LoKation

What LoKation does

LoKation Real Estate, legally The K Company Realty, LLC dba LoKation, is a privately held full-service independent real estate brokerage founded in 2014 and headquartered in Pompano Beach, Florida. The company operates 19 office locations across six U.S. states (Florida, Colorado, Georgia, Alabama, Texas, South Carolina) through a network of 800+ agents serving residential, luxury, and commercial real estate transactions. In 2024, LoKation facilitated over $5 billion in transactions and ranked #11 among U.S. independent brokerages by RealTrends and #24 by agent count.

The company's core technology stack includes the kvCore platform for agent productivity and marketing automation, ShowcaseIDX-powered property search on the web, AI-assisted listing description tools, and the LoKation Home Search mobile app for iOS and Android that connects consumers directly with agents. Distribution is broad: listings syndicate across 750+ websites including Realtor.com, Homes.com, and Zillow, with international reach into 44 countries and 14 languages. LoKation also operates Matterport-powered 3D virtual tours as a standard listing feature.

The business model is a vertically integrated brokerage plus services platform. Primary revenue comes from real estate commissions on buying and selling transactions, supplemented by in-house mortgage origination (LoKation Mortgage Center / The Mortgage Center), title and escrow (The Closing Team), homeowners and renters insurance (K Insurance Services), and the REvitalize concierge renovation program that fronts pre-sale renovation costs. Pricing is per-transaction and negotiable. The company has formed LoKation Connect as a standalone PropTech subsidiary to commercialize its technology stack, and launched the ACE Program in 2025 to formalize agent education. LoKation is privately held with no disclosed outside institutional investors, led by CEO Nathan Klutznick and COO Jonathan Lickstein.

Name

LoKation

Legal name

The K Company Realty, LLC dba LoKation

Website

https://lokationre.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LoKation Real Estate is a privately held full-service independent real estate brokerage operating 19 offices across 6 U.S. states through a network of 800+ agents. It provides residential, luxury, and commercial brokerage services with integrated mortgage, title, escrow, insurance, and renovation subsidiaries under one platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)

Keywords

• Residential real estate brokerage
• Luxury property services
• Commercial real estate
• Property search platform
• Real estate technology

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential, luxury, and commercial properties. Commissions are negotiable and typically split between buyer's and seller's agents.
2. In-House Services (Mortgage, Title, Insurance): Bundled services including mortgage financing through LoKation Mortgage, title and escrow through The Closing Team, and insurance through K Insurance Services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

LoKation Real Estate is a full-service independent real estate brokerage that facilitates residential, luxury, and commercial property transactions for buyers and sellers through a network of 800+ agents across 19 offices in 6 states. The company bundles mortgage financing, title and escrow, insurance, and renovation services into a one-stop experience, supported by proprietary technology including a consumer mobile property search app and AI-powered listing tools.

Product overview

LoKation Real Estate operates as a full-service real estate brokerage offering a platform-plus-services model. The core product is the LoKation Property Search Platform powered by ShowcaseIDX, supported by the LoKation Home Search mobile app for iOS and Android. The company provides integrated ancillary services including LoKation Mortgage Center for financing, The Closing Team for title and escrow, and K Insurance Services for property coverage. Specialized offerings include LoKation Luxury (luxury property concierge), REvitalize Program (renovation services), New Construction Search, and the ACE Program for agent education. The technology stack includes kvCore for marketing and Matterport for virtual tours. LoKation has also formed LoKation Connect as a standalone PropTech subsidiary. With offices across Florida, Colorado, Texas, Georgia, Alabama, and South Carolina, the brokerage facilitated over $5 billion in transactions in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• LoKation Connect: Standalone PropTech company providing technology solutions for the real estate platform
• The Closing Team
• The Mortgage Center
• K Insurance Services
• REvitalize
• ACE Program

Products and services

• Residential Real Estate Brokerage
• LoKation Luxury
• Commercial Real Estate Services
• LoKation Mortgage Center
• The Closing Team
• K Insurance Services
• REvitalize Program
• LoKation Home Search App
• LoKation Property Search Platform
• New Construction Search
• LoKation Connect

Quantifiable outcome

• Over $5 billion in transactions facilitated in 2024
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Closing TeamcoreImplementation/ SI/ Consulting PartnerIn-house title company and escrow services provider recommended by LoKation for seamless closing experiences. Offers streamlined processes, experienced professionals familiar with LoKation transactions, and reduced risk of errors.
• LoKation Mortgage / The Mortgage CentercoreImplementation/ SI/ Consulting PartnerIn-house mortgage financing services providing loan officers to assist buyers with financing during real estate transactions.
• K Insurance ServicescoreImplementation/ SI/ Consulting PartnerInsurance services company offering homeowners, renters, and flood insurance products. Located at lokationre.com/insurance with phone 866-236-2721.
• kvCorecoreTechnology or IntegrationTechnology platform used by LoKation agents for lead generation, marketing automation, and transaction management. Provides cutting-edge platform with instant social media templates.
• Realtor.com, Homes.com, ZillowcoreGTM or Marketing PartnerMajor real estate search portals where LoKation listings are distributed. Properties are listed on 750+ websites including these major portals.
• Kids in Distress (KID, Inc.)minorOthersCharitable organization supported by LoKation through sponsorship of events like the 10th Annual Duck Fest Derby, fundraising teams, and network support.
• Alzheimer's AssociationminorOthersCharity supported through participation in Walk to End Alzheimer's events. LoKation exceeded their $10,000 fundraising goal.
• American Cancer SocietyminorOthersCancer research and support organization supported by LoKation through charitable initiatives.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• HomeSmart: Large U.S. independent brokerage with similar agent-centric model and aggressive recruitment growth. Comparable as a direct independent brokerage competitor ranked near LoKation in RealTrends lists.
• Compass: Tech-forward national residential brokerage with integrated agent platform, similar full-service model, and emphasis on luxury and urban markets. Directly comparable in offering bundled services and proprietary technology.
• eXp Realty: Cloud-based independent brokerage with a large agent network operating across the U.S. Comparable in independent contractor agent model, multi-state expansion, and technology-driven GTM.
• Howard Hanna Real Estate: Family-owned independent brokerage with similar multi-state presence in the Eastern U.S. and residential focus. Comparable in offering in-house mortgage and ancillary services alongside brokerage.
• Douglas Elliman: Residential brokerage with strong luxury segment focus and similar geographic exposure to Florida and the Northeast. Comparable in luxury property concierge services and high-end market positioning.
• Redfin: Tech-enabled residential brokerage with consumer-facing search app, agent network, and discount commission model. Comparable in mobile-first property search (LoKation Home Search app) and consumer-direct GTM.

Broad incumbents

• Berkshire Hathaway HomeServices: National franchise brokerage network with strong brand recognition and multi-state coverage. Comparable as a larger incumbent LoKation competes against for agents and listings in shared markets.
• Anywhere Real Estate (formerly Realogy): Parent of Coldwell Banker, Century 21, Sotheby's International Realty, and Better Homes and Gardens. Broad incumbent offering franchise-based brokerage across all price points and geographies, competing for LoKation's agents and listings.

Emerging players

• Offerpad: iBuyer and tech-enabled home solutions company operating in multiple Sun Belt states. Comparable in target geographies (FL, TX, GA, CO) and in offering a renovated, move-in ready home product similar to REvitalize's value proposition.
• Real Brokerage: Tech-enabled, agent-centric brokerage with rapid agent growth and similar Sun Belt expansion strategy. Comparable in independent contractor model, technology-led GTM, and trajectory up the RealTrends rankings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UCsNhxrZGKbGHeUyYIcMor2g/feed
• Facebookfacebook.com/lokationre
• LinkedInlinkedin.com/company/lokation
• Instagraminstagram.com/lokationre
• Xx.com/lokationre

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoKation