Bodyset
Bodyset is a UK-based physiotherapy and wellness provider operating 40+ clinics nationwide with 80+ specialist clinicians. Founded in 2012, it delivers physiotherapy, sports massage, women's health, performance, and advanced technology services to individual consumers and private medical insurance clients.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bodyset does
Bodyset is a private UK-based physiotherapy and wellness provider founded in 2012, operating a network of 36+ to 40+ clinic locations across Greater London, the Home Counties, South of England, Midlands & North, and the South West. The company employs 80+ clinicians including HCPC-registered physiotherapists, women's health specialists, sports therapists, osteopaths, chiropractors, and acupuncturists, with clinical leadership distributed across regional leads and a central Head of Clinical Operations. Service delivery spans six core categories: physiotherapy, sports massage, RunFit and performance assessments (including BikeFit and GolfFit), women's health (with the differentiated Mummy MOT postnatal programme), specialist services (Clinical Pilates, Balance & Mobility, pre-season screening), and advanced technology (Shockwave Therapy, Footscan gait analysis, and custom Phits 3D-printed orthotics).
The business model is a direct-to-consumer clinical services model with insurance integration. Customers book online, by phone, or in clinic, with a free 15-minute discovery appointment used as a conversion funnel into paid services. Pricing is structured in five regional tiers (Greater London, Home Counties, South of England, Midlands & North, South West) with unit-based fees for assessments and follow-ups, and bundled course packages (six sessions for the price of five). Bodyset accepts direct billing from six major UK private medical insurers (AXA, BUPA, WPA, AVIVA, Vitality, Healix), generating insured-client revenue alongside self-pay. Ancillary retail revenue comes from Phits 3D-printed orthotics priced at £300 and clinician-recommended braces and rehabilitation equipment. A patient-facing mobile app on iOS and Android supports personalised exercise programmes with video demonstrations and appointment management, while embedded clinic partnerships with Fitness First gyms, Triyoga studios, and a GP medical practice extend the physical distribution footprint. Across its history, Bodyset has treated 60,000+ clients and delivered 500,000+ treatments, maintaining a 4.9 out of 5 Google rating based on 2019+ reviews. The company is privately held with no disclosed parent, institutional investor, or public listing, and revenue is not publicly disclosed.
Bodyset firmographics
Firmographics- Name
- Bodyset
- Legal name
- Bodyset
- Website
- https://bodyset.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodyset is a UK-based physiotherapy and wellness provider operating 40+ clinics nationwide with 80+ specialist clinicians. Founded in 2012, it delivers physiotherapy, sports massage, women's health, performance, and advanced technology services to individual consumers and private medical insurance clients.
- Ownership category
- akta.pro rank
Bodyset industry classification
Industry- Product category
- Outpatient Physiotherapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
- akta.pro secondary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where Bodyset is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Bodyset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Physiotherapy and Treatment Services: One-time fees for individual appointments including initial assessments, follow-up treatments, and specialised services. Revenue varies by service type (physiotherapy, sports massage, women's health, shockwave therapy, etc.) and session duration. Package deals available (6 sessions for price of 5).
- Private Medical Insurance Billing: Bodyset bills major UK health insurers (AXA, BUPA, WPA, AVIVA, Vitality, Healix) directly for covered treatments. Customers pay via insurance with authorisation codes. Bodyset handles admin with providers.
- Retail Products: Sale of ancillary products including custom orthotics (Phits 3D-printed insoles from £300), braces, and rehabilitation equipment. Clients are guided to purchase via clinician recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Discovery Appointment |
| Unit Pricing | Pay-as-you-go | Physiotherapy Initial Assessment |
| Unit Pricing | Pay-as-you-go | Sports Massage |
| Unit Pricing | Pay-as-you-go | Shockwave Therapy |
| Unit Pricing | Pay-as-you-go | Women's Health Services |
| Unit Pricing | Pay-as-you-go | RunFit Assessment |
| Unit Pricing | Pay-as-you-go | Specialist Services |
| Subscription | Multi-year contract | Course Packages |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Bodyset product offering
Product offeringCore offering
Bodyset operates a nationwide physiotherapy and wellness network delivering in-clinic and virtual physiotherapy, sports massage, women's health, sports performance assessments (RunFit, BikeFit, GolfFit), specialist services (osteopathy, chiropractic, acupuncture, clinical Pilates), and advanced technology treatments (Shockwave Therapy, Footscan gait analysis with custom Phits 3D-printed orthotics). Services are delivered through 40+ owned clinics across the UK with direct billing to major UK private medical insurers.
Product overview
Bodyset is a nationwide physiotherapy and wellness provider offering a comprehensive suite of services across 40+ UK clinics. The core offering spans six main categories: Physiotherapy (with assessments, follow-ups, and virtual consultations), Sports Massage, RunFit and Performance (including BikeFit and GolfFit), Women's Health (featuring the Mummy MOT specialist postnatal service), Specialist Services (Chiropractic, Osteopathy, Acupuncture, Clinical Pilates), and Shockwave and Technology (including Shockwave Therapy and Footscan orthotics). These services are delivered alongside a digital patient-facing mobile application for exercise programme delivery and appointment management. The business model combines in-clinic treatments with virtual care options, supporting both self-pay and private medical insurance clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy
Quantifiable outcome
- Pelvic floor strength improvement from 2/5 to 5/5 in postnatal clients following Mummy MOT programme
- +3 more outcomes
Companies that use Bodyset
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Bodyset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bodyset partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AXA PPP HealthcarecoreMajor UK private health insurer partnership. Bodyset accepts AXA insurance for physiotherapy treatments including initial assessments, follow-ups, shockwave therapy, and women's health. Direct billing available - clients provide authorisation codes and Bodyset handles admin with insurer.
- BUPAcoreMajor UK private health insurer partnership. Bodyset accepts BUPA insurance for covered physiotherapy treatments. Direct billing simplifies claims process for insured clients. Authorisation codes required before booking.
- WPA (Western Provident Association)coreUK private health insurer partnership. WPA members can use Bodyset physiotherapy services with direct billing. Pre-authorisation required.
- AVIVAcoreMajor UK private health insurer partnership. Bodyset accepts AVIVA insurance for covered treatments. Direct billing partnership streamlines payment process.
- VitalitycoreUK health and fitness insurer partnership. Vitality members can access Bodyset physiotherapy services with direct insurance billing. Programme rewards active members.
- Healix Health ServicescoreUK healthcare management company providing insurance and treatment approval services. Bodyset accepts Healix-covered clients for physiotherapy and related treatments.
- Blue Light CardminorDiscount partnership programme for Blue Light Card holders (NHS staff, emergency services, armed forces). Eligible clients receive discounted rates on Bodyset services.
- Student Discount ProgrammeminorDiscount programme for students. Eligible clients receive reduced pricing on physiotherapy and related services. Proof of eligibility required at booking and arrival.
- Fitness FirstcorePartnership with Fitness First gym chain to host Bodyset physiotherapy clinics inside their facilities. Baker Street location serves as flagship partnership. Non-Fitness First members welcome at Bodyset clinics.
- Masters FootballminorBodyset supported Masters Football event and engaged with former Premier League players including Andy Carroll, Frank Sinclair, Jermaine Pennant, and Paul Konchesky to demonstrate physiotherapy importance in football.
- Phits (3D Orthotics)corePartnership with Phits (Gait and Motion) for Footscan technology and custom 3D-printed orthotics. Bodyset uses Footscan pressure mapping to design performance-focused orthotics for clients. Phits produces custom insoles delivered to clients.
Scale indicators7 records
Recent moves8 records
Expansion highlights12 records
Bodyset competitors and assessment
Company assessmentBroad incumbents
- Nuffield Health: UK's largest healthcare charity, operating hospitals, fitness clubs, and physiotherapy services nationwide. Directly comparable as a multi-site private physiotherapy provider with broader wellness and insurance-billing capabilities, though much larger and more diversified than Bodyset.
- Spire Healthcare: Major UK private hospital group offering outpatient physiotherapy among a broader portfolio of surgical and medical services. Comparable in providing insurer-billed physiotherapy services but operates at much greater scale and breadth.
Direct peers
- Ascenti: One of the UK's largest physiotherapy chains, combining a national clinic network with digital MSK services. Closest direct competitor to Bodyset in multi-site private physiotherapy with insurer partnerships and corporate contracts.
- Connect Health: UK's largest provider of musculoskeletal services, delivering community physiotherapy and MSK pathways. Comparable as a scaled UK physiotherapy operator with significant NHS and insurer contracts competing in the same clinical categories.
- Pure Sports Medicine: London-based premium sports medicine and physiotherapy clinic group with specialist consultants and performance services. Comparable to Bodyset in offering sports physiotherapy, women's health, and advanced technology including orthotics and gait analysis.
- Six Physio: London-focused physiotherapy chain offering MSK, sports, and women's health services across multiple sites. Comparable to Bodyset as a multi-site private physiotherapy brand with similar service mix and D2C positioning.
- Back Active: Independent UK physiotherapy practice chain offering MSK and sports therapy with multiple UK sites. Comparable to Bodyset as a smaller-scale private physiotherapy network competing for similar self-pay and insured clients in the UK.
Emerging players
- Hinge Health: US-headquartered digital MSK platform combining virtual physiotherapy with AI-guided exercise programmes. Comparable as a competitor addressing the same MSK pain and injury conditions, though delivered digitally rather than through physical clinics.
Regional players
- FYZICAL Therapy & Balance Centers: US-based franchise network of physical therapy clinics with advanced balance, vestibular, and orthotics offerings. Comparable in multi-site physiotherapy branding and advanced-technology services (e.g., orthotics, balance assessments), though operating in the US rather than UK.
Others
- Phits (Gait and Motion): Technology partner supplying Bodyset with Footscan pressure mapping and custom 3D-printed orthotics. Included as an adjacent ecosystem participant whose product capabilities underpin Bodyset's RunFit/BikeFit premium offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Bodyset social profiles
Digital presenceBodyset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodyset leadership team
Management profileNumber of profiles
Profiles8 records
Bodyset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodyset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodyset
What does Bodyset do?
Bodyset operates a nationwide physiotherapy and wellness network delivering in-clinic and virtual physiotherapy, sports massage, women's health, sports performance assessments (RunFit, BikeFit, GolfFit), specialist services (osteopathy, chiropractic, acupuncture, clinical Pilates), and advanced technology treatments (Shockwave Therapy, Footscan gait analysis with custom Phits 3D-printed orthotics). Services are delivered through 40+ owned clinics across the UK with direct billing to major UK private medical insurers.
Is Bodyset a public or private company?
Bodyset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodyset founded?
Bodyset was founded in 2012. It employs 11 to 50 people.
Where is Bodyset based?
Bodyset is headquartered in London, United Kingdom, in the Europe region.
How does Bodyset make money?
Three revenue lines are on record. Physiotherapy and Treatment Services are the primary driver. The others are private Medical Insurance Billing and retail Products.
Who are Bodyset's main competitors?
Broad incumbents on record are Nuffield Health and Spire Healthcare. Direct peers are Ascenti, Connect Health, Pure Sports Medicine, Six Physio and Back Active. Hinge Health is listed as an emerging player. FYZICAL Therapy & Balance Centers is listed as a regional player. Phits (Gait and Motion) is listed as an others.
Does Bodyset have an API?
No public API is recorded for Bodyset.
What industry is Bodyset in?
Bodyset's product category is Outpatient Physiotherapy Services. Its primary akta.pro industry code is HSALAEAO, Medical/Therapeutic Massage (Rehab/Pain Management), with a secondary code of HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 62134 and its SIC code is 8011.