Rock Mobile

What Rock Mobile does

Rock Mobile (滾石移動) is a Taiwan-incorporated digital entertainment content company that operates Qport, a global digital music distribution platform enabling independent artists, songwriters, record labels, and entertainment companies to upload and distribute music to more than 100 digital platforms across 111 countries. Established on August 1, 2002 as a spin-off from the digital entertainment communications division of Rock Records (滾石唱片), the company has accumulated a catalog of more than 10,000 songs through partnerships with nearly 1,000 labels and provides adjunct services including ISRC/UPC code application, YouTube Content ID copyright management, and global royalty collection through collection management organizations.

The company's competitive differentiation rests on flagship partnerships rather than proprietary technology. Rock Mobile was the first Greater China iTunes preferred music aggregator with Apple Mastered for iTunes (MFiT) Studio certification and is the sole Apple Pan-Asia spatial audio Encoding House partner for Dolby Atmos content delivery on Apple Music. Its revenue model is freemium across both music and e-books — artists and publishers upload content at no cost and revenue is shared post-sale — supplemented by professional services income from copyright management, music licensing for film, advertising, and gaming placements, YouTube certified partner services, and monthly subscription-based telecom value-added services distributed through Chunghwa Telecom in Taiwan. Go-to-market is hybrid: a product-led self-serve Qport platform for individual artists and SMBs paired with enterprise sales relationships for record labels, streaming platforms, and telecom operators.

Rock Mobile operates a cross-border footprint with headquarters in Taipei covering distribution, content production, R&D, and marketing, and a Beijing office focused on Mainland China market entry and local promotions. Its digital content portfolio extends beyond music into e-books distributed to Google Play Books, Amazon Kindle, Kobo, and Taiwanese e-book platforms, plus audiobooks and podcasts. Consumer-facing sub-brands include the MUX music streaming app, 達人書活館 reading app, 章魚騷 entertainment news app, and APP流行音樂館 Android music service, alongside the multi-language YOYOROCK YouTube channel network (Chinese, Thai, Vietnamese, Indonesian, Relaxing, Kids, Indie) with 450,000 subscribers and over 500 million cumulative views, and playlist curation (音谷 Muzik Court) across Apple Music, Spotify, KKBOX, QQ Music, NetEase Cloud Music, and YouTube.

Name

Rock Mobile

Legal name

滾石移動股份有限公司

Website

https://rockmobile.com.cn

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rock Mobile (滾石移動) is a Taiwan-based digital entertainment company that distributes music, e-books, audiobooks, and podcasts globally through its Qport platform to 100+ digital services across 111 countries, serving independent artists, record labels, and content creators.

Ownership category

akta.pro rank

Product category

Digital Music Distribution Services

NAICS

Record Production and Distribution (51225), Music Publishers (512230), Music Publishers (51223), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

Keywords

• Digital music distribution
• Music publishing services
• Copyright management
• Digital content distribution
• Music licensing

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Music Distribution: Revenue from distributing music to global digital platforms including Apple Music, iTunes, Spotify, YouTube Music, Amazon Music, and regional platforms. Uses free upload with profit sharing model where artists upload for free and revenue is split after sales.
2. Song and Songwriting Management: Music copyright agency services including songwriter management, music licensing, A&R, and music royalty management across global collection management organizations.
3. E-book and Digital Publishing: Digital book publishing services with free publishing model, distributing to platforms including Google, Amazon, Kobo, and Taiwanese e-book platforms. Revenue sharing with creators after publication.
4. YouTube Services: YouTube certified partner services including Content ID management, channel optimization, music video upload to YouTube Shorts, and artist official channel (OAC) application services.
5. App Services and Telecom Value-Added Services: Self-operated apps including MUX music streaming, e-books, entertainment news; partnership with Chunghwa Telecom for monthly subscription services; app agent services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rock Mobile is a digital entertainment content distribution company that operates Qport, a global platform distributing music to 100+ digital platforms across 111 countries. The company provides music copyright administration, YouTube Content ID copyright management, music licensing for film, advertising, and gaming, and digital ebook publishing services to independent artists, songwriters, and record labels. Its offering combines proprietary technology (Apple MFiT certified encoding and Spatial Audio encoding) with cross-border distribution infrastructure connecting Greater China to global streaming platforms.

Product overview

Rock Mobile (滾石移動) is a comprehensive digital entertainment content company operating as a platform-plus-modules architecture. The core offering is Qport, a global digital music distribution platform spanning 111 countries, which serves as the central hub for music distribution, rights management, and YouTube services. Supporting modules include music copyright/royalty management, YouTube certified music services, digital ebook publishing, telecom value-added services, and artist/songwriter brokerage. The company also operates consumer-facing apps (MUX music streaming, 達人書活館 reading app, 章魚騷 entertainment news, APP流行音樂館 Android music app) and the YOYOROCK multi-language YouTube channel network. The platform differentiates through exclusive partnerships with Apple (first preferred music aggregator in Greater China, sole spatial audio encoding house), and deep integration with both global platforms (Spotify, Amazon Music, TikTok) and Mainland Chinese platforms (Tencent QQ, Kugou, NetEase Cloud Music, Douyin, Kuaishou).

Differentiator

Problem solved

Functional benefit

Brands

• Qport: Digital music distribution platform enabling global music distribution to 100+ platforms
• MUX
• 達人書活館
• 章魚騷
• APP流行音樂館
• YOYOROCK
• 音巷 Muzik Court

Products and services

• Qport Digital Music Distribution Platform Proprietary global digital music distribution platform that enables artists, songwriters, and labels to distribute music content to 100+ digital platforms across 111 countries. Features 24-hour rapid upload, automatic ISRC/UPC code application, YouTube content management, high-quality audio production, and transparent sales reporting.
• Music Copyright Management & Licensing Music rights administration service covering song copyright registration, music licensing for film, advertising, brand campaigns, and gaming applications, A&R services, and music royalty collection through integration with global collection management organizations and YouTube Content ID.
• YouTube Music Services YouTube certified music partnership services including Content ID copyright management, music video distribution, Official Artist Channel (OAC) setup, MCN network integration, and Art Tracks creation for music albums, providing copyright enforcement and monetization for music content on YouTube.
• Digital Ebook Publishing Global ebook publishing service with free ebook conversion and free distribution to major platforms including Google Play Books, Amazon Kindle, Kobo, and Taiwanese ebook stores, with revenue sharing on sales. Includes audiobook distribution to audiobook platforms.
• Telecom Ringtones & Value-Added Services Telecom carrier ringtone services and certification channels for mobile value-added services in Taiwan, including long-term partnership with Chunghwa Telecom for monthly subscription music services and app agent services for telecom VAS platforms.
• Song & Music Brokerage Music songwriter and composer management service including artist matching, Demo management, A&R services, and multi-product licensing for music placement on online KTV, rhythm games, and web microfilm soundtracks.
• Music Record Planning & Promotion Music album planning, promotion, physical distribution, and artist management service including live event projects and concert organization for label clients.
• MUX Music Streaming App Self-operated legitimate music streaming mobile application offering original music streaming with unique music style combinations for listeners.
• 達人書活館 (Expert Book Library) Self-operated e-book and reading content mobile application providing access to thousands of novels, travel guides, photo books, investment and finance content, language learning materials, and manga.
• 章魚騷 (Octopus Buzz) Self-operated entertainment news mobile application collecting the latest global entertainment information and tracking trends in pop music and film industry.
• APP流行音樂館 (App Pop Music Hall) Self-operated Android mobile application providing music and ringtone download services, designed specifically for Android smartphone users.
• YOYOROCK YouTube Channel Network Network of seven music YouTube channels covering Chinese, Thai, Vietnamese, Indonesian, Relaxing, Kids, and Indie genres, providing shared subscriptions and traffic promotion; total 450,000 subscribers and over 500 million views.

Quantifiable outcome

• 24-hour upload to 100+ global digital platforms
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature4 records

Partnerships

16 partnerships are on record, tiered minor, core and flagship.

• International Finance Corporation (IFC)minorStrategic or Co-development Partner · 1 January 2022Market expertise support partnership signed in 2022 for the Jamaican Rock Mobile telecom expansion project.
• NokiacoreTechnology or IntegrationNokia signed as sole network provider for Rock Mobile's 4G network expansion in Jamaica, supporting the Kingston metropolitan area and surrounding parishes deployment.
• Apple (iTunes/Apple Music)flagshipStrategic or Co-development PartnerFirst Greater China iTunes preferred music aggregator; MFiT Studio certified; Pan-Asia only spatial audio Encoding House partner. Exclusive partnership providing Apple Music and iTunes distribution priority and spatial audio services.
• Chunghwa Telecom (中華電信)coreChannel Partner/ Reseller/ DistributorLong-term partnership for telecom value-added services including monthly subscription music services, leveraging telecom distribution channels for content reach.
• KKBOXcoreChannel Partner/ Reseller/ DistributorLong-term cooperation with KKBOX streaming platform for music distribution in Taiwan market.
• Tencent QQ Music (騰訊QQ)coreChannel Partner/ Reseller/ DistributorMainland China music streaming partnership for digital music distribution in the Chinese market.
• NetEase Cloud Music (網易雲音樂)coreChannel Partner/ Reseller/ DistributorMainland China music streaming partnership for digital music distribution in the Chinese market.
• Kugou (酷狗音樂)coreChannel Partner/ Reseller/ DistributorMainland China music streaming partnership for digital music distribution in the Chinese market.
• YouTubeflagshipTechnology or IntegrationYouTube certified music partner providing Content ID copyright management, music video upload services, YouTube Music streaming integration, and artist official channel (OAC) certification services.
• Global Music Collection Management OrganizationscoreStrategic or Co-development PartnerPartnership with global music collection societies for royalty collection, copyright protection, and royalty management across multiple territories.
• SpotifycoreChannel Partner/ Reseller/ DistributorInternational music streaming platform partnership for global music distribution.
• Amazon MusiccoreChannel Partner/ Reseller/ DistributorInternational music streaming platform partnership for global music distribution.
• Douyin and Kuaishou (抖音、快手)coreChannel Partner/ Reseller/ DistributorMainland China short video platform partnerships for music licensing and content distribution.
• Google Play BookscoreChannel Partner/ Reseller/ DistributorE-book distribution partnership to Google Play Books platform for global digital publishing.
• Amazon KindlecoreChannel Partner/ Reseller/ DistributorE-book distribution partnership to Amazon Kindle platform for global digital publishing.
• KobocoreChannel Partner/ Reseller/ DistributorE-book distribution partnership to Kobo platform for global digital publishing.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• AWAL: Artist-friendly distribution and label services platform, originally part of Kobalt and now under Sony Music. Directly comparable to Rock Mobile's distribution-plus-rights-administration model targeting independent artists and labels.
• Ditto Music: UK-based music distribution and label services company offering global DSP delivery, royalty collection, and artist development. Comparable to Qport's freemium aggregation model with additional label services overlap.
• DistroKid: US-based global DIY music distribution platform that delivers artists' music to all major streaming services. Direct competitor to Rock Mobile's Qport platform with a similar self-serve, low-fee aggregator model, but focused primarily on Western markets.
• TuneCore: One of the largest independent music distribution platforms, owned by Believe. Competes directly with Qport by distributing independent artists to global DSPs, with overlapping services including publishing admin and YouTube monetization.
• CD Baby: Long-standing US-based DIY music aggregator and distributor serving independent artists globally. Closely comparable to Rock Mobile in self-serve distribution model and additional services like sync licensing and physical distribution.
• Songtrust: Music publishing administration platform owned by Downtown Music, collecting royalties globally for songwriters and publishers. Directly comparable to Rock Mobile's songwriter management, music licensing, and royalty collection services.
• OneRPM: Global music distribution and rights management company with particular strength in Latin America and emerging markets. Directly comparable to Rock Mobile's distribution-plus-YouTube-Content-ID model serving independent artists worldwide.
• Vfine Music: China-based B2B music licensing and rights distribution platform serving independent musicians, brands, and media producers. Closest regional peer to Rock Mobile for Chinese-language music rights administration and commercial licensing.
• Kanjian Music: China-based independent music distribution and label services platform delivering Chinese independent artists to global streaming platforms. Closely comparable to Rock Mobile's Qport platform in the Chinese-language music distribution market.

Broad incumbents

• Believe: Public French digital music company and parent of TuneCore, operating one of the largest independent music distribution networks globally. Competes with Rock Mobile at scale with broader geographic reach and adjacent label services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/YOYOROCKtaiwan
• Facebookfacebook.com/yoyorock
• Instagraminstagram.com/yoyorocktw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Mobile