Sofra Group

What Sofra Group does

Sofra Group (legal entity SA SOFRA/Kléber Rossillon) is a privately held French family holding company founded in 1985 by the Rossillon family and headquartered at 27 rue du Général Foy, 75008 Paris. It operates across three distinct business lines: (1) hotel ownership and operation of 24 franchised properties (2 to 4 star) under brands including Marriott/Four Points, Golden Tulip, Campanile, Kyriad, Mercure, Ibis, and Logis Hôtels, generating approximately 300,000 room nights per year across France and the United States; (2) cultural heritage site management through its wholly owned subsidiary Kléber Rossillon, which operates 12 castles, museums, gardens, prehistoric cave replicas, and historic railways in France and Belgium, attracting 2.3 million visitors annually; and (3) commercial real estate, managing roughly 33,000 m² of small-to-medium professional space across 80 properties and 119 tenants in Paris, the Paris region, Lille, and Marseille, including rental management and a property-management (syndic) activity created in 2022.

The group employs more than 800 people and generates revenue primarily through three recurring streams: hotel room rentals plus F&B and event revenue, cultural site admissions and ancillary spending, and commercial rents. Sofra does not own the hotel or distribution brands itself but operates under franchise and licence agreements that provide reservation systems, loyalty access, and brand recognition. The cultural arm operates several high-profile sites including the Cosquer Méditerranée cave replica in Marseille (opened 2023) and Grotte Chauvet 2-Ardèche, and won a 30-year public concession in 2025 for the Béziers Antique cultural site scheduled to open in 2028. The real-estate arm began with two department stores acquired in the 1970s and has been methodically expanded since the creation of Béthune Borghèse in 1994.

Governance is family-controlled: Marguerite Rossillon serves as Présidente Directrice Générale, Geneviève Rossillon (HEC graduate) as Directrice Générale Déléguée with responsibility for real estate, and Martine Rossillon as Directrice du Développement. Founder Kléber Rossillon remains associated with the cultural subsidiary he created in 1985. The group explicitly pursues a long-term ownership strategy, reinvesting rents and hotel cash flow into property renovation (e.g., €4.5M Kyriad Montbéliard Sochaux, €10M Goubet building) and selective hotel acquisitions, with no external institutional investors disclosed.

Name

Sofra Group

Legal name

SA SOFRA/KLEBER ROSSILLON

Website

https://groupe-sofra.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Sofra Group is a private French family holding company operating 24 franchised hotels (300,000 nights/year), 12 cultural heritage sites via subsidiary Kléber Rossillon (2.3 million visitors/year), and 33,000 m² of commercial real estate across 80 properties in France, the US, and Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Operations: SOFRA owns and operates 24 hotels (2-4 star) in France and the United States under franchise agreements with recognized brands. Revenue generated from room rentals (approximately 300,000 hotel nights per year), food and beverage services, and event/seminar facilities.
2. Cultural Site Management: Through subsidiary Kléber Rossillon, the group manages 12 cultural heritage and tourist sites in France and Belgium. Revenue comes from visitor admissions, gift shops, restaurants, and site privatization events. Approximately 2.3 million visitors annually.
3. Commercial Real Estate: Management and leasing of 33,000 m2 of professional spaces (offices, retail, and mixed-use) primarily in Paris and surrounding region, plus Lille and Marseille. Revenue from commercial rents across 80 properties and 119 tenants.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

SOFRA Group is a French family holding company that owns and operates 24 hotels (2 to 4-star) in France and the United States under recognized franchise brands (Golden Tulip, Campanile, Kyriad, Mercure, Ibis, Four Points by Sheraton, Logis), generating approximately 300,000 hotel nights per year. Through its subsidiary Kléber Rossillon, the group manages 12 cultural heritage and tourist sites (chateaux, museums, prehistoric cave replicas, historic trains, gardens) in France and Belgium, welcoming 2.3 million visitors annually. The group also leases 33,000 m² of small-to-medium professional commercial spaces across 80 properties and 119 tenants in Paris, Lille, and Marseille.

Product overview

SOFRA Group is a family holding company operating across three distinct business lines: (1) hotel ownership and operation with 24 hotels (2-4 star) under franchise brands including Kyriad, Golden Tulip, Campanile, Four Points by Sheraton, Mercure, Ibis, and Logis Hôtels generating 300,000 nights/year; (2) cultural site management via subsidiary Kléber Rossillon operating 12 heritage and tourist sites including museums, castles, gardens, historic railways, and prehistoric cave replicas welcoming 2.3 million annual visitors; and (3) real estate rental of 33,000 m² of professional spaces (offices, retail, cinemas, sports halls, crèches) primarily in Paris, Lille, and Marseille. The portfolio spans France, the United States, and Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• Kléber Rossillon: Cultural heritage and tourist site management subsidiary operating 12 sites including chateaux, museums, prehistoric cave replicas, and gardens

Products and services

• Hotel Operations Portfolio Portfolio of 24 hotels (2 to 4-star) owned and operated by SOFRA in France and the United States under recognized franchise brands including Golden Tulip, Campanile, Kyriad, Mercure, Ibis, Logis Hôtels, and Four Points by Sheraton (Marriott). Generates approximately 300,000 hotel nights per year targeting primarily business clientele in intermediate cities with strong economic potential. Includes room rentals, food and beverage services, and event/seminar facilities.
• Kléber Rossillon Cultural Heritage Sites Through subsidiary Kléber Rossillon, SOFRA manages 12 cultural and tourist sites across France and Belgium including chateaux, museums, prehistoric cave replicas, historic trains, velorails, and gardens. Attracts approximately 2.3 million visitors annually. Revenue from visitor admissions, gift shops, restaurants, and site privatization events. Sites include Château de Castelnaud, Château de Murol, Jardins de Marqueyssac, Grotte Chauvet 2, Cosquer Méditerranée, Musée de Montmartre, Domaine de Suscinio, Tour de Crest, Train de l'Ardèche, Vélorail des gorges du Doux, Domaine de la bataille de Waterloo, and Béziers Antique (opening 2028).
• Commercial Real Estate Rental Management and leasing of 33,000 m² of professional spaces (offices, retail, mixed-use) across 80 properties and 119 tenants, primarily in Paris and the greater Paris region (25,500 m² across 60+ assets), plus Lille (4,500 m² including historic department store spaces) and Marseille. Activities include investment, rental management, and syndicate (property management) services for small-to-medium professional surfaces.
• Hôtel Maison Saint Charles Historic hotel property in New Orleans, USA, representing SOFRA's first hotel investment since 1985 and the group's ongoing US presence.
• Four Points by Sheraton Reims 4-star international standard hotel with 85 rooms operated under Marriott's Four Points by Sheraton brand. Includes indoor pool, bar, restaurant, fitness center, seminar spaces, and 24h reception.
• Golden Tulip Avignon Le Paradou 4-star hotel with 98 rooms and 1 restaurant, operated under the Golden Tulip brand in Avignon. Underwent complete renovation in 2026 with contemporary new identity.
• Kyriad Montbéliard Sochaux 2-3 star hotel with 72 rooms under the Kyriad brand, featuring a wellness area with pool, sauna, fitness room, and outdoor terrace following 2026 renovation.
• Musée de Montmartre Museum in Paris 18th arrondissement managed by Kléber Rossillon, hosting rotating exhibitions on art history including École de Paris, Jacques Prévert, and Adya and Otto van Rees retrospectives.
• Cosquer Méditerranée

Quantifiable outcome

• 2.3 million visitors annually across 12 cultural sites
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Golden TulipcoreChannel Partner/ Reseller/ DistributorSOFRA operates multiple Golden Tulip hotels including properties in Roissy Saint-Witz (118 rooms, 4-star), Reims (93 rooms, 4-star), and Avignon Le Paradou (98 rooms, 4-star). Brand provides international distribution and recognition.
• Marriott International (Four Points by Sheraton)coreChannel Partner/ Reseller/ DistributorFirst Four Points by Sheraton in France opened in Reims following complete renovation of former Campanile property. 85 rooms, 4-star international standard hotel under Marriott brand.
• Campanile / Louvre Hotels GroupcoreChannel Partner/ Reseller/ DistributorMultiple Campanile branded hotels across France including Campanile Metz Centre Gare, Campanile Metz Nord Talange, Campanile Epinal Centre Gare, Campanile Limoges Centre Gare, and Campanile Grenoble Centre Gare.
• Kyriad /rdvcoreChannel Partner/ Reseller/ DistributorKyriad brand portfolio including Kyriad Rouen Sud Val de Reuil, Kyriad Crépy en Valois, Kyriad Montbéliard Sochaux, Kyriad Pontarlier, Kyriad Eco Dijon Sud, Kyriad Eco Nevers Nord, Kyriad Eco Moulins, and Kyriad Eco Narbonne Sud.
• Logis HôtelscoreChannel Partner/ Reseller/ DistributorTwo SOFRA hotels now under Logis brand: Logis Hôtel de Bourgogne in Mâcon and Logis Hôtel du Haut-Bugey in Oyonnax. Logis is a network of independent hoteliers.
• Mercure / AccorcoreChannel Partner/ Reseller/ DistributorMercure Melun Gare opening 2027 with 74 rooms as part of mixed-use development at train station.
• Ibis / AccorcoreChannel Partner/ Reseller/ DistributorIbis Maubeuge property planned for 2028 opening with 80 rooms.
• CRRI 2000minorImplementation/ SI/ Consulting PartnerGeneral contractor for hotel renovation projects including the Kyriad Montbéliard Sochaux renovation (4.5 million EUR project).

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Louvre Hotels Group: French hotel group operating the Campanile, Kyriad, and Tulip Inn brands that Sofra franchises. It is the most direct peer given the overlap of brand families, French regional footprint, and 2-4 star positioning.
• B&B Hotels: Major French mid-scale hotel operator with a comparable value-for-money positioning and strong presence in secondary French cities, competing directly for Sofra's business-traveler customers.
• Compagnie des Alpes: French operator of leisure destinations (ski resorts, theme parks such as Parc Astérix, Futuroscope). Comparable as a cultural/leisure tourism operator with multi-site management, long-duration concessions, and family/legacy ownership DNA.
• Pierre et Vacances / Center Parcs: French vacation-resort operator with branded leisure accommodation and experience-based tourism, comparable to Sofra on the leisure/heritage and family-stay dimensions of the Kléber Rossillon portfolio.
• Chateauform: Operates château-style MICE venues across France and Europe. Comparable to Kléber Rossillon's heritage sites on venue-based event tourism and to Sofra's seminar-equipped hotels on the corporate-event side.
• Odalys: French vacation-rental and aparthotel operator competing for similar regional leisure travelers, particularly in southern France and resort destinations where Sofra has hotels (Avignon Le Paradou, Saint-Cyr-sur-Mer).

Broad incumbents

• Accor SA: Global hospitality leader and franchise licensor of Sofra's Mercure and Ibis brands. Highly relevant as Sofra's franchise counterparty and as a benchmark for French hospitality operating economics.

Others

• Covivio: Listed European REIT with significant French commercial real estate exposure. Comparable to Sofra's commercial real estate arm on tenant base, Paris concentration, and asset-management approach, though at vastly greater scale.
• Foncière des Murs (Perial): Specialist French real estate investor in hospitality, healthcare, and commercial assets. Comparable as an alternative-operator benchmark for Sofra's hotel and commercial property portfolio.

Regional players

• Centre des monuments nationaux: French state operator of national heritage monuments. Direct comparable to Kléber Rossillon on heritage-site management, ticket-based cultural tourism, and exhibition programming across French châteaux and historic sites.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sofra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sofra Group