Frank P Matthews
Frank P Matthews is a fourth-generation UK family nursery founded in 1901, producing over one million fruit, ornamental, and soft-fruit trees annually for retail consumers, garden centres, and commercial growers via e-commerce, wholesale, and its own Tree Shop.
- Company typePrivate
- Founded1901
- HeadquartersTenbury Wells, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Frank P Matthews does
Frank P Matthews is a fourth-generation family tree nursery founded in 1901 and headquartered at Berrington Court, Tenbury Wells, Worcestershire. The business produces and sells over one million container-grown and bare-root fruit, ornamental, and soft-fruit trees annually, claiming the widest range of fruit and ornamental trees in the UK. Core propagation is built on traditional horticultural techniques — grafting and budding scion wood onto a diverse rootstock library (including M.27, M.9, MM.106, Quince variants, Gisela 5, and Colt) to control tree vigour, size, and disease resistance, with additional specialism in trained forms such as cordons, espaliers, fans, step-overs, and patio trees.
The company operates a hybrid go-to-market: direct-to-consumer through its e-commerce website and a physical Tree Shop at the nursery, wholesale through a dedicated trade portal to garden centres, mail order companies, and commercial growers, and a UK-wide stockist network with delivery covering Great Britain, Isle of Man, and Channel Islands. Revenue streams comprise retail tree sales, wholesale trade supply, ancillary services (tree hire for events, educational courses, gift vouchers, accessories), and a newer Corporate Social Responsibility and Sustainability Services line serving corporate tree-planting programs alongside an agroforestry vertical. Pricing is unit-based, with fruit trees ranging from approximately £47 to £96, accessories at lower price points, and a 10% military discount available. The business holds Plant Healthy Certified status, has accumulated over 100 years of RHS and HTA awards including Plant of the Year 2024 (Prunus Starlight), Silver Gilt 2025, and Gold Medal 2026 at RHS Chelsea, and employs 51–100 staff as a privately held family operation with no external funding rounds disclosed.
Frank P Matthews firmographics
Firmographics- Name
- Frank P Matthews
- Legal name
- Frank P Matthews
- Website
- https://frankpmatthews.com
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Frank P Matthews is a fourth-generation UK family nursery founded in 1901, producing over one million fruit, ornamental, and soft-fruit trees annually for retail consumers, garden centres, and commercial growers via e-commerce, wholesale, and its own Tree Shop.
- Ownership category
- akta.pro rank
Frank P Matthews industry classification
Industry- Product category
- Tree Nursery / Horticultural Nursery
- NAICS
- Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA)
- akta.pro secondary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Frank P Matthews is headquartered
LocationHeadquarters
- HQ city
- Tenbury Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Frank P Matthews business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Tree Sales: Direct-to-consumer sales of container grown and bare root fruit trees, ornamental trees, soft fruit bushes, and accessories through e-commerce website and Tree Shop retail location. Products sold at various price points from £47-96 depending on tree type and size.
- Wholesale Trade Sales: B2B wholesale supply to garden centres, mail order companies, and commercial growers through trade accounts with dedicated wholesale login portal.
- Services: Tree Shop services including Tree Hire for events and shows, and educational courses at the nursery.
- Corporate Sustainability Services: Corporate Social Responsibility and Sustainability Services for businesses seeking sustainable tree planting solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fruit Trees - Pear from £59.00 |
| Unit Pricing | Pay-as-you-go | Chestnut Trees at £71.00 |
| Unit Pricing | Pay-as-you-go | Hazel Trees from £47.00 |
| Unit Pricing | Pay-as-you-go | Persimmon Trees from £66.00 |
| Unit Pricing | Pay-as-you-go | Viburnum Ornamentals from £77.00 |
| Unit Pricing | Pay-as-you-go | Tree Care Products |
| Subscription | Annual | Military Discount - 10% off |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Frank P Matthews product offering
Product offeringCore offering
Frank P Matthews is a fourth-generation family tree nursery that grows and sells over one million container-grown and bare-root fruit trees, ornamental trees, soft fruit bushes, hedging plants, and rootstocks annually. It operates a direct-to-consumer e-commerce store and physical Tree Shop, plus B2B wholesale accounts serving garden centres, mail order companies, and commercial growers across the UK. Additional offerings include tree planting accessories, tree hire, and educational courses at the nursery.
Product overview
Frank P Matthews is a fourth-generation family tree nursery founded in 1901, growing over one million container grown and bare root fruit and ornamental trees annually. The company operates as both an e-commerce platform and physical Tree Shop, offering a comprehensive range of trees including Fruit Trees (apples, pears, cherries, plums, and specialty fruit), Ornamental Trees (Japanese Maples, Magnolias, Birches, Crab Apples), Soft Fruit Bushes, Tree Collections, Small Trees, Specimen Trees, Hedging Plants, and Rootstocks. The business serves retail customers through its online shop and Tree Shop, while also supplying commercial customers including garden centres, mail order companies, and commercial growers through wholesale accounts. Additional services include tree planting accessories, gift vouchers, tree hire, and educational courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Trees Container grown and bare root fruit trees including apples, pears, cherries, plums, apricots, peaches, nectarines, damsons, gages, figs, mulberries, and quinces, sold to home gardeners, garden centres, and commercial growers.
- Ornamental Trees Wide range of ornamental trees including Acer palmatum (Japanese Maples), Malus (Crab Apples), Prunus (Cherry), Magnolia, Betula (Birch), Viburnum, and Euonymus varieties for retail and trade customers.
- Soft Fruit Bushes Soft fruit bushes including gooseberries, currants, blueberries, raspberries, grapes, and other berry varieties for home gardens and commercial planting.
- Tree Collections Curated collections of trees designed for specific purposes or themes, such as smaller gardens or seasonal interest.
- Small Trees Compact and dwarf tree varieties suitable for smaller gardens, patios, and container growing.
- Specimen Trees Larger, mature specimen trees for immediate landscape impact, available through the Tree Shop retail location.
- Hedging Plants Variety of hedging plants for boundary planting and windbreaks.
- Rootstocks Fruit tree rootstocks for controlling tree size, disease resistance, and soil adaptability including M.27, M.9, M.26, MM.106, Quince C, Quince A, Gisela 5, Colt, and others.
- Tree Accessories Tree planting accessories including Rootgrow mycorrhizal fungi, Natural Tree Feed, Tree Planting Kit, Tree Stakes and Ties, and Tree Watering Bags.
- Gift Vouchers Gift vouchers available for purchase.
- Tree Shop Retail Physical retail location at Berrington Court, Tenbury Wells, Worcestershire, offering specimen trained fruit trees, tree hire services, and courses on tree cultivation.
- Tree Hire Rental service for trees for events and occasions.
- Courses at Frank P Matthews Educational courses on tree cultivation and care.
- Wholesale Trade Accounts Wholesale account services for trade customers including garden centres, mail order companies, and commercial growers, with a dedicated trade login portal.
- Apple 'Legacy' New apple variety launched in 2026 to celebrate the company's 125th anniversary, developed in partnership with the National Garden Scheme.
- Corporate Social Responsibility and Sustainability Services Corporate Social Responsibility and Sustainability Services for businesses seeking sustainable tree planting solutions.
Quantifiable outcome
- Over one million container grown and bare root trees produced annually
- +2 more outcomes
Companies that use Frank P Matthews
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Frank P Matthews technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Frank P Matthews partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- National Garden SchemecorePartnership for the launch of 'Legacy' apple variety to celebrate 125 years of Frank P Matthews. The National Garden Scheme supports garden visiting and raises funds for nursing and health charities through garden openings.
- Royal Horticultural Society (RHS)coreRegular exhibitor and award winner at RHS Chelsea Flower Show. Company has won multiple medals including Gold Medal 2026, Silver Gilt 2025, and RHS Plant of the Year 2024 for Prunus Starlight.
- Horticultural Trades Association (HTA)minorActive member participating in HTA National Plant Show. Won HTA New Plant Award 2026 for Apple Legacy.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Frank P Matthews competitors and assessment
Company assessmentDirect peers
- R.V. Roger Ltd: Multi-generational family nursery in North Yorkshire growing fruit trees, ornamental trees, and rootstocks. Comparable heritage, propagation expertise, and direct nursery-to-customer distribution model.
- Blackmoor Nurseries: UK fruit tree specialist nursery based in Hampshire. Direct peer offering a similar range of grafted fruit trees on dwarfing rootstocks to retail and trade customers across the UK.
- Deacon's Nursery: Long-established UK fruit tree nursery in the Isle of Wight. Directly comparable in specialising in grafted fruit trees for home gardeners and small commercial growers with similar rootstock and variety depth.
- Thornhayes Nursery: Devon-based UK tree nursery producing and supplying a wide range of fruit and ornamental trees. Directly comparable product mix, professional grower heritage, and trade/D2C channel structure.
- Ashridge Trees: UK-based online and wholesale tree nursery specialising in fruit and ornamental trees. Closest direct competitor to Frank P Matthews in product range, customer base (home gardeners and garden centres), and D2C/wholesale hybrid model.
- Keepers Nursery: Kent-based UK nursery specialising in fruit trees. Comparable in offering a wide range of grafted fruit varieties on multiple rootstocks to enthusiast home gardeners via mail order.
Broad incumbents
- Dobbies Garden Centres: Largest UK garden centre retailer with broad plant ranges including fruit and ornamental trees. Comparable as a major trade customer of UK wholesale nurseries and a competing multi-channel plant retailer.
- Hillier Nurseries: One of the UK's largest and oldest nursery and garden centre chains with its own tree-growing operations and retail network. Comparable as a broad incumbent that grows and retails trees across multiple channels and touches Frank P Matthews as both competitor and potential stockist.
- Notcutts Nurseries: Established UK garden centre chain retailing outdoor plants including trees. Comparable as a downstream buyer of wholesale nursery stock and a competing retail channel for the same home gardener customer.
Emerging players
- Walcot Organic Nursery: UK organic fruit tree nursery with a narrower, sustainability-focused range. Comparable in targeting home gardeners with grafted fruit trees on dwarfing rootstocks via mail order.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frank P Matthews social profiles
Digital presenceFrank P Matthews compliance and trust
Trust signalCompliance1 record
Frank P Matthews financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frank P Matthews leadership team
Management profileNumber of profiles
Frank P Matthews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frank P Matthews M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frank P Matthews
What does Frank P Matthews do?
Frank P Matthews is a fourth-generation family tree nursery that grows and sells over one million container-grown and bare-root fruit trees, ornamental trees, soft fruit bushes, hedging plants, and rootstocks annually. It operates a direct-to-consumer e-commerce store and physical Tree Shop, plus B2B wholesale accounts serving garden centres, mail order companies, and commercial growers across the UK. Additional offerings include tree planting accessories, tree hire, and educational courses at the nursery.
Is Frank P Matthews a public or private company?
Frank P Matthews is a private company. It is classified as family owned and is currently operating.
When was Frank P Matthews founded?
Frank P Matthews was founded in 1901. It employs 51 to 100 people.
Where is Frank P Matthews based?
Frank P Matthews is headquartered in Tenbury Wells, United Kingdom, in the Europe region.
How does Frank P Matthews make money?
Four revenue lines are on record. Retail Tree Sales are the primary driver. The others are wholesale Trade Sales, services and corporate Sustainability Services.
Who are Frank P Matthews's main competitors?
Direct peers on record are R.V. Roger Ltd, Blackmoor Nurseries, Deacon's Nursery, Thornhayes Nursery, Ashridge Trees and Keepers Nursery. Broad incumbents are Dobbies Garden Centres, Hillier Nurseries and Notcutts Nurseries. Walcot Organic Nursery is listed as an emerging player.
Does Frank P Matthews have an API?
No public API is recorded for Frank P Matthews.
What industry is Frank P Matthews in?
Frank P Matthews's product category is Tree Nursery / Horticultural Nursery. Its primary akta.pro industry code is AFAMACAA, Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material), with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 111421 and its SIC code is 5200.