Mercure Regency Makassar

What Mercure Regency Makassar does

Mercure Regency Makassar is an individual hotel property operating under the Mercure brand, a midscale hospitality brand wholly owned by Accor, a French multinational hospitality group publicly traded on Euronext Paris (ticker: AC). Mercure was founded in 1973 and has grown to encompass over 1,000 hotel addresses across Europe, Asia, the Middle East, South America, Africa, and the Pacific, with Indonesia identified as one of its major markets. The brand positions itself in the midscale segment of Accor's tiered portfolio (which spans Luxury through Economy) and targets leisure travelers seeking authentic local immersion, business travelers requiring meeting facilities, and families needing larger accommodations. Per the firmographics data, this specific property operates with a headcount of 51-100 employees.

The core offering centers on hotel room accommodations, supported by on-site food and beverage operations, meeting and conference facilities, and modular event spaces. Beyond rooms, the brand operates several supporting products: the Mercure Local Guide digital magazine provides curated local discovery content (gastronomy, activities, neighborhood experiences); the Mercure Store is an e-commerce platform selling bed, bath, and spa essentials; and the ALL Accor+ loyalty program offers up to 10-15% discounts across 30+ Accor brands. Underlying technology consists of Accor's centralized reservation system, booking platform, and loyalty infrastructure (iOS and Android apps). Distribution spans direct booking through mercure.accor.com, the Accor mobile apps, the ALL booking platform, OTAs, and corporate/MICE sales channels for business travelers.

The business model is revenue-diversified across four streams: room accommodations (primary), food and beverage, meeting and event spaces, and merchandise through the Mercure Store. Pricing is quote-based and varies by property, dates, and room type, with flexible cancellation, half-board packages, park-and-stay bundles, and member-only rates as standard offers. Customer segments are described as horizontal across leisure, business, and family personas. Marketing operates across the brand's Instagram, Facebook, YouTube, and Pinterest channels, plus email and content marketing through the Local Guide platform. The specific Makassar property's revenue, financial performance, and operating metrics are not disclosed in the available data; all numerical assessments below are based on the broader Mercure brand context and limited property-level signals.

Name

Mercure Regency Makassar

Legal name

Mercure (Accor Hotel Brand)

Website

https://mercure.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Mercure Regency Makassar is an individual midscale hotel property operating under the Mercure brand, which is owned by French multinational Accor and serves leisure and business travelers in Indonesia through locally-inspired accommodations, dining, and meeting facilities.

Ownership category

akta.pro rank

Product category

Midscale Hotel Accommodation

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Midscale hotel accommodation
• Hospitality services
• Hotel meeting events
• Local travel experiences
• Hotel loyalty program

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Room Accommodations: Primary revenue from renting hotel rooms across the Mercure portfolio. Offers include flexible cancellation policies, half-board packages, park-and-stay packages, and member rates with up to 10% discount.
2. Food and Beverage: Revenue from on-site restaurants, bars, and dining experiences. Properties feature various dining options including signature restaurants, breakfast rooms, pool bars, and partner establishments.
3. Meeting and Events: Revenue from conference rooms, meeting spaces, and event venues. Many Mercure properties feature modular meeting rooms with natural daylight for seminars and business events.
4. Mercure Store: E-commerce store selling bed, bath, spa essentials, and signature bedding products to recreate the Mercure sleep experience at home.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mercure Regency Makassar is an individual hotel property operating under the Mercure midscale hotel brand, offering 4-star guestroom accommodations with locally-inspired design, on-site food and beverage outlets, meeting and event facilities, and access to Mercure brand amenities including the Local Guide discovery programme and ALL Accor+ loyalty benefits. The property monetises overnight stays, dining, MICE (meetings, incentives, conferences, exhibitions) bookings and ancillary services for leisure and business travellers.

Product overview

Mercure is a midscale hotel brand by Accor offering a portfolio of locally-inspired hotels across Europe, Asia, Middle East, South America, Africa, and Pacific regions. The offering is organized as a core hotel accommodation product supplemented by add-on modules including the Local Guide discovery platform, Mercure Store merchandise, ALL Accor+ loyalty program, and curated Mercure Experience activities. The brand emphasizes authentic design capturing neighborhood spirit, seasonal sustainably-sourced products, and memorable local discovery experiences.

Differentiator

Problem solved

Functional benefit

Brands

• ALL Accor+ Voyager: Loyalty program offering 15% discount on stays across 30+ Accor brands

Products and services

• Mercure Hotels (Hotel Accommodation) Midscale hotel accommodation service offering rooms with locally-inspired design, on-site food and beverage, meeting and conference facilities, and standard midscale hospitality amenities for leisure and business travellers.
• Mercure Experience (Curated Local Activities) Curated on-site and off-site local experiences including gastronomy workshops, cultural activities, and neighbourhood discovery programmes recommended by property teams, available to guests at Mercure destinations.

Quantifiable outcome

• 15% discount available year-round for ALL Accor+ subscribers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Rhul Private BeachminorStrategic or Co-development PartnerPartnership with Rhul private beach in Nice, France for Mercure Nice Promenade des Anglais hotel guests. Provides beach deckchair booking access for guests seeking relaxation on the French Riviera.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Holiday Inn: IHG's midscale full-service brand with similar room, F&B, and meeting product and significant presence in tier-1 and tier-2 Indonesian cities, directly competing for the same corporate accounts.
• Best Western Hotels & Resorts: Global midscale/upper-midscale chain with strong presence in tier-2 and tier-3 Asia-Pacific cities, frequently competing with Mercure in the same secondary markets like Makassar.
• Four Points by Sheraton: Marriott's select-service/midscale brand targeting independent-minded business travelers with comparable product positioning to Mercure's locally-inspired midscale pitch.
• Hilton Garden Inn: Mid-scale Hilton brand targeting the same business and leisure traveler segments with comparable room product, F&B, and meeting facilities in secondary cities including Indonesia.
• Courtyard by Marriott: Marriott's flagship midscale brand, directly comparable to Mercure in product, target customer, and meeting/MICE capabilities, and present across Asia-Pacific.
• DoubleTree by Hilton: Upper-midscale Hilton brand with comparable F&B, meeting, and loyalty integration (Hilton Honors), competing for the corporate and leisure traveler segment adjacent to Mercure's midscale positioning.
• Mantra Hotels: Accor's midscale sister brand primarily in Australia and Asia-Pacific, sharing the same Accor reservation, loyalty, and procurement ecosystem while targeting the same midscale business/leisure traveler.
• Pullman Hotels & Resorts: Accor's premium tier sister brand; competes for the higher-end of Mercure's corporate and leisure demand and shares the same Accor distribution and loyalty infrastructure.
• Novotel: Direct Accor sister brand positioned in the premium-midscale segment, overlapping heavily with Mercure in target customers (business and leisure travelers), room product, and distribution via the same ALL loyalty platform.
• Ibis Hotels: Accor's economy-midscale sister brand; competes directly with Mercure in the value-tier hotel segment across Indonesia and globally, particularly for price-sensitive business and leisure travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mercurehotels
• Facebookfacebook.com/MercureHotels
• Instagraminstagram.com/mercurehotels/?hl=en
• Pinterestpinterest.fr/mercurehotels/_created
• LinkedInlinkedin.com/company/mercure-regency-makassar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercure Regency Makassar