporate interiors — adjacent B2B/specifier channel overlap.
• CF Stinson: U.S. commercial textile and coated vinyl producer targeting contract, healthcare and education segments with comparable performance and cleanability feature sets.
• Mayer Fabrics: Contract textiles and coated upholstery manufacturer serving hospitality, healthcare and education — directly comparable on B2B sales-led model and performance fabric portfolio.
• Enduratex: Canadian-based coated vinyl manufacturer focused on automotive, marine, RV and contract upholstery — a closely matching North American competitor with overlapping verticals and technology positioning.
• Haartz Corporation: Coated-fabric manufacturer specializing in automotive exterior/interior trim, marine and specialty surfaces — overlapping technology base (vinyl and PU coatings) and similar OEM supply model.
• Ultrafabrics: Premium polyurethane upholstery supplier serving aviation, automotive, hospitality and healthcare — competitive overlap on high-end coated fabrics and stain-resistance/cleanability technology claims.
• Spradling International: Global vinyl-coated fabric producer serving automotive, marine, healthcare, hospitality and contract markets with comparable PVC/PU product portfolio and customization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/morbern_textile
• Facebookfacebook.com/Morbern

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morbern