Blackmoor Estate

What Blackmoor Estate does

Blackmoor Estate is a privately held, family-run farm near Selborne in Hampshire, United Kingdom, operating continuously since the 1920s across orchards, fruit storage, and ancillary enterprises. Its core activity is growing traditional and new English varieties of apples, pears, and cherries on estate orchards, with a portion of fruit supplied to major UK supermarkets and the balance processed and sold directly to consumers. The estate runs two cider sub-brands — Gospel Green (traditional method double-fermentation sparkling ciders, acquired in 2022) and Blackmoor Orchards (classic ciders including barrel-aged and fruit-infused variants) — alongside apple, pear, and cherry juices, honey, jam, chutney, and an artisan cider soap. Production is estate-to-bottle vertical: hand-picked fruit is pressed on site and fermented at the Cider House less than a mile from the orchards, with techniques including secondary fermentation in bottle and aging in Sauternes wine barrels.

The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce (mainland UK delivery, free over £80), an on-farm shop, farmers markets, an on-trade channel selling bag-in-box and keg cider to pubs and restaurants, and a separate nursery business (Blackmoor Nurseries) selling fruit trees online. Additional revenue is generated from commercial and residential property rental, an arable enterprise, kiln-dried logs, and orchard honey. Brand and event marketing are anchored by the annual Apple Tasting Day (running over 50 years, 54th edition in 2025), summer Tap Room evenings, and guided orchard tours, all of which drive farm-gate footfall and direct sales. The estate is also active in conservation through the Selborne Landscape Partnership with 27 neighbouring landowners across 5,000 hectares and collaborative research with wildlife trusts.

Name

Blackmoor Estate

Legal name

Blackmoor Estate Ltd

Website

https://blackmoorestate.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Blackmoor Estate is a Hampshire-based family-run farm producing estate-grown apples, pears, and cherries, premium traditional method cider (Gospel Green, Blackmoor Orchards), and juices, selling direct to consumers via e-commerce and farm shop, to supermarkets for fresh fruit, and to pubs and restaurants for on-trade cider.

Ownership category

akta.pro rank

Product category

Craft Cider Production

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industries

Cideries & Meadery Tasting Rooms (THAFALAI), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Traditional method cider
• Estate-grown fruit
• Sparkling apple cider
• Fresh pressed juice
• Fruit tree nursery

Headquarters

HQ city

Liss

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct Product Sales (E-commerce & On-farm): Online sales through the company website with mainland UK delivery (free over £80, otherwise £12.50). On-farm shop sales of cider, apple juice, honey, jam, and fresh fruit during cherry and apple seasons.
2. Fruit Sales & Supermarket Supply: Growing and selling fresh apples, pears, and cherries. Fruit storage for supply to major supermarkets. Direct farm shop sales and farmers market sales.
3. Cider & Apple Juice Production: Production and sale of Gospel Green premium sparkling ciders (traditional method) and Blackmoor Orchards classic ciders. Also produces single varietal apple juices and perry. Products sold in bottles, bag-in-box, and keg formats for events, pubs, and restaurants.
4. Blackmoor Nurseries: Fruit tree and plant production and sales through Blackmoor Nurseries (blackmoor.co.uk), serving commercial growers and hobby gardeners.
5. Property Rental: Commercial units, workshop space, offices, storage units, and residential cottages/houses available to rent on the estate.
6. Agricultural & Other: Arable enterprise, kiln dried logs from woodland, and honey from orchard beehives.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Blackmoor Estate is a family-run Hampshire farm that grows apples, pears, and cherries and produces traditional method sparkling ciders (Gospel Green), classic ciders (Blackmoor Orchards), apple, cherry and pear juices, plus honey, jam, chutney, and soap, sold via its own e-commerce store, on-farm shop, farmers markets, supermarkets, pubs and restaurants, and tap room and orchard tour events. The estate also operates Blackmoor Nurseries for fruit trees and runs the long-running annual Apple Tasting Day.

Product overview

Blackmoor Estate is a family-run farm in Hampshire offering a diverse portfolio of cider, apple juice, and fruit products. The company operates two primary cider sub-brands: Gospel Green (premium traditional method sparkling ciders acquired in 2022) and Blackmoor Orchards (classic ciders including Ridges Green, Brickyard, and fruit-infused varieties). Beyond ciders, the portfolio includes single varietal and blended apple juices, cherry and pear juices, honey, preserves, and artisan soaps. The estate also offers experiences including orchard tours, tap room events, and the annual Apple Tasting Day. Fresh fruit (cherries, apples, pears) is sold seasonally through the farm shop and pick-your-own.

Differentiator

Problem solved

Functional benefit

Brands

• Blackmoor Orchards: Classic ciders including Ridges Green, Brickyard Dry, Egremont Russet Fine Cider, Perry Pear Cider, Sour Cherry Cider, and Black Cherry Cider. Also includes apple juice, pear juice, cherry juice, honey, jam, and chutney products.
• Gospel Green

Products and services

• Gospel Green 2018 Brut Sparkling cider made using the double fermentation traditional method, ABV 8.40%, sold in 750ml bottles, cases of 6, and 1.5L Magnums.
• Gospel Green 2017 Rosé Sparkling rosé cider produced using the traditional method with a Pinot Noir addition, featuring wild strawberry and hedgerow berry aromatics, ABV 8.40%.
• Gospel Green 2022 Brut First Gospel Green vintage produced by Blackmoor Estate after acquiring the brand in 2022, made using the traditional method for a single estate sparkling cider, ABV 8.40%.
• Gospel Green Cherry Sparkling cider made from Blackmoor hand-picked apples with fresh cherry juice dosage from estate-grown cherries, positioned as a sweet but dry sparkling alternative.
• Gospel Green Mixed Case Curated mixed case of 6 bottles combining the Gospel Green Brut 2018, Gospel Green 2022 Brut, Gospel Green 2017 Rosé, and Gospel Green Cherry.
• Ridges Green Medium Cider Crisp, refreshing medium cider with an emphasis on zingy Bramley apples, made from 100% freshly pressed estate-grown apples, sold in 500ml bottles, cases of 12, and 5L bag-in-box.
• Brickyard Dry Cider Barrel-matured dry cider made exclusively from Egremont Russet apples, known for a unique nutty flavour and aromatic complexity, ABV 6.50%.
• Egremont Russet Fine Cider Single varietal still dry cider made from Egremont Russet apples, wild fermented and aged for six months in Sauternes wine barrels, ABV 10.20%.
• Perry Pear Cider Dry sparkling pear cider from a 100% juice blend of dessert pears and Bramley apples, unfiltered and unpasteurised with bottle conditioning, ABV 7.80%, vintage 2022.
• Sour Cherry Cider Dry, tart sparkling cider inspired by Belgian Kriek beer, made with hand-picked apples and sour Morello cherries and bottle conditioned, ABV 7.10%.
• Black Cherry Cider Naturally medium-sweet cider from a blend of estate apples and cherries, made from 100% freshly pressed juice with no added sugar, ABV 4.60%.
• Flash Pond Perry Medium Hampshire perry with floral aroma and natural sweetness from dessert pears, balanced with a hint of Bramley apples, ABV 4.40%.
• Apple Juice Freshly pressed apple juice from estate orchards with no artificial flavours or preservatives, available in 750ml refillable bottles, 3L bags, 5L and 20L bag-in-boxes.
• Discovery Apple Juice Apple juice pressed from Discovery apples with a naturally pale soft pink tint and a refreshing fruity flavour with hints of red berries and citrus.
• Fresh Apple Juice Refillable Bottle 750ml refillable bottle of freshly pasteurised apple juice from 100% handpicked Hampshire apples, part of the sustainable refill scheme; collection only.
• Fresh Cherry Juice Refillable Bottle 300ml refillable bottle of freshly pressed cherry juice from 100% handpicked Hampshire cherries, part of the sustainable refill scheme; collection only.
• Cherry Juice 1.5 litre bag-in-box of freshly pasteurised cherry juice from 100% handpicked estate cherries.
• Pear Juice 100% fruit juice freshly pressed from hand-picked pears from estate orchards in Hampshire, with no artificial flavours or preservatives.
• Hampshire Honey Local honey from Blackmoor Orchards made from nectar and pollen of flowers across Hampshire, sold in 227g jars, with colour varying seasonally.
• Cherry Jam Small-batch cherry jam lovingly made from handpicked estate cherries, crafted to preserve a rich fruity taste and luxurious texture, sold in 320g jars.
• Cherry Chutney Small-batch traditional recipe cherry chutney combining estate cherries with warming spices and gentle tang, ideal with cheeses and cold meats, sold in 320g jars.
• Scrumpy Rose Soap Handcrafted cold-process artisan soap infused with cider from Blackmoor Orchards and essential oils of vetiver, rose geranium, orange and cedarwood, sold as a 95g bar.
• Cider Gift Box Gift set containing Ridges Green Medium Cider, Brickyard Dry Cider, Black Cherry Medium Sweet Cider, and a Blackmoor Orchards bottle opener, priced at £15.
• Fresh Cherries (2026 Season) Seasonal fresh handpicked cherries from the estate, available in 500g, 1kg, 2.5kg, and 5kg sizes for the 2026 season, sold through the farm shop and online.
• Fresh Apples and Pears Seasonal fresh apples and pears from the estate orchards, sold at the farm shop with pick-your-own available during autumn.
• Orchard Tour Guided tour of Blackmoor Orchards led by William Selborne, covering the estate's history and future plans, with cider tasting and tap room access; £15 per person, must be booked in advance.
• Apple Tasting Day Annual apple tasting event running for over 50 years, with apple tasting and identification, fresh fruit sales, cider bar, craft fair, and family activities; the 54th annual event was held in 2025.
• Tap Rooms Summer evening events at Blackmoor Estate running July through September, featuring cider tastings, pizzas, and orchard tours ahead of the tap room sessions.
• Blackmoor Nurseries Fruit Trees and Plants Production and online sale of fruit trees and plants via the wholly owned Blackmoor Nurseries brand (blackmoor.co.uk), serving commercial growers and hobby gardeners.

Quantifiable outcome

• Gold award at 2025 Bath & West British Cider Championships for Ridges Green Medium Cider
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• LKLettingsminorOthersResidential property lettings management. LK Lettings manages the residential cottages and houses available to rent at Blackmoor Estate. Contact: 01252 265303, [email protected].
• Selborne Landscape PartnershipcoreStrategic or Co-development PartnerSince 2014, Blackmoor Estate helped form the Selborne Landscape Partnership which now involves 27 neighbouring farmers and land owners managing wildlife in a joined up manner over 5000 ha of countryside. The partnership focuses on landscape-scale conservation, building corridors and linkages for biodiversity.
• Game and Wildlife Conservation TrustminorStrategic or Co-development PartnerCollaborative research partnership on woodcock and lapwing research. Blackmoor Estate hosts research trials as part of its conservation stewardship.
• Amphibian and Reptile Conservation TrustminorStrategic or Co-development PartnerCollaborative conservation partnership involving pond establishment and rehabilitation on the estate. Part of the estate's environmental stewardship schemes.
• APC (Couriers)minorOthersCourier delivery partner for shipping orders to customers. APC handles parcel delivery for online orders.
• Royal MailminorOthersPostal delivery service for order shipments. Royal Mail handles standard delivery for smaller packages.
• Homegrown Soaps 'n' StuffminorOthersArtisan soap maker producing the Scrumpy Rose Handcrafted Natural Soap using artisan cider from Blackmoor Orchards. Partnership creates a value-added product from cider production byproducts.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sandford Orchards: Devon-based craft cidermaker producing traditional, single-varietal, and fruit-infused ciders from estate orchards. Directly comparable to Blackmoor Orchards in product range, traditional production methods, and DTC/regional craft positioning.
• Sheppy's Cider: Long-established family-run Somerset cidermaker producing traditional and premium ciders from estate orchards, with a farm shop and on-site dining. Closely analogous to Blackmoor in family heritage, estate-grown fruit, and DTC farm experience model.
• Hogan's Cider: Premium UK craft cider producer based in Staffordshire, focused on estate-grown fruit and traditional fermentation. Comparable to Blackmoor in craft positioning, DTC, and on-trade channels in the English premium cider category.
• Dunkertons Cider Company: Organic craft cider and perry producer in Herefordshire using traditional methods and estate-grown fruit. Comparable to Blackmoor's traditional method approach, heritage fruit varieties, and premium craft positioning.
• Celtic Marches Beverages: Herefordshire-based cider maker producing Bulmers branded and craft ciders from regional orchards. Comparable to Blackmoor in UK craft/orchard-based cider production, though operating at larger scale with broader retail distribution.
• Thatchers Cider: Family-run Somerset cider maker producing traditional and premium ciders from estate-grown apples, with strong supermarket and on-trade presence. Closely analogous to Blackmoor in family ownership, estate-grown fruit, and multi-channel craft cider positioning.
• Ross-on-Wye Cider & Perry Company: Herefordshire craft cider and perry specialist using traditional and natural fermentation methods on a small commercial scale. Comparable to Blackmoor's traditional method, single-varietal, and perry production from estate fruit.
• Aspall Cyder: One of the UK's leading premium craft cider producers, founded in Suffolk in 1728. Directly comparable to Blackmoor's Gospel Green and Blackmoor Orchards ciders in traditional-method, premium-positioned English craft cider targeting on-trade and DTC channels.

Broad incumbents

• Weston's Cider: One of the largest UK cider producers (Stow-on-the-Wold), offering a broad cider and perry portfolio including premium and mainstream tiers. Overlaps with Blackmoor's cider and perry lines but operates at significantly greater scale across multiple price points.

Emerging players

• Brogdale Farm / Brogdale Collections: Kent-based heritage fruit collection and farm hosting apple festivals, fruit variety trials, and farm experiences. Comparable to Blackmoor in heritage apple variety focus, farm-based apple events, and orchard visitor experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/blackmoorestate
• Xx.com/Blackmoorestate
• Facebookfacebook.com/blackmoorestate
• LinkedInlinkedin.com/company/blackmoor-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackmoor Estate