Northstar Senior Living

What Northstar Senior Living does

Northstar Senior Living is a privately held, fee-based senior living management and consulting company founded in 2008 and headquartered in Redding, California. The company provides a complete package of management services — operations management, accounting, sales and marketing, human resources, IT, and licensing — to third-party owners and investors of senior living communities across Arizona, California, Florida, Georgia, North Carolina, and Oregon. Its portfolio spans more than 30 assisted living, independent living, and memory care communities (including the multi-location Summerfield Memory Care brand), with a reported average occupancy rate above 90%.

The company's service model is anchored by proprietary IT systems for financial reporting (delivered by the 15th business day of each month), a sales tracking platform that monitors leads through move-ins, and a reproducible sales training program run by a dedicated National Sales Director. Underpinning this is a standardized consulting stack covering acquisitions diligence, pro forma development, market analysis, and project development consulting, allowing Northstar to engage prospective owners before they sign full management contracts. Leadership is concentrated in a three-person C-suite: President and CEO Rick Jensen, CFO Brian Uhlir, and COO Steven Kregel.

Northstar generates revenue primarily through recurring fee-based management contracts with property owners, supplemented by standalone consulting engagements. Its go-to-market combines a sales-led motion targeting enterprise property owners with direct-to-consumer marketing through its managed communities for prospective residents and families. In June 2026 the company received its first disclosed institutional capital from Hidden River Strategic Capital and announced the acquisition of Alta Senior Living, signaling a transition from organic-only growth toward a more capital-efficient M&A strategy.

Name

Northstar Senior Living

Legal name

Northstar Senior Living

Website

https://northstarseniorliving.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Northstar Senior Living is a fee-based senior living management and consulting firm founded in 2008 that operates 30+ assisted living, independent living, and memory care communities for third-party owners across six U.S. states, delivering integrated operations, accounting, sales, HR, IT, and licensing services.

Ownership category

akta.pro rank

Product category

Senior Living Management Services

NAICS

Management Consulting Services (54161), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living management
• Assisted living services
• Senior care consulting
• Senior living operations
• Memory care management

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Management Services: Northstar Senior Living operates as a fee-based manager providing management services to third-party owners and investors. As a fee-based manager, their success depends on the satisfaction of their clients, which is fundamentally different from companies that operate their own communities and offer management services on the side.
2. Consulting Services: Offering a full range of consulting services including acquisitions assistance, pro forma development, market analysis, and project development consulting to clients throughout the country seeking results in start-up ventures, high-performing communities, conversions and turn-around opportunities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Northstar Senior Living provides a complete package of fee-based senior living management and consulting services to third-party community owners and investors. Core management offerings include operations management, accounting, sales and marketing, human resources, IT, and licensing support. Consulting offerings span acquisitions assistance, pro forma development, market analysis, and project development consulting for start-up, high-performing, conversion, and turn-around senior living ventures.

Product overview

Northstar Senior Living operates as a comprehensive senior living management and consulting services company offering a unified platform of integrated services. The core offering consists of Operations Management supported by five specialized service modules: Accounting Services, Sales & Marketing Services, Human Resources Services, IT Services, and Licensing Services—all delivered through a centralized home office model. For clients seeking standalone support, the company also offers Consulting Services organized into four modules: Acquisitions Consulting, Pro Forma Development, Market Analysis, and Project Development Consulting. The company manages a portfolio of senior living communities across multiple states, with reported average occupancy exceeding 90%.

Differentiator

Problem solved

Functional benefit

Products and services

• Operations Management

Quantifiable outcome

• Average occupancy rate over 90% across senior living portfolio
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Brookdale is the largest senior living operator in the U.S., with hundreds of communities across nearly all states. While primarily an owner-operator, it competes with Northstar both for residents and for third-party management contracts, and represents the dominant scaled incumbent.
• Sunrise Senior Living: Sunrise Senior Living is a major operator of assisted living and memory care communities, primarily in the U.S. and U.K. Operates as a broad incumbent with overlapping services in assisted living and memory care where Northstar's managed portfolio also focuses.
• Atria Senior Living: Atria is one of the largest senior living operators in North America, operating a broad portfolio of assisted living and memory care communities. While its scale dwarfs Northstar's, it competes in the same management services category when serving third-party owners.

Direct peers

• Watermark Retirement Communities: Watermark manages senior living communities for third-party owners and investors, offering operations management, consulting, and community branding. Highly comparable to Northstar's fee-based management model serving independent and assisted living communities across multiple U.S. states.
• Discovery Senior Living: Discovery Senior Living manages a portfolio of senior living communities across the U.S., with a focus on growth through acquisitions and third-party management contracts. Comparable to Northstar as a mid-sized multi-state operator-manager.
• Life Care Services (LCS): Life Care Services is one of the largest third-party senior living management companies in the U.S., managing communities for property owners and investors. Both firms operate a fee-based management model delivering operational, sales/marketing, financial, and HR services to third-party-owned senior living communities, making them directly comparable.
• MBK Senior Living: MBK Senior Living provides third-party management and consulting services to owners of independent living, assisted living, and memory care communities across the western U.S. Direct competitor to Northstar with a similar asset-light, fee-based model and multi-state footprint.
• Enlivant: Enlivant operates and manages assisted living and memory care communities across the U.S., targeting both owned and third-party managed assets. Similar to Northstar in resident-care focus and multi-state presence.
• Benchmark Senior Living: Benchmark Senior Living operates and manages assisted living and memory care communities across the Northeast and other states. Comparable to Northstar in offering a full service suite (operations, dining, sales, HR) to owners of senior living properties.
• Senior Lifestyle: Senior Lifestyle operates and manages senior living communities across multiple states, combining ownership with third-party management services. Comparable to Northstar in its mix of management services and community operations for assisted living and memory care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/northstar-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northstar Senior Living