SERC Physical & Hand Therapy
SERC Physical & Hand Therapy is a U.S. outpatient rehabilitation provider operating 70+ clinics offering physical, occupational, and hand therapy plus specialty programs, serving individual patients, workers' compensation cases, and physicians as a regional brand within Upstream Rehabilitation's 1,000+ location network.
- Company typePrivate
- Founded1997
- HeadquartersChattanooga, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SERC Physical & Hand Therapy does
SERC Physical & Hand Therapy is a U.S. outpatient rehabilitation provider headquartered in Chattanooga, Tennessee, founded in 1997 and operating 70+ clinic locations across its core service regions. The company delivers physical therapy, occupational therapy, hand therapy, and orthopedic rehabilitation, supplemented by an extensive specialty program catalog spanning aquatic therapy, neurological rehabilitation, pediatric therapy, pelvic health, geriatric therapy, concussion management, LSVT-BIG for Parkinson's, lymphedema management, total joint replacement rehab, wound care, weight management, wellness, sports performance, and athletic training services. Treatment techniques include manual therapy, dry needling, IASTM, and the McKenzie Method, with virtual care/telehealth now Medicare-covered for remote physical and occupational therapy sessions.
The business is a regional sub-brand of Upstream Rehabilitation, a diversified healthcare services group encompassing 20+ brands and 1,000+ locations throughout the United States. SERC's underlying technology consists of a healthcare service delivery platform, including a telehealth/video consultation capability, online appointment-request and clinic-finder tools, registration forms, medical records access, a physician referral portal, and Good Faith Estimate generation for uninsured patients. There is no disclosed proprietary AI, data flywheel, or developer-facing API; the technology footprint is conventional for an outpatient PT operator.
Revenue is generated on a fee-for-service, professional-services basis, billed through Medicare, commercial insurance plans, and workers' compensation carriers, with pay-as-you-go cadence per visit. Go-to-market is primarily direct-to-consumer through self-referral and online appointment requests, supplemented by a physician referral channel managed via a dedicated "For Physicians" portal. Customer segments are horizontally diversified across individual patients with musculoskeletal conditions, workers' compensation and motor vehicle accident cases, and institutional clients reached through school- and community-based athletic training programs. SERC is privately held, wholly owned within the Upstream Rehabilitation parent group, with no external funding, public listing, or disclosed management team in the source data.
SERC Physical & Hand Therapy firmographics
Firmographics- Name
- SERC Physical & Hand Therapy
- Legal name
- SERC Physical Therapy
- Website
- https://serctherapy.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SERC Physical & Hand Therapy is a U.S. outpatient rehabilitation provider operating 70+ clinics offering physical, occupational, and hand therapy plus specialty programs, serving individual patients, workers' compensation cases, and physicians as a regional brand within Upstream Rehabilitation's 1,000+ location network.
- Ownership category
- akta.pro rank
SERC Physical & Hand Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)
- akta.pro secondary industries
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH), Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
Keywords
Where SERC Physical & Hand Therapy is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Markets served
SERC Physical & Hand Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical Therapy Services: Fee-for-service healthcare revenue generated from patient visits and treatments. Services covered by Medicare and other insurance plans including workers' compensation cases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SERC Physical & Hand Therapy product offering
Product offeringCore offering
SERC Physical & Hand Therapy operates outpatient rehabilitation clinics delivering physical therapy, occupational therapy, hand therapy, and sports rehabilitation services to individual patients recovering from musculoskeletal conditions, post-surgical procedures, sports injuries, neurological conditions (stroke, Parkinson's, brain injury), and workers' compensation / motor vehicle accident cases. The company complements in-clinic care with Medicare-covered telehealth/virtual care and offers specialized programs including aquatic therapy, pelvic health, lymphedema management, concussion management, LSVT-BIG for Parkinson's, and athletic training, delivered through 70+ clinic locations across the United States.
Product overview
SERC Physical & Hand Therapy is a healthcare provider offering a comprehensive suite of rehabilitation and therapy services across 70+ locations. The core service offering centers on Physical Therapy, with additional specialized services including Occupational Therapy, Hand Therapy, and Sports Rehab. The company delivers specialized treatment techniques such as Manual Therapy, Dry Needling, IASTM, and the McKenzie Method. Their specialty programs include Aquatic Therapy, Neurological Rehabilitation, Pediatric Therapy, Pelvic Health, Geriatric Therapy, Concussion Management, Athletic Training, LSVT-BIG for Parkinson's, Lymphedema Management, Total Joint Replacement Rehab, Weight Management, Wellness Program, Work & Industry, Wound Care, and Sports Performance. Virtual Care/Telehealth services provide remote treatment options. The company is part of Upstream Rehabilitation's network of 20+ brands across 1,000+ locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Physical Therapy Core outpatient physical therapy service providing personalized treatments for a wide range of musculoskeletal conditions and injuries for individual patients.
- Occupational Therapy Therapeutic services focused on helping patients perform daily activities and regain independence following injury or illness.
- Hand Therapy Specialized therapy for hand and upper extremity conditions including injuries, surgeries, and repetitive strain disorders.
- Sports Rehab Rehabilitation programs designed for athletes recovering from sports-related injuries at all competition levels.
- Manual Therapy Hands-on therapeutic techniques including mobilization and manipulation to relieve pain and restore function.
- Dry Needling Technique using thin needles to release muscle tension and alleviate pain by targeting trigger points.
- Instrument-Assisted Soft Tissue Mobilization (IASTM) Specialized technique using instruments to detect and treat soft tissue restrictions and fibrosis.
- McKenzie Method Mechanical diagnosis and therapy approach for assessing and treating spinal and extremity pain.
- Aquatic Therapy Therapy conducted in water to reduce joint stress while improving mobility, strength, and conditioning.
- Neurological Rehabilitation Comprehensive rehabilitation for patients with neurological conditions including stroke, Parkinson's, and brain injury recovery.
- Pediatric Therapy Therapy services designed for children addressing developmental, orthopedic, and neurological conditions.
- Pelvic Health Specialized therapy for pelvic floor dysfunction, incontinence, and related conditions for all genders.
- Geriatric Therapy Therapy focused on age-related conditions, fall prevention, and maintaining mobility and independence in older adults.
- Concussion Management Assessment and treatment protocols for concussion recovery with gradual return-to-activity protocols.
- Athletic Training On-site athletic training services for schools, sports teams, and events to prevent and manage injuries.
- LSVT-BIG for Parkinson's Amplitude-focused movement therapy specifically designed for individuals with Parkinson's disease and other neurological conditions.
- Lymphedema Management Specialized treatment for lymphedema including manual lymphatic drainage and compression therapy.
- Total Joint Replacement Rehab Pre-operative education and post-surgical rehabilitation for hip, knee, shoulder, and other joint replacements.
- Weight Management Program combining exercise, education, and lifestyle coaching for sustainable weight management.
- Wellness Program Programs focused on preventive health, fitness maintenance, and overall well-being.
- Work & Industry (Workers' Compensation / Occupational Health) Occupational health services including work injury rehabilitation, functional capacity evaluations, and ergonomic assessments for injured workers and motor vehicle accident cases.
- Wound Care Specialized treatment for acute and chronic wounds to promote healing and prevent infection.
- Virtual Care / Telehealth Remote physical therapy consultations and treatment sessions delivered via secure video platform, now covered by Medicare.
- Injury Prevention Program Proactive programs designed to reduce injury risk for athletes, workers, and active individuals.
- Sports Performance Performance enhancement programs for athletes focusing on strength, agility, and sport-specific training.
- Orthopedics Comprehensive orthopedic rehabilitation for bone, joint, muscle, and connective tissue conditions.
- Complimentary Screenings Free initial complimentary screening/injury assessment offered to prospective patients as an entry point to the practice.
Companies that use SERC Physical & Hand Therapy
Customer profileSegments3 records
Ideal customer profiles2 records
SERC Physical & Hand Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SERC Physical & Hand Therapy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Upstream RehabilitationcoreSERC Physical Therapy is part of Upstream Rehabilitation, a family of 20+ brands providing rehabilitation services across 1,000+ locations throughout the US. This parent organization provides operational infrastructure, brand coordination, and scale benefits.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
SERC Physical & Hand Therapy competitors and assessment
Company assessmentBroad incumbents
- Select Medical / NovaCare Rehabilitation: Large publicly traded healthcare services company operating a broad portfolio including NovaCare outpatient rehab clinics, Concentra occupational health, and inpatient rehab hospitals — overlapping capability set but at much greater scale and breadth.
- Concentra (occupational health): National occupational health and work injury provider owned by Select Medical, offering physical therapy, work conditioning, and FCEs comparable to SERC's Work & Industry program.
Direct peers
- Ivy Rehab Network: Large outpatient PT/OT network with hundreds of clinics, including pediatric, pelvic health, and sports performance specialty programs — directly comparable service mix and multi-state expansion model.
- Athletico Physical Therapy: Multi-state outpatient PT/OT chain offering orthopedic, sports, hand, and workers' comp services; competes with SERC for the same patients, payers, and physician referrals in overlapping markets.
- Drayer Physical Therapy: Sister brand under the same Upstream Rehabilitation parent, operating outpatient physical therapy clinics with a similar service mix and regional footprint; directly comparable as a co-portfolio brand within the same network.
- ATI Physical Therapy: National outpatient physical therapy chain offering PT, OT, hand therapy, sports rehab, and workers' comp services across hundreds of clinics; competes head-to-head with SERC in the same patient segments and service categories.
- CORA Physical Therapy: Outpatient PT/OT network offering orthopedic, hand, pediatric, and workers' comp services across the Southeast and beyond; directly comparable in service mix, clinic model, and payer strategy.
- BenchMark Physical Therapy: Outpatient PT chain with strong presence in the Southeast, offering hand therapy, sports rehab, and industrial/workers' comp services — a close regional competitor to SERC in the Chattanooga-adjacent geography.
- U.S. Physical Therapy: Public operator of ~600 outpatient physical and occupational therapy clinics across the US, with a similar clinic model, payer mix, and specialty services including hand therapy and workers' comp.
- Phoenix Rehabilitation and Health Services: Multi-state outpatient physical and occupational therapy provider offering hand therapy, sports rehab, and workers' comp services, with a comparable mid-size regional clinic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SERC Physical & Hand Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
SERC Physical & Hand Therapy leadership team
Management profileNumber of profiles
Profiles1 record
SERC Physical & Hand Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SERC Physical & Hand Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SERC Physical & Hand Therapy
What does SERC Physical & Hand Therapy do?
SERC Physical & Hand Therapy operates outpatient rehabilitation clinics delivering physical therapy, occupational therapy, hand therapy, and sports rehabilitation services to individual patients recovering from musculoskeletal conditions, post-surgical procedures, sports injuries, neurological conditions (stroke, Parkinson's, brain injury), and workers' compensation / motor vehicle accident cases. The company complements in-clinic care with Medicare-covered telehealth/virtual care and offers specialized programs including aquatic therapy, pelvic health, lymphedema management, concussion management, LSVT-BIG for Parkinson's, and athletic training, delivered through 70+ clinic locations across the United States.
Is SERC Physical & Hand Therapy a public or private company?
SERC Physical & Hand Therapy is a private company. It is classified as corporate owned and is currently operating.
When was SERC Physical & Hand Therapy founded?
SERC Physical & Hand Therapy was founded in 1997. It employs 101 to 250 people.
Where is SERC Physical & Hand Therapy based?
SERC Physical & Hand Therapy is headquartered in Chattanooga, United States, in the North America region.
How does SERC Physical & Hand Therapy make money?
One revenue line is on record: physical Therapy Services.
Who are SERC Physical & Hand Therapy's main competitors?
Broad incumbents on record are Select Medical / NovaCare Rehabilitation and Concentra (occupational health). Direct peers are Ivy Rehab Network, Athletico Physical Therapy, Drayer Physical Therapy, ATI Physical Therapy, CORA Physical Therapy, BenchMark Physical Therapy, U.S. Physical Therapy and Phoenix Rehabilitation and Health Services.
Does SERC Physical & Hand Therapy have an API?
No public API is recorded for SERC Physical & Hand Therapy.
What industry is SERC Physical & Hand Therapy in?
SERC Physical & Hand Therapy's product category is Outpatient Physical Therapy Services. Its primary akta.pro industry code is HLAFABAB, Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers, with a secondary code of HLAFAFAI, Orthopedic & Sports Rehabilitation Centers. Its NAICS code is 62134 and its SIC code is 8000.