F&M Bank Arena

What F&M Bank Arena does

F&M Bank Arena is a 250,000-square-foot multi-purpose sports and entertainment venue located in downtown Clarksville, Tennessee, at the corner of First Street and College Street. Opened on July 15, 2023, the venue is operated by Sabertooth Sports & Entertainment, LLC, an affiliate of the Nashville Predators NHL franchise and Bridgestone Arena. The facility houses a main flexible event space, an attached Ford Ice Center Clarksville, luxury suites, and premium club spaces. It serves as the home venue for Austin Peay State University's men's and women's basketball teams and the Nashville Kats Arena Football One team, and it hosts concerts, comedy shows, family shows, rodeos, conventions, trade shows, and public skating programming. Capacity ranges from approximately 5,000 seats for hockey to 6,000 for concerts.

The venue's core technology stack is composed of third-party platforms rather than proprietary systems: Ticketmaster powers mobile ticketing with barcode scanning for entry; Account Manager provides digital ticket management for season and premium seat holders; ParkMobile and Metropolis handle parking payments; CDE Lightband provides venue Wi-Fi and charging stations; KultureCity powers the sensory-inclusive accessibility features including the Ashok & Dipika Shah Sensory Room at Section 102. Concessions are operated by Sodexo Live! under a cashless model, featuring branded outlets such as Blackhorse Brewery, Buzzer Beater Burgers, Hunt Brothers Pizza, and Dippin' Dots. The venue offers tiered premium seating products: Hiller Suite Level (20-ticket suite, multi-year subscription), 101 Club (36-member exclusive all-inclusive club), White Claw Lounge (event-level all-inclusive upgrade), and Tabletops (private four-person subscription tables).

F&M Bank Arena operates a diversified revenue model spanning ticket sales (transaction-fee via Ticketmaster and box office), premium seating and suites (multi-year subscriptions), naming rights (multi-year licensing agreement with F&M Bank), food and beverage concessions (transaction-fee via Sodexo Live!), sponsorships and partnerships (advertising, including founding partners Mid-South Ford Dealers and Shelby's Trio), and event booking/meeting space rental. Go-to-market is direct-to-consumer for ticket sales, with direct enterprise sales for premium seating and venue rental. Pricing includes unit-priced public skating at $13.73 plus taxes, all-inclusive F&B bundled into premium subscriptions, and group discounts (8+ for APSU basketball, 10+ for other events). The company is privately held, governed by Tennessee law, and reports no public revenue figures.

Name

F&M Bank Arena

Legal name

F&M Bank Arena

Website

https://myfmbankarena.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

F&M Bank Arena is a 250,000-square-foot multi-purpose entertainment venue in Clarksville, Tennessee, opened July 2023. Managed by Sabertooth Sports & Entertainment, a Nashville Predators affiliate, it hosts concerts, sports, and family events and serves as home to Austin Peay State University basketball.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Fitness and Recreational Sports Centers (71394), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG), Combat Sports Venues (Arenas, Halls) (MPAKAEAK)

Keywords

• Multi-purpose event venue
• Sports and entertainment
• Live event hosting
• Premium seating experiences
• Ice sports facility

Headquarters

HQ city

Clarksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets to events including concerts, sports, family shows, and comedy performances through Ticketmaster and the box office.
2. Premium Seating and Suites: Revenue from luxury suite rentals, 101 Club memberships, White Claw Lounge upgrades, and tabletop seating with all-inclusive food and beverage.
3. Naming Rights: Multi-year naming rights agreement with F&M Bank for venue naming.
4. Food and Beverage Concessions: Revenue from concession stands operated by Sodexo Live! including Blackhorse Brewery, Buzzer Beater Burgers, Hunt Brothers Pizza, and multiple beverage locations throughout the venue.
5. Sponsorship and Partnership Revenue: Revenue from corporate sponsorships including founding partners, naming rights for suite levels (Hiller Suite Level), and partnership opportunities for local and regional brands.
6. Event Booking and Meeting Space Rental: Revenue from booking the venue for events, meetings, and Event Level Lounge inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

F&M Bank Arena is a 250,000-square-foot multi-purpose sports and entertainment venue in downtown Clarksville, Tennessee, hosting concerts, family shows, comedy, conventions, trade shows, rodeos, and sporting events (capacity ~6,000 for concerts, 5,500 for basketball, 5,000 for hockey). It serves as home to Austin Peay State University men's and women's basketball and includes an attached Ford Ice Center Clarksville offering hockey leagues, learn-to-skate, figure skating, and public skating. The venue sells premium seating (suites, 101 Club, White Claw Lounge, Tabletops), food and beverage concessions (via Sodexo Live!), group tickets, and exclusive F&M Bank Arena Banking Perks to individual consumers and corporate clients.

Product overview

F&M Bank Arena is a multi-purpose event venue in Clarksville, Tennessee, operated by Sabertooth Sports & Entertainment (an affiliate of the Nashville Predators). The 250,000-square-foot facility opened July 15, 2023, and serves as home to Austin Peay State University men's and women's basketball teams. The venue features an attached Ford Ice Center Clarksville for hockey, figure skating, and public skating. Premium seating options include Hiller Suite Level, 101 Club (a 36-member exclusive club), White Claw Lounge (event-level all-inclusive), and Tabletops (four-person private tables). Food and beverage services are provided by Sodexo Live!. The venue hosts concerts, rodeos, comedy shows, family shows (including Sesame Street Live), Nashville Kats arena football, and conventions. The arena offers a KultureCity Sensory Room for guests with sensory needs, and partners with F&M Bank on an exclusive banking perks debit card program.

Differentiator

Problem solved

Functional benefit

Products and services

• F&M Bank Arena Venue (Event Hosting) A 250,000-square-foot multi-purpose event venue in downtown Clarksville, Tennessee, hosting concerts, sporting events, family shows, comedy, conventions, trade shows, banquets, and rodeos. Capacity is approximately 6,000 for concerts, 5,500 for basketball, and 5,000 for hockey. Open to the general public and corporate clients.
• Ford Ice Center Clarksville

Quantifiable outcome

• 100+ ticketed events hosted in first two years
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered supporting, core, major and flagship.

• Hiller (Plumbing, Heating, Cooling, Electrical)supportingGTM or Marketing Partner · 1 January 2024Partnership with Hiller for Suite Level naming (Hiller Suite Level) and community sponsorship. Happy Hiller promise: 'Happy you'll be or the service is free.' Provides plumbing, heating, cooling, and electrical services to Clarksville community.
• KultureCitysupportingTechnology or Integration · 10 November 2023Partnership to make F&M Bank Arena sensory inclusive. Includes Ashok & Dipika Shah Sensory Room with specialized equipment (Yogibo bean bags, Nanoleaf light panels, bubble walls). Staff trained annually by medical professionals. Free KultureCity App provides sensory feature information and social stories.
• Sodexo Live!coreImplementation/ SI/ Consulting Partner · 1 June 2023Sodexo Live! appointed as food and beverage partner for F&M Bank Arena ahead of grand opening in July 2023. Provides global hospitality expertise for live event catering and concessions. Also operates Ford Ice Center Clarksville food and beverage. Sodexo Live! manages prestigious venues worldwide including Music City Center, First Horizon Park, Nashville Superspeedway, and FirstBank Amphitheater in Middle Tennessee.
• Mid-South Ford DealersmajorGTM or Marketing Partner · 13 May 2022Mid-South Ford Dealers joined as founding partner of F&M Bank Arena, continuing the Ford Ice Centers tradition that began in Antioch (2014) and continued with Bellevue. Ford Ice Center Clarksville named after Ford dealers who support the facility.
• Shelby's Trio / Trio HospitalitymajorGTM or Marketing Partner · 13 May 2022Shelby's Trio and Trio Hospitality (owned by Joe and Cathi Maynard) joined as founding partner of F&M Bank Arena. Long-term relationship supporting downtown Clarksville community growth and enhancement.
• F&M BankflagshipGTM or Marketing Partner · 4 May 2021Multi-year naming rights agreement establishing the venue as F&M Bank Arena. F&M Bank President and CEO Sammy Stuard described the partnership as an investment in downtown area and commitment to economic development. Includes exclusive banking perks program offering F&M Bank customers 10% food and beverage discounts and 20% merchandise discounts.
• CDE LightbandsupportingGTM or Marketing PartnerCDE Lightband provides venue Wi-Fi infrastructure and cell phone charging stations throughout the main concourse level. Utility provider partner in the Clarksville community.
• Hunt Brothers PizzasupportingGTM or Marketing PartnerConcession partner at Section 114 on the concourse. Hunt Brothers Pizza is also a sponsor/partner visible in arena branding.
• Blackhorse BrewerysupportingGTM or Marketing PartnerLocal favorite concession partner at Section 111 on the concourse serving beer cheese nachos, BBQ baked potatoes, and local brews.
• TicketmastercoreChannel Partner/ Reseller/ DistributorAuthorized ticketing agent for all F&M Bank Arena events. Tickets sold through Ticketmaster.com and Ticketmaster app. Premium seat holders access tickets through F&M Bank Arena Account Manager (am.ticketmaster.com/mpec/).

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Simmons Bank Arena: Approximately 18,000-seat multi-purpose arena in North Little Rock, AR with naming rights from a regional bank. Comparable as a mid-sized Southern U.S. arena with a regional-bank naming-rights deal hosting concerts, sports, and family events.
• Bridgestone Arena: Sister venue operated by Sabertooth Sports & Entertainment (Nashville Predators affiliate) and the anchor arena from which F&M Bank Arena's management team was recruited. Directly comparable as an SS&E-managed multi-purpose arena hosting concerts, sports, and family events, though at significantly larger capacity.
• Ford Ice Center Bellevue: Third Ford Ice Center in the Nashville Predators' Ford dealer-sponsored network. Directly comparable two-sheet ice facility offering similar learn-to-skate, leagues, and public skating programming under the same operating model as Ford Ice Center Clarksville.
• Bon Secours Wellness Arena: Approximately 15,000-seat arena in Greenville, SC with naming rights from a regional healthcare system. Comparable as a Southeast regional mid-market arena hosting college basketball, concerts, and family entertainment, with a similar naming-rights-funded capital and operating structure.
• Gas South Arena: 13,000-seat multi-purpose arena in Duluth, GA (suburban Atlanta) operated under a naming-rights agreement with a regional utility. Comparable as a mid-sized Southeast U.S. arena hosting NCAA basketball, concerts, family shows, and comedy with similar premium hospitality offerings.
• Ford Ice Center Antioch: Sister Ford Ice Center facility in the Nashville Predators' network. Operates the same Learn-to-Skate, youth and adult hockey, figure skating, and public skating programming model that the co-located Ford Ice Center Clarksville replicates inside F&M Bank Arena.
• Enmarket Arena: Newly opened ~9,500-seat multi-purpose arena in Savannah, GA serving as a comparable mid-market regional arena with mixed-use event programming, premium seating, and naming rights structure. Targets a similar gap-fill role for its regional market as F&M Bank Arena does for Clarksville.
• Ford Center: Approximately 11,000-seat multi-purpose arena in Evansville, IN operated by ASM Global. Comparable as a mid-market Midwestern arena hosting University of Evansville athletics, concerts, and family shows, with a similar university-anchored utilization model.

Emerging players

• The Pavilion at Ole Miss: University-anchored multi-purpose arena (~9,500 seats) hosting Ole Miss basketball, concerts, and events. Comparable as a venue with a strong university athletics anchor tenant and a secondary concert/family-show programming mix, though with a different ownership structure.

Others

• Sodexo Live!: Food & beverage hospitality partner for F&M Bank Arena and operator of concessions at comparable major venues (Music City Center, First Horizon Park, Nashville Superspeedway, FirstBank Amphitheater). Relevant as a key operational dependency and ecosystem participant, not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fmbankarena
• Facebookfacebook.com/FMBankArenaTN
• Instagraminstagram.com/fmbankarena
• LinkedInlinkedin.com/company/fmbankarena

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F&M Bank Arena