Goad Company

What Goad Company does

Goad Company is a privately held, family-owned industrial surface finishing and containment solutions provider founded in 1955 and headquartered in Independence, Missouri. The company designs, manufactures, and services tanks, liners, linings, and secondary containment systems used by industrial customers performing electroplating, electropolishing, anodizing, and related wet-process finishing operations. Its product portfolio spans bonded linings (Kynar PVDF, Koroseal PVC, rubber), drop-in box liners (including the DuoBear double-containment design), plating tanks (SpaceTank, modularized, steel, polypropylene, and PolyKomp variants), and turn-key process systems for electroplating, electropolishing, and anodizing. The firm also provides 24/7 field services for installation, repair, preventative maintenance, and tank inspection across the United States, Canada, and Mexico from a centralized Kansas City operations hub staffed by AWS Certified Technicians.

The company's core technology is the patented N-FUZE thermoplastic welding process (U.S. Pat. No. 8,133,345 and 9,278,478), which replaces hand welding with a machine-welded, guaranteed no-failure joint, paired with the NASA-proven TANKeye Inspector leak detection tool that tests linings without emptying tanks. These technologies underpin the SpaceTank 2-in-1 primary-and-secondary containment system, which integrates continuous pre-leak monitoring (TANKeyePLUS). Customer evidence spans aerospace and defense (NASA, Boeing, US Navy, US Air Force, Los Alamos, BWXT, FN America), industrial manufacturing (John Deere, Parker, Eaton, ABB, Kohler, Delta, GKN), and broader industrial sectors (P&G, CertainTeed, Suez, Hydrite).

Goad operates a direct, consultative enterprise sales motion with quote-based custom pricing, one-time equipment sales, and recurring professional services revenue from field maintenance and inspection. Marketing is conducted through technical content, an expert consultation channel, and direct phone engagement. The firm is led by Curtis Goad as President and shows no external institutional ownership, no public listing, and no disclosed funding activity.

Name

Goad Company

Legal name

GOAD COMPANY

Website

https://goadco.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Goad Company is a privately held, family-owned industrial manufacturer founded in 1955, specializing in tanks, liners, linings, and secondary containment systems for surface finishing operations across aerospace, defense, and general manufacturing.

Ownership category

akta.pro rank

Product category

Industrial Surface Finishing Equipment

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (32622)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)

Keywords

• Industrial tank manufacturing
• Surface finishing equipment
• Corrosion-resistant linings
• Plating tank systems
• Secondary containment solutions

Headquarters

HQ city

Ellisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Tank and Containment Equipment Sales: Sale of manufactured tanks, liners, linings, and critical containment systems. Includes bonded linings (Kynar PVDF, Koroseal PVC, Rubber), drop-in box liners, plating tanks (steel and plastic), process systems, and turn-key solutions. One-time equipment purchase model with varying customization levels.
2. Field Services and Maintenance: On-site repair and replacement services for all tanks, liners, and linings. 24/7 emergency service across US, Canada, and Mexico. Includes preventative maintenance, leak detection, and tank inspections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Goad Company manufactures and sells industrial tanks, tank liners, bonded linings, plating tanks, and critical containment systems used in surface finishing operations. The company's portfolio spans bonded linings (Kynar PVDF, Koroseal PVC, rubber), drop-in box liners, steel and plastic plating tanks (including the SpaceTank system), and turn-key process systems for electroplating, electropolishing, and anodizing. Goad also provides 24/7 on-site field services for installation, repair, and preventative maintenance.

Product overview

GOAD Company is an industrial surface finishing and containment solutions provider offering a comprehensive portfolio of products organized into three core categories: Liners and Linings (bonded linings and drop-in box liners), Plating Tanks (complete tank systems including SpaceTank and modularized options in steel and plastic), and Process Systems (electroplating, electropolishing, and anodizing finishing systems). The portfolio includes material-specific product variants such as Kynar PVDF, Koroseal PVC, rubber, polypropylene, and DuoBear options. The company differentiates through its proprietary N-FUZE thermoplastic welding technology and TANKeye Inspector leak detection tool. Services include field repair and preventative maintenance. The company serves aerospace, automotive, defense, and industrial manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Brands

• N-FUZE®: Patented thermoplastic welding technology (U.S. Pat. No. 8,133,345 & 9,278,478) used for tank welds with no weld failure guarantee
• TANKeye® Inspector
• SpaceTank® System
• Kynar® PVDF
• Koroseal® PVC
• DuoBear® Box Liner
• SpaceTank®

Products and services

• Bonded Linings Custom tank linings applied directly to tank walls or substrates, providing durable corrosion protection. Includes Kynar PVDF, Koroseal PVC, and rubber material options installed by AWS Certified Plastic Fabricators. For industrial manufacturers requiring corrosion-resistant tank linings.
• Drop-in Box Liners Custom drop-in tank liners created to fit specific tank dimensions for easy installation. Includes Kynar PVDF, DuoBear, PVC/CPVC, and polypropylene material options. For industrial surface finishing operations requiring quick liner replacement.
• Critical Containment Systems Essential safety containment systems including secondary containment, sumps, lift stations, pits, and trenches that collect accidental leaks and spills to meet EPA and OSHA standards. For industrial facilities with wet process operations.
• Plating Tanks Complete line of plating tanks including SpaceTank systems, steel tanks, and plastic tanks designed to maximize uptime and provide long maintenance-free lifespans. For surface finishing and electroplating operations across manufacturing industries.
• SpaceTank System 2-in-1 primary and secondary tank containment system with NASA-proven TANKeye Inspector leak monitoring technology, providing no undetected or surprise leaks. For mission-critical plating operations.
• Process Systems Turn-key surface finishing process systems including electroplating, electropolishing, and anodizing systems from one-off requirements to complete installations. For industrial manufacturers requiring complete finishing process lines.
• Field Services 24/7/365 repair and replacement services for all tanks, liners, and linings performed by AWS Certified Technicians serving the US, Canada, and Mexico. For industrial customers requiring on-site tank and containment system maintenance.
• Preventative Maintenance Preventative maintenance services including tank inspections and NASA-proven TANKeye Inspector leak detection to mitigate downtime and prevent costly problems. For industrial manufacturers seeking to extend tank life and reduce unplanned outages.

Quantifiable outcome

• No undetected, silent, or surprise leaks with SpaceTank® System and TANKeye® leak detection
• +1 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Henkel AG & Co. KGaA: Diversified global specialty chemicals company with a major surface-treatment and industrial adhesives portfolio serving automotive, aerospace, and general industry. Comparable as a broad incumbent supplying surface-finishing chemistry and process know-how to the same industrial customer base Goad serves with tanks and linings.
• Atotech (Element Solutions Inc.): Leading supplier of chemistry, equipment, and software for surface-finishing applications including electroplating and anodizing. Comparable as a broad incumbent that, like Goad, serves plating and anodizing lines at automotive, aerospace, and industrial customers, with broader global reach.

Direct peers

• Polycorp Ltd. Manufacturer of rubber and polymer tank linings, pulley lagging, and engineered elastomeric products for industrial containment. Directly comparable to Goad's bonded rubber linings and tank-lining business, serving similar mining, chemical, and industrial customers.
• Steuler-KCH GmbH: German manufacturer of industrial linings, tank linings, and corrosion protection systems for chemical process equipment. Directly comparable to Goad's bonded linings, drop-in liners, and critical-containment systems serving chemical, metal-finishing, and environmental applications.
• Blair Rubber Company: Specialist manufacturer of rubber tank linings for industrial and mining applications. Directly comparable to Goad's rubber bonded linings and corrosion-resistant containment offerings.
• ENECON Corporation: Manufacturer of polymer-based coatings, linings, and repair systems for industrial fluid handling and containment. Comparable to Goad's bonded linings, drop-in liners, and critical-containment products used to protect tanks and secondary containment.
• Vector Corrosion Technologies: Provider of corrosion protection, concrete restoration, and containment solutions for industrial infrastructure. Comparable to Goad's critical-containment, pit, trench, and secondary-containment systems designed to meet EPA/OSHA requirements.
• Technetics Group: Designer and manufacturer of sealing, containment, and fluid-handling solutions for aerospace, semiconductor, and industrial markets. Comparable to Goad as a specialty containment and sealing provider serving aerospace/defense customers like Boeing and US Navy.
• Harper Surface Finishing Solutions: Supplier of surface-finishing and heat-treatment equipment and process systems to industrial customers. Comparable to Goad's process systems business (electroplating, electropolishing, anodizing) for aerospace, automotive, and general manufacturing clients.

Regional players

• Columbia Coatings: Industrial coatings and corrosion-protection provider serving heavy-industry and surface-finishing customers in North America. Comparable regional player addressing overlapping tank, lining, and containment needs in adjacent geographies and end markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GOAD.COMPANY

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goad Company