What Witte Technology does

Witte Technology GmbH is a German industrial and security printing company headquartered in Münster, Germany, operating since 1908 as a privately held GmbH under managing directors Udo Feldmann and Dr. Matthias Seiler. The company produces durable self-adhesive labels, RFID solutions, thermal transfer and laser marking systems, reflective warning plates, anti-counterfeit security documents, and government identity credentials for automotive manufacturers, industrial operators, commercial vehicle fleets, municipalities, and German federal authorities. Its product architecture is organized into four proprietary sub-brands: plusprint® (industrial labeling and identification), plusguide® (regulated vehicle safety markings compliant with ADR, StVZO, DIN, and ECE), safemark® (security printing including CertiTrust® digital verification), and printelectric® (printed sensors and flexible electronics for IoT and medical applications).

The underlying technology spans functional printing with electrically conductive and semi-conductive fluids, laser marking and engraving, thermal transfer printing, and printed electronics integrated into thin foils and substrates. Multiple regulatory certifications anchor its market position: ISO 9001:2015, IATF 16949:2016 for automotive quality, ISO 14001:2015 for environmental management, ISO 14298:2021 High-Security Printer status from Intergraf, and Kraftfahrt-Bundesamt authorization for government document production. The company was the first manufacturer to provide IMDS entries for platform warning markings on commercial vehicles and was recognized as a TOP 100 Innovator in 2025.

Witte Technology operates a B2B sales-led model with direct sales, a customer service center, and field sales representatives serving manufacturers, dealers, technical trade, transport operators, and government procurement. Revenue mechanics are quote-based with no publicly disclosed pricing, and distribution combines direct sales in Germany, technical trade and specialist dealers for vehicle safety and industrial products, government procurement channels, and a sister company (Maquiladora Gráfica Mexicana S.A. de C.V.) with manufacturing in Guadalajara and Tijuana serving Mexico, the United States, and international customers in automotive, entertainment, electronics, and spirits sectors.

Name

Witte Technology

Legal name

Witte Technology GmbH

Website

https://witte-technology.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Witte Technology GmbH is a German industrial and security printing company founded in 1908, producing durable labels, vehicle safety markings, anti-counterfeit government documents, and printed electronics for automotive, industrial, commercial vehicle, and government authority customers across Europe and North America.

Ownership category

akta.pro rank

Product category

Industrial and Security Printing

NAICS

Printing and Related Support Activities (3231), Sign Manufacturing (339950), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Printing Trades Machinery & Equipment (3555), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Anti-Counterfeit & Track-and-Trace Packaging (Serialization, Security Features) (IMALAIAJ), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Industrial printing services
• Vehicle safety markings
• Security printing labels
• Printed electronics sensors
• Anti-counterfeit documents

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Printing Products: Self-adhesive labels, thermal transfer labels, laser labels, laminate protected labels, 3D labels, RFID labels and hardware, front foils, die-cut parts, and thermal transfer printers with accessories
2. Vehicle Safety Products: Warning plates, conspicuity markings, protective equipment, repair tapes and adhesive tapes for commercial vehicles, municipalities, and transport industry
3. Security Printing Products: Anti-counterfeit labels, seals, document security labels, vehicle plates, vignettes, closure seals, PIN/PUK labels, calibration marks, government documents including registration certificates, driving licenses, and passes
4. Printed Electronics: Printed sensors (temperature, humidity, pressure), conductive traces, flexible electronic components for IoT, smart packaging, medical technology, and wireless communication applications

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Witte Technology manufactures and sells self-adhesive industrial marking labels, thermal transfer and laser labels, RFID tags, vehicle safety products (reflective warning plates, conspicuity markings), anti-counterfeit security labels and government documents, and printed electronic components (sensors, conductive traces). The portfolio is organized under four specialized brands — plusprint®, plusguide®, safemark® and printelectric® — serving automotive manufacturers, industrial OEMs, commercial vehicle operators, municipalities, and government authorities.

Product overview

Witte Technology GmbH offers a multi-brand portfolio of industrial labeling, vehicle safety, security printing, and printed electronics solutions. The product ecosystem is organized into four distinct sub-brands: plusprint® provides self-adhesive industrial materials including labels, RFID solutions, and printing equipment; plusguide® delivers vehicle safety products such as warning plates and reflective markings; safemark® specializes in security printing with anti-counterfeiting features and government document solutions; and printelectric® develops functional printed electronics including sensors and thin-film conductive components. The brands operate across complementary market segments from industrial manufacturing to automotive safety to digital verification.

Differentiator

Problem solved

Functional benefit

Brands

• plusprint®: Self-adhesive materials - High-quality labels for long-term and resilient markings, printers and accessories, RFID solutions, printed electronics, front foils and die-cut parts
• plusguide®
• safemark®
• printelectric®

Products and services

• plusprint® Industrial Printing Self-adhesive materials for industrial labeling including type plate labels, laser labels (LaserCal®, LaserMark®), back-printed labels, laminated labels (plusprotect®), 3D labels (plusdome®), RFID labels and tags, dimensional logos and emblems (pluschrome®), die-cut parts and front panels (plusform®), thermal transfer printers and accessories (plustrans®), pipe markings, long-afterglow safety guidance systems (pluslight®), external advertising (plusgraphic®), and laminated signs. Targeted at industrial and automotive customers needing durable, regulation-compliant identification.
• plusguide® Vehicle Safety Products Vehicle safety products including warning plates (reflective for dangerous goods, oversized loads, agricultural and forestry vehicles, waste transport, parked vehicles), conspicuity markings per DIN 30710, protective equipment, and repair/adhesive tapes. Products comply with ADR, StVZO, DIN, and ECE regulations and are targeted at commercial vehicle manufacturers, dealers, transport operators, municipalities and dangerous goods handlers.
• safemark® Security Printing Security printing solutions including CertiTrust® anti-counterfeiting technology, document adhesive seals, vehicle plates (SecuRasta®), i-Kfz products, vignettes and windshield labels, product and brand protection, closure seals (including ECO Seal sustainable seal), PIN/PUK labels, calibration marks and test seals, registration certificates, vehicle registration documents, stickers for authorities, driving licenses, passes and exception permits, and forms with security features. Targeted at government authorities and brand owners needing tamper-evident, counterfeit-proof products.
• printelectric® Printed Electronics Printed electronics using electrically conductive or semi-conductive functional fluids on films and substrates. Products include temperature sensors, humidity sensors, pressure sensors, safety stickers, displays, luminous films, photovoltaic components, batteries, and ultra-thin conductive tracks. Applications target smart packaging, IoT, wireless communication, and medical technology customers seeking ultra-thin flexible electronics.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Maquiladora Gráfica Mexicana S.A. de C.V.coreOthersMexico-based sister company specializing in self-adhesive printed products and special labels, seals and die-cut parts, and high-quality sales packaging. Operates from two locations in Guadalajara and Tijuana serving Mexican, US, and international customers primarily in automotive, entertainment, electronics, and spirits industries.
• VskE (Verband der Hersteller selbstklebender Etiketten und Schmalbahnconverter e.V.)minorOthersIndustry association for manufacturers of self-adhesive labels and narrow-web converters. Witte Technology is a member of this German industry association.
• VDA (Verband der Automobilindustrie)minorOthersGerman Association of the Automotive Industry. Witte Technology holds membership supporting its automotive sector business and IATF 16949 certification.
• OE-A (Organic and Printed Electronics Association)minorOthersIndustry association for organic and printed electronics. Witte Technology is a member supporting its printelectric® printed electronics business unit.
• GVA (Gesamtverband Autoteile-Handel)minorOthersGerman Automotive Parts Trade Association. Witte Technology holds membership supporting its vehicle safety and aftermarket product distribution.
• BDSV (Bundesverband der Deutschen Sicherheits- und Verteidigungsindustrie)minorOthersGerman Federal Association of the Security and Defence Industry. Witte Technology is a member supporting its defense sector vehicle safety products business.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avery Dennison: Global pressure-sensitive label materials and RFID solutions giant serving industrial, automotive and retail markets. Directly comparable to Witte's plusprint® industrial labels and RFID business, though at vastly greater scale and broader geographic reach.
• CCL Industries: World's largest specialty label company with operations in healthcare, automotive, consumer and security segments. Comparable to Witte's plusprint® industrial label business and security printing capabilities at substantially larger scale.

Direct peers

• OpSec Security: Specialist in anti-counterfeiting, brand protection and security printing solutions including secure labels, holograms and authentication platforms. Comparable to Witte's safemark® portfolio of anti-counterfeit labels, vehicle plates and CertiTrust® digital verification.
• HellermannTyton: Manufacturer of cable management, identification and printed marking systems including thermal transfer labels and RFID. Comparable to Witte's plusprint® product line for industrial marking and identification applications.
• Schreiner Group: German-based high-security printing and functional labeling specialist producing security labels, RFID solutions and printed electronics for automotive, pharmaceutical and government customers. Directly competes with Witte's safemark® security printing and printelectric® printed electronics portfolios.
• Paragon Group: European secure printing and identification specialist producing tickets, labels, RFID and security documents. Comparable to Witte's safemark® security printing and plusprint® industrial labels across regulated industries.
• Brady Corporation: Specializes in industrial identification and safety solutions including durable labels, safety markings, pipe markers and lockout/tagout products. Closely aligned with Witte's plusprint® and plusguide® offerings for industrial and vehicle safety customers.

Emerging players

• Identiv: Specializes in RFID and IoT solutions including smart labels and NFC-enabled products for security and supply chain applications. Comparable to Witte's printelectric® printed electronics and RFID product lines in the IoT and smart packaging space.

Regional players

• Tadbik Group: Israeli-based manufacturer of specialty labels, security printing, RFID and smart packaging solutions. Comparable to Witte's multi-vertical portfolio across plusprint®, safemark® and printelectric® brands, with focus on EMEA markets.
• Durable (Unternehmen): German-based manufacturer of workplace organization and identification products including self-adhesive labels and signage systems. Comparable to Witte's plusprint® industrial labels and plusguide® safety marking products for DACH-region customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGcYfx-wzEY6vdHAuJRLngA/videos
• Facebookfacebook.com/witte.technology.gmbh
• LinkedInlinkedin.com/company/witte-technology

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Witte Technology