Domino S.R.L

What Domino S.R.L does

Domino S.r.l. Società Benefit is a Turin-based digital marketing and customer experience (CX) transformation agency founded in 1995–1996, operating across enterprise and mid-market B2B clients in four verticals: Automotive, B2B/Industrial Goods, Tourism & Culture, and Health & Beauty. The company positions itself as a "CX Transformation Partner," combining brand and inbound marketing strategy with the design and build of digital touchpoints including B2B corporate websites, customer portals, intranets, and AI-driven marketing campaigns. A flagship codified offering is Design Sprint!, a proprietary 4-day rapid prototyping workshop methodology derived from Google Ventures Design Sprint principles, with a specialized Potting Sprint variant developed for Demak Group. A distinctive sales asset is the Preventivo Emozionale (Emotional Quotation), an interactive proposal tool applied in client engagements including Costa Crociere.

The technology stack is built on HubSpot as the core CRM, CMS, email marketing, and marketing automation platform, supplemented by Google Ads, Google Analytics 4, Google Tag Manager, Meta Pixel for paid client campaigns, Semrush for SEO, and Miro for Design Sprint collaboration. AI capabilities are integrated at the application layer using ChatGPT, Midjourney, and AI avatar creation platforms for multilingual content personalization, video avatar coaches (deployed for IVECO Asia across 15 countries and 8 languages), and event experiences (GEDI 'Alfabeto del Futuro' 2023, Stellantis Electrification Days). Infrastructure is hosted via Colt Technology Services in Turin with renewable-energy-powered green hosting.

Revenue is generated through professional services engagements — primarily custom project-based fees and multi-year retainers — delivered directly to enterprise and mid-market clients via consultative field sales, with HubSpot CRM managing the pipeline. Pricing is bespoke per project scope (no public tiers), with multi-year contracts typical. The named client base is heavily skewed toward large Italian and international enterprises: Stellantis (intranet serving 88,000+ daily active employees), IVECO (new iveco.com for 63 markets and the MyIVECO portal), Case IH (IKA 2024 award-winning AI lead generation), Fiat EMEA, Jeep, Comau, Costa Crociere, Fondazione Torino Musei, and Arca Fondi. The firm is privately held under Italian law as a Società Benefit (Benefit Corporation), operates from Turin headquarters and a Venice office, has 101–250 employees, and has won three Interactive Key Awards (Rollon 2023, IVECO.com 2024, Case IH AI 2024).

Name

Domino S.R.L

Legal name

Domino S.r.l. Società Benefit

Website

https://domino.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Domino S.r.l. is an Italian digital marketing and CX transformation agency serving enterprise B2B clients in Automotive, Industrial, Tourism/Culture, and Health/Beauty via B2B website design, AI-powered marketing campaigns, intranet design, and its proprietary Design Sprint methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• B2B digital marketing
• Customer experience transformation
• Lead generation services
• Corporate website design
• Internal communication design

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Domino generates revenue by providing digital marketing services to enterprise clients, including strategy, campaign management, content creation, AI-powered marketing, and marketing automation. Revenue is project-based and retainer-driven, with ongoing client relationships for managed services.
2. Website and Digital Product Development: Design and development of B2B corporate websites, portals, intranets, and digital platforms using the Design Sprint methodology. Revenue is generated through project fees and ongoing maintenance contracts.
3. Customer Experience and Internal Communication Consulting: Consulting services focused on CX transformation, employee engagement, and internal communication strategy, including the design of intranets and employee experiences for large enterprises.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Domino S.R.L is a B2B digital marketing and customer experience (CX) transformation agency that designs corporate websites, intranets, and customer portals, and runs lead generation and multi-channel marketing campaigns for enterprise and mid-market clients. Its flagship intellectual property is the Domino Design Sprint! — a 4-day rapid prototyping methodology that compresses persona research, concept development, and functional prototyping into a single workshop. Services span strategy, design, development, marketing automation, AI-powered personalization, and ongoing managed campaigns across the Automotive, B2B/Industrial, Tourism/Culture, and Health/Beauty verticals.

Product overview

Domino S.R.L is a digital marketing and CX transformation agency operating across four sectors: Automotive, B2B/Industrial Goods, Tourism/Culture, and Health/Beauty. The core offering is a portfolio of integrated digital services centered on Design Sprint! (a 4-day rapid prototyping methodology), B2B corporate website design, internal communication/intranet solutions, and AI-powered marketing. Key named products include: Digital Marketing & Lead Generation (web design, campaigns, events), Design Sprint! (with Website, Intranet, CX, Brand, Digital Marketing, and Service Design variants), the Preventivo Emozionale (emotional quotation tool), Internal Communication & Intranet Design, and AI for Marketing Integration (generative AI content, chatbots, avatars, personalization, predictive analytics). The company is recognized with multiple International Key Awards for B2B digital projects including IVECO.com and Rollon.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing and Lead Generation Strategic digital marketing and lead generation service for B2B clients covering web design, lead magnets, lead generation campaigns, events, and multi-market digital strategy, specialized across Automotive, B2B/Industrial Goods, Tourism and Culture, and Health and Beauty.
• Domino Design Sprint! Proprietary 4-day rapid prototyping workshop methodology combining Design Thinking, Agile, and Google Ventures Design Sprint principles. Brings Domino's agency and client teams together to identify personas, define buyer journeys, and deliver a functional prototype covering Website, Intranet, CX, Brand, Digital Marketing, or Service Design scopes.
• Corporate B2B Website Design and Development B2B corporate website design and development service focused on consideration-phase touchpoints, reputation building, personalized content targeting, marketing automation, and multi-market localization. Award-winning projects include IVECO.com (serving 63 markets) and Rollon (IKA 2023).
• Preventivo Emozionale (Emotional Quotation) Interactive quotation and proposal-generation tool used by Domino to create memorable, emotionally engaging client proposals; deployed in campaigns such as the Costa Crociere digital marketing project.
• Internal Communication and Intranet Design Employee experience and internal communication design service covering intranet design (integrating Microsoft Teams, SharePoint, Lumapps, OneDrive), employee branding, internal communication strategy, and digital transformation. Featured deployment: the Stellantis intranet serving 88,000+ employees daily.
• AI for Marketing Integration AI-powered digital marketing service covering generative content personalization, predictive analytics, chatbots and virtual assistants, AI-generated avatars for events and training, and AI-driven marketing automation, applied across Case IH, IVECO Asia, and other client engagements.
• Customer Experience (CX) Transformation Consulting Overarching CX consulting practice combining inbound marketing, brand identity, customer journey mapping, and CX-focused Design Sprints across the Automotive, B2B Industrial, Tourism/Culture, and Health/Beauty verticals.

Quantifiable outcome

• 88,000+ employees use the Stellantis intranet designed by Domino daily
• +6 more outcomes

Named customers38 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability11 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Dicolab - Ministero della Cultura / Digital Library (PNRR)minorStrategic or Co-development Partner · 8 July 2025Domino participates in the Dicolab cultural digital training program promoted by the Italian Ministry of Culture within the PNRR (National Recovery and Resilience Plan), funded by the EU Next GenerationEU. CEO Andrea Bosso teaches the course 'Progettazione e produzione di contenuti digitali per la cultura' at the Hub Friuli Venezia Giulia, Trentino-Alto Adige e Veneto. Partners include CampuStore, M9 Museum, and Scuola di Robotica.
• HubSpot (HubSpot Ireland Ltd. / HubSpot, Inc.)coreTechnology or IntegrationDomino uses HubSpot as its primary CRM, CMS, email marketing, and analytics platform for managing client relationships and running marketing automation campaigns. HubSpot is explicitly listed as a data processor in Domino's privacy policy.
• Google (Google Ireland Ltd. / Google LLC)coreTechnology or IntegrationDomino uses Google Ads, Google Analytics 4, and Google Tag Manager for client advertising campaigns and website analytics. Google is listed as a data processor in Domino's privacy policy. Domino runs Google-based advertising campaigns for clients such as Ospedale dell'Angelo.
• Meta (Meta Platforms Ireland Ltd. / Meta Platforms, Inc.)coreTechnology or IntegrationDomino uses Meta Pixel for remarketing and behavioral targeting on client campaigns. Meta is listed as a data processor in Domino's privacy policy. Domino has used Meta platforms for client campaigns including Facebook Canvas and Facebook Lead Ads for Lierac and Phyto.
• Colt Technology ServicescoreTechnology or IntegrationColt Technology Services provides hosting and IT infrastructure for Domino's servers, with the data center located in Turin, Italy. Domino also offers green hosting solutions to clients using Colt's infrastructure.
• DesignRushminorGTM or Marketing PartnerDomino is recognized by DesignRush as a Top Agency for User Experience, which provides market visibility and client referral opportunities through the DesignRush platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alkemy: Alkemy is an Italian digital transformation company listed on Euronext STAR Milan offering marketing technology, data, and creative services to enterprise clients. It is a direct peer given its overlapping B2B services portfolio, Italian base, and similar enterprise client profile.
• Jakala: Jakala is a Milan-based martech and data-driven marketing services company serving enterprise B2B clients with loyalty, CRM, and digital marketing solutions. It is directly comparable to Domino in terms of enterprise B2B focus, Italian HQ, and integrated services portfolio.
• Webranking: Webranking is an Italian digital marketing agency specializing in SEO, inbound marketing, and HubSpot services for B2B clients. It is directly comparable to Domino given its overlapping services (SEO, HubSpot, B2B lead generation), Italian base, and similar mid-market positioning.
• H48: H48 is an Italian HubSpot Elite Partner agency providing inbound marketing, sales enablement, and CRM implementation. It is a direct peer to Domino in terms of HubSpot-centric delivery, B2B focus, and Italian market presence.
• AQuest: AQuest is an Italian digital agency with B2B focus offering branding, web design, and digital strategy services. It is directly comparable to Domino in terms of creative services portfolio, Italian base, and mid-sized agency positioning.
• Different: Different (formerly Conversion) is an Italian creative and digital agency offering branding, content, and digital transformation services to enterprise clients. It is directly comparable to Domino given its Italian base, enterprise client roster, and integrated creative-and-tech positioning.
• Connexia: Connexia is an Italian digital agency (now part of Deloitte Digital) offering marketing, communication, and digital transformation services to enterprise clients. It is a direct historical peer to Domino in terms of Italian B2B marketing services; its integration into Deloitte illustrates the consolidation pressure facing mid-sized Italian agencies.

Broad incumbents

• Deloitte Digital: Deloitte Digital is the global digital transformation arm of Deloitte, offering strategy, creative, technology, and marketing services at enterprise scale. It is a broad incumbent competing for the same enterprise CX/digital mandates as Domino, with vastly greater scale and breadth.
• Accenture Song: Accenture Song (formerly Accenture Interactive) is the global creative and technology services arm of Accenture, offering end-to-end digital marketing and experience design to enterprise clients. It is a broad incumbent competing for the same large-enterprise transformation budgets as Domino.
• VML: VML (formerly VMLY&R) is a global creative and customer experience agency within WPP, serving enterprise B2B clients with brand, CX, and digital transformation services. It is a broad incumbent that competes with Domino for the same large enterprise CX and digital mandates across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/domino.proudly.interactive
• LinkedInlinkedin.com/company/domino
• Instagraminstagram.com/domino_proudly_interactive
• Xx.com/DominoVisions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino S.R.L