Pillar Credit Union
Pillar Credit Union is a not-for-profit, member-owned community credit union founded in 1960 in Marion, Ohio, serving over 10,500 members across six Ohio counties. It provides retail deposit, consumer lending, mortgage, and business banking products through two branches, digital channels, and a national shared-branching network.
- Company typePrivate
- Founded1960
- HeadquartersMarion, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pillar Credit Union does
Pillar Credit Union is a not-for-profit, member-owned community credit union founded in 1960 and headquartered in Marion, Ohio. It operates under a community charter serving members who live, work, worship, or attend school in six Ohio counties (Marion, Morrow, Richland, Crawford, Wyandot, and Hancock), with 60+ Select Employer Group partnerships broadening eligibility. As of May 2026, the credit union held $128.5M in total assets, $115.9M in member shares and savings, and served more than 10,500 members — a figure set to rise with the approved merger of Tappan Community Credit Union effective June 1, 2026.
The product portfolio centers on core retail banking: three tiers of checking (Basic, Plus at $5/month, Premium with 1.50% APY up to $10,000), a suite of savings products (Member Share, Pocket Saver youth account with debit round-ups, Youth Club, Christmas/Vacation/Health Savings), share certificates (2.75%–3.50% APY), and lending products including auto (4.79% APR+), consumer, Credit Builder ($500–$2,500, no credit check), Fast Cash short-term loans (21% APR, up to $2,000), mortgages via Member First Mortgage, home equity, and Visa credit cards through Elan Financial Services. Distribution is delivered through two physical branches (Marion, Mt. Gilead) plus a third Mansfield branch coming via Tappan, an iOS/Android mobile app, online banking with CardValet debit controls and Remote Deposit Capture, and the CO-OP Shared Branch network (300+ Ohio branches, 5,600+ nationwide, 30,000+ surcharge-free ATMs). Member-facing value-adds include TruStage insurance, Zogo financial education, and Trinity debt counseling.
The business model is a member-owned cooperative: revenue is generated primarily through net interest income (May 2026 NII of $410,733 on $575,879 of total interest income) supplemented by fee and commission income ($106,551), with profits returned to members as better rates rather than distributed to shareholders. Pricing is set as APY on deposits and APR on loans, with tiered relationship-based discounts (e.g., 0.25% auto-loan discount for Premium Checking members, Loyalty Rewards up to 0.50% APR on Regular Shares). Governance is by a volunteer board elected by members on a one-member-one-vote basis, with no external shareholders, parent company, or venture capital.
Pillar Credit Union firmographics
Firmographics- Name
- Pillar Credit Union
- Legal name
- Pillar Credit Union, Inc.
- Website
- https://pillarcu.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pillar Credit Union is a not-for-profit, member-owned community credit union founded in 1960 in Marion, Ohio, serving over 10,500 members across six Ohio counties. It provides retail deposit, consumer lending, mortgage, and business banking products through two branches, digital channels, and a national shared-branching network.
- Ownership category
- akta.pro rank
Pillar Credit Union industry classification
Industry- Product category
- Community Banking
- NAICS
- Credit Unions (52213)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)
- akta.pro secondary industry
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)
Keywords
Where Pillar Credit Union is headquartered
LocationHeadquarters
- HQ city
- Marion
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Pillar Credit Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Net Interest Income: Primary revenue source from spread between interest earned on loans ($436,600 in May 2026) and investments ($139,278) versus interest paid on member deposits ($165,146). Total interest income of $575,879 in May 2026 with net interest income of $410,733.
- Non-Interest Income - Fees and Commissions: Fees from checking account services, ATM fees, overdraft fees ($25 per item), wire transfers, money orders, gift cards, and other service charges. Generated $106,551 in May 2026.
- Insurance Products Commission: Referral commissions from TruStage insurance products (auto, home, health, life) offered to members through partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Rate Checking: 1.50% APY on balances $0.01-$10,000 with qualifying activities |
| Subscription | Monthly | Money Market Account: 1.30%-3.045% APY based on balance tiers |
| Subscription | Annual | 12-Month Certificate: 3.500% APY |
| Other | Monthly | Auto Loans (2020 & Newer): As Low As 4.79% APR |
| Other | Monthly | Share Secured Loan: 6.00% APR |
| Other | Monthly | Signature/Unsecured Loans: As Low As 11.99% APR |
| Usage-based | Monthly | Fast Cash Short-Term Loan: 21% APR |
| Usage-based | Quarterly | Pocket Saver: Up to 3.045% APY on $0.01-$149.99 balance |
| One time/ perpetual license | Monthly | Reloadable Visa Gift Card: $6 fee |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Pillar Credit Union product offering
Product offeringCore offering
Pillar Credit Union is a community-chartered, not-for-profit financial cooperative that provides retail banking products and services to individuals and small businesses in six Ohio counties. Its offerings span deposit products (checking, savings, share certificates), consumer and mortgage lending, credit cards, and small-business banking, delivered through two physical branches, digital banking channels, and the CO-OP Shared Branch network. Value-added services include the Loyalty Rewards program, TruStage insurance, Zogo financial education, and Trinity debt counseling.
Product overview
Pillar Credit Union is a community-chartered credit union offering a comprehensive suite of banking products and services to members in six Ohio counties. The product portfolio centers on core deposit products (checking, savings, certificates) and lending products (auto, mortgage, consumer, business loans) delivered through branches in Marion and Mt. Gilead, digital banking channels (mobile app and online banking), and the CO-OP Shared Branch network. Value-added services include the Loyalty Rewards program, TruStage insurance products, Zogo financial education app, Trinity debt counseling, and CardValet debit card control. The credit union serves over 10,500 members with approximately $132 million in assets following a planned merger with Tappan Community Credit Union in June 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Checking Accounts A three-tiered checking account portfolio: Basic (free with e-statements), Plus ($5/month with cell phone protection, roadside assistance, identity theft aid, local discounts), and Premium ($500 minimum, 1.50% APY up to $10,000 with Plus benefits plus ATM fee rebates and auto loan rate discounts). Targeted at individual consumers in Pillar's service area.
- Savings Accounts Multiple savings products including Member Share ($100 minimum, 0.10% APY), Pocket Saver youth account with debit card round-ups (up to 3.045% APY on balances $150-$299.99), Youth Club ($5 minimum), Christmas Club, Vacation Club, and Health Savings Accounts. Designed for individuals and families building savings.
- Share Certificates Term deposit accounts with terms ranging from 12 to 60 months. Minimum $500 to open. Rates range from 2.75% APY (60 months) to 3.50% APY (12 months). Dividends calculated daily and paid quarterly. For members seeking higher-yield, fixed-term deposits.
- Auto Loans Financing for new and used vehicles including cars, trucks, motorcycles, RVs, and boats. Rates as low as 4.79% APR for 2020+ vehicles. Offers indirect lending through CRIF dealerships and refinance options with up to $500 cash back. For individual members purchasing or refinancing vehicles.
- Consumer Loans Personal loans for debt consolidation, major expenses, credit building, and secured borrowing. Includes Credit Builder Loan ($500-$2,500, no credit check required, reports to Equifax and TransUnion), Share Secured Loans (6.00% APR), and Signature/Unsecured Loans from 11.99% APR. For members seeking personal credit access.
- Mortgages Home loan products through Member First Mortgage partnership including Conventional (10-30 year terms, 5% down), HomeReady (3% down, up to $500 cash reward after 60th payment), USDA/RD (100% LTV), FHA, VA, and construction-to-permanent loans. For members purchasing or refinancing homes.
- Home Equity Loans Fixed-rate home equity loans allowing members to access equity in their homes for any purpose. Applications receive priority processing. For members with existing home equity seeking liquidity.
- Visa Credit Cards Credit card products issued through Elan Financial Services including options with cash back rewards. Features include zero fraud liability, mobile purchasing, and 24/7 cardmember service. Reloadable Visa Gift Cards also available. For individual and business members.
- Fast Cash Short-term membership-based loan up to $2,000 (first-time max $1,000). No credit check required. 21% APR fixed. Instant funding to checking account. Terms up to 18 months. Requires 6 months membership and 61 days deposit history. For members needing quick, small-dollar liquidity.
- Business Services Business banking products including Business Plus Checking ($500 minimum, earns dividends), Business Credit Cards (Visa options including Triple Cash Back and Smart Business Rewards), and Business Lending for companies in service area counties. For small businesses, sole proprietors, LLCs, and corporations.
- TruStage Insurance Insurance products exclusively for credit union members through TruStage partnership: auto and home insurance (credit union members save average $427.96), health insurance marketplace, and life insurance (whole and term policies). For members seeking personal insurance coverage.
Quantifiable outcome
- Credit union members save average $427.96 on insurance through TruStage program
- +3 more outcomes
Companies that use Pillar Credit Union
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Pillar Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Pillar Credit Union partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- CRIF Lending SolutionscoreIndirect lending partnership enabling members to finance vehicles at participating auto dealers across Ohio. Members visit CRIF dealerships, choose vehicle, indicate Pillar CU financing preference, complete application at dealership. Covers Marion, Delaware, Mansfield, Bucyrus, Findlay, Tiffin, Columbus, and other Ohio cities.
- Member First Mortgage, LLCcoreMortgage partnership providing affordable mortgage solutions to members. Offers conventional, FHA, USDA/RD, construction, ARM, and jumbo loan products. Kevin Trumble (NMLS #338168) serves as Senior Mortgage Consultant representing Pillar Credit Union. Online application, rate quotes, and calculator tools available.
- TruStage InsurancecoreInsurance products exclusively for credit union members. Includes auto/home insurance (credit union members save average $427.96), health insurance program, and life insurance policies. Companies formed by credit unions for credit unions. Access via (855) 589-2146.
- Trinity Debt ManagementcoreNon-profit financial counseling organization providing free, unlimited access to debt analysis and counseling services for Pillar members. Services include personal budgeting, debt repayment, avoiding bankruptcy, and home buying preparation. Available since 1992. Contact: (800) 758-3844.
- Velera (CO-OP Shared Branch)coreIDCheck identity verification standard adopted across CO-OP Shared Branch network. Uses Socure technology for secure identity verification via QR code, government ID capture, and selfie biometric matching. Protects members from account takeover and identity theft at shared branch locations.
- Zogo Financial Education AppcoreGamified financial education app rewards members for completing bite-sized educational modules. Members earn points (Pineapples) redeemable for gift cards. Access code: PILLARCU. Covers topics including budgeting, credit, investing, insurance. Free for members.
- Marion MattersminorNon-profit community organization with offices in Pillar's old Kenton Avenue office building. Partnership for Getting Ahead program helping individuals in poverty create life-planning processes. Coordinator: Natalie Longmeiser, (740) 223-2999.
- CO-OP Shared Branch NetworkcoreCredit union service organization providing shared branching access. Pillar members can access 300+ partner branches in Ohio and 5,600+ nationwide. Free access with photo ID and account number. Deposits, withdrawals, loan payments available.
- Tappan Community Credit UnioncoreApproved merger effective June 1, 2026. Will add 700+ members and branch at 191 Park Ave E, Mansfield. Assets projected at approximately $132 million post-merger. Board President Michelle Jacobs cited member benefit focus.
Scale indicators9 records
Recent moves14 records
Expansion highlights6 records
Pillar Credit Union competitors and assessment
Company assessmentOthers
- TruStage (CUNA Mutual Group): Insurance and financial services provider serving credit unions exclusively, currently partnered with Pillar for insurance products. Indirect ecosystem participant comparable through the credit-union distribution model.
- CO-OP Shared Branch (Velera): Credit union service organization providing shared branching infrastructure used by Pillar members. Ecosystem enabler rather than direct competitor, but central to Pillar's distribution strategy.
Direct peers
- Kirtland Federal Credit Union: Member-owned community credit union in Ohio providing full-service banking including auto, mortgage, and consumer loans. Comparable as a small-to-mid sized Ohio community cooperative financial institution.
- Kemba Financial Credit Union: Ohio-based member-owned credit union serving central Ohio communities with deposit and lending products. Directly comparable as a community-chartered Ohio CU of similar size competing for overlapping employer groups and geographic members.
- First Class Credit Union: Ohio community credit union serving central Ohio members with traditional deposit and consumer lending. Comparable scale and structure as a small community CU targeting similar member demographics.
- Pathways Financial Credit Union: Ohio community credit union with multi-county field of membership offering checking, savings, auto loans, and mortgages. Comparable community-charter cooperative model and geographic concentration in rural/small-metro Ohio.
- Superior Credit Union: Ohio community credit union headquartered in Lima with similar community-charter model serving northwest Ohio counties. Comparable in product mix (deposits, auto loans, mortgages) and rural Ohio footprint to Pillar.
Emerging players
- Connexus Credit Union: Large digital-first credit union offering high-yield deposits nationwide, competing directly with community CUs for share-of-wallet. Relevant as an emerging online-only competitor pressuring Pillar's deposit pricing.
- Alliant Credit Union: National digital credit union offering fee-free checking and competitive savings rates with no geographic restrictions. Competes for digitally-engaged Pillar members who don't require branch access.
Broad incumbents
- Wright-Patt Credit Union: One of Ohio's largest credit unions ($6B+ assets) headquartered in Fairborn, serving members across the state including overlapping central Ohio counties. A broad incumbent competitor with deeper product set and digital scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pillar Credit Union social profiles
Digital presencePillar Credit Union compliance and trust
Trust signalCompliance3 records
Pillar Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pillar Credit Union leadership team
Management profileNumber of profiles
Profiles3 records
Pillar Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pillar Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pillar Credit Union
What does Pillar Credit Union do?
Pillar Credit Union is a community-chartered, not-for-profit financial cooperative that provides retail banking products and services to individuals and small businesses in six Ohio counties. Its offerings span deposit products (checking, savings, share certificates), consumer and mortgage lending, credit cards, and small-business banking, delivered through two physical branches, digital banking channels, and the CO-OP Shared Branch network. Value-added services include the Loyalty Rewards program, TruStage insurance, Zogo financial education, and Trinity debt counseling.
Is Pillar Credit Union a public or private company?
Pillar Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pillar Credit Union founded?
Pillar Credit Union was founded in 1960. It employs 11 to 50 people.
Where is Pillar Credit Union based?
Pillar Credit Union is headquartered in Marion, United States, in the North America region.
How does Pillar Credit Union make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income - Fees and Commissions and insurance Products Commission.
Who are Pillar Credit Union's main competitors?
Others on record are TruStage (CUNA Mutual Group) and CO-OP Shared Branch (Velera). Direct peers are Kirtland Federal Credit Union, Kemba Financial Credit Union, First Class Credit Union, Pathways Financial Credit Union and Superior Credit Union. Emerging players are Connexus Credit Union and Alliant Credit Union. Wright-Patt Credit Union is listed as a broad incumbent.
Does Pillar Credit Union have an API?
No public API is recorded for Pillar Credit Union.
What industry is Pillar Credit Union in?
Pillar Credit Union's product category is Community Banking. Its primary akta.pro industry code is FSABAEAA, Community Credit Unions (Retail/Consumer Focus), with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 52213 and its SIC code is 6022.