Lorca
- Company typePrivate
- Founded1970
- HeadquartersKartal
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Lorca does
Groupe LORCA is a Société Coopérative Agricole (S.C.A.) headquartered in Lemud, Grand Est, France, founded in 1970 and owned by 1,700+ farmer members (adhérents) across the northeastern French departments of Meurthe-et-Moselle, Moselle, and Vosges. The cooperative organizes its operations around four business poles: (i) Agriculture, encompassing grain collection and storage across 36 silos (670,000 tonnes annually), agricultural inputs (seeds, fertilizers, crop protection), and livestock marketing (25,000 cattle per year via the Cloé union, including Label Rouge certified beef); (ii) Jardin & Terroir, a retail garden-center network of 59 company-owned stores and 117 franchised outlets under the Point Vert, Magasin Vert, La Maison Point Vert, and Terranimo brands; (iii) Matériaux & Énergies, distributing construction materials through 10 Gedimat and Tout Faire branches; and (iv) Motoculture & Paysages, supplying landscaping equipment, motoculture machinery, and grounds-maintenance services through specialized agencies and the recently acquired Viridis entity.
Revenue is generated primarily through transactional sales across agricultural inputs, grain trading, retail garden and household goods, building materials, and equipment, supported by a centralized LORCA Log' logistics platform with Mini Load automated storage, ERP integration, and click-and-collect e-commerce via pointvert-est.fr. The cooperative combines sales-led direct relationships with farmer members via field representatives and silo operations, a hybrid franchise/company-owned retail storefront model, and B2B enterprise field sales for contractors and landscape professionals. Strategic R&D is anchored in the Damier Vert field-trial platform (28 hectares, 3,200+ micro-parcels, operated jointly with CAL, EMC2, and GPB cooperatives since 1994) and the Bio4Solutions research chair with Université de Lorraine / ENSAIA, which has produced two patented biocontrol micro-organisms. A separate, non-operating but financially material item is LORCA's pending €4.25 billion divestiture of its 50% stake in MasOrange to Orange, EU-approved in April 2026.
Lorca firmographics
Firmographics- Name
- Lorca
- Legal name
- S.C.A. LORCA (Société Coopérative Agricole à capital variable)
- Website
- https://lorca.fr
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Lorca industry classification
Industry- Product category
- Agricultural Cooperative Services
- NAICS
- Farm Supplies Merchant Wholesalers (42491), Farm Product Warehousing and Storage (493130), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Product Raw Material Merchant Wholesalers (4245)
- SIC
- Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Farm Machinery & Equipment (3523), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Farmer Cooperatives & Co-op Retail (AFABAJAB)
- akta.pro secondary industry
- Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors) (AFAAAJAJ)
Keywords
Where Lorca is headquartered
LocationHeadquarters
- HQ city
- Kartal
Offices6 records
Markets served
Lorca business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Agricultural Input Sales & Grain Collection: Sale of agricultural supplies (seeds, fertilizers, plant protection products, equipment) to farmer members and collection, storage, and sale of their grain production. Revenue from both product margins and grain trading.
- Garden & Retail Store Sales: Retail sales through 59 company-owned stores and 117 franchised locations under Point Vert, Magasin Vert, La Maison Point Vert, and Terranimo brands. Revenue from consumer retail, gardening products, animal supplies, and outdoor equipment.
- Materials & Energy Distribution: Distribution of construction materials, tools, and energy products through 10 locations under Tout Faire and Gedimat brands to professional contractors and individuals.
- Motoculture & Landscaping Services: Sale, rental, and maintenance of motoculture equipment through specialized agencies. Landscaping services through 3 dedicated companies for professional grounds maintenance.
- Livestock & Animal Production: Collection and marketing of cattle through cooperative unions (Cloé). Support for Label Rouge certified beef production and direct sales to retail partners.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Lorca product offering
Product offeringCore offering
Groupe LORCA is an agricultural cooperative that supplies farmer members with agricultural inputs (seeds, fertilizers, plant protection products, equipment), collects and trades their grain production across 36 storage silos, and runs a 176-store retail network under Point Vert, Magasin Vert, La Maison Point Vert, Terranimo, Gedimat, and Tout Faire brands for gardening, building materials, and farm equipment. It also provides landscaping and motoculture services, livestock marketing through Label Rouge programs, and operates an internal centralized logistics platform (LORCA Log').
Product overview
Groupe LORCA is a multi-pole agricultural cooperative operating four distinct divisions: Agriculture (grain collection, storage, livestock farming through filieres vegetales et animales), Jardin & Terroir (garden center retail network under Point Vert, Magasin Vert, La Maison Point Vert, and Terranimo brands with 58 owned and 117 franchised stores), Matériaux & Énergies (building materials under Tout Faire and Gedimat brands), and Motoculture & Paysages (garden equipment sales and landscaping services). The group also operates internal logistics platform LORCA Log' with automated storage systems. This is not a technology product company but an agricultural cooperative with retail and agricultural service operations.
Differentiator
Problem solved
Functional benefit
Brands
- Point Vert: Garden and agricultural retail store network offering garden, pet, and farming supplies
- Magasin Vert
- La Maison Point Vert
- Terranimo
- Gedimat LORCA
- Viridis
- Damier Vert
Products and services
- Agriculture Pole (Pôle Agriculture) Comprehensive agricultural supply, grain collection/storage (670,000 tonnes/year across 36 silos), livestock collection (25,000 cattle/year), and technical advisory services for 1,700+ farmer-member cooperatives in Grand Est.
- Jardin & Terroir Garden Retail Network Garden center and terroir retail network under Point Vert, Magasin Vert, La Maison Point Vert, and Terranimo brands, offering garden supplies, plants, pet products, local produce, and outdoor equipment to consumers across Grand Est.
- Matériaux & Énergies Building Materials Distribution Distribution of construction materials, tools, and energy products through 10 Tout Faire and Gedimat-branded locations serving professional contractors and individual buyers in Grand Est.
- Motoculture & Paysages Equipment and Landscaping Services Sale, rental, and maintenance of professional motoculture equipment, plus landscaping services through 3 dedicated companies serving landscaping professionals and grounds maintenance firms.
- Label Rouge Beef Marketing Program (Union Cloé) Premium-certified (Label Rouge) cattle collection and marketing program supporting livestock farmers and supplying retail partners such as E.Leclerc and Cora.
Quantifiable outcome
- 93% gender equality index achieved, demonstrating workplace equity commitments
- +3 more outcomes
Companies that use Lorca
Customer profileNamed customers7 records
Ideal customer profiles4 records
Lorca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Lorca partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and minor.
- E.LeclercstrategicLabel Rouge beef marketing partnership for in-store promotions and consumer education at Leclerc supermarkets. Supports visibility for certified local beef production from LORCA member farms.
- Groupe Bigard Charal SocopacorePartnership for Label Rouge beef production and marketing. Three-year contract with Cora supermarket chain covering at least 1,000 animals annually, supplying 28 stores. Supports local livestock farmers through premium certification and market access.
- Too Good To GominorAnti-food waste partnership through mobile app allowing sale of unsold plants and products from garden stores at discount prices. Currently in pilot phase with select stores (Marly, Metz, Neufchâteau, Wissembourg, Sarralbe).
- Université de Lorraine / ENSAIAstrategicResearch chair (Chaire Bio4Solutions) focused on biological control solutions for plant pathogens. Training for agricultural professionals and research program resulting in 2 patented micro-organisms. First research chair in France in the agricultural sector.
- Coopératives CAL, EMC2, GPBcoreLong-standing joint agronomic research partnership through the Damier Vert platform covering 28 hectares and 3,200 micro-parcels for collective field trials and agricultural innovation. The four Lorraine cooperatives share research infrastructure, technical expertise, and trial results to advance sustainable farming practices.
- ADISTAminorWebsite hosting provider for lorca.fr and recruitment.lorca.fr platforms. SAS company based in Maxéville, France.
- GedimatcoreMaterials distribution brand partnership providing access to national purchasing group and brand recognition for construction materials operations. LORCA operates Gedimat-branded locations alongside own Tout Faire brand.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Lorca competitors and assessment
Company assessmentDirect peers
- Agrial: Major French agricultural cooperative operating across crop production, livestock, retail (Point Vert competitor via LaMaison.fr/Fermiers de Loué), and garden centers. Most direct comparable given new DG Xavier de Montferrand's 12 years at Agrial.
- InVivo Group: France's largest agricultural cooperative union with national footprint in agricultural inputs, grain trading (Soufflet), and retail garden (Gamm Vert). Closest national-scale peer to LORCA's Jardin & Terroir division.
- Vivescia: Grand Est-based agricultural cooperative group with grain collection, malting (Malteurop), and agricultural inputs. Direct regional peer with overlapping territory in northeastern France.
- Axereal: French agricultural cooperative operating grain collection, storage, and processing across central France. Comparable in cooperative structure, grain collection scale, and member-based agricultural services model.
- Terrena: Western France agricultural cooperative with diversified agricultural inputs, livestock, and retail activities (including Point Vert franchise overlap). Comparable multi-pole cooperative model with similar revenue scale.
- Advitam Group: Northern France agricultural cooperative (Pas-de-Calais) with grain collection, agricultural supply, and retail operations including Gamm Vert stores. Comparable cooperative structure and multi-pole activity mix.
- Triskalia / Eureden: Breton agricultural cooperative formed from Triskalia and Cecab mergers, operating agricultural supply, livestock, and retail (Point Vert franchisee). Comparable cooperative multi-pole model with retail footprint.
- Noriap: Northern France agricultural cooperative with grain collection, agricultural inputs, and retail garden centers. Comparable regional cooperative with overlapping Point Vert franchise affiliation.
Broad incumbents
- Gedimat: National network of independent building materials distributors. LORCA operates Gedimat-branded locations, making it both a partner and a comparable for the Matériaux & Énergies division's distribution model.
Others
- Groupe Bigard: France's largest meat processor and LORCA's Label Rouge beef marketing partner. Comparable on the livestock pole and strategic channel partner for cattle marketing to retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Lorca social profiles
Digital presenceLorca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lorca leadership team
Management profileNumber of profiles
Profiles7 records
Lorca subsidiaries and ownership
Company hierarchySubsidiaries4 records
Lorca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lorca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lorca
What does Lorca do?
Groupe LORCA is an agricultural cooperative that supplies farmer members with agricultural inputs (seeds, fertilizers, plant protection products, equipment), collects and trades their grain production across 36 storage silos, and runs a 176-store retail network under Point Vert, Magasin Vert, La Maison Point Vert, Terranimo, Gedimat, and Tout Faire brands for gardening, building materials, and farm equipment. It also provides landscaping and motoculture services, livestock marketing through Label Rouge programs, and operates an internal centralized logistics platform (LORCA Log').
Is Lorca a public or private company?
Lorca is a private company. It is classified as management employee owned and is currently operating.
When was Lorca founded?
Lorca was founded in 1970. It employs 501 to 1,000 people.
Where is Lorca based?
Lorca is headquartered in Kartal.
How does Lorca make money?
Five revenue lines are on record. Agricultural Input Sales & Grain Collection is the primary driver. The others are garden & Retail Store Sales, materials & Energy Distribution, motoculture & Landscaping Services and livestock & Animal Production.
Who are Lorca's main competitors?
Direct peers on record are Agrial, InVivo Group, Vivescia, Axereal, Terrena, Advitam Group, Triskalia / Eureden and Noriap. Gedimat is listed as a broad incumbent. Groupe Bigard is listed as an others.
Does Lorca have an API?
No public API is recorded for Lorca.
What industry is Lorca in?
Lorca's product category is Agricultural Cooperative Services. Its primary akta.pro industry code is AFABAJAB, Farmer Cooperatives & Co-op Retail, with a secondary code of AFAAAJAJ, Bulk Handling & Conveying for Processing Lines (Augers, Elevators, Conveyors). Its NAICS code is 42491 and its SIC code is 700.