Data Guide

What Data Guide does

Data Guide is a Florianópolis, Brazil-based consulting firm founded in 2020 that delivers outsourced data protection and cybersecurity services to Brazilian companies navigating LGPD compliance. Its core offering, DPO as a Service, provides a continuously engaged Data Protection Officer function covering compliance monitoring, incident response, ANPD communication, and privacy governance without requiring clients to hire internal headcount. The firm supplements this with Security-as-a-Service (pentest and vulnerability assessments) and Security Certification advisory (ISO 27001, SOC 2), plus a structured Security Awareness Program methodology encompassing phishing simulations and microlearning. The combination positions Data Guide as an integrated privacy-and-security advisor rather than a software vendor, with services delivered by a multidisciplinary team spanning legal, technical, and security disciplines.

The company operates a sales-led GTM with both enterprise field sales and inside sales through a website contact form, supported by a content marketing engine that produces LGPD-focused articles, vertical-specific guides, and weekly newsletter content distributed via LinkedIn, Instagram, YouTube, and email. Its primary customer segment is small and medium enterprises (SMEs) needing cost-effective outsourced compliance, with secondary verticals including shopping centers, real estate developers, B2B service firms, and startups. Pricing is not publicly disclosed; engagements are quoted based on client size and scope, combining recurring subscription DPO services with project-based pentest and certification work. Data Guide reports trust from 150+ companies and counts Mapa HDS and Bossa Box among its named reference customers.

The business is privately held under the legal name DATA GUIDE CONSULTORIA E SOLUÇÕES EM PROTEÇÃO DE DADOS LTDA, operating from a single Florianópolis headquarters with 11-50 employees. Its only disclosed capital event is a 2022 nominal funding round involving Bossa Invest (an affiliate of customer Bossa Box), with no subsequent institutional investment, M&A, or geographic expansion outside Brazil evidenced. Ownership remains founder/operator-led, with Igor Pacheco serving as the firm's designated DPO and principal published author.

Name

Data Guide

Legal name

DATA GUIDE CONSULTORIA E SOLUÇÕES EM PROTEÇÃO DE DADOS LTDA

Website

https://dataguide.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Data Privacy & Cybersecurity Consulting

NAICS

Computer Facilities Management Services (541513), Business Support Services (5614)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Data Strategy & Governance Services (BPAEAHAA)

akta.pro secondary industries

Data Security & Access Governance for Data (Entitlements/Policy Enforcement) (HDAEADAH), Consent, Preference & Data Rights Management (incl. HIPAA/GDPR support) (HLACAIAG)

Keywords

• LGPD compliance consulting
• Outsourced DPO services
• Penetration testing services
• Security certification advisory
• Data protection consulting

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. DPO as a Service: Recurring subscription service providing outsourced Data Protection Officer function. Clients pay ongoing fees for continuous compliance coverage, incident response support, and ANPD liaison services.
2. Pentest Services: One-time or periodic penetration testing engagements to identify vulnerabilities in client systems. Typically project-based with defined scope.
3. Security Certification Consulting: Advisory services guiding clients through ISO 27001, SOC 2, and other security certification processes. Usually structured as fixed-fee projects with defined phases.
4. Security Awareness Training Programs: Development and operation of security awareness programs including content creation, phishing simulations, and executive reporting. Can be structured as ongoing service or project-based implementation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Data Guide is a Brazilian data protection and cybersecurity consultancy that provides outsourced Data Protection Officer (DPO) services to ensure ongoing LGPD compliance, penetration testing to identify and remediate security vulnerabilities, and advisory services for obtaining ISO 27001 and SOC 2 certifications. Services are delivered to Brazilian SMEs, shopping centers, real estate developers, B2B service companies, and startups, covering compliance monitoring, incident response, ANPD communication, privacy governance, and security awareness training programs.

Product overview

Data Guide is a data protection and cybersecurity consultancy offering three interconnected service pillars: DPO as a Service (outsourced Data Protection Officer function for LGPD compliance), Security-as-a-Service (cybersecurity solutions including pentest), and Security Certifications advisory (ISO 27001, SOC 2). The company serves 150+ companies and provides ongoing compliance support, incident response, ANPD liaison, and privacy governance programs.

Differentiator

Problem solved

Functional benefit

Products and services

• DPO as a Service Outsourced Data Protection Officer function providing continuous LGPD compliance support, incident response coordination, ANPD communication, and privacy governance. Targeted at Brazilian organizations, particularly SMEs, that lack resources for an internal DPO hire.
• Security-as-a-Service (Pentest) Comprehensive cybersecurity solution that protects clients' digital operations against threats and vulnerabilities, adaptable to their business needs, delivered through penetration testing engagements to identify and remediate security gaps.
• Certificações de Segurança (Security Certifications Advisory) Advisory consulting that guides clients through the process of obtaining security certifications such as ISO 27001 and SOC 2, helping companies gain market credibility and meet enterprise due diligence requirements.
• Security Awareness Training Programs Development and operation of structured security awareness programs featuring risk diagnosis by profile, recurring practical phishing simulations, contextualized microlearning content cycles, and metrics-based evolution reporting, targeting organizations seeking to reduce human-factor security incidents.

Quantifiable outcome

• Organizations with mature security and privacy programs reduce average data breach costs by up to $1.76 million (IBM Cost of a Data Breach 2023)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• EY Brazil: Big Four consultancy with Brazilian privacy, cybersecurity, and risk advisory capabilities. Provides LGPD implementation and ISO 27001 advisory that competes with Data Guide's service portfolio at enterprise scale.
• Deloitte Brazil: Big Four firm offering LGPD, cybersecurity, and privacy program implementation to large Brazilian enterprises. Competes with Data Guide through larger engagement capacity and established multinational client relationships.
• BRQ Digital Solutions: Large Brazilian IT services and digital solutions firm with cybersecurity and compliance capabilities. Competes with Data Guide for mid-market and enterprise IT/security outsourcing contracts in Brazil.
• PwC Brazil: Big Four firm with established Brazilian privacy and cybersecurity practice under its Trust Solutions and Risk Services portfolio. Overlaps with Data Guide on LGPD compliance and security certification work for enterprise clients.
• KPMG Brazil: Big Four professional services firm with a dedicated LGPD and cybersecurity advisory practice in Brazil. Competes with Data Guide on enterprise LGPD engagements while offering broader audit, tax, and consulting services.

Regional players

• Falconi: Brazilian management consulting firm with growing digital, risk, and compliance practice. Provides adjacent advisory services to Brazilian enterprises and may overlap with Data Guide on governance and process-oriented engagements.
• PrivacyLATAM: Latin American data privacy consultancy offering LGPD and regional privacy regulation advisory. Comparable niche focus to Data Guide but serves multi-country LATAM clients from a regional positioning.

Direct peers

• ICTS Protivurus: Brazilian cybersecurity and compliance consulting firm offering LGPD advisory, pentest, and security certifications to enterprise clients. Directly competes with Data Guide in the same product category and customer base across Brazilian mid-market and enterprise segments.
• BTO Consulting: Brazilian technology and management consultancy offering digital transformation, cybersecurity, and LGPD compliance services to enterprise clients. Directly competes in the same Brazilian LGPD advisory space.

Emerging players

• WedoIT: Brazilian technology services firm with a compliance and LGPD advisory practice serving mid-market clients. Comparable niche positioning to Data Guide with overlapping service offerings and customer segments.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnzQTSr9WjY1cgq_fnoF8AA
• LinkedInlinkedin.com/company/data-guide-protecaodedados
• Instagraminstagram.com/dataguide/?hl=pt-br
• Facebookfacebook.com/dataguide-100068646441179

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Guide