Supra

Streetwear Apparel and Footwearsuprafootwear.com

SUPRA is a Korean street fashion brand and subsidiary of F&F Corp. that sells apparel, footwear, bags and accessories directly to Korean consumers through its DTC e-commerce platform at supra-korea.com.

Company typePrivate
Founded2006
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

Supra firmographics

Firmographics

Name: Supra
Legal name: (주)에프앤에프
Website: https://suprafootwear.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 11–50 employees
Short description: SUPRA is a Korean street fashion brand and subsidiary of F&F Corp. that sells apparel, footwear, bags and accessories directly to Korean consumers through its DTC e-commerce platform at supra-korea.com.
Ownership category
akta.pro rank

Supra industry classification

Industry

Product category: Streetwear Apparel and Footwear
NAICS: Shoe Retailers (4582), Clothing and Clothing Accessories Retailers (4581)
SIC: Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
akta.pro primary industry: Off-Price Activewear & Athleisure Retailers (CRAEABAH)

Keywords

Street fashion apparel
Sneaker footwear retail
Urban casual wear
Direct-to-consumer fashion
Seasonal clothing collections

Where Supra is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Supra business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

Direct Product Sales: Revenue generated through direct sales of apparel and footwear products to consumers via the official online store. Products include outerwear, tops, bottoms, shoes, bags, and accessories.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Outerwear (Windbreakers, Jackets)
Unit Pricing	Pay-as-you-go	Tops (T-shirts, Hoodies)
Unit Pricing	Pay-as-you-go	Footwear (Sneakers)
Unit Pricing	Pay-as-you-go	Accessories (Bags, Caps)
Unit Pricing	Pay-as-you-go	Outlet/Seasonal Clearance

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Supra product offering

Product offering

Core offering

SUPRA operates a direct-to-consumer Korean streetwear e-commerce platform at supra-korea.com, selling its own branded apparel (outerwear such as windbreakers and jackets, tops including t-shirts and hoodies, bottoms, bags and accessories including ballcaps) and footwear (sneakers including the Vaider line, Steady shoes). Products are priced in Korean Won, sold online with free returns on shoes, membership benefits, and seasonal promotional campaigns offering discounts of up to 85% off.

Product overview

SUPRA is a fashion and footwear brand operated by F&F Corp., offering a comprehensive e-commerce platform at supra-korea.com. The product portfolio spans multiple categories including ON SPRING seasonal collections, OUTER wear (windbreakers, jackets), TOPS (t-shirts), BOTTOMS (pants), SHOES (sneakers including Vaider and steady shoe lines), and BAG & ACC (ballcaps, accessories), alongside an OUTLET section for discounted items. The brand targets street-style and daily wear fashion consumers with trend-focused essentials.

Differentiator

Problem solved

Functional benefit

Products and services

Outerwear (Windbreakers and Jackets) Street-style outerwear assortment for Korean men and women, anchored by windbreakers and jackets sized in KRW pricing, including basic color-blocked 3L windbreakers and logo-trimmed hooded windbreaker variants. Sold through SUPRA's official online mall as part of the OUTER category.
Tops (T-shirts and Hoodies) Street-style tops collection including the unisex UNI T-SHIRT line and WMN'S T-SHIRT women's line, plus hoodies and sweatshirts positioned as trending essentials for daily wear. Sold through SUPRA's official online mall TOPS category.
Bottoms (Pants and Shorts) Bottom wear assortment including pants and shorts intended to complete the SUPRA street-style look, sold through the BOTTOMS category of the official online mall.
Sneakers / Footwear (Vaider, SUPRA Steady) Street-style sneaker assortment featuring the Vaider sneaker line and the SUPRA Steady shoe line, sold through the SHOES category of the official online mall with free returns and purchase benefits on footwear orders.
Bags and Accessories (Ballcaps) Bags and accessories assortment including everyday ballcaps marketed as a daily essential that works with any look, sold through the BAG & ACC category of the official online mall.
Outlet (Seasonal Clearance) Discounted clearance channel bundling prior-season outerwear, tops, bottoms, footwear, and accessories at reduced KRW price points, with site promotions advertised at up to 85% off.
SUPRA Official Online Mall (e-commerce storefront) Official SUPRA brand online store offering the full assortment including outerwear, tops, bottoms, shoes, bags and accessories, plus outlet clearance, with free returns on shoe purchases and membership purchase benefits.

Companies that use Supra

Customer profile

Segments1 record

Ideal customer profiles1 record

Supra technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Supra partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Rio TintocoreStrategic or Co-development PartnerSupra (mining tech startup) was selected as one of six startups from over 500 applicants for the Rio Tinto and Founders Factory accelerator program. The program focuses on AI, advanced chemistry, and spatial-data tools for exploration and processing of critical minerals including copper, lithium, and iron ore. Note: This refers to a different Supra company (mining technology startup), not the Korean fashion brand.
Founders FactorycoreStrategic or Co-development PartnerSupra (mining tech startup) was selected for the Founders Factory and Rio Tinto partnership accelerator. The wider programme portfolio has attracted more than US$120 million in follow-on funding, indicating strong commercial appetite for deployable mining technology.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Supra competitors and assessment

Company assessment

Direct peers

MLB Korea: Korean street fashion brand specializing in casual sportswear-inspired apparel and accessories under F&F Corp., the same parent company as Supra. Direct competitor in Korean streetwear with similar DTC e-commerce model and seasonal collections.
Andersson Bell: Korean contemporary streetwear and menswear brand offering apparel, footwear, and accessories targeting fashion-conscious Korean consumers. Comparable mid-market positioning and DTC-driven model.
ADER Error: Korean streetwear brand with playful, design-forward apparel and accessories. Targets similar fashion-conscious youth segment in Korea with strong social media presence and brand storytelling.
Charm's: Korean street fashion brand offering casual apparel and footwear targeting young consumers. Comparable price points and DTC model within the Korean market.
KITH: Premium streetwear and sneaker boutique brand offering apparel, footwear, and collaborations. Comparable street-fashion positioning, brand-driven marketing, and DTC-heavy retail model.
Stüssy: Heritage streetwear brand with apparel, accessories, and sneaker culture credibility. Comparable lifestyle street-fashion positioning and influencer-driven marketing approach.

Broad incumbents

FILA Korea: Major athletic and streetwear brand in Korea offering sportswear, footwear, and accessories. Comparable athleisure/streetwear crossover product mix but at much larger scale with global brand recognition.
Vans: Global skate and street footwear brand with apparel and accessories. Directly overlaps with Supra's sneaker heritage and streetwear positioning but at significantly larger scale.
K-Swiss: American footwear brand that previously owned the original Supra Footwear (acquired in 2009). Operates in adjacent casual and court footwear category with broader distribution.
Discovery Expedition: Outdoor and casual lifestyle brand also operated by F&F Corp., Supra's parent. Sibling brand offering apparel and accessories in adjacent lifestyle category with shared corporate resources.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Supra compliance and trust

Trust signal

Compliance2 records

Supra financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Supra leadership team

Management profile

Number of profiles

Profiles1 record

Supra funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Supra M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supra

What does Supra do?

Is Supra a public or private company?

Supra is a private company. It is classified as corporate owned and is currently operating.

When was Supra founded?

Supra was founded in 2006. It employs 11 to 50 people.

Where is Supra based?

Supra is headquartered in Los Angeles, United States, in the North America region.

How does Supra make money?

One revenue line is on record: direct Product Sales.

Who are Supra's main competitors?

Direct peers on record are MLB Korea, Andersson Bell, ADER Error, Charm's, KITH and Stüssy. Broad incumbents are FILA Korea, Vans, K-Swiss and Discovery Expedition.

Does Supra have an API?

No public API is recorded for Supra.

What industry is Supra in?

Supra's product category is Streetwear Apparel and Footwear. Its primary akta.pro industry code is CRAEABAH, Off-Price Activewear & Athleisure Retailers. Its NAICS code is 4582 and its SIC code is 5661.