K & A Insurance Services, Inc

What K & A Insurance Services, Inc does

K & A Insurance Services, Inc (DBA K&A Insurance) is an independent health insurance brokerage headquartered at 1754 N. Washington St., Naperville, Illinois, operating since 2021 with approximately 5 employees. The firm functions as a multi-carrier intermediary, comparing coverage and network options across Blue Cross Blue Shield Illinois, Humana, and Aetna for three core customer segments: individuals and families (including the self-employed), small-business employer groups, and Medicare recipients. Core products comprise individual/family health plans, ACA-compliant employer group plans (including Multi-Employer Trust and Union Plan options), Medicare supplement and Advantage plans, and Part D prescription drug coverage. Adjacent offerings include Health Reimbursement Arrangement (HRA) implementation, High Deductible Health Plans paired with HSAs, and supplementary lines in International Medical, Travel, Life, and Long Term Care insurance. The firm highlights access to carrier underwriting that can reduce premiums by up to 30% and inclusion of the Blue Cross Member Rewards program (~$527 average per-claim savings) on qualifying Blue Cross PPO plans.

The business is a traditional, sales-led brokerage with no proprietary technology platform; the public-facing site runs on Squarespace and customer interaction occurs exclusively through phone and email consultation with insurance advisors. Revenue is generated through commissions paid by carriers on policies placed and serviced (transaction-fee model), with monthly billing cycles and quote-based pricing determined by carrier underwriting rather than K&A-set premiums. Distribution is direct-to-consumer within the Illinois market, primarily via the knainsurance.com website, a 'Healthcare Happenings' blog covering regulatory updates (Open Enrollment, IRS HDHP/HSA adjustments, American Rescue Plan tax credits), and direct inbound contact channels. The firm holds no disclosed funding, no parent company, no institutional investors, and no management team roster in the source data; it appears to be founder/owner-operated. No patents, certifications, regulatory actions, M&A activity, leadership changes, or awards are recorded in the input data.

Name

K & A Insurance Services, Inc

Legal name

K&A Insurance Services

Website

https://knainsurance.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

K & A Insurance Services is a Naperville, Illinois-based independent health insurance brokerage comparing plans across Blue Cross Blue Shield Illinois, Humana, and Aetna for individuals, families, small businesses, and Medicare recipients through phone and email consultation.

Ownership category

akta.pro rank

Product category

Health Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

Keywords

• Health insurance brokerage
• Insurance consulting services
• Group health plans
• Medicare supplement plans
• Multi-carrier insurance agency

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: K&A Insurance generates revenue through commissions paid by insurance carriers for policies sold and serviced. They shop insurance with multiple carriers including Blue Cross Blue Shield Illinois, Humana, and Aetna, earning commissions on successful policy placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

K&A Insurance Services is an independent multi-carrier health insurance brokerage that shops and compares coverage and network options across carriers including Blue Cross Blue Shield Illinois, Humana, and Aetna. The brokerage serves individuals, families, small businesses, and Medicare recipients by explaining plan pros and cons, keeping clients appraised of regulatory changes, and offering specialized products such as Multi-Employer Trust plans, Union Plans, and Health Reimbursement Arrangements.

Product overview

K&A Insurance Services is a health insurance brokerage that operates as a multi-carrier agency offering individual, family, Medicare, and group health insurance plans. The company serves as an intermediary that shops insurance with multiple carriers including Blue Cross Blue Shield Illinois, Humana, and Aetna. Their core offerings include individual/family coverage plans, Medicare supplement and Advantage plans, and employer group plans (with Multi-Employer Trust and Union Plan options). Additional services include Health Reimbursement Arrangements (HRA) for employers, High Deductible Health Plans with HSA compatibility, and supplementary insurance products including international medical, travel, life, and long-term care insurance. The company also offers proprietary tools such as the Blue Cross Member Rewards Program with Provider-finder functionality and savings tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Health Insurance Plans

Quantifiable outcome

• Some carriers have underwriting that may save customers up to 30% on premiums

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Blue Cross Blue Shield IllinoiscoreChannel Partner/ Reseller/ DistributorK&A Insurance is an authorized agent selling Blue Cross Blue Shield Illinois products including Medicare supplement plans, Medicare Advantage plans, and employer group PPO plans. The Blue Cross Member Rewards program offering average savings of $527 per claim is included with small and mid-sized Blue Cross PPO plans.
• HumanacoreChannel Partner/ Reseller/ DistributorK&A Insurance offers Humana health insurance products as part of their carrier portfolio for small business group plans and individual coverage.
• AetnacoreChannel Partner/ Reseller/ DistributorK&A Insurance offers Aetna health insurance products as part of their multi-carrier portfolio for small business group plans.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartFinancial: Online insurance comparison platform offering health, auto, home, and life quotes from multiple carriers. SmartFinancial competes with K&A for individual and family health insurance shoppers who want instant online quotes.
• eHealth: Online health insurance marketplace offering individual, family, Medicare, and small-group plans from multiple carriers. eHealth is the most prominent digital-native direct competitor to traditional brokerages like K&A.
• GoHealth: Medicare-focused health insurance marketplace and brokerage. GoHealth targets the same Medicare Supplement and Advantage segment that K&A serves, but with a scaled digital platform and call-center operation.
• Insurance.com: Online insurance comparison and quote platform covering health, life, auto, and home insurance. Comparable to K&A in product breadth but differentiated by a self-service digital experience rather than phone-based consultation.
• SelectQuote: Direct-to-consumer insurance brokerage focused on life, auto, home, and health coverage. SelectQuote competes for the same individual and senior health insurance shoppers as K&A, with a heavier digital marketing engine.
• HealthMarkets: Multi-carrier health insurance agency selling individual, family, Medicare, and small-group plans through a network of agents. HealthMarkets operates the same intermediary model as K&A across multiple states with significantly greater scale.

Others

• QuoteLab: Insurance lead-generation and technology platform that connects consumer inquiries with agents and carriers. QuoteLab is adjacent infrastructure that competes with traditional brokerages for in-bound consumer demand.

Broad incumbents

• Aetna (CVS Health): Major national health insurance carrier and one of K&A's core carrier partners. As a broad incumbent, Aetna competes with K&A's brokerage model by offering direct-to-consumer enrollment through its own channels and HealthCare.gov.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/k-&-a-insurance-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about K & A Insurance Services, Inc